"Are you still coming?" Zhong Ming smiled.

"Don't come, don't come, you bully!" Tian Yuan angrily deleted the game process directly, "I can't beat you a few white cards even after I charge so much money, you have a big problem with the balance of this game!" ”

Zhong Ming couldn't cry or laugh: "I said that you are really difficult to serve, before you said that ordinary cards can't beat rare cards, the game krypton gold is too powerful, and it is too unfriendly to free players; Now that the white card has played the rare card, you say there is a problem with the balance? Then why don't I use a rare card and you try a white card? ”

"I don't! Why isn't this restaurant still serving, it's so slow. Tian Yuan directly began to talk about him left and right.

Tang Ying also smiled: "You have only been fighting for less than three minutes in total, so it's too much to think that the restaurant will serve the food." ”

Tian Yuan looked at Tang Ying speechlessly: "Who the hell are you!" ”

She paused and said to Zhong Ming: "Anyway, there is something wrong with your game!" ”

"Isn't it that I have already deceived you by four or five hundred, and it has been very successful. If everyone who doesn't like this game can krypton four or five hundred, that's great. Zhong Ming smiled.

Tian Yuan: "......"

Gassy! I was caught after charging money!

Indeed, this game is not fun, so how can you recharge it?

Either you are stupid and abused with money; Or maybe it's the game you actually want to play. There are only two cases, choose one of the two, you choose.

"I'm me, I'm just an example! My one-man recharge doesn't mean anything, this game is buggy in design! Tian Yuan had to change directions and try to get back on the field.

"Well, Natian designer, tell me, what's wrong with the design?" Zhong Ming looked at her with a smile.

Tian Yuan thought for a while: "First of all, there is a single way to play, there is only one way to play, and secondly, this game costs money to open all the boxes, which makes people feel very bad." Oh and also, the gameplay of this game is so unfamiliar, it will be more confusing to get started at the first time. ”

"Tut-tut." Zhong Ming's eyes are full of meaning.

Tian Yuan felt a little weak: "I ...... Am I not right? ”

"Of course not, don't say you're a game designer when you go out in the future, it's a shame." Zhong Ming smiled.

Tian Yuan's face turned slightly red: "I am in a designer group, and many people in the group say so!" ”

Zhong Ming sighed: "Let me tell you, the street group is less plus, less chat, and the really capable designer who has nothing to do will go to the water group?" You always follow them, and in the end you get mixed with yourself, and you always receive wrong thoughts, can you still have a good one? ”

"......" Tian Yuan found that he couldn't refute it, indeed, those designers in the group were several grades worse than Zhong Ming.

"If you think about it, you know that these reasons don't hold up at all. First of all, you have to know why we criticize a game for having a single gameplay? Because the single gameplay means that the player is given a repetitive game experience, he will quickly lose interest in the game and will accelerate the loss. At the end of the day, what we want to avoid is a 'duplicate gaming experience', and 'single gameplay' is just one of its manifestations. ”

"And is the gameplay of "City Guardian Battle" single? On the surface, it seems that there is only this map, but if you think about the popular card games abroad, or some classic competitive games now, aren't they all a set of cards and a map? The fun of this game lies in the content, "City Guard Battle" has so many cards, can form so many rich card decks, different decks after encountering different ways of playing, see the other party put down a card, you have to think about how to solve, this is real-time, each game will be different. ”

"Therefore, the so-called 'single gameplay' is just a superficial appearance, "City Guard Battle" is a game with very rich game content and game experience, just studying the combination and usage of these decks can be studied for several months, which brings players is not a repetitive game experience, and it is impossible to talk about a single gameplay."

"Uh......" Tian Yuan scratched her chin, trying to digest Zhong Ming's information.

Zhong Ming continued: "It feels bad to open the box and spend money...... Well, you should think about it from a different perspective. There are two ways to open the box, one is by time and the other is by money. If you think about it, in a competitive game like "Gun God's Way", will you spend time opening boxes to get skins? Some are not allowed at all, and others are allowed, and that must also be at the card level, and you only have a box at the liver level. There are also many foreign card games, which also throw you two tasks every day, and after the task is completed, you will be given two card packs symbolically, and it is impossible for you to get unlimited card packs, right? ”

"To ensure the rights and interests of krypton players, the acquisition of resources must be controlled, otherwise ordinary players will have dozens of boxes in a day, which will be directly the same as the kryptonite player card deck, so who will charge money? I went directly to the studio to brush it up. This box is a way to control the output of resources, the local tyrants who can't wait will spend money, and casual players who have a lot of time will wait for the box, the opening time of a box is 3~8 hours, and this time can be halved when the event is released, plus 10 crown reward chests and free wooden boxes a day, players can open seven or eight boxes, think about it, is it really not good? It should feel good out of the box, right? ”

"Finally, there is the issue of gameplay innovation. This game is able to gain so much attention precisely because the gameplay is different from other games. And this game is a standard easy-to-use, hard-to-master game type, anyone can get its gameplay very easily, beginners don't have to memorize some special rules at all, there is only one rule, is to put their own minions on the map, how easy it is to get started. The novelty of innovation and the ease of getting started are obviously a good thing, but how did it become a disadvantage. ”

Tian Yuan was speechless for a while, and suddenly felt that what Zhong Ming said made sense!

Sure enough, if you look at the problem from a different angle, you will come to a completely different conclusion. Now it seems that Zhong Ming's view is indeed more correct?

"Wait, I still have a question, that is, do you care about Krypton gold in this game?" Tian Yuan asked.

Zhong Ming showed a meaningful smile: "What do you say? This is an out-and-out kryptonite game, can it not encourage people to kryptonite? ”

"However, I always feel that Krypton's ideas are contradictory. There are free boxes and ten crown treasure chests every day, these are online benefits for all players, I understand this, but I always feel that in this game, there is no difference between less krypton and no krypton, and krypton is four or five hundred, the number of trophies goes up, and you will meet an opponent with two or three thousand krypton, and you still can't beat ......" Tian Yuan said.

Zhong Ming smiled: "Of course, there is an optimal solution for krypton gold in the game. Of course, you can play without spending money, as long as you have a little liver, you can also play through some ordinary card decks, and then go to the treasure chest to open a more advanced card, I have proven before that ordinary cards can also beat rare cards, provided that your ordinary card level is relatively high, and there is a certain skill. ”

"If you're going to krypton a bit, then there's going to be an exclusive bundle for each arena level, and you just have to buy this one, it's the best value. The exclusive gift packages of the first 3rd level arena are all 10 yuan, and the back is increased to 20, 30, and 60, which is step by step, even if you buy all the exclusive gift packages, about more than 200 yuan is enough for you to hit the 7th level arena, which is already considered to be a relatively in-depth play, which is not cost-effective? ”

"If you're really a local tyrant, then go and throw money at it, the biggest thunderbolt chest in the game will give you a lot of tokens, gold coins, and the cards drawn out have a chance to change cards, which can almost absolutely guarantee that your card deck and level will have an advantage."

"You see, zero krypton, small krypton, and heavy krypton players actually have the most cost-effective way to recharge, and the things they buy are basically value-for-money. Our goal is to ensure that players get better decks and card levels for money and time, but also to ensure that player skill is weighted in the game, so that players with slightly worse decks can win through skill. ”

"And don't you notice that your win rate is actually quite high?"

Tian Yuan thought about it carefully: "Oh...... Pretty high meaning? ”

"More than 50 percent, maybe 60 percent." Zhong Ming said.

Tian Yuan nodded: "Yes, but I spent money!" ”

Zhong Ming smiled: "You did spend money, but the main role of the card deck that you spend money to improve is to improve your arena level!" The arena you're in now is basically full of players of the same level as you, either there are as many krypton as you, or they are better than you, or they are better than you. At this time, you can still guarantee a 60% win rate, what does it mean? ”

Tian Yuan: "Explained...... Am I lucky? ”

"It shows that the system has made a corresponding mechanism! We have added some mirror AI to the game to ensure that most of the enemies encountered by each player are real players, and at the same time, let them encounter some AI after kneeling, and the win rate will always remain around 60%, and the mentality will not explode because of the kneeling. Do you understand? Zhong Ming was a little speechless at Tian Yuan's incomprehension.

"Huh? Isn't that fake? Tian Yuan's eyes widened.

"What is fake, the essence of game design is to provide players with a better gaming experience, and one of the ways to provide a gaming experience is to fake. You still have a lot to learn! ”

Tian Yuan pursed her lips and was completely convinced.

Sure enough, it is useless to follow the street designer water group in the designer group for a long time, and the conclusion reached is completely wrong. Now listening to Zhong Ming's brief speech for ten minutes, many problems have been explained thoroughly.

While the two were talking, the dishes were already served, and Tang Ying smiled and said, "Okay, okay, Teacher Zhong's class is over, let's eat!" ”

……

In Zhong Ming's view, "Clash Royale" in the previous life, as a global hit game with a monthly turnover of more than 100 million US dollars, is of course an excellent work, but there are still a few small problems.

These small problems are mainly due to the failure to take care of the player's mentality, which is also the flaw of the original design team.

The two simplest examples, one is the removal of the wooden chest that can be opened for free, and the other is the function of blocking in-game communication, which players have repeatedly called for countless times before it was introduced.

In addition, many players in the game often experience five consecutive kneeling, six consecutive kneeling, sometimes encounter a stronger enemy in a row, often the enemy's tower still has a trace of blood, but they are overturned, and at this time the other party will often send an expression, which makes people's mentality explode.

In Zhong Ming's view, these problems are the most fatal problems of the game "Clash Royale" for novice players, but the design team is not well aware of this, and the delay in the launch of the function of blocking intra-game communication can also reflect the problem of the design team in some aspects: they do not pay special attention to the mentality of players.

This is a common problem of foreign designers, that is, they unconsciously design games to be more hardcore.

To take a relatively simple example, "PlayerUnknown's Battlegrounds" was made by foreigners, and all 100 people were real people, and after getting it in China, domestic designers immediately stuffed the mobile game with robots.

Looking silly? Indeed, but the experience of the game for both novices and casual players is exponentially improved.

100 real players, only one person can eat chicken, then this probability is very easy to calculate: an ordinary player or novice player, his KDA is mostly lower than 1, even 0.1, 0.2 is possible, on average down into a box several times to kill a person luckily, and their chicken eating rate is far less than 1%, maybe two hundred, in order to eat chicken once.

So what's so fun about the game? Constantly dying to hone your skills? It's true that this is fun for hardcore gamers, but for players who are simply looking for entertainment in the game, it's a naked dissuasion.

Under this kind of system, the players at the bottom of the pyramid will slowly lose because they will never be able to kill people and never eat chickens, so the whole system will gradually collapse from the bottom up.

The solution is to add a layer of bottom layer below the players at the bottom of the pyramid, and they will always send heads and equipment, and they ensure the game experience of the players at the bottom, they are robots.

And when Zhong Ming was doing "City Guard Battle", he also took similar measures to take care of everyone's feelings as much as possible.

There are still free wooden boxes.,The in-game communication system can be blocked.,After the player kneels, he will inevitably be matched to the AI to comfort him.,AI's acting skills are very good.,It will make the player completely unaware that the other party is AI.,Just release the water at the critical moment.,So that players can experience the thrill of a narrow victory.。

Moreover, the win rate for all players is basically around 60%, with only a slight difference in the number of trophies that players add when defeating different enemies. If the player can only abuse the AI and can't beat the player, although the win rate is 60%, his trophy count will not go up, and he can only stay in the arena of the current level.

Of course, as the player's game time increases, the card level increases, and the deck becomes more complete, players will almost certainly be able to play in the high-level arena, but for those players with average skills, time, and krypton, the time will be relatively longer.

In addition, in a two-player game, if a player's teammate quits the game, that player will be compensated with a small amount of gold as a comfort.

The player who quits in the middle of a two-player game will be banned from two-player mode for 1 hour and given a warning. If you retire multiple times in a two-player game, the ban will continue to increase.

In this way, the game experience of the two-player mode is also relatively improved.