In the car, Gu Cancan and Chen Zheng chatted softly, and the driver secretly observed Chen Zheng a few times from the rearview mirror.

The pearl of the boss's family, it is the first time to use this car to pick up a boy of the same age, even if he does not gossip, he is also very curious.

When two old classmates who haven't seen each other for a long time meet, they usually talk about their former school life.

"I remember the first time I saw you, I was amazed, how could a girl grow so tall." Chen Zheng said with a smile.

Gu Cancan raised his eyebrows and said unceremoniously: "Maybe you're too short." ”

The driver couldn't help laughing, and Chen Zheng had a very painful expression on his face.

"Hey, speaking of which, you seem to be a little taller than before, I remember that you were as tall as me before, and I found out on the road just now that you are actually a little taller than me."

Chen Zheng smiled proudly: "Haha, yes, I have grown a few centimeters again, and now I am 1.75 meters." ”

"I haven't reached the minimum height of the male god in 180, what's there to be proud of." Gu Cancan poured cold water.

Chen Zheng's expression froze: "How can a person like you, who has grown tall since childhood, understand the sadness of our short people." ”

The driver finally couldn't help but laugh out loud.

Chen Zheng is handsome and has money in his family, but he has always had some inferiority complex for a certain period of time, just because he is relatively short. When he was a freshman in high school, he was only 1.70 meters, and he didn't dare to chase Gu Cancan with great fanfare at that time, his height was very important, and his height limited his guts......

"To say that our homeroom teacher, Mr. Zhang, is also quite tragic, the three seed players in the class with good academic performance have all left the class for various reasons."

Here are the three people who are talking about Gu Cancan, Chen Zheng and Wang Xiaoxiao, the three of them did not graduate normally.

Wang Xiaoxiao skipped a grade, Chen Zheng went abroad, Gu Cancan was almost like dropping out of school, before they were the grades in the class, and they left three at once, and the head teacher, Teacher Zhang, couldn't tell if he was bitter.

The two chatted casually, and Gu Cancan's spirit was very relaxed.

"To be honest, I really didn't expect that Cancan you would make a movie so well, just like when you participated in the Supergirl competition, it was shocking."

"Hehe, it's just luck."

Gu Cancan began to want to call Wang Xiaoxiao and drink Chen Zheng together.

However, Wang Xiaoxiao is too busy, she is very valued by her teachers, and now she has begun to follow her teacher to start social research, and she can't spare time at all.

The more high-end the institution, the more serious the students in it are.

is like a saying in poisonous chicken soup: The second generation of people who are rich, powerful and beautiful still have to work so hard, what's the use of your hard work.

After chatting about their former high school life, both of them fell silent.

In fact, the relationship between the two is limited to high school classmates, if Gu Cancan is not a reborn person, maybe the gap between the two will get bigger and bigger, so big that it is difficult for the two parties to be friends.

The rich are poor, the noble are cheap, the strong are weak, all friendships are just exchanges, this has nothing to do with morality, the fact is so, there is no equal use, there are no equal friends. Different classes, no need to socialize.

If Gu Cancan was not a reborn person, their family might not be able to get out of the quagmire of being pitted by millions of people for a long time, and directly fell into the crisis of extreme poverty from a middle-income family.

The intersection between her and Chen Zheng may only be limited to ordinary high school classmates.

Gu Cancan, who doesn't have a lot of glory aura, may not be able to attract Chen Zheng's attention.

"Cancan, will you still go to study in the future?" Chen Zheng interrupted the brief silence and asked.

"Yes, after the Chinese New Year, I will go to take the exam for the art school." Gu Cancan explained: "My current knowledge reserve is still far behind, and my professional knowledge is not enough, so I need to learn more knowledge. ”

"Hmm. Me too. Chen Zheng showed a big smile on his face: "Cancan, let's work together." ”

“……”

Chen Zheng stayed in the capital for two days, and Gu Cancan also gave himself two days off and played with Chen Zheng for two days.

She has been tense during this time, and she just took the opportunity to entertain Chen Zheng and rested for two days.

Two days later, Chen Zheng's father personally came to the capital to pick him up and go home, and met Gu Cancan.

Gu Cancan didn't take it to heart, and politely sent Chen Zheng and his son away.

in the car.

Chen Erhe looked at Chen Zheng, who was a little distraught, smiled slightly, and said, "So you returned to China two days ahead of schedule, just because of Gu Cancan?" ”

Chen Zheng was silent, acquiescing.

Chen Erhe smiled even more happily, reached out and rubbed Chen Zheng's head, and said: "Okay, it's my Chen Erhe's species, if you like a person, you will pursue it hard." Dad doesn't encourage or object to this, but there is one thing that doesn't affect your study abroad. The most important thing for young people is to have self-control. Gu Cancan, a child, I also know that few of my peers can do her to this level. She is the best of her peers, and besides, this child is soft on the outside and strong on the inside, and she is stronger on the inside than you can imagine. Zheng Zheng, if you want to get her, you have to be very strong. ”

……

gave himself two days off, and Gu Cancan began to devote himself to the movie editing of "Donkey Gets Water".

She has the original version of the film in her mind, but the shadow of the stage play in the performance form of the original work is too strong, including many shots, and it does not show the beauty of the movie at all.

And the group of actors selected by Gu Cancan are all old actors with excellent acting skills, even if newcomers like Qi Wei and Shen He are not very good at acting, they have also contributed super-level performances in the film.

Gu Cancan is confident that her version of "Donkey Gets Water" is more beautiful and exciting than the original version.

On the other hand, I never expected it to be completely popular.

"My name is Wang Da Hammer, I never thought ......"

"I think of the running in the sunset that afternoon, it was my lost youth"

"Please call me an official......

People suddenly find that they can always see or hear these words, whether they are on Weibo or chatting with friends and colleagues.

Even people who don't use the Internet much have actively or passively known that there is such a particularly funny little video, and many of the words in it have become popular words.

Obviously, "Never Expected" has not only become popular, but has also become a popular element. He has successfully interpreted a kind of dick silk culture, successfully influencing from online to offline.

On this day, Gu Cancan received a report from the operation officer of Bright Video that "Never Expected" has been online for two weeks, and the cumulative number of views has reached 30 million!

Seeing this data, Gu Cancan felt that he had made a decision that he had never thought about shooting, which was too wise.

Many people want to find out, and they want to understand why such a simple online self-made drama can be so popular, so popular that a newly launched video website with no name has become famous in the second and third tiers.

In fact, there are a lot of smart people in this world, many people who are good at thinking, and careful analysis found that they never expected that behind its fire was the promotion of social networks, which reflected the communication logic of social networks.

Gu Cancan saw that there was such a post on the Internet analyzing why he never expected it to be so popular, and it made a detailed analysis of what he never expected.

It is roughly divided into the following aspects:

The actors of "Never Expected" are all students who are not well-known or even graduated, and many actors who participated in the filming have any acting experience.

But it's just such a group of people who create a classic image of dick silk - Wang Da Hammer.

Why?

Because these people are dicks, their performances are basically in their true colors. Moreover, as ordinary actors, they don't have too many scruples, and Gu Cancan doesn't put any pressure on these people, they just have a playful mentality to act.

The idea in the early stage was Gu Cancan, and the later called Beast Yi Xiaoxing to join, and the originality of these two people is very strong.

Such people are called satiners.

It's strange that a goddess-oriented and usually fairy-like girl like Gu Cancan can create such a dick joke, which is also what the author of the article has always wondered about.

Gu Cancan has become famous since Supergirl, and his name is Beast Yi Xiaoxing also has a certain popularity on the Internet.

I didn't accept the beast first, but I didn't expect Gu Cancan to also mix in the joke circle, and many of the materials were adapted from some jokes. But it is precisely because of the content composed of these jokes that it is most in line with the spread of social networks.

Some stalks that only the Internet circle can understand, and some points that only the post-80s and post-90s can laugh at, combined together, the time is not too long, a few minutes is enough. This is social content, which comes from and is exported from social networks.

If you are a deep Internet user, you will find that the current Chinese Internet can be summed up in four words: post-80s, impetuous, onlookers, and undisciplined.

As the aborigines of the Internet, the post-80s generation is the generation of the real Internet. Their collective behavior now basically represents the overall behavior of the Internet. Therefore, if your product wants to have a certain market on the Internet, you must first understand the post-80s and meet the needs of the post-80s.

Impetuous. I have to admit that the domestic Internet environment is indeed very impetuous. Whether it's on Weibo, forums or QQ groups, most people are irrational, or don't like to think.

Even sometimes, I won't finish reading a 140-word Weibo, just forward and comment on the title when I see it.

Onlookers. The direct cause of this phenomenon is impetuousness, and the fundamental reason is the inferior nature of the Chinese who like to make fun. Whether it's online or offline. As long as there is something, there are Chinese onlookers.

No discipline. This is a new word, and it is also because of the rise of the post-80s. It embodies the open and self-deprecating mentality of the post-80s generation as the indigenous generation of the Internet.

The above four points are the main characteristics of the Internet in China today. Let's take a look at the program attributes of "Never Expected": an online self-made drama that depicts the unexpected legendary story of the dick king sledgehammer in an exaggerated and humorous way. It involves popular elements such as funny, crossing, and workplace. The plot covers everything from current hot topics to classic historical stories.

Careful people will find that "Never Expected" was filmed in line with the current situation of the Internet. For example, the elements of funny and traversal are all liked by the post-80s, and the short 5 or 6 minutes is the best time for the impetuous user's attention to quickly shift and maintain their attention in the Internet context, and hot topics and historical stories meet the needs of people to watch, not to mention the lack of discipline, there is no festival in the whole drama.

In terms of marketing, Gu Cancan released the first season of "Never Expected" at one time, but for the broadcast plan of the second season, Gu Cancan decided to update one episode a week.

In the first season of "Never Expected", Gu Cancan released all of them at once in order to attract users to enter the bright video.

Although the audience is very happy to watch, in fact, this is not conducive to the spread of bright videos.

The first season cultivated a loyal audience, and it was a huge fan.

The news of the second season, Bright Video has also made a preview, Gu Cancan shamelessly adopted a little hunger marketing method, and decided to release one episode a week to artificially lengthen the broadcast time.

In this way, it is conducive to the publicity and dissemination of the bright video website.

In fact, for this kind of humorous sitcom, it is most appropriate to update it once a week.

One is because there is not much plot connection between each episode, and the other is because this is a channel for the public to transfer suppressed emotions in the Internet context, and the audience watches it with a relaxed and entertaining mentality.

When the stress of a week's work is deposited, then they will wait for the moment when "Never Expected" will be broadcast.

If the time interval is too short, the audience will not be hungry, and if the interval is too long, the audience will not wait to find other ways to solve it.

This also explains why American dramas are so slow to update in China, but there is still such a big market.

In the future, Gu Cancan will shoot online self-made dramas, and she also plans to adopt this approach of American dramas.

"Never Expected" was produced by the Bright Times, and the fame of the Bright Times is not famous among the public. However, Gu Huangcan's era established the official Weibo of "Never Expected" early, and Baidu Tieba also started operating as soon as possible.

Beast Yi Xiaoxing led the production team to establish communication points on Weibo, Tieba, etc., mainly with the official and team members and fan groups of "Never Expected" as the communication source.

Tieba is mainly interactive, including the early warm-up of the program, post-interaction, breaking news, tidbits, etc., and the content is also good and creative. made the show close to the fans, and made Wang Da Hammer more dick. There were 60,000 followers in the early stage of Tieba, and after the release, the number of followers of Tieba reached 200,000 in a short period of time.

The second is Weibo.

If the post bar is interactive, Weibo is a position for rapid dissemination. Moreover, Weibo is also their most powerful communication position. Gu Cancan, called Beast Yi Xiaoxing's Weibo tuba has a lot of influence.

And the relationship between the beast and many Weibo active jokers is very good, every time the beast Weibo publishes a video, it is a vote of jokers that spreads vigorously, so that every Weibo is tens of thousands of forwards.

People in the circle are in mixed moods, Gu Cancan, this little girl, is actually the daughter of destiny, a funny short drama has a drainage effect no less than millions of advertising investments, and in half a month, a new online video website has become famous.

After the editing of "Donkey Gets Water", it will be sent to the General Administration of Optoelectronics for review, which will take a while.

Put aside the matter at hand first, Gu Cancan accompanied her grandmother back to Qingjiang City and went to live at her little aunt's house for a few days.