"The laundry detergent ad was knocked back."

As soon as he walked into the office door on Monday morning, Sun Peng got bad news from Lin Li.

"Good...... Well? Knocked back? “

After coming back to his senses, Sun Peng couldn't help but be stunned, frowned slightly and asked puzzledly: "I remember that the plan should have been submitted last Wednesday, right?" It's only been a few days, and the plan has been fed back from the customer? Colleagues in the account department are working overtime on the weekend? Did the customer say that it needed to be modified? ”

Shrugging her shoulders, Lin Li replied lightly: "No, it was the customer who made the decision directly, saying that there was no need to modify it, because they would never use this style of print advertising." ”

"What?"

After listening to Lin Li's words, Sun Peng was really stunned this time.

Despised ?

This, how is this possible?

I thought about my plan carefully: two big men who practiced wrestling collided together like tigers descending from a mountain, fighting to win the game, but at this moment, the face of one of the big men was tightly attached to the opponent's back of the game vest.

The extremely soft touch makes the expression of the foot-shaking man in the game gentle.

In Sun Peng's pen, the wrestler closes his eyes and smiles sweetly, as if he is holding his favorite girlfriend instead of his opponent ...... the competition.

Such a great idea, how can it be abandoned?

What about teasing me?

Even if I have seen it many times before, but after the painting, Sun Peng still feels very good, I thought that it was not a piece of cake to send it in front of others and win the favor of customers?

…… What the hell is going on when you are beaten back?

Under the urging of Sun Peng's burning gaze, Lin Li grinned, and after thinking for a while, she said uncertainly: "Hmm...... Roughly speaking, the client thinks the picture is too tactful, and they want the public to understand what they are talking about at the first glance of the advertisement, rather than looking at the logo in the corner after looking at two wrestlers and then thinking about it to understand what's going on...... Ahem, that's what it means! ”

“……”

Just when Sun Peng was shocked, Lin Li hesitated, leaned over and whispered: "In fact, to deal with such customers, you don't have to bother to redesign or anything, and they are in a hurry, just draw a short answer - the simplest kind, a beautiful woman with long hair fluttering, and then a huge trademark and advertising slogan, I guess it will be!" ”

"Uh......"

After listening to Lin Li's suggestion, Sun Peng was completely speechless.

As an adult, Sun Peng is certainly not the kind of guy who can't accept failure, in fact, he is now even able to accept the result that the Condor shoots the street first, then makes a small fire, and may not be able to catch fire in the end. But today's incident still makes Sun Peng a little crying and laughing - no matter how you look at it, it's also his own plan that is more interesting, right?

Who can't paint a beautiful woman with long hair fluttering?

"Huh? What do you two say? ”

Just when Sun Peng was at a loss, the team leader Xia Weiqing walked into the office leisurely.

"Hee-hee, we're talking about Xiao Sun's advertisement."

Standing up to make a pot of tea for Xia Weiqing, Lin Li grinned: "This is not the first time that someone's little grandson has been beaten back...... Woo, this person is really angry compared to people...... When I first started working, I didn't pass a plan in the first half of the year, and I was bald every month! ”

“……”

Looking at Lin Li, who was playing treasure, Xia Weiqing couldn't help but roll his eyes at first, and then patted Sun Peng's shoulder and said seriously: "Don't care, it's just that the customer department sent it to the wrong place, our customers are not big companies, and their requirements for advertising are relatively low...... Originally, you could handle the errand with a random one, but you designed a really good plan. ”

Speaking of this, Xia Weiqing sighed and said, "It's a pity...... The reputation and strength of our company are still a little worse, and the real big companies in the market are not our customers, otherwise they will definitely like this program! ”

"Whew...... Thank you, Team Leader. ”

smiled at the other party gratefully, and Sun Peng slowly understood what the other party meant.

"Really, I'm serious."

Raising his eyebrows, Xia Weiqing said in a deep voice: "To put it bluntly, your plan is good, even if it is awarded in the advertising industry, it is qualified." But the problem is that this plan is a little more subtle, and it is more suitable for those classic products, such as the Bonnie series of laundry detergents, the main purpose of their advertising is not to inform but to strengthen memory. But for our customers, a new product with a low market share, they want the advertisement to be more straightforward, so that everyone can know what product they are talking about at a glance......"

When he said this, Xia Weiqing hesitated and shook his head and said: "In fact, from this aspect, the decision of other customers cannot be wrong...... Creativity is a good idea, but he also needs a discerning customer, and the customer's needs are exactly in line with this plan. ”

"Hmm...... I see! ”

After listening to Xia Weiqing's explanation, Sun Peng nodded thoughtfully.

Although it doesn't feel like being enlightened and enlightened, when Xia Weiqing said this, Sun Peng suddenly felt a little bit of meaning. Just like the express advertisement he designed last time, although it is very classic and creative, it not only needs to design and make three-dimensional models, but also needs to find enough open space to place them, which ordinary small companies simply do not have the ability to do. Even if you have the ability, you may not be willing to spend any money.

Change to other courier companies, people may not agree!

So it's the same thing this time, a good idea also needs the right customers and products, if you change it...... For them, I'm afraid that Sun Peng's classic advertisement for the earth may be better than throwing a long-haired beauty up.

"It seems that after I succeeded a few times, I underestimated the advertising industry."

Sun Peng is not the kind of stubborn person, and immediately began to criticize himself after understanding it. Of course it's all built on the basis that it's the other party's low, if it's the other way around, hehe......

"Don't worry, put some more thought."

Seeing that Sun Peng seemed to understand a little, Xia Weiqing twitched the corners of his mouth for pancreatic cancer, and said with a smile: "With your level, it won't take long to design a plan they need, just put a little more thought." “

"That's ......"

Rubbing his chin, Sun Peng suddenly smiled and said, "Team leader, if I look at this case...... I'm not going to mix it up, am I? “

"Huh? What do you mean? ”

Xia Weiqing was stunned, and suddenly asked in confusion.

Bound to be a classic tsundere on the earth, Sun Peng grinned and said: "Although I'm a little embarrassed, but I have a problem, no matter who the other party is, they will only provide a plan once, since they don't like it, I have no interest in designing anything new......"