The news of Leeds United became a hot topic for a while, and everyone frantically collected relevant clues, trying to dig out the intimate relationship between several characters, so that they would not believe that several people were just friends.

Li Chengfeng will not stop the behavior of the reporters, but a little bit of a fueling the fire, from time to time to release a little news that seems to be true and false, to maintain the popularity of Leeds United. Until the team produces results, this is the only way to do it.

However, this alone is not enough, Leeds United have hired former Manchester City CEO Tim Cook as the new club CEO. Although Cook is also a controversial figure, people mainly criticize him for his lack of competition, and he is still recognized for his business skills, after all, he was also a former Nike marketing executive and has excellent negotiation skills.

Cook's first move was to change the team's shirt sponsor and sign Nike to a three-year shirt contract with a base amount of £5 million with a floating clause that could be paid up to £30 million a year.

This reserve price is far behind the giants of the Premier League, but compared with other teams, it is already at the upstream level, and the contract period is not long, and the floating clause also makes Li Chengfeng very satisfied. With the increasing influence of the Premier League, as long as Leeds United can play in the past three years, Li Chengfeng believes that the next contract will start at least 30 million pounds.

It's a pity that Leeds United's efforts to introduce Chinese players failed, and the results of the Chinese national team fell to the bottom, and now the world ranking is only more than 90, which does not meet the requirements for obtaining a labor certificate. Even if Li Chengfeng wanted to use the special genius clause, it would be useless, and the proud Briton would not compromise because of commercial factors.

There are also American players, among the current American players, Li Chengfeng has nothing to look up to. As for Pulisic, the future number one brand in the United States, he is now just a child, and there is no hope of getting a labor certification.

It's a pity, if everything goes well, Leeds United's commercialization process could have gone a lot smoother, and now, it can only be taken step by step.

The white-clothed young guards began a new journey under the leadership of Li Chengfeng, and everyone was full of expectations. In the real world, those teams have also been integrated, with Li Chengfeng concentrating as many of his best players as possible in Birmingham City, hoping to elevate the team to the level of competing for the Champions League.

It's also the best value for money option, and you can't expect it to be as profitable as a few other clubs in Birmingham. Especially Lorka, Li Chengfeng already has the idea of giving up.

Originally, Li Chengfeng bought Lorca to give Chinese players a springboard, but now that there is a more suitable Portuguese Super League team, Lorca's greatest use is gone. And the expenses of La Liga teams are also very large, no matter how it is a team in the five major leagues, the salaries of the players are there.

Lorca's revenue capacity is not ordinarily bad, and the 8,000-seat stadium is sometimes underserved. After all, it is only a small town dominated by agriculture with a permanent population of 60,000 people, and it cannot accommodate a La Liga-level team at all, and Li Chengfeng needs to pay money every year to maintain the operation of the team.

In fact, Como Li Chengfeng has the idea of giving up, but it is a tourist mecca, and there are many celebrities and rich people living there, the consumption standard is high enough, and the population is more than that of Lorca, so it can barely be maintained. Of course, another reason is that Wen Shuting likes to be there, and every year the two of them will have a period of vacation there. So with a small amount of money, it is not a big deal to keep this team, after all, Como has a lot of stadiums than Lorca.

Therefore, Li Chengfeng transferred all of Lorca's valuable player assets to Birmingham, Como, and Billenises this time. Now Lorca is almost an empty shell left, plus La Liga qualification. Li Chengfeng has already entrusted an agent to find his next home, and being able to recover tens of millions of euros is enough to satisfy him.

Cuomo's strength has also declined, and Arsene Wenger's departure has left the team without cohesion, and the young talent in the team has almost been carved up. Except for Almenda and others, who were sent to Birmingham, everyone else was resold, after all, it was the runners-up team of last season's Europa League, which was still very popular.

The most regrettable thing is Grawin Bage, in fact, Birmingham also need such a strong B-to-B midfielder, but Li Chengfeng is fed up with his agent Raiola and chooses to send him away. However, with three years left on his contract, Li Chengfeng sold him for a good price, and the transfer fee of 100 million pounds made him very satisfied, and Manchester United finally found a Pogba second to support the team's midfield after losing Pogba for a few years.

Striker duo Pinamonti and Collidio are also gone. Although Pinamonti is not a super goalscorer, as a local top scorer, there has never been a shortage of suitors, and Como's small team is not destined to be his end. As for Collidio, his ability is limited, although he can always score some unbelievable goals, but he often wastes a lot of shooting opportunities, and the efficiency is not high. The two of them exchanged 60 million euros for Li Chengfeng, which is not bad. With the help of Fernando Ovira and Brian Broby, the strength has not dropped.

There are also Odegaard, Guedes and others, Como earned more than 200 million pounds just from selling players, not counting Almada and others who were sent to Birmingham, and the team's core squad last season was also reduced by nearly ten people at once, and it was almost completely dismantled.

Although Como has added a number of players from Lorca and Bilanesses, the strength of the team is still declining, and there may be no problem with relegation, but there is little chance of competing for a European place.

There is no way to do it, Como is just a small city with a population of less than 100,000, although the consumption level is higher, but it can only be regarded as a small town like Lorca, and it can't raise a strong team. Over the years, Li Chengfeng has relied on buying and selling players to support him, otherwise how could he have the current scenery.

The money from the sale of players Li Chengfeng is not ready to repay the loan early, and the interest is not high, which is not a burden for Birmingham at all. He plans to use the money to renovate Birmingham's old stadium, where he will create a new commercial residential community. It is also estimated that there will be at least £100 million in revenue. Maybe you can rent it out, and you can rent it for 10 million or 20 million pounds a year, which is a lot. Of course, this will not start until Birmingham City move to a new stadium, and Li Chengfeng still has a lot of time to prepare.

As for Lorca, his strength has decreased a lot after losing many players, and even if Li Chengfeng makes up for it through loan Dafa, he still can't recover. Fortunately, Li Chengfeng has no requirements for Lorka's results, as long as he can be relegated. There is still a market for a La Liga team, and Li Chengfeng's offer is not high, and one season is enough time to transfer.

Of course, giving up Lorca does not mean that Li Chengfeng is going to give up Spanish football, after all, Spanish football still has a great advantage in introducing African and American players. Just like the 79 ACP member states that signed the "Cotonou Agreement" are not subject to non-EU policies, and players from former Spanish colonies such as Argentina can easily obtain Spanish passports, such an advantage is impossible for Li Chengfeng who wants to build a black store.

Li Chengfeng just changed his target, he bought the club Malaga in La Liga. Located in the city of Malaga, one of Spain's five largest metropolitan areas, the Malaga Club has a population of more than 500,000 people, and the population of the entire region is more than one million. With a home stadium of more than 30,000 people, and a number of youth training bases, the Málaga club has excellent facilities, which Lorca is completely incomparable. If it weren't for the fact that they were sinking in Xiyi now, Li Chengfeng would not have won this club at a price that was almost for nothing. However, this does not include the team's home stadium, which also has a debt of 40 million euros.

Li Chengfeng believes in the potential of this club, and he is not satisfied. While the municipality of Malaga has promised Malaga that they can use their home stadium for free in perpetuity, Li also wants a stadium that is completely his own, just like Birmingham.

Although the Malaga government has also promised to sell the team's home stadium to the club at a discounted price, Li Chengfeng is still not satisfied. With the competitiveness of La Liga, Li Chengfeng can more easily build a team that can qualify for Europe, or even a team at the Champions League level. The 30,000-seat Rose Garden Course is more ordinary, and he wants more.

Now there are two options, one is to buy the Rose Garden Stadium and the surrounding area, and then expand the stadium, and one is to open the 65,000-seat stadium of the previous Qatari owner and build a new stadium in another location.

Of course, there is no need to rush now, it is important to let the team upgrade first, with the help of so many resources, Li Chengfeng believes that this time will not be too far, and the current resources still need to be tilted like Birmingham, in Birmingham's new home, and even before the completion of the Birmingham apartment plan, there will be no other new stadium plans.

However, after this period of consolidation, Birmingham's strength has been greatly improved, especially in terms of squad depth, which is crucial for teams that need to play on multiple fronts so that he can fight for next season's Champions League qualification while juggling to qualify for the Champions League group at the same time.

It seems that everything is going well, and Li Chengfeng is starting to look forward to the new season, which team will perform better this season? Is it Birmingham, with a well-developed squad and fierce competition, or Leeds United, which are less competitive but less mature in the squad? Li Chengfeng hopes it is Leeds United.

However, Leeds United lost the first game of the new season to the Premier League underdog Crystal Palace, and the backline that Li Chengfeng had high hopes for was poured three goals by the opponent, even if Leeds United's Alli and Salah each scored a goal, they could not save the defeat.

(End of chapter)

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