After saying goodbye to Feng Shiyu and Xiao Yingying, Gao Zheng packed all his luggage the next day and returned to China with his agent Viviano.

However, this time he did not fly to the city where the old man and Zhao Ju were located, but flew directly to the capital of China.

There, he needs to be interviewed by CCTV, and several other business events await him.

After becoming the Serie A Golden Boot and setting a new record, Gao Zheng's value skyrocketed - this value not only refers to Gao Zheng's transfer fee, but also refers to his commercial value.

Previously, Viviano did not sign any commercial endorsement activities for Gao Zheng, not because he was incapacitated, nor because he was lazy, but after he and Gao Zheng fully discussed the decision.

At first, it was because Gao Zheng still had some scruples about the diagnosis of the Milan laboratory at that time, and he was unwilling to accept any commercial contracts, he was worried that he would really be seriously affected by the Milan laboratory at that time, and even if he received the commercial contract, he might not be able to keep it.

Later, he was determined to prove himself in Serie A. And Viviano also thinks that it will be more advantageous to wait for Gao Zheng to become famous in Serie A before negotiating a contract, otherwise the contracts signed now are small and the price is not high.

He is full of confidence in Gao Zheng and firmly believes that Gao Zheng will definitely be able to rise above others, so he is not in a hurry.

In fact, this is indeed the case, with Gao Zheng's outstanding performance in the league and the public opinion controversy caused by his reservation of the Golden Boot, Gao Zheng's commercial value has risen.

When the season ended, Gao Zheng handed over a perfect answer, and it was much easier to talk about commercial contracts at this time. After all, to be able to break the 62-year-old record of Serie A and become the first person in 105 years has never been done before.

And the most interested and enthusiastic about Gao Zheng is China's corporate brand.

After all, Gao Zheng is a Chinese player, and his achievements in football are proud of Chinese.

Football is the number one sport in the world, and it also has a very strong mass base in China. However, in such a world-class sport, China, as a country with a large population, has no players who can match their status as a great power, which is also something that makes many Chinese fans linger.

Despite this, the influence of football in China is also huge.

Every World Cup, China is probably the only country that has not participated in the tournament but still has a tremendous amount of enthusiasm and passion, with the highest TV ratings and the number of fans who go to the game.

This shows the status of football in China. Although the national sport is table tennis, the most popular is football.

In the absence of charismatic stars, football has such a low position in China, which shows how vast this market is.

In the past, the Chinese market could only be harvested by European giants and world-class stars.

Although those world-class stars have a huge number of fans in the country.

But I'm afraid it's still difficult to have one person who can take care of all the Chinese fan base.

In this regard, Gao Zheng has become a candidate who can pinch everyone together.

Whether you like Messi or Ronaldo, whether you like Kaka or Rooney, you are first and foremost a Chinese, and it is natural that you will be more likely to identify with the top stars of your country.

In the past, there have never been truly world-class stars in Chinese football, so this sense of identity is difficult to reflect.

But now that Gao Zheng is born, all this is no longer a problem.

Chinese have a team that can play in Europe's top five leagues...... Not only is he a firm foothold, but he is also a leading player, so what kind of appeal will he have in the Chinese fan base?

This can be seen from the fact that after Gao Zheng broke the record, Chinese companies continued to call Viviano.

Commercial negotiations began before the league ended, through various conference calls, and flying around, and finally Viviano signed three endorsement contracts for Gao Zheng.

Two of them are corporate brands in China, and they are also brands that have nothing to do with sports, and one is the first in the universe...... Ah no, it's the Industrial and Commercial Bank of China, and the other is China Mobile, which can have a signal on the island. These two are state-owned enterprises and have nothing to do with football, but they are willing to use a lot of money to sign an endorsement contract with Gao Zheng, I am afraid that they cannot simply use "commercial value" to measure such a contract.

In the process, Viviano saw the deep pockets of Chinese companies, as well as their desire and joy to produce a top star in their country.

The other is Nike, a well-known sports brand. As we all know, the main sponsor of the Chinese national team is Adidas, a well-known German sports brand company that has been deeply involved in the Chinese market for many years and has a good connection. So if Nike wants to snatch an iconic Chinese star from its sworn rival Adidas, it will definitely have to pay a higher price.

But for the sake of the Chinese market, no matter how big the price must be.

Now it is obvious that those international big names have realized how terrible Gao Zheng's potential will be in the future, so if they don't sign him now while he is not fully at the top, then if they want to sign him in the future, they are afraid that they will pay ten times more than now.

When you think about it this way, it's actually not expensive at all......

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In many countries, especially those that are not football powerhouses, a top star is basically a national hero.

And this time, Viviano witnessed Gao Zheng's heroic journey.

At several events in Beijing, a large number of fans gathered at the scene.

Especially the signing event held by Nike, which was originally intended to be placed in Nike's flagship store, but because there were too many people who signed up in the early stage, it had to be temporarily changed to the Olympic Park, but it happened that there was a football stadium there, which allowed Gao Zheng to show everyone his skills on the spot.

The environment naturally does not look tall in the flagship store, but everyone is here to see Gao Zheng, and it doesn't matter how the environment is.

Gao Zheng did use his ball skills to detonate the atmosphere of the scene.

A small game was also arranged on the spot, such as Gao Zheng and the selected lucky ones PK shots.

The participants had a great time, and the onlookers were also very happy.

and spent a lot of money to sign Gao Zheng's Nike

In the end, it is natural that the guests and hosts are happy, and they are happy.

That night in one of Beijing's best five-star hotels, Viviano and Gao Zheng stood in front of the huge floor-to-ceiling windows of the executive room, overlooking the night view of the city, the cars on the viaduct flashing their lights, the rows of high-rise buildings lit up, and the people who could not see it with the naked eye but knew they must live in this huge city.

"You're like a big hero, Gao Zheng. Did you see the way the fans looked at you today? I'm worshipping you like a god...... "Viviano said.

But Gao Zheng did not have a happy expression on his face, and he frowned on the reflection on the glass window: "It's just a season's Golden Boot, it's just a record, I think their enthusiasm for me is far greater than the achievements I have created." ”

'It's already good, how many players can achieve that at your age? You can be the first person in Italian football in 105 years! ”

"Hey, Serie A is gone, what's so great about the first person......"

"Hey, I'm Italian!"

"Ha, I'm sorry, Andrey. Anyway, I have to keep working hard, heroes are not so easy to be. ”

"It's great that you have such awareness, Gao Zheng."

Gao Zheng touched his stomach: "Suddenly a little hungry......"

Viviano hurriedly went to find the order in the hotel room: "Call for food, right?" ”

"What are you eating in the hotel when you come to Beijing? Let's go, I'll take you there! Gao Zheng stopped Viviano.

"Masturbation what?"

"Masturbation!"