"David Beckham." Savoring it, Lech nodded his head in agreement, "It's a very vivid analogy. ”

“…… I was just joking. Lu Ke realized Lech's seriousness, shook his head helplessly, wiped the sweat on his forehead, and said sincerely, "To be honest, I don't think there is any resemblance between me and Beckham. ”

Lech didn't care, shrugged his shoulders slightly, "Fifteen years ago, David Beckham was not David Beckham either. ”

For brokers, building a business empire around a brand image is undoubtedly the ultimate goal of a career. Now, Lech has found his ultimate goal.

Every sport is home to a business empire of top stars, David Beckham and Cristiano-Ronaldo in football, LeBron James and Kobe Bryant in basketball, and Roger Federer and Serena Williams in tennis......

Michael-Shumacher in racing, Michael Phelps in swimming, Usain-Bolt in sprinting, Tiger-oods in golf...... And so on and so forth.

However, in the world of rugby, the number of players is too large, the sports are too specialized, and the business empire around the top stars is not as good as in other fields.

The most commercially valuable players in the league right now are Peyton Manning and Tom Brady.

However, the market value and industrial income of these two top superstars are not comparable to other sports superstars, and in the list of the world's most commercially valuable sports players, neither Big Manning nor Brady can be ranked in the top 30, which is really different from the NFL league's profitability and commercial value creation ability.

For Lech, it was a challenge that would give his career a second life.

In fact, before David Beckham, the commercial value and market value of professional athletes were limited, and top stars such as Michael Jordan, Muhammad-Ali and others were able to secure commercial endorsements and sponsorship contracts, but were far from exploiting their own market value.

It wasn't until Beckham came out that people realized that the so-called "brand image" could still be profitable in this way. Just one player can sustain a billion-dollar or even $10-billion-dollar market value.

In Lech's view, the performance of Asian players and undrafted rookies is Lu Ke's disadvantage, but it is also Lu Ke's advantage.

If Lu Ke can't cheer up and be oblivious to everyone, then this label will become a heavy burden, suppressing him to the death, and he can't breathe at all; But if Lu Ke can rise to prominence and create a world of his own, then this label will become the starting point for creating history and creating miracles, and countless "firsts" will become Lu Ke's business card to the business empire.

At the end of the day, for professional athletes, strength and performance are the foundation of everything.

Now, Lu Ke has taken a solid first step in his rookie season, and Lech believes that the conditions he needs are ripe for the first one. That's why he did what he planned step by step.

"Bambi, do you know how big and big Asia is?" Lech said meaningfully, his vicissitudes of life flashing with wisdom, "As for how much potential your country has, I don't think I need to elaborate too much." ”

Lehe caught the stunned and shocked on Lu Ke's face, but he couldn't help but laugh.

Only at such a moment, the youth and ignorance of young people will appear on Lu Ke's body, reminding others that the quarterback who killed all sides on the field is not yet twenty-three years old.

"I'm sure you can be the Beckham of rugby. Because, you have advantages that Manning and Brady don't have; At the same time, rugby also has advantages that football and basketball do not have. Asia, that's a whole new market, an untapped market, and now, you have the key to open this place. ”

This is the first time Lech has shown his ambition in front of Lu Ke. This is not the world that Lu Ke is good at knowing, and it is also a world that Lu Ke can't touch with his current vision.

The whole of Asia, one-fifth of the world, not only Roger Goodall, but other basketball, football, baseball, etc. are trying to tap the potential of this land, BA has achieved a stage lead, and the five major European leagues are also in full swing, and now, Lech wants to become the pioneer of the NFL.

Such a perspective, such a pattern, and such a bold force are indeed superior and different.

And Lu Ke is just a hairy boy who has just graduated from college for a year, not to mention that business and marketing are not his majors.

In the face of Lehe's ambition, Lu Ke opened his mouth slightly, not hiding his surprise and surprise, and the words of disbelief swirled on the tip of his tongue for a moment, and finally evolved into a chuckle, "Why not?" In the face of a challenge, if you don't even have the courage to try, then it is better to choose to live your life in an ordinary way, but you can enjoy a moment of peace. ”

The joking tone bloomed with Lu Ke's ambitions.

"That's how you entered the draft in the first place?" Lech asked curiously.

There was no need for Lu Ke's answer, Lech already knew the answer.

In four years of college, only two incomplete games have been completed, and any rookie is like this, even if the physical fitness is against the sky, even if the rookie training camp is against the sky, the thirty-two teams will not choose to take risks, because my reference sample is too small, and because the team has too many objects to choose from, there is no need for them to gamble.

So, this is an attempt that is doomed to failure. But Lu Ke still went to the training camp with his head held high, and left an impression in front of many teams with practical actions, which also paved the way for Jim Hubble's bold gamble later.

Really.

Lu Ke shrugged his shoulders lightly nonchalantly, his seemingly plain expression burst out with strong confidence and firm mind between his gestures. It is this calmness and tenacity beyond his years that has become the key reason why Lech chose to give it a go.

Retracting his gaze, Lehe did not continue to probe again, because he knew that his idea had been approved by Lu Ke.

For players and agents, it is a cooperative relationship between them, and they need to run in with each other, and they also need to understand each other and understand each other, which is the basis for success.

Previously, after the away game against the Arizona Cardinals, Lech did not overstep his bounds to prevent Lu Ke from expressing his position in front of the media, which was the first run-in; Then, perceiving that Lu Ke had signs of suspected injury but concealed the truth and stayed on the court, Lech and Lu Ke started a conversation and determined the career plan, which was the second run-in.

Today is the third time.

"Cars, sports equipment, clothing and drinks. That's still our goal. Lech returned to the topic and began to explain his plan, "But the choice of the brand must be long-term, and it must be cautious, we need to build your personal image step by step, and we must give up short-term interests and stick to the plan to the end." ”

Lu Ke bowed his head lightly, indicating his understanding, and then asked with interest, "But what if I retire after three years?" ”

Lehe raised his head, and then he saw the mischievous light shining in the depths of Lu Ke's eyes, and he was not angry or angry, but calmly asked, "Why not one year or two years, but three years?" Even with examples, you have a lot of options. I thought you might not be able to make it through in second grade, like Sam Bradford. ”

In 2010, the St. Louis Rams selected Sam Bradford as the No. 1 pick, and in his first season of his career, he became the third player after Payton Manning and Matt Ryan to start 16 games and pass a 3,000-yard quarterback in his rookie season, and was unanimously voted Offensive Rookie of the Year.

In 2011, the season that just ended, Bradford was plagued by injuries and spent the entire season on and off, eventually making only six touchdowns and six interceptions, ending the second year of his career with a record of two wins and 14 losses.

Lu Ke spread his hands and said half-jokingly, "What if I said that I was aiming for a triple Super Bowl championship?" ”

Lech raised his eyebrows, groaned, and seemed to be slowly considering the words, and then he spoke, "I am willing to pay for such a reason." ”

Then, Lech smiled confidently, "If even the agent doesn't trust his players, then who will?" Although I think you were just talking gibberish. "Not to mention a three-in-a-row championship or a defending champion, it's hard enough to win even one Super Bowl, otherwise there wouldn't be no team in the league that has made history in half a century.

That's all for the half-joking topic.

Lech then continued, "In fact, I already have some top brands to work with, and Under Armour is looking to renew his contract; In addition, there are a number of Asian companies that have already started to come to the door. So, I'm just saying hello to you in advance, please be patient. It won't be long before there is good news. ”

Lu Ke bowed his head lightly, without further ado, and he left Lehe with full authority to deal with off-field affairs.

Looking at Lu Ke, who looked like a shopkeeper, Lehe was also slightly helpless, "Aren't you worried, I'll sell you?" ”

"You can try it." Lu Ke replied with a smile, but the dangerous aura revealed in his words was fully revealed.

The original cooperation, between Lu Ke and Lehe was the result of a two-way choice, which made the cooperation between them more equal and smoother, because before the cooperation, the so-called trust assessment had ended.

"You didn't come here here today, you shouldn't be here for this, right?" Lehe didn't continue to speak, but Lu Ke took the initiative to say.