Things go back to before Mango TV's New Year's Eve party.

Between the few songs provided by Hao Ping, Director Xu chose the song "Flower Najib", which is relatively well accepted by the general audience, for the sake of stability, and Hao Ping asked Ke Hai to make all the unsuccessful songs into related videos and put them on his own barrage website.

He also provided "technical guidance" on the video production of several songs.

- To put it simply, it is to retell the video that he has watched countless times to Ke Hai, and let him restore it when he makes it.

When Hao Ping, Asami Haruka and others returned to Tokyo, the live broadcast of the Red and White Song Party they were participating in was also broadcast, and the recorded version of Mango Satellite TV's New Year's Eve party also began to be broadcast.

In fact, Director Xu himself has no bottom in his heart.

The production site of the holographic projection looked quite amazing, and he agreed to Director Xu's application on the spot, and put the program of "Flower Najib" to the front several times, in the first few at the beginning of the party. This is prime time, so you can imagine how good the live show is.

But once it is put on TV, Director Xu has no bottom.

After all, whether the effect in front of the TV can achieve the effect of the program scene still needs a big question mark.

Early the next morning, although it was New Year's Day, the relevant personnel of the TV station still had to report.

As the chief director of last night's New Year's Eve party, Director Xu certainly got the scene. As soon as he walked into the door of the TV station, his assistant secretary ran up: "Sister Xu, the ratings are out." ”

Director Xu said calmly: "How is it?" ”

Of course, the assistant secretary knows what Director Xu is asking, and many other programs are actually decided by the station leaders early in the morning, what guests to invite, what programs to produce, as long as it is not a problem during the filming process, Director Xu has no responsibility here.

Only "Flower Najib" and Asami Haruka sang "Sword Art Online" live ED These two things were settled by her, especially "Flower Najib" sung by Luo Tianyi and Yanhe, almost when the program list was determined, Director Xu forcibly cut the line.

If there is a problem with these two programs, then Director Xu must have a certain responsibility.

"The ratings of both programs are very high, and Luo Tianyi and Yanhe's "Flower Najib" ranks first!" The assistant secretary excitedly.

"Really?" Xu Dao does not change color.

The assistant secretary looked at Director Xu's expression and admired it. Whether it was when he should have been worried before, or when he should be happy now, Director Xu's expression was a calm and calm demeanor.

The assistant secretary excitedly explained to Director Xu: "You didn't see the statistical line of the ratings, and you don't know what's going on, Haruka Asami's show suddenly had an extra rating before it started, and after she finished singing, the ratings dropped again." Then when Luo Tianyi and Yanhe's "Flower Najib" was broadcast, the ratings increased again, and after the show ended, the ratings decreased again......"

She thought about it for a long time, and finally came up with an appropriate analogy: "The gaze of these two shows looks like the letter M." ”

TV stations have a special department for data analysis, and they will analyze what programs the audience likes to watch and like to watch.

Programs like the New Year's Eve party and the Spring Festival party will also have detailed statistics and analysis for each program and make a chart of ratings.

Director Xu got the chart, and sure enough, as the assistant secretary said, the ratings of the two programs abruptly increased by a cut, and then declined, which really looked like a letter M, which looked a little funny. Even when she saw this chart, she couldn't help but smile.

"What do you say is going on?" The assistant secretary saw Director Xu smile and knew that she was in a good mood, so he hurriedly stepped forward and asked deliberately.

Director Xu thought about it for a while and said: "This situation is very simple, it means that this group of viewers should have come specifically for these two programs, and they left after watching these two programs." ”

She thought for a moment and said to the assistant secretary, "You go and ask the person who is doing the analysis and investigation to check what the situation is with this group of people." ”

In fact, even if there is no investigation and analysis report, she probably guesses what the situation is.

What do these two shows have in common?

It's clear that both are shows loved by the so-called "two-dimensional" audience.

Obviously, people in this group are not interested in the other guests invited by Mango Satellite TV, but they know that these two programs are broadcast on the TV station, so they will be interested in turning on the TV station to watch the New Year's Eve party. After these two shows are over, they are too lazy to watch the shows of other stars.

That's why these two programs will suddenly have an extra part of the ratings, causing the ratings curve of the program to become an M-shape.

The assistant secretary came back soon, and the data analysis he got was really able to confirm Director Xu's guess.

"The data analysis people also found out that when our program was broadcast yesterday, the game "Holy Grail War" under the consortium T linked up with Luo Tianyi and Asuna's new skin, and the sales were greatly increased. Even the previous skins have a little more sales. ”

The assistant secretary talked about what the data analytics department told her.

"There is another interesting thing, when we recorded the program before, Luo Tianyi and Yanhe's program effect satisfied the station leaders, and the news leaked out, and a beverage factory later came to the door and asked these two characters to endorse one of their products."

Director Xu nodded: "I know about this." ”

In fact, it is easy to check who leaked the news, but it is not necessary, and this aspect of the TV station is not new.

But it is said that the endorsement drink is not delicious at all, but with the endorsement of these two characters, someone really ordered several boxes to drink at home, and complained on the Internet, scolding and buying at the same time. Sales in retail stores have also increased...... Why do you say these people are so stupid, they know that they don't drink well, but someone really buys it just for a cartoon character? ”

Director Xu smiled: "It's normal for the things you like." ”

"If it's just a drink, forget it." The assistant secretary had a strange expression.

"What else?"

Director Xu knew that they also had endorsement cooperation with instant noodles and Kaifeng cuisine (KFC), but this was not very different from drinks, and the assistant secretary should not show such an expression.

"Those drinks were all negotiated before the show aired." The assistant secretary said with a peculiar face: "After the show is broadcast, there are still ...... There are also sanitary napkins looking for their endorsements. ”

"And...... And a lot of men on the Internet, seeing this news, actually plan to buy a few packs! What do you say they are buying this thing for......" The assistant secretary was a girl, and in the face of this situation, she could only whisper: "...... Like a pervert. ”

When Director Xu heard this, he couldn't help but twitch his face, and he no longer regained his previous composure.