Chapter 345: Endorsement

In December, Yanjing was already deeply chilled.

Early in the morning, Ye Qin walked out of the back door of the school in a feather soft suit and went directly into a black Volkswagen parked on the side of the road.

Sitting in the warm passenger seat, Ye Qin looked at the smooth and brand-new interior, and couldn't help but gently wipe it with his hands.

In the driver's seat, Chen Zhongzhou patted the steering wheel lightly and raised his eyebrows, "Want to drive?" ”

"Yes!" Ye Qinyong turned on the radio and tuned Yanjing's traffic radio channel, and it happened that a piece of music like a clear spring and flowing water came out of the car stereo, which made people feel an indescribable sense of happiness.

There aren't many men who don't want to drive, especially if he's not tortured to death by traffic jams and long-distance raids, and the feeling of having a car of his own and being able to gallop around at will is too much to look forward to.

"If you want to drive, you can get a driver's license," Chen Zhongzhou laughed, "Anyway, it's a car for you." ”

"Forget it."

Speaking of taking the driver's license test, Ye Qin suddenly leaned on the backrest behind him, "I want to learn, but I can't spare so much time now." ”

"It's easy to find a coach to teach for a while." Chen Zhongzhou heard Ye Qin shirk it, but then explained, "It's not as difficult as you think, the key is that you have to be able to drive, don't have any accidents, it's not troublesome if you really want to get a driver's license." ”

At this point in time, there are not as many domestic cars as in later generations, and the driving test is not so strict.

"I'll learn when I'm retired."

Although Ye Qin was a little excited about driving, especially this Volkswagen Passat, which was the first vehicle he received as a spokesperson, he finally persuaded himself not to think about issues such as taking a driver's license first.

If he has a certificate to be able to go on the road, he can't guarantee that he can not resist the temptation of driving and finally get in the driver's seat.

Although he really drives by himself, there may not be any problems, but Ye Qin can still handle this point, he is now an athlete, and his focus is not on this, so he will try his best to eliminate distractions.

"Then retire and learn again."

Chen Zhongzhou nodded with a smile, and the throttle on his foot was slightly loosened, slowing down the speed.

Among the athletes he has seen, although Ye Qin is not very old, he is the one who sees his career most clearly, rational, humble, not arrogant or impatient, and can always know what he should do as quickly as possible.

And most of the decisions and decisions made are made with their own sports life in mind, not to mention young athletes like Ye Qin, but many veteran athletes who have experienced a significant decline in physical fitness and form in the later stages of their careers, are unable to do this.

Knowing that it takes a period of time between learning to drive and becoming proficient in driving, and the probability of accidents may be high during this time, Ye Qin was able to directly dispel the idea of driving.

I like spicy and heavy food, and in order to maintain good physical fitness and body shape, I can basically eat standard nutritious meals with relish over the years.

Chen Zhongzhou sometimes thinks that people's experiences and environments are probably different, and the characters they shape in the end are also completely different. Ye Qin is now highly valued in the national team, but he doesn't seem to have much of a sense of this personally, except for on the field, his usual performance is not much different from those young athletes who have just joined the team.

is also in this mentality, from Feng Shuyou to Yu Weili, as well as Randy Hunter and himself, they all like this young man.

The proud side will always appear on the field, usually in private is still humble and respectful, occasionally encountered some coaches mentioned training methods, will take out a paper note, discuss with yourself, and continue to ponder.

After more than a year of getting along, some people say that Ye Qin has achieved what he is now by talent, but in Chen Zhongzhou's view, talent is the premise, and the most important thing is to be able to give full play to this talent.

Probably, it is precisely because of this that Ye Qin was able to be valued and excavated after entering high school, and then quickly stood out.

The Passat car circled around the viaduct for forty or fifty minutes, and soon the two of them were in a Volkswagen store, and as soon as they got out of the car, there were already many middle and senior leaders and staff members of Volkswagen waiting there.

Ye Qin and Chen Zhongzhou came here today to promote the brand of the Volkswagen Passat car they just drove, and the activities to be coordinated in the later stage have not yet fully come out, but some posters and advertisements in the early stage have begun to catch up with the time.

The advertisement of Passat brand endorsement was received by the Tianguan Center to Ye Qin, and the overall positioning is already a relatively high-end car brand, at least compared to Liu Yangyu's initial endorsement of Maxima.

Of course, Liu Yangyu's current car endorsement has also changed from Maxima to VOLVO, and the grade of endorsement is getting better and better as the athlete's performance becomes more and more excellent, and his fame is getting bigger and bigger, and his natural value is getting higher and higher.

The Athletics Management Center was supposed to give Ye Qin a small commercial at the beginning of this year, but in the end, under the mediation of Randy Hunter for various reasons such as preparation training, the Athletics Management Center finally postponed Ye Qin's advertising and endorsement.

And this move proved to be absolutely correct in the end. In just ten days before and after the World Championships in August, Ye Qin's value is rising.

By the end of the National Games in October and the East Asian Games in November, Ye Qin's worth has skyrocketed tenfold, and some small and medium-sized enterprises that originally wanted to try their luck with a gamble are now basically completely disqualified to enter the game.

Those who can be valued by the field management center are basically the leaders of large domestic enterprises, or the giants of Sino-foreign joint ventures.

Because Ye Qin and Liu Yangyu are both track and field athletes, to a certain extent, overlapping, many large companies that originally intended to be Liu Yangyu have also shifted their goals from Liu Yangyu to Ye Qin.

After all, from a domestic point of view, Ye Qin's popularity has not caught up with Liu Yangyu at this time, and the gap between an Olympic medal and the perennial ranking of the world's first in the IAAF men's 110-meter hurdles event is still not so easy to smooth.

However, in the world, Ye Qin's influence is not inferior, the men's 200m and men's 400m events are naturally more influential in the world, and the craze for Asian athletes to win the sprint world championship in Japan, South Korea and Asian countries is even more popular.

The influence of mainstream events is not covered, and the first Asian world sprint champion, even if it is 200 meters, can make a lot of waves. Coupled with the fact that Yechin is also not weak in the 400 meters, the talk of "Asian Michael Johnson" is very widespread.

It is said that several universities in Japan have carried out detailed technical research and analysis on Ye Qin, and have done a lot of research on everything from material selection to training to competitions. Many people are speculating about what the peak results that Ye Qin can reach in the end may be, after all, according to the natural laws of the human body, Ye Qin has not yet reached the peak of his body.

Entering the Volkswagen 4S store, Chen Zhongzhou was quickly squeezed through, and a professional team quickly rushed up, first to put on Ye Qin's makeup, and then the director and creative director in charge of the advertisement came to explain to Ye Qin what he wanted to shoot.

Soon Ye Qin was in the studio set up indoors, Ye Qin changed into a sprint suit, and appeared on an indoor track, accompanied by a black Passat.

Then it was a simple action of starting and running, as well as a rapid acceleration action, and finally at the end, standing next to the driver's door on the left side of the car, and saying to the camera, "Love, value model!" And that's the end of it.

However, speaking of which, although the content is simple, Ye Qin only knows how troublesome it is to shoot, a lot of camera movements, are shot back and forth several times, a simple start, it is required to be able to shoot beauty and texture, the muscle lines on the body are not prominent enough, and a layer of olive oil needs to be smeared.

When everything was tossed and the time of the day was almost over, he got back into the Passat car driven by Chen Zhongzhou, and as soon as he got in the car, the other party smiled and asked Ye Qin: "How is it, how does it feel to shoot an advertisement?" ”

"It's not at all what I imagined. It's too much of a toss and a hassle. Ye Qin shook his head, remembering that he was surrounded by a group of people, and he was still a little uncomfortable.

"Of course, shooting commercials or something, outsiders look glamorous, but for this to be a beautiful shot that may only be a second, you have to toss for hours. This is similar to us athletes, just ten seconds and twenty seconds on the field, and years of hard work off the field. Chen Zhongzhou echoed with a meaningful smile, "It is estimated that you still have a few advertisements in the back, but you are better than Liu Yangyu before, and now that there are two of you in the Tianguan Center, even if you have two cards, it will be easier to play." ”

Ye Qin nodded, filming advertising endorsements these things, he had never experienced them before, and he had envied Da Yao and Liu Yangyu, and now that he has experienced it himself, he actually doesn't have a good impression, mainly because it feels too cumbersome.

However, the benefits and rewards are huge, and today's Volkswagen Asat advertisement is worth the money he earned in all his previous games combined.

Moreover, this is his first commercial endorsement, and his market is still bullish all the way, and the follow-up commercial income will be more and more.