November 20, Mountain View, California, USA.

"Ye Qin, are you ready?"

Inside the dressing room, the door was pushed open, and Chris Essenbaard walked in through the door and asked Yechin, who was sitting in the dressing chair.

"Right away, Mr. Essenbad."

A middle-aged white woman standing behind Ye Qin replied before Ye Qin.

Ye Qin turned sideways slightly, and could only show a somewhat helpless expression towards Chris Eschenbad.

The white woman standing behind him is a styling team hired by Chris Essenbard, who is said to specialize in the personal image services of many big stars before the Oscars.

After arriving in California from IMG Academy in Florida, Yechin was surrounded by the styling team almost as soon as he got off the plane, and he was wrapped from start to finish.

After tossing for about ten minutes, when Ye Qin came out of the locker room, standing in front of the mirror and looking at himself in the mirror, everyone was slightly stunned.

A high-end suit that he can't name is cut very properly, the hair is designed by the stylist to create a very good hairstyle, and the makeup is almost invisible to him, but it is very in line with the temperament of the whole person, and he looks extraordinarily spiritual.

With a very good height and body shape, it is not far behind many models who walk the catwalk, or some celebrities who often appear in front of the camera.

"Wow, young man, the way you are now, you will definitely be able to gain a lot of fans in North America."

Chris Eschenbad looked at Ye Chin's new look and praised it, after half a day of creation by a top stylist, Ye Qin at this time looked like a different person than before.

"Chris, do you think it's necessary?"

Ye Qin stood in front of the mirror, touched his hair slightly, and turned his head to Chris Essenbard and asked.

Now I look very handsome, but Ye Qin, who has never been in contact with this aspect of personal image design, is still a little uncomfortable for a while. There seems to be something awkward in my heart, and I am a little uncertain.

"Don't worry." Chris Essenbaard has an even bigger smile on his face, "A good off-field image is incalculable in boosting your personal impact. ”

Different from Ye Qin's perspective, the premise of a sports star is naturally that the results on the field must be good enough, but the same media public relations and the creation of a good personal image are also inseparable.

When he was in China, he found that many of Ye Qin's images in front of the camera in China were very bad, and another Chinese sports star Liu Yangyu was also the same, but compared to Ye Qin, Liu Yangyu's personal image was still taken care of in a few public occasions.

Of course, when it comes to another sports star who competes in the NBA, Da Yao, this aspect is not particularly important, after all, that height and body type, even if it is gray-faced, as long as he stands in front of the camera, it is enough to overshadow others.

Compared with China, in Europe and the United States, Chris Eschenbad wants to gradually increase Yechin's influence, and it is indispensable to make a fuss about his personal image.

Like the top name in recent years, the footballer from the small island of Portugal has repeatedly climbed in commercial value, and his performance on the field is certainly one thing, but the personal image of his team is also very important.

Ye Qin's facial features are well contoured, and his complexion is darker than that of ordinary yellow people because of his long-term outdoor training, but this is very in line with the aesthetic concept of Europeans and Americans.

If you want to promote a yellow sports star, you will naturally encounter a lot of resistance, but this is a world champion, one of the few fastest runners in the world, you can dislike or not appreciate it, but if you want to discriminate and look down on each other, you must first deny each other's results on the field.

"Okay."

Ye Qin nodded, he didn't expect to be able to clean himself up so differently.

But this is in the United States, and although he has focused on sports in recent years, the business community can change a lot of things with money. Although he didn't know how much Chris Eschenbaard's styling team had cost, it was certainly expensive.

As for the whole person looking a lot brighter, for him, a young man in his early twenties is always happy in his heart.

After coming out of the dressing room, soon Yechin, led by Chris Eschenbad, came to a sound studio.

The studio is not small, more than a dozen staff members are debugging lighting and other equipment, and after seeing Ye Qin come out, the photographer soon came up to communicate with Ye Qin.

Then, Ye Qin stood in front of the camera, and at the request of several photographers, he posed in various poses and took more than a dozen sets of photos one after another.

After all this was done, Yechin, accompanied by Chris Essenbad and a staff member, arrived in a conference room for an interview.

The conference room was spacious, but it wasn't an indoor stage for the recording of the show, and there was only a white man sitting on the couch next to it, except for the two camera crews.

"Hello, Yechin, I'm Gary Hill."

Seeing Ye Qin enter the room, the white man quickly stood up and stretched out his hand to meet him.

"Hello, Mr. Hill." Ye Qin smiled and shook hands with the other party.

"It's great that you're able to bring Mountain View, especially to our headquarters." Gary Hill smiled heartily and invited Yechin to take a seat, while the others next to him disappeared behind the camera.

"It's my pleasure." Ye Qin nodded, he was not familiar with the white man in front of him, it was the first time he had met, but he had already known about the media represented behind the other party, and he had even read the other party's magazine at the airport a few times.

Overall, this magazine is not very famous, but it has a different meaning for a track and field athlete, because the name of this magazine is "Athletics News".

Athletics News is an American monthly sports magazine founded in 1948 by brothers Bert Nelson and Cordner Nelson that focuses on the world of athletics.

The magazine began as a coverage of athletics in the United States from high school to the national level, and later began to introduce international athletics on top of that, and has been hailed as the "sports bible."

Each year, Athletics News produces a ranking of the top world and American track and field athletes, which are selected by Athletics News' editors and an international team of experts.

In athletics, many of the abbreviations of World Record R and World Junior Record JR that are quoted and regulated by the IAAF have been used by Athletics News magazine.

Influenced by "Athletics News", there is also a magazine called "Athletics" in China, which began to be published in 1980, but compared with the "Athletics News", which has always been commercialized, the domestic "Athletics" magazine is in charge of the General Administration of Sports, sponsored by the sports newspaper industry and the Athletics Association, and can only be regarded as a kind of internal publication, which is far inferior to "Athletics News" in terms of distribution level and influence.

In the conference room, Yechin and Gary Hill, the editor-in-chief of Athletics News, chatted for more than an hour about personal growth, to athletic training, the opponents he faced, and his prospects for the Olympics.

Previously, Ye Qin had appeared on "Athletics News" several times, but this time as a cover character, there was also a special issue introduction, which was the first time.

Leaving the headquarters of "Athletics News", Chris Essenbaard was a little excited all the way, looked at Yechin and said very seriously: "Next time, you will be on the cover of Time magazine." ”

"Time Magazine?" Yechin was amazed at the magazine mentioned by Chris Eschenbad.

Time Magazine is not an ordinary magazine, and all of the people who can appear on the cover of this magazine are super influential. From politicians to businessmen, scientists, show business superstars, these are people who have made an impact on the world.

Only three Chinese sportsmen have appeared on the cover of Time magazine so far, the first being the diving queen Fu Mingxia, who was selected from the moment Fu Mingxia jumped into the water at the 2000 Sydney Olympics. Time Magazine's focus on Chinese sports began here.

The second place is Shi Zhiyong, who won the gold medal in the men's 62kg weightlifting at the Athens Olympics, and in the eyes of the Chinese people, the brightest Olympic star of the Athens Olympics is Liu Xiang, but "Time" still continues to pay attention to China's strong sports. Time focuses on China, which is on its way to becoming a sports powerhouse.

The third is Da Yao, who appeared on the cover twice in 2002 and 2005, and both issues are actually about Yao Ming's American story and the influence it has generated. From then on, Time not only focused on the Olympic gold medal, but also on the Chinese who went to the world and had an impact under cultural differences.

Ye Qin doesn't know if his current influence has reached the standard of being able to appear in "Time", which is not like "Athletics News", which only focuses on the achievements of athletes in a certain field, but focuses on the influence that they will have on the whole country.

Otherwise, after the 04 Olympic Games, it will not be Shi Zhiyong who will appear on "Time", but Liu Yangyu.