Chapter 1167: Targeting Southampton

However, Chelsea and Manchester City did not fall behind, also taking the three points.

In the face of the pursuers, Ferguson appeared very calm.

In the dressing room, he scorned Manchester City and Chelsea, "Look at our opponents, they think they still have hope. ”

"Will you give them hope?"

"No, we're going to make them desperate."

'They thought the Emirates Stadium was their last hope and we could capsize in the gutter at the Emirates Stadium because Arsene Wenger's side were fighting for fourth place. Hehe, they think too well. ”

'Boys, we have to continue to take Arsenal with our actions and show all our opponents that we are the real kings in this land.'

'But first we have to beat Tottenham in the FA Cup semi-finals to reach the FA Cup final.

"Our goal is to win the Triple Crown, and to lose any of them is to fail!"

Tottenham is no longer the score-giving boy of the year, and its strength is getting stronger and stronger, but in front of Manchester United, it is still not enough to win. It's just that the FA Cup has always been an underdog, and Manchester United may not be able to win against Tottenham in the third-tier battle.

On Sunday night, Ms. Dong had dinner with Mr. Sun and Mr. Mendes at a Chinese restaurant in Manchester, where she talked about Mr. Sun's project.

When talking about the club he is looking forward to acquiring, Dong Fangzhuo gave his opinion.

"My opinion is, Southampton."

'Why this team, Southampton's academy is so good. It's a perfect club, full of youth and energy from top to bottom, and the club is running very well. ”

As a person who has come over, Dong Fangzhuo naturally knows how much Southampton is worth.

If he wants to make a move, then he will be the first Chinese to buy a Premier League team, in 2015, other Chinese companies have not yet entered the Premier League and the Championship, but will have to wait until next year.

There's never been a better time to get started.

After that, West Bromwich Albion, Aston Villa, Wolves and Birmingham City would become Chinese-owned teams, while Southampton were later acquired.

"However, the price of this team is too expensive." Mr. Sun expressed concern.

"If this team wants to become a major shareholder, it needs at least 100 million pounds."

"I think Aston Villa, Wolves and Birmingham are all good, so let's start in the Championship?"

"Money is not an issue at all. And what we need is a Premier League team, not the Championship, we can't start slowly, we have to buy it and make money, Southampton are competitive enough in the Premier League, there is a big hope of relegation, they can be ranked seventh this year, this is the embodiment of strength. Dong Fangzhuo really thought in his heart that poverty limited Sun Jihai's imagination.

"Southampton can get around £110 million in broadcasting revenue this year, not in the Championship, so we only think about the Premier League."

Dong Fangzhuo is familiar with the Premier League.

'Southampton's transfer income has been pretty good in recent years. The current atmosphere in football is an arms race, and if you want to make a difference, you have to invest a lot in the transfer market. The big clubs are unequivocal in this regard, while the small and medium-sized teams are constrained by their financial situation and can only sell their stars every year. Southampton returned to the Premier League in 2013 and finished eighth in the following 2013/14 season. But last summer, Southampton sold five key players in one go, earning £95 million in transfer fees. ”

"After that, a lot of people were worried that the team would collapse, which is also a common problem for many small and medium-sized teams after playing well. But Southampton have not only established themselves in the Premier League, but have also been in the middle of the pack. This shows that the vision and team building ideas of the team management have passed the test of the Premier League, and there will be no major turmoil in the short term, and relegation is even more safe. ”

"In terms of ticket revenue, Southampton's matchday revenue can reach £18 million, which is a terrible statistic, and it ranks 22nd in the world. The worst thing is the sponsorship fee, which is certainly a lot of income for the giants, but Southampton only earns £1 million. But that's where we come in. I believe that a large number of domestic companies will rush in to compete, and we will definitely be able to get the same sponsorship as the giants! ”

Mendes, who had been silent, nodded with great satisfaction, feeling that Dong Fangzhuo seemed to be more reliable than Sun Jihai, and his opinion was actually the same as Dong Fangzhuo. Dong Fangzhuo is very business-minded, and sure enough, geniuses are very good at everything. Of course, he asked the team to investigate Southampton specifically, but he didn't expect Dong Fangzhuo to know this information very well.

'I also agree that we have to pick a Premier League team and Southampton is the best option. With an investment of around £150 million, we can get 80% of their shares and become their largest shareholder. Of course, my advice is to just buy it out and become the sole boss. There really is no need to worry about funding. ”

The Premier League is indeed the most attractive league for foreign investment. Over the past decade, China has been far more interested in the Premier League. Russian oil oligarch Abou's takeover of Chelsea made the Premier League's mid-to-upper tier a Premier League and even Champions League giants, and Mansour's subsequent acquisition of Manchester City turned into England's upstart.

Why is the Premier League so popular? This is due to the fact that the UK has a relatively stable economic environment, and at the same time, the legal and tax environment supporting foreign investment is also very mature and clear, which can bring stable expectations to investors. More importantly, among the world's top five leagues, the Premier League is the most open, its operation is more transparent, and the system and rules are more complete.

The advantages of the Premier League are obvious, the operation is transparent, and the operation of the sports industry is very closed. In the football market, money doesn't necessarily buy good players. And the mature Premier League environment can directly allow the team to take the position.

If Dong Fangzhuo holds the mentality of long-term holding and stable operation, maintains the stability of the management, and combines the cultivation and development of the domestic market with moderate investment, it is too likely to achieve the improvement of brand value. Southampton's commercial capacity is weak, with this revenue accounting for only about 10% of total revenue for the financial year. However, once Southampton can be combined with the vast Chinese market, it can still bring a very broad imagination space to capital.

If Dong Fangzhuo's team really buys Southampton, maybe it can really blow a Chinese wind in the Premier League. At that time, it is estimated that all kinds of Chinese-funded enterprises will invest more frantically and buy the Premier League one after another, and the Premier League may really become the Chinese Super League......

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