Li Huan knows that what Zhang Na said is indeed very reasonable, it is no longer the era of material scarcity, it is no longer possible to stand out by relying on excellent product quality, everything must get more exposure to become popular, which is also the deep-seated reason why the advertising fees and naming fees of those TV programs are getting higher and higher.

Youth Company has smashed more than 100 million titles, this is a basketball program, and this is actually the reason.

At this time, I only listened to Zhang Na continued: "As one of the big players in the tertiary industry, the garment industry has many corporate brands, and brand promotion is particularly important. ”

Li Huan wore youth brand sneakers and clothes during this time, and the comfort and quality were not worse than those big brands at home and abroad, but in the eyes of many people, youth brands still can't compare with them, and the reason should be that the brand Zhang Na said has not really been established and reached a height.

Li Huan then asked: "Sister Na, so in the process of brand promotion, what promotion measures will we take?" ”

Zhang Na actually values Li Huan's quality and ability, so she also has some ideas in her heart to be a good teacher, and wants to slowly train him to become a business manager, but she is not in a hurry, and smiled and said: "Let's eat first, we can sit down and discuss it after eating." ”

When Zhang Na said this, Li Huan really felt a little hungry, so he nodded and smiled and said, "It's okay, by the way, I will learn from Sister Na." ”

The two of them then walked out of the inner room and into the office.

Of course, the lunch is the same takeaway as all the staff, three meat and three vegetables, in fact, it is quite rich, Li Huan has a good appetite, and the requirements for eating are not very high, and he is a little hungry, so he eats quickly, and eats most of it after a while.

And Zhang Na had eaten less, so she would see if Li Huan could eat it, so she sandwiched a crucian carp and a large steak and said, "Help me eat them, otherwise it will be wasted." ”

Maybe there was intimate contact between the two, and Li Huan was already full of affection for Zhang Na, so he didn't shy away from the lunch box that Zhang Na ate.

In fact, Zhang Na is also in love with Li Huan deeply, so she will give the food in her lunch box to the other party, otherwise if it is replaced by another person, she would rather pour it than do it.

Seeing that Li Huan did not hesitate to eat the food she sandwiched, Zhang Na was very happy in her heart, which showed that Li Huan was defenseless against her, to be more precise, Li Huan actually liked her in her heart, but because of the relationship with his girlfriend, the other party would insist on refusing to accept his show of love.

This shows that Li Huan has valuable qualities, and he is not the kind of man who will see things casually.

Zhang Na liked this little man more and more, but at the same time, she was also a little helpless.

The world is always so imperfect, no matter how good you are, you can't get everything you want.

After eating, Zhang Na poured another glass of water for herself and Li Huan, then sat down and said, "Let's continue the unfinished topic before." Regarding the promotion methods of clothing brands, Li Huan, you will first list the ones you know. ”

Li Huan smiled and nodded and said: "Sister Na, the promotion methods I know include newspapers, magazines, radio, television, the Internet, subways, street light signs, highway billboards, bus stop signs, convenience bags, etc., as for the others, I may know less." ”

Zhang Na nodded approvingly and said, "Actually, you have almost mentioned most of the advertising methods. ”

Li Huan smiled and said: "There must be a lot of things I haven't talked about, Sister Na, you give a more professional and specific one, let me also learn and learn." ”

Zhang Na had this intention, nodded and said: "The media industry has become more and more developed, and the promotion methods are rich and diverse. ”

Li Huanxin said that the professional is different, and there are so many classifications of these promotion methods.

At this time, Zhang Na continued: "The first type is TV advertising. The modes of TV advertising include interstitial advertising, title or sponsorship of variety shows, and sponsorship of film and television drama costumes. In this way, it is broadcast on TV on a point-to-point basis, reaching the attention of tens of millions of viewers, and penetrating into the hearts of the people through continuous broadcasting. ”

Li Huan smiled and asked, "What are the advantages and disadvantages of this type of promotion?" ”

Zhang Na replied: "The advantage of TV advertising is that it is effective and influential, but the disadvantage is that it is expensive and generally has a long cycle. A more successful example in the clothing industry is the clothing brand of Hailan House, which finally took root in the hearts of the people through a series of variety shows such as naming the running brothers and the strongest brain, which greatly enhanced the brand's popularity. ”

After taking a sip of water, Zhang Na continued: "Let's go on to talk about the second type of online video promotion, with the development of the Internet, the advertising effect of online video platforms is getting better and better, the common model is to implant ads at the beginning of the video, and some platforms have self-made dramas, which can directly insert advertisements into the program. Compared with TV advertising, the advantage of online video promotion is that the price is lower, and the disadvantage is that the audience is not as wide as that of TV advertising. Of course, better results can be achieved through the multi-platform delivery model, but it is also accompanied by an increase in costs. ”

"The third category is professional media promotion, like the clothing industry, where there are professional websites and newspapers and magazines, where advertisements can be placed. The advantage of this method is that the promotion audience is more accurate, and the disadvantage is that the amount of attention is relatively small. ”

"The fourth category is to hire a brand ambassador. The popularity and good image of the spokesperson will bring a huge boost to the brand. I won't say much about this pros and cons, you should have some experience. ”

"The fifth category is self-media promotion. Including Weibo, WeChat, post bar, blogs, forums, etc., the advantage is that the advertising cost is more affordable, and the disadvantage may be that it requires a long-term process, which may be relatively slow. ”

"The sixth category is exhibition promotion. There are a large number of fashion exhibitions every year, which is also an opportunity for apparel companies to enhance their brands......"

"The seventh category is terminal image store promotion, which is commonly known as physical stores, of course, it also includes flagship stores of major e-commerce platforms......"

"The eighth category is also related to our visit to the welfare home today, which is called event marketing and corporate activity promotion. For example, we often see a certain clothing company openly soliciting advertising slogans or brand logos, etc., which are a kind of event marketing, which locks the audience's attention by creating topics and hot spots. The clothing company helps poor students and charitable donations, which are corporate public welfare activities and can establish a positive image of the enterprise. The establishment of R&D centers, the establishment of foundations and other corporate activities can also enhance brand influence. Our visit to the Ping An Welfare Institute in the afternoon is a corporate public welfare activity, but once this kind of thing is in the news, many people will think it is a show. ”

Li Huan smiled and said, "Sister Na, I think as long as we are sincerely devoted, it is not a show." ”