"Hello Gan, I'm Falck." Gan Guoyang, who received the call, heard a familiar voice in the earpiece, it was his agent David Falck.

Since becoming the agent of Gan Guoyang and Jordan, David Falke has also made a name for himself in the agent world, and more and more players have begun to look for this well-connected and powerful Jew to handle their business affairs, such as Charles Barkley, and Patrick Ewing, who has not yet entered the NBA, but has been coerced by Falke in college like Gan Guoyang.

For Gan Guoyang, Falke is undoubtedly his nobleman, and his several matchmaking have played a huge role in the continuation of Gan Guoyang's basketball career and the development of commercial interests - you know, Gan Guoyang's "Skyscraper" sales are now second only to Jordan's "Air-Jordan".

It's just that this vulture-like Jew has always seen the dragon without seeing the end, and every time he suddenly appears, and then brings Gan Guoyang an unexpected "surprise", and then disappears without a trace, so when Gan Guoyang receives a call from Falck at his home in Portland, he knows that there must be something important again.

"Hello David, you can say anything, as long as it doesn't affect my training, I can accept it...... I'm wondering if you're in Portland by now. Gan Guoyang said on the phone.

"No, no, no, I'm not in Portland yet, I'm in Atlanta, can you guess what I'm looking for you?" David Falck even got into a riddle with Gan Guoyang.

"The matter you are looking for me must have something to do with money. Did Nike ask me to shoot commercials? Or did you give me some advertiser's endorsement, as long as it's not sanitary napkins or condoms, I'm still okay with it. Gan Guoyang and Falke said that so far, Falke has mostly talked to him about endorsement issues with Gan Guoyang.

"That's right, Gan, I have a big deal in my hand now, I hope you can sign it, I feel that this is definitely very, very good for your future business development. If you can, you'd better make a trip to Atlanta tomorrow. Falck swore on the phone.

Gan Guoyang thought about it, it was April 27th, the series with the Mavericks had just ended, and their opponents in the next round had not yet been decided.

In the fourth game of the first round of the Western Conference playoffs between the San Antonio Spurs and the Denver Nuggets on the 26th, the Spurs defeated the Denver Nuggets 116-111 at home to avoid being eliminated at home, and the decisive battle that decided the fate of the two teams will be played at the home court of Denver on the 28th.

So the Trail Blazers players have plenty of time to rest and wait for the next opponent to decide.

"Well, I believe you Falck, Atlanta...... I can't think of anything in Atlanta that is particularly famous. Gan Guoyang still agreed to Falke's suggestion, but he really couldn't guess what endorsement Falke gave him.

"Turn on the TV and watch it, this kind of thing is much more popular than the NBA, if there are only 10 people left in the United States who don't know about it, you must be one of them, and nine are blind and deaf disabled people! Also, I've already booked your plane ticket, and we'll see you tomorrow morning at nine o'clock in Atlanta at noon. With that, Falck hung up the phone.

"Damn it, he came to ask my opinion, he even booked a plane ticket for me!" Gan Guoyang hung up the phone "angrily", although Falck would ask Gan Guoyang's opinion every time, but in fact he always arranged everything, and then came to consult Gan Guoyang symbolically.

In the past, Gan Guoyang still enjoyed such a "foolish" arrangement, but now as he grows up, he is also slightly dissatisfied with Falke's paternalistic style.

However, Gan Guoyang still turned on the TV, he wanted to see what it was, as long as he turned on the TV, he could see the overwhelming advertising.

On the 27th, the first round of the NBA has not yet ended, in addition to the Nuggets and Spurs fighting 2:2 and still have to fight to the death, the Rockets and Jazz are also 2:2, and the fifth game needs to be decided or lost. However, the Lakers shot the sun down neatly 3:0 in the first round and easily entered the semifinals.

In the East, all four semi-final teams came out on top, and the defending champions, the Celtics, also beat the Cavaliers 3-0, and the Eastern Conference semifinals will face the Detroit Pistons.

Jordan's Bulls still lost to the stronger Bucks and were eliminated 1:3, and Jordan also ended his playoff journey. Charles Barkley, on the other hand, followed the Philadelphia 76ers into the semifinals, where they will face off against the Bucks.

It's just that on the 27th, the NBA did not broadcast live games, the two first-round finals and the first game of the second round will not be held until tomorrow, Gan Guoyang took the remote control and changed several stations, he didn't look at anything else, mainly stared at the advertisement.

At that time, there were a lot of commercials on TV, and although the level of filming was miserable, there were commercials for everything from cars and furniture to toys and condiments, which was really dazzling.

But after watching the advertisement for more than ten minutes, Gan Guoyang finally determined in his heart which product he asked him to endorse this time.

“…… introducing-ne-taste-of-coca-cola，thats-right，the-ne-taste-of-coal…… (Introducing a new flavor of Coca-Cola, yes, a new flavor of poor ...... When Gan Guoyang looked at the Coca-Cola commercials that were rolling on various TV stations, and a brand-new Coke can was lifted off from the old can with Coke written on it, Gan Guoyang knew that this endorsement was a cooperation with Coca-Cola.

"Oh my God, is this the legendary new flavor of Coca-Cola?" Gan Guoyang muttered in his heart.

After Gan Guoyang came to this era, the only thing that made him feel no different from later generations was probably Coke.

The classic pleated skirt glass bottle, the eternal taste, every time Gan Guoyang drinks Coca-Cola, he can remind him of some memories of later generations, although he has basically stayed away from carbonated drinks after entering the NBA.

And in 1985, Coca-Cola finally made a major change, their president announced that he would abandon the original cola formula, adopt a new cola formula, stop the traditional cola production line, and start producing new cola in full, which can be said to be one of the most important business decisions in the 20th century, and Gan Guoyang was completely unaware.

However, for this new Coca-Cola product, Gan Guoyang knows its fate, this "Ne-Coke", which is full of Coca-Cola's hard work and intends to rely on this to completely defeat Pepsi, will eventually end in a painful failure.

Now, this new cola has just been launched on April 23, and when Coca-Cola is fully engaged in the promotion machine and vigorously builds momentum for it, it is normal to think of signing Gan Guoyang, who is in the limelight in the playoffs, to help the momentum.

Gan Guoyang pressed the remote control to change the station, and found that the next station was also playing Coca-Cola's advertisement, but this advertisement was comparing Pepsi and Coca-Cola, saying that most people thought that the new Coca-Cola was better after drinking two bottles of Coke that they didn't know the brand.

And this experiment is actually an important reason why Coca-Cola is determined to launch new Coke.

"What a fool, this Coke will only fail." Gan Guoyang looked at the Coca-Cola advertisement and shook his head and thought, he knew that such a major change made by relying only on some investigative reports contained extremely huge risks, and the consequences of such risks were completely unexpected.

Gan Guoyang turned off the TV, sat on the sofa and thought for a while, but he still decided to go to Atlanta tomorrow to work with Coca-Cola, because he also knew that Coca-Cola would eventually come out of the predicament and become a supergiant in the beverage industry again.

Therefore, Gan Guoyang still got on the plane to Atlanta the next day, anyway, the whole Trail Blazers team has a day off today, and the semifinals should not start until the 30th.

When Gan Guoyang arrived at the Atlanta airport, he found that there was not only his agent David Falck waiting in the VIP waiting room of the airport, but also a middle-aged white man he did not know.

"Hello dear Gan, I'm Robert Goizueta, CEO of The Coca-Cola Company, and it's a pleasure to meet you." The middle-aged man stepped forward and shook hands with Gan Guoyang, who had just gotten off the plane.

Gan Guoyang didn't expect that the middle-aged man sitting here turned out to be the president of Coca-Cola, which made him a little flattered, and hurriedly stretched out his hand to return the salute.

"I was supposed to go straight to Portland, I know you NBA players are very busy training and you're going to play the semifinals, but I've been watching you guys! However, we have been too busy lately, so we can only ask Mr. Falck to contact you. ”

"No, it's okay, I'm honored to meet you, Mr. Falck asked me to guess who I'm working with, and I can probably guess it's Coca-Cola after looking at the TV commercials.!"

After the two had no brains to praise each other first, they got into the company's limousine, Coca-Cola was going to settle Gan Guoyang first, and then talk about contracts and advertisements.

In the car, Goizueta began to repeatedly introduce Coca-Cola's new product "Ne-Coke" to Gan Guoyang, and cited a series of data to prove the success of this product.

Falke also sat aside and nodded constantly, Gan Guoyang looked at Falke's appearance, and estimated that this guy might have negotiated the price.

Thinking of this, Gan Guoyang felt unhappy for a while, he became more and more dissatisfied with Falke's style of making decisions without saying hello, so he interrupted Goizueta's speech: "With all due respect, Mr. Robert, although I am only a basketball player, I don't know much about business, and I don't know how to study the recipe of drinks, but I don't think it is a wise decision to quit 'ne-coke', that is, the results of this product may not be as good as it seems now." ”

As soon as Gan Guoyang's words came out, Goisueta was slightly stunned, and there was a trace of contempt on his face, but he quickly covered it up, obviously he felt that a basketball player like Gan Guoyang would play as an endorsement, and how could he figure out such a thing as a business operation.

"Okay Gan, to trust Goizueta's decision, we just need to do our job, I've negotiated a good contract for you......" Falck seems to want to stop Gan's "gibberish".

"No, Mr. Falck, as an adult, I need to make an assessment of my co-op investment behavior, and I don't think you have fully estimated the risks of Coca-Cola's current decisions. If you've already drawn up a contract and you're just waiting for me to sign it, then I would say I won't sign it. I'm still very optimistic about Coca-Cola, but it's not you who are now, but you who have learned the lesson and made corrections, so I need to make choices and regulations about the content of the contract and the advertisement. Gan Guoyang said unhurriedly.

"Are you crazy, Gan?" Falke looked at Gan Guoyang incredulously, while Goizueta stopped talking and glanced at Falk as he lay down in his seat.

"I'm not crazy, Falck, I'm talking to Mr. Goizueta about business very seriously, and the facts will give sufficient evidence that what I said is correct!"

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