Chapter 1078: Co-branded sneakers

Tang Tian has recently had, Xiao Shuang.

just signed an endorsement contract with a total price of 55 million, and in the last game of October, he scored a triple-double in the third quarter of the game against the Raptors.

The Pelicans also continued to bloody their opponents, ending all of October's games with a seven-game winning streak after the start of the season.

Of course, that's not the coolest thing.

The coolest thing is that when the Coca-Cola endorsement contract is about to expire, they intend to work with Nike to release a co-branded sneaker.

There are several categories of sneaker endorsements, just like the ones popularized by Fagan and Tang Tian before, commercial endorsements, cash endorsements, and signed sneaker endorsements.

But in addition to these common sneaker endorsements, there is also a very special endorsement contract, co-branded sneaker endorsements.

As the name suggests, co-branding means that two brands appear together on a sneaker.

In the past, Chanel and Adidas's Chanel... NMD, Daddy and Nike's Skepta... Max.97, Kaws, and Jordan's KAWS. Jordan.4 and so on.

Because many of these endorsements are one-off, they are not included in the scope of regular endorsements.

But it is precisely because of the disposable that its collectible value is much higher than that of ordinary sneakers.

So it's generally a limited quantity, first-come, first-served.

Tang Tian's first godfather co-branded sneaker.

This gimmick alone is enough to drive fans crazy.

And this will also be the first time that Coca-Cola has made a joint endorsement for sneakers on sneakers.

They've only co-branded canvas shoes with other brands before.

For the first time, it's always exciting and exciting.

Of course, for Tang Tian, the release of such co-branded sneakers means that he will earn a lot of krypton gold in the sneaker dividends in February.

The Pelicans have become giants, and his kryptonite value will also rise with the tide.

The intention was first decided, and then there will be details related to sneakers.

Nike also took the first collaboration in the Godfather series seriously, and they asked the design team to design several very different looks.

They'll have the team vote on the Internet, and then they'll go into production based on the one with the highest approval rating.

And before the final sale, they will ask Tang Tian to sign 10 pairs of sneakers.

Signed collaborations, these ten pairs of shoes will be worth a record-breaking, absolute global collector's edition.

It doesn't take many years to get a pair out for auction and it is estimated that it will be worth tens of thousands of dollars, or even more.

These 10 pairs of sneakers will be sold randomly along with other shoes, so it's all up to luck to get them.

Such a sales method will also further stimulate fans to buy.

It is foreseeable that as long as this co-branded sneaker is produced, it will definitely become a hit in the first time, and it will not be sold at all.

Of course, in addition to the co-branded sneakers, Fagan is also negotiating a new contract with Coca-Cola.

The previous endorsement contract was 3.6 million a year, and if the two parties still want to continue to cooperate, it will definitely not be that price.

Tang Tian didn't get involved, he only gave Fagan a bottom-line price, 5 million, which was the part of his krypton gold value that was missing.

Of course, it doesn't matter if you can't talk about it, Pepsi is still eyeing it over there.

To put it bluntly, Tang Tian is now a cornucopia, and everyone sharpens their heads in the hope of drilling into it in order to get a piece of the pie.

However, Tang Tian himself did not participate in this cornucopia too much, and his energy is still focused on the competition.

The Pelicans' next game is against the Spurs.

Leonard's injury has been worse than expected, and he hasn't played since the start of the season, and the Spurs have fallen out of the first tier as a result.

With a record of 4 wins and 3 losses, it is only eighth in the west in the fiercely competitive west.

However, the Spurs are an opponent not to be taken lightly, Stevens was very focused in the training sessions, and Nash also practiced the team's shooting after the practice.

After all the training was over, the players went back to the locker room to rest.

Tang Tian came out of the shower and saw that Butler had not yet gone in to take a shower, holding a tablet and watching the game video.

He walked over with some confusion.

Although the Spurs can't be taken lightly, Butler's serious attitude is also a little too abnormal.

But when he walked over, he realized that Butler was not watching the Spurs' video, but the Mavericks.

The Mavericks defeated the four-star Warriors 103-101 in the just-concluded game, and also ushered in a seven-game winning streak since the start of the season.

"Dallas will be our biggest opponent."

Walker also came out of the shower at this time, and when he saw that both of them were watching, he leaned over to look at it and said.

Tang Tian nodded.

Looking back at the Butler trade now, it's actually a win-win for the Pelicans and Mavericks.

Defeating the Warriors shows that the strength of the Mavericks should be second only to the Pelicans and Cavaliers.

"But Jimmy, you don't have to watch every Mavericks game, it's still early for us to play against them, and there's still more than half a month to go."

Walker continued.

Tang Tian paused.

What does Walker mean by that is that Butler watched every game of the Mavericks?

However, he quickly reacted, and it didn't seem like a surprise.

Butler was actually unhappy with Carlisle and the Mavericks, he took a break of defense, and the Mavericks wanted to trade him.

This is unconscionable from any point of view.

So he will definitely want to defeat the calf, or even blood the calf to prove his worth.

"What day is the game against Dallas?"

Tang Tian opened his mouth and asked Walker.

"November 23, as it happens, happens to be Thanksgiving."

Tang Tian nodded after listening.

Thanksgiving, playing the old master, this game is very interesting.

He suddenly understood Butler a little.

This kind of game is the kind that you must not lose.

He suddenly laughed again and reached out and patted Butler on the shoulder.

"We're going to win, and we're going to win a lot of points."

At that time, his krypton gold was worth 50 million, and he exchanged the ball control skills he wanted, and I was afraid that no one would be able to stop him.

And in that kind of game, venting for your brother, it's definitely the same as fighting the landlord, it's super doubled.

Butler looked up at Tang Tian, then nodded.

Understand, or brother understands.

The next night, the Pelicans sit at home for their first game of November against the Spurs.

Leonard did not come to New Orleans with the team, and there was not much suspense about the process and outcome of the game.

In the face of the absolute difference in strength, even Popovich was powerless to stop.

The Spurs and Pelicans were deadlocked for a quarter and a half, after which the game became a one-sided show by the Pelicans.

Popovich sat on the bench for the entire second half, probably the weakest game he had in more than two decades.

Without Leonard, the Spurs are like a scorpion with a venomous needle cut and a venomous snake with its fangs pulled out, only to be slaughtered.

After the game, Popovich found Tang Tian for coffee and talked about Leonard.