As a top professional player in the top professional league, Lu Ke's influence and status are rising, economic value and brand value are increasing day by day, and now even Pepsi CEO Indra is personally in the locker room - and also made a special trip to watch the game away, which is also after Roger Goodale and Jerry Jones, another top boss has opened the door to Lu Ke to friendship.

All of this is proving that Lu Ke's social significance has gone beyond a simple and pure quarterback, just like LeBron James to basketball, Roger Federer to tennis, Cristiano Ronaldo to football, the market value and social significance beyond the competitive level have been incredibly powerful, and the depth, breadth and breadth have reached a whole new level.

As a result, Jade York showed unprecedented closeness in front of Lu Ke, which was completely different from the previous posture, and showed the businessman's "no profit and no early" trait vividly, because Lu Ke's value has a new interpretation, and because Lu Ke and he can talk on an equal footing.

Lu Ke understood Lehe's words, but he couldn't know the ins and outs behind it, and there was still a trace of doubt.

Lech seemed to understand what Lu Ke was thinking, and took the initiative to approach Lu Ke's ear, and said in a pressure voice, "They want to sign before the Super Bowl." "At the same time, it is also a sign before Coca-Cola.

In other words, regardless of whether the Super Bowl is defended or not, Pepsi hopes to be able to include Lu Ke as soon as possible! This is the true meaning of Indra's appearance today, even all the way to Seattle; Then Jade also personally went out and greeted the head of Pepsi with the highest treatment.

Among the four major sports leagues in the United States, the competition between Nike and Adidas is becoming more and more fierce, and the competition between Coca-Cola and Pepsi is also the same, because drinks rarely sign mutual exclusion agreements for similar brands - at most Coca-Cola and Pepsi are mutually exclusive, which also makes official sponsorship and player endorsement two different things, and will not interfere with each other, which also makes the competition between the two sides always remain fierce.

Even tragic.

The official sponsor of the NFL is Pepsi, but Pepsi only appears on the field — such as Gatorade drinks placed next to it during the game, and teams and players are still free to decide whether to choose Coca-Cola or not, so the competition between the two sides can be described as a battle of proportions.

In MLB's baseball arena, Pepsi and Coca-Cola are divided into two worlds, Pepsi sponsors 16 teams, and Coca-Cola sponsors 14; Each team has a different sponsorship contract, so when each sponsorship contract expires, there will be another battle between the two sides.

The other three major sports leagues may have some differences, but the overall trend remains similar, and it can be said that every inch of land is in contention.

The situation is the same in the NFL and MLB, the official sponsor of the league is Pepsi, but within the league, the official sponsor of teams such as the Washington Redskins, Atlanta Falcons, and Kansas Chiefs is Coca-Cola, and each of the 32 teams has fierce competition for team sponsorship.

But for now, the MLB of baseball, the NHL of ice hockey, the NFL of football, the official sponsor of the three major sports leagues are Pepsi, and only the NBA of basketball is still exclusively sponsored by Coca-Cola - Coca-Cola has sponsored the NBA for 28 years since 1986, but now this contract is about to expire next year, when Coca-Cola and Pepsi are bound to have a fierce dragon battle.

Now, the eyes are on the San Francisco 49ers.

As a long-established traditional powerhouse, the San Francisco 49ers before the 2011 season are still the top teams in the NFL market value, and the official sponsorship brands include Nestle, Gillette, Pepsi, etc., and the current cooperation agreement between the team and Pepsi is still valid, and there is no need to renew the contract for the time being.

But even so, the team still can't stop Coca-Cola from signing any player, just as the league can't stop a team from signing Coca-Cola - as long as the player's personal behavior is allowed outside of the non-playing field, non-team field, etc., without even considering the possibility of a player's transfer.

Regarding Lu Ke, the same is naturally true.

In fact, after the double MVP of the regular season and the Super Bowl last year, Pepsi and Coca-Cola have both found Lech, hoping to sign Lu Ke; But at that time, Lech refused without hesitation.

Pepsi and Coca-Cola are fast-moving consumer drinks, the entire product positioning determines the difference in marketing methods, the renewal of spokespersons must keep up with the trend at all times, completely overwhelming, often a year or even a season of short-term contracts, the audience has not had time to familiarize themselves with the spokesperson's brand image, and then a new batch of spokespersons has been replaced.

For example, although the official sponsor of the upcoming World Cup in Brazil this summer is Coca-Cola, Pepsi has invited stars such as Messi, Robin-van-Persie, David Luiz (David-Luiz), Sergio-Ramos (Sergio-Ramos) and singers such as Beyoncé and Alicia Keys (Alicia-Keys) to jointly present a visual effects feast advertisement. Countless topics have been created early on, and the frenzy of the World Cup has attracted attention.

With so many superstar effects, it is often difficult for audiences to accurately locate the image of a particular player, which is inconsistent with Lech's brand image and commercial positioning for Lu Ke.

So far, all the sponsorship brands selected by Lech for Lu Ke are synonymous with elegance and quality, longevity and sincerity, high-end and perfection:

Gillette, Rolex, Burberry, AB InBev, Mercedes-Benz. And, of course, Under Armour.

Although there are only six brands, these brand sponsorships can ensure that the image of Lu Ke's entire career can be established completely, which is not directly related to the results of the game, but more shows Lu Ke's persistence, hard work and struggle, as well as Lu Ke's elegance, wisdom and intelligence.

To put it simply, even if Lu Ke retires now, these brands will not turn away, because they are sponsoring Lu Ke's own image, which has nothing to do with the number of Super Bowl championship rings, and Lu Ke's performance on the field has proven itself over the past three seasons.

Naturally, fast-moving consumer goods like Pepsi and Coca-Cola do not fit Lech's positioning, and even if they are big and strong, Lech sticks to his bottom line.

A year has passed in a blink of an eye, but Lech still hasn't changed his mind, but Pepsi and Coca-Cola have both changed their minds: they still want to cooperate with Lu Ke - not just for the North American market or the Asian market, but for the entire global strategy.

Coca-Cola emphasizes life, conveys beauty and happiness, and takes care of consumers of all ages with the concept of creating wonderful moments and memories; PepsiCo, on the other hand, is more about dynamism, excitement and dynamism, focusing on young consumers, and using this power to drive the development of the entire market.

But whether it is Coca-Cola or Pepsi, they are looking forward to completing a long-term cooperation agreement with Lu Ke, not a short-term endorsement contract for half a year or a year, but hoping that Lu Ke can interact with the brand and truly become a part of the brand value, which is a long-term plan.

Although the direction of the sponsorship package is different, PepsiCo and Coca-Cola both put forward a plan that can satisfy Lech, which essentially changes the situation and fits Lech's image of Lu Ke, which makes Lech willing to open up some possibilities to further negotiations to see if there is a possibility of cooperation.

Anyway, even if the negotiations fail, there is nothing to lose, and Lech is still holding a wait-and-see attitude - Pepsi and Coca-Cola are not Lu Ke's target brands.

At the same time, Lech still insisted on the bottom line: before the Super Bowl, he was doing his best to avoid distracting Lu Ke, and all those brand-sponsored things could be put aside for the time being, and Lu Ke's training and games were the most important things. Therefore, he never mentioned it to Lu Ke.

It's just that Pepsi is already a little impatient - because Coca-Cola is still eyeing up, and they must take the lead in seeking change and seize the advantage.

Regardless of whether Lu Ke can defend the Super Bowl or not, his market value will not be affected, and the heroic performance throughout the third-year season has allowed Lu Ke to truly have supremacy in the entire North American market, not only without discrimination, but also respect and worship, which is an unparalleled feat; Of course, it is certain that if he can successfully defend his title, then Lu Ke's value is bound to continue to rise, but the increase is relatively limited.

This also means that Lu Ke's strategic significance to Pepsi and Coca-Cola is becoming more and more important.

After much thought, Indra made the first move, and she made a proposal that Lech would have a hard time refusing to go to Seattle to watch the Nations League final, and then visit Lu Ke after the match.

If the San Francisco 49ers lose the game, then the season is over, and Indra can take advantage of the situation to negotiate cooperation with Lu Ke; And even if the San Francisco 49ers win the game, they still have two weeks of rest and adjustment time before the Super Bowl begins, waiting for the Pro Bowl to enter the preparation mode, Indra can take the initiative to show her friendliness and avoid affecting Lu Ke's preparation as much as possible.

As the CEO of PepsiCo, Indra's attitude and posture are perfect, and he really doesn't leave much room for Lech to refuse.

And so, Indra appeared here.

Although Lech only said one sentence, "They want to sign before the Super Bowl", and did not explain the ins and outs, but for Lu Ke, this is enough - enough to reflect the sincerity of Pepsi and the weight of Indra, and it is no wonder that Jade has a different eye on Lu Ke.