When you go into battle to kill the enemy, you are talking about the battlefield; In the business field, there is no smoke of gunpowder and no killing, but it is not necessarily less cruel.

In fact, I've always believed in only one sentence.

"Where there are people, there is strife; If there is a fight, it is the rivers and lakes. ”

In a sense, shopping malls are like battlefields, calculating, and sloppy. At least one sentence is right, only by knowing oneself and knowing one's opponent can one not be defeated.

The fact that four cake shops are working at the same time is very strange in itself. What's more, the strength of the opponent is clearly distinguished. Either one has its own advantages.

Although the southeast has a good business, it has just been established after all. Neither in terms of heritage nor capital, it has the upper hand.

I guess I can fight it apart from Kath Berry. The remaining three have basically no chance of winning.

Here, it is necessary to explain two sentences.

Like the Left Bank of Xiangfei, Kasberry is a time-honored brand. Back then, the scenery was beautiful for a while. But with the changes in society, as well as various internal reasons, it gradually declined.

This is in line with the old saying: "Sailing against the current, if you don't advance, you will retreat." ”

Market competition has always been extremely fierce. It is no exaggeration to say that if it weren't for my strong man's broken wrist at the beginning, the fate of Xiangfei's left bank would be Kath Berry at this time!

Speaking of the recent situation of this old store, what a tragic word to describe!

"A hundred-legged worm, dead but not stiff", is a metaphor for the current Kath Berry, which is very appropriate.

There are many departments, low efficiency, old products and poor services. In a word, it is already on the verge of elimination and is in jeopardy.

Therefore, such an old store that is about to die has actually started a price war at this time, which is mysterious and worth playing.

With one enemy and four enemies, I am not so self-conscious, but Tian Ji understands the truth of horse racing.

If you have to fight your way out, Kath Berry should be the best breakthrough.

With this in mind, I had a plan.

On the one hand, he planted people to go to Kath Berry to inquire about the news; On the one hand, we are ready to make major adjustments to the current sales strategy.

A few days later, the people who sent it out paid off.

When I heard this, I was overjoyed.

Honestly, Kath Berry's situation is worse than I thought! Not to mention the monthly losses, people's hearts are also unstable, and there is a kind of smell of mountain rain coming and the wind is full of buildings.

Hit the snake and hit seven inches, the first strike is stronger!

At this moment, my idea is simple, take this opportunity to kill Kath Berry!

So in the next few days, all the products of the whole company, and the way they are sold, were completely adjusted.

It can be said that in terms of products and sales strategies, we strive to keep pace with Kath Berry. And I gave a death order: the product should be better, the discount should be greater!

Although I didn't say anything about this plan, I would know it at a glance. Inside, I call it a "blitzkrieg."

If Kath Berry is like a drooping old camel, then Southeast will be the last straw that crushes it this time!

Liu Yunqiao was right at the beginning, in my bones, I do have the courage to be put to death and then live. It is this courage that has repeatedly allowed me to turn the tide in dangerous situations.

And this time, no exception!

I knew in my heart that I couldn't afford to lose this battle, so I bet all my chips on it, and I could only win, not lose.

A month is too long, and every day is torment. During that time, the southeast was under attack, and the turnover fell sharply. Several times, I could barely hold on, but each time I fought hard and got through.

I know that at this point, the competition is no longer about what capital and what strategy. More than that, it's a kind of endurance, and the courage to break through the boat.

As soon as Kath Berry falls, I can earn a respite. What's more, it's Kath Berry's business!

Although the sales of this old store are not very good, I remember Rao Jie said that Kath Berry has a lot of large group purchase orders in her hands.

In other words, when Kath Berry collapses, the whole group buying market will be thrown into chaos, which is why I have done everything I can.

To put it bluntly, the ambition of the southeast, or my ambition, lies in group buying!

The business war was brutal, and the results were gratifying. A month and a half later, I finally got the long-awaited good news.

As soon as I entered the store that day, the foreman Zhang Lu came up.

"Mr. Lu, this gentleman is looking for you."

Looking up, a middle-aged man in his forties walked over, short and fat, smiling, and looked a little familiar.

I was stunned for a moment, then changed to a professional smile and stepped forward to shake my hand.

"Excuse me, who are you?"

The other party was not ambiguous, and directly reported to his home.

"Oh, you're Mr. Lu? I can't imagine that I am so young, and I introduce myself, my surname is Shen, Shen Kuan, just call me Lao Shen. ”

When I heard this, I was stunned.

If you don't remember badly, Kath Berry's boss is called Shen Kuan, could it be that the middle-aged man in front of him who doesn't look amazing is him?!

The answer is obviously yes, at least the other person's eyes speak for themselves.

In the office that day, I chatted with Mr. Shen for a long time, and there were a lot.

It can be seen that Shen Kuan came over this time, his posture was very low, and he was very humble in his speech and demeanor.

Listening closely, I knew what he was coming from.

In the final analysis, Lao Shen has the meaning of guilt.

In his original words, "Mr. Lu, we don't know each other." You see, brother, it's not easy for me, I have to be forgiving and forgiving, this matter is over, how about it? ”

I smiled and didn't say anything.

But one thing is certain. According to Lao Shen's identity, being able to say these words is enough to show that Kath Berry really can't bear it.

Maybe seeing the embarrassing scene, Shen Kuan revealed a secret to me again. It was this secret that solved the puzzle that had haunted me for a long time.

It turns out that behind this turmoil, they all point to the same black hand: Kanghui Company from Shanghai!

When it comes to this company, it is well-known in the industry. As far as I know, basically 60% of China's baking oil comes from this factory.

This also explains why the four cake shops suddenly encircled and suppressed the southeast. To put it bluntly, the oil used in the southeast has nothing to do with Kang Hui!

Competition is everywhere. In recent years, not only have cake shops been in a hurry, but now even raw material manufacturers have joined in.

In fact, before, Kanghui Company talked to me many times about the purchase, but they all politely declined. Now that I think about it, this may well have been the trigger for this turmoil.

For the sake of their respective market shares, Kanghui Company is determined to get along with me, but it is not aimed at the southeast, but the Jiufeng Group behind me, which is also the biggest opponent of Kanghui in China!

As soon as Shen Kuan left, Zhang Lu immediately came up.

This girl, to be honest, doesn't approve much, and is too good at boasting. But it can't be helped, no one has to use it at hand.

At this moment, she obviously heard the conversation between me and Lao Shen.

"Mr. Lu, you are amazing! Even Shen Kuan surrendered! Anyway, aren't we going to fight Kath Berry anymore? ”

I snorted, and my face sank.

"Wrong! That's just a polite remark from me. Zhang Lu, you remember it for me! Kath Berry, not only to fight, but also to the death! Half a month, I'll only give you half a month to make it disappear completely! ”

End of chapter.