"A Rolex, a story."

This is the official slogan of Rolex.

They have always been committed to making Rolex a part of life, to remain in the memories for a long time, the time that has passed, the time, the prestige, the luxury, the pinnacle, the brilliance and the moments, and finally the end of the story.

Admittedly, if Rolex is willing to extend an olive branch, let alone the four major sports leagues in North America, there are countless top superstars to work with in the NFL alone, and each superstar has their own story behind it, but those stories are not Rolex's. Until the appearance of Lu Ke.

Whether it is a unique starting Asian identity, or a miracle of undrafted rookie status, this is an irreplaceable and irreplaceable miracle in the entire league, challenging oneself and challenging the limit, on this road to rise, Lu Ke is carrying the weight of the entire history and the whole sport, and is undoubtedly the best representative of the Rolex story.

The right time, the right place, the right people, finally led to this collaboration.

But it can be seen from Rolex's attitude that they still have reservations, only cooperating with Lu Ke personally, but not with the alliance official. As for Lu Ke's starting point, what kind of miracle story can evolve, this is left to time to write.

"We admire your story and look forward to the follow-ups." Wolfgang simply but earnestly said, "Imagine how wonderful it would be to win the Super Bowl and take the stage with a Rolex watch and record the iconic moments." ”

Lu Ke opened his mouth slightly, raised his chin slightly, and showed an expression of sudden realization, "...... Thank you. ”

After hesitating for a moment, he did not modestly refuse, but calmly accepted, and such a gesture fell into Wolfgang's eyes, and the smile was displayed again, "You know, you remind me of Roger Federer when I was younger. ”

Lu Ke wrinkled his facial features and shook his head again and again, "I like Rafael Nadal even more." ”

Wolfgang's smile paused for a moment, and then both of them laughed merrily, tacitly:

Roger Federer is the face of Rolex, and his watch cannot be worn during the race, only after the race; Rafael Nadal, on the other hand, is the face of Richard-Mille's high-end sports watches, which can be worn during competitions, an invention that won a scientific patent.

Retracting his smile, Wolfgang continued, "So, is there any more questions?" ”

Lu Ke turned his head straight to look at Lech, so Lech took over smoothly, "We can sign the contract." ”

The process of signing a contract agreement is far easier than you think, because the lawyers on both sides have already reviewed the specific terms of the contract, and today it is only necessary to complete the signature on top of a thick stack of contract agreements.

It's a four-year contract worth $1.5 million a year, four years, and a total of six million dollars!

At a cursory glance, for those commercial endorsement contracts that cost tens of millions or even hundreds of millions of dollars, six million does not seem to be worth mentioning at all, but this requires horizontal and vertical comparison.

In 2006, Rolex signed Roger Federer, then world number one and six-time Grand Slam champion at the time, to a ten-year, $15 million contract, the most prestigious and longest-running watch endorsement contract in history to date

As a spokesperson, Federer does not need to wear his watch at all times during the game, but only at the press conference after the game and at the award ceremony. The rate of return is phenomenal.

In 2007, Movado officially signed Tom Brady, who had completed the feat of three crowns in four years at the time, in a ten-year, $10 million contract, which was also one of the most high-profile blockbuster collaborations in the NFL, because it was impossible for a football player to wear a watch during a game, and it was the first official cooperation between a watch brand and rugby.

After horizontal and vertical comparisons, Rolex's contract shows enough sincerity.

The first is the cost of endorsements.

Time flies, the current price level and endorsement fees are no longer the same, and the current one million cannot be compared with the one million five or six years ago.

But it must be noted that the current Lu Ke is far inferior to Federer and Brady when they signed the contract.

There's no Super Bowl ring, there's no regular season MVP, and even a sophomore season yet, and to put it mildly, there's nothing but Rookie of the Year, and even this title is far from top-notch.

Under such circumstances, Lu Ke got an annual endorsement fee of $1.5 million, which was on par with Federer and surpassed Brady, which is really commendable.

The second is the number of years.

Just four years, naturally, it can't be compared with Federer and Brady's ten-year long contracts, but last year's sponsorship contracts between Lu Ke and Under Armour were two years, so after such a comparison, Rolex's courage and sincerity are highlighted, because everyone knows that young players still have too many uncertainties, and the risks are too high.

In other words, even if Lu Ke's third and fourth grades do poorly, the sponsorship contract will remain valid; is more negative, even if Lu Ke is unable to play due to injury in the future, Rolex can only be dumb and eat coptis.

Needless to say, for Lu Ke now, this is a sky-high contract, and Rolex has made a risky choice for four years and six million dollars. Even in other sporting disciplines, this watch contract is absolutely top-notch, and it can even be said to be a thrilling gamble, so it's no wonder that even an old fox like Lech is a little excited.

Scarcity is expensive.

This statement is true in any field, and the NFL is no exception.

The most direct and significant reason for the difference between the advertising contracts of the NBA and the NFL is the difference in the number of players, fifteen players share a piece of the cake and 53 players share the same piece of cake, and the difference in the distribution of benefits is clear at a glance; But what if there was a unique player in the NFL? It's like a solo sport like tennis, racing and equestrian.

Not only is the other fifty-two players on the team unmatched, but it's the only one in the entire league that has no semicolon? At the same time, this player has been able to perform miracles repeatedly, firmly occupy a place in the league with outstanding strength, and further become the best candidate for MVP in the first half of the season?

Then, the particularity of this player is enough to become a sought-after fragrant bun for everyone, and the potential for commercial value is incalculable.

This is Lu Ke!

In Rolex's view, they are signing a player, but also a breakthrough, a future and a possibility, they see opportunities that other brands have not captured, for the NFL market, for the Asian market, for the future positioning and so on have immeasurable potential and impact, this is enough.

After the signing, everything was finally settled in black and white.

Wolfgang stood up, shook hands with Lu Ke again, and expressed his best wishes, "Happy cooperation!" After the signing meeting came to an end for the time being, Wolfgang's rigor and composure were a little relaxed, and his tone added some relaxation, "The Monday night game that just ended was very exciting. ”

Coincidentally, the "University of Phoenix Stadium Massacre" is setting off a frenzy of discussion on social networks, which once again indicates that Lu Ke has a strong market appeal, which is undoubtedly the best news for Rolex.

Of course, Rolex's decision-making process is not directly related to the "Phoenix University Stadium tragedy", and the company has repeatedly made choices through discussions in the past few weeks, but Lu Ke's outstanding performance on the court has undoubtedly increased Rolex's confidence.

"Thank you. But then the pressure is even greater. Lu Ke pointed to the contract on the table that had just been signed, and said half-jokingly, "I don't want to mess up in my debut." ”

"Ha, even though we don't care, but ...... Who doesn't love victory? Wolfgang also smiled in response, "Next, we will have a formal press conference to announce the first official partnership between Rolex and rugby, and we are happy to see the victory." ”

"However, we have one more thing to do before the press conference: we have chosen the perfect watch for you." Wolfgang made another gesture of invitation, "We have a very rich collection that can be selected according to your preferences, your style, your personality, and even tailor-made, so that this watch becomes the epitome of your image." ”

After experiencing Under Armour's baptism, Lu Ke has gradually become familiar with the process, and he is not too surprised, and said with a smile, "Then, every time you attend a press conference and every time you attend a party and award ceremony, you must wear it, right?" ”

"Yes. We'll be monitoring it on a weekly basis, so be sure to wear it. "It's great if you're willing to wear it in private, and we can always offer different models of the same collection for a one-to-one customization service." Of course, the most important thing is the Super Bowl. ”

"Whew, so the first step is, I need to get into the Super Bowl and win it." Lu Ke raised his right hand and made a gesture of crossing his index and middle fingers, indicating that he was praying silently.

Wolfgang tilted his head slightly, "Oh, I don't think you need to pray. I hope you're in a position to win. For the San Francisco 49ers fans, and for me personally, we all think so. ”

"Well said." Lu Ke snapped his fingers tacitly, and the atmosphere was harmonious and warm. 2k reading web