Regarding the topic of the English media hyping Jiang Chenxi snatching the image ambassador of the United Nations World Tourism Organization from Messi, the Catalan media was very angry and immediately responded.

Le Monde Sport introduced Messi's partnership with the United Nations, where he was invited to serve as a Goodwill Ambassador for the United Nations Children's Fund (UNICEF) in 2010, and has been a Goodwill Ambassador for five years so far.

Earlier, in 2007, Messi participated in UNICEF's local television programme "Children's Sun", which raised more than US$1 million for UNICEF's projects in Argentina.

In 2007, Messi also established the Massey Foundation, which specializes in providing vulnerable children and adolescents with access to education and health care, as well as transportation, hospitalization and recovery costs. The reason for the establishment of the Messi Foundation to help disadvantaged children and teenagers is that Messi suffered from dwarfism when he was a child, but fortunately he was funded by Barcelona to become a generation of stars, and Messi is thanking the society and giving back to the society with practical actions.

And just a month ago, through his foundation, Messi donated 4.21 million pesos to UNICEF Argentina. Converted to about 120,000 euros.

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The English "Times" immediately reported on the cooperation between Jiang Chenxi and the International Red Cross, he has been a goodwill ambassador for the International Red Cross since 2013, before Christmas in 2014, the Liverpool Club donated to a local old people's home, and Jiang Chenxi personally donated 200,000 pounds for the renovation of the old people's home.

The Guardian said that Jiang Chenxi is the image ambassador of the China Bone Marrow Bank in his home country, and so far has donated many Chinese children's surgery, treatment and rehabilitation expenses through the China Bone Marrow Bank, with a total fund of more than 1 million pounds.

All of a sudden, the media in England and Catalonia continued to report on Jiang Chenxi and Messi's cooperation with international organizations, especially their philanthropic acts.

This is the English media and the Catalan media cheering for Jiang Chenxi and Messi to compete for the FIFA Golden Ball Award, of course, there are also Jiang Chenxi's economic team and Messi's economic team behind the operation.

Western society does not pay attention to 'doing good deeds without leaving a name', since they have done good deeds, they must become famous, and as celebrities, their philanthropic actions themselves also have a huge impact and role model.

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Seeing that the English media and the Catalan media were shouting for Jiang Chenxi and Messi respectively, the Madrid and Portuguese media couldn't sit still.

Although at present, Ronaldo is less likely to win the 2015 FIFA Golden Ball Award than Jiang Chenxi and Messi, but Madrid still wants to work hard, or not to mention anything else, now because of the media reports on Jiang Chenxi and Messi's charity moves, the reputation and image of the two people are very good, at this time, Ronaldo naturally can't do without a voice.

The newspaper Ace began to promote the Portuguese star: Cristiano Ronaldo is a philanthropist and is an ambassador for Save the Children, UNICEF, and many other charities.

Marca gives many examples.

In 2009, Ronaldo learned that a little boy named Guillen was diagnosed with terminal cancer, so he invited the young fan to the hotel where Real Madrid stayed, Ronaldo received Guillen and invited him to watch the game in a private box at the Bernabeu.

Since then, Ronaldo has paid for all the treatment costs for Gillen, spending hundreds of thousands of dollars before and after, until Gillen's tragic death in March 2013, Ronaldo's team has not stopped funding.

In 2014, a ten-month-old fan Eric . Cruz was found to have cerebral cortex dysplasia, and the mother of the young Real Madrid fan asked Cristiano Ronaldo to give him a jersey. The heart-warming Ronaldo not only donated the jersey, but also took out 55,000 pounds to pay for Cruz's surgery, and promised to cover the rest of Cruz's medical expenses, but the Cruz family did not let Ronaldo pay more medical expenses.

In 2011, Cristiano Ronaldo scored 40 La Liga goals under Jose Mourinho and won the European Golden Boot. However, after winning the award, Ronaldo did not choose to keep the honor, but chose to auction off the Golden Boot trophy, and all the money was used for charity.

The trophy was sold for £1.2 million, and Ronaldo donated all the money to build schools in war-torn Gaza.

In 2013, Ronaldo sold another trophy, this time selling his second Ballon d'Or, which he had waited four years for, and donated £530,000 to a charity fund called "Make-a-wish" to save children who are dying and terminally ill.

Therefore, the 2011 European Golden Boot and the 2013 FIFA Ballon d'Or in Ronaldo's honor room are just replicas, and the real ones have been auctioned by him for charity.

Portugal's "Athletic" broke the news that in the football world where tattoos are prevalent, Ronaldo without tattoos seems to be an outlier, and the reason why Ronaldo does not have tattoos is because he often donates blood.

"The Athletic" proudly said that when it comes to charity, their Ronaldo is NO1!

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All of a sudden, the 'good guys and good deeds' of these three superstars in today's football can be seen everywhere in the media.

FIFA and UEFA also came out at this time to make a joke, saying that the three superstars are role models for professional footballers in terms of professional attitude and philanthropic actions, and called on all players to learn from them.

The next day, Torino Sport reported that Juventus' French star Paul Pogba had donated 100,000 euros to a local orphanage in Turin and launched a nutritious breakfast for the orphanage.

Pogba later posted a photo of him posing with the children at the orphanage on his personal social media account.

UEFA's official social media account immediately liked Pogba's upvote.

The Italian striker, who was loaned to AC Milan by Liverpool, was also reported in the media for his charity, and the Italian newspaper "Milan Sport" revealed that in 2011, Super Mario had funded the construction of a secondary school in South Sudan, and now the school has decided to name one of the school buildings "Mario Balotelli Building". The newspaper Sport praised Balotelli and lamented that in people's minds, Balotelli was a standard problem teenager. He was throwing tantrums with the coach, he was playing with fire in his house, he was in a traffic accident, he was throwing darts at the players, it all seemed so incomprehensible. But on the other hand, Super Mario is also an easily emotional child. When he saw the reality of South Sudan's children, he not only funded the construction of schools, but also never revealed his charity to the media, which is in stark contrast to other public celebrities who pretend to be charity.

In addition, Italian media also reported that Balotelli recently visited an orphanage called "Sunshine House", which has adopted a large number of orphans and mentally disabled children, and Balotelli provided part of the construction funds there, so he was invited to watch the construction of "Sunshine House".

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Naturally, the media has covered this with a lot of hype, and FIFA and UEFA are also happy to see it.

Whether it's for the purpose of fame or a genuine desire to do charity, as long as real money is paid, it is commendable.

The media also praised that it was the influence of Jiang Chenxi, Ronaldo and Messi's charity that would drive such a good atmosphere. The praise of the three superstars is worthy of being role models for athletes.

Of course, the media reporters also know very well what the origin of this situation is, this is an extension of the competition between the three superstars of the FIFA Ballon d'Or, for these three stars who are already the top stars in the world, their competition for the Ballon d'Or is not limited to the football field, of course, they must first ensure that they perform well on the field.