Lu Ke just guessed that Vance wanted something, but he didn't expect that it was Nike, so prepared, so thoughtful, which was completely beyond Lu Ke's expectations, and after gradually calming down, the slots emerged one after another.

"I never knew that it would take so much effort to sign an athlete for Nike. Isn't it true that as long as Nike speaks, no one can refuse such a proposal? Shouldn't everyone be eager to nod their heads in agreement? Lu Ke's face showed a curious look, and he looked at Vance through the rearview mirror.

Vance raised his chin and narrowed his eyes slightly, looking meaningfully at Lu Ke's expression, "So, you mean, we've reached an agreement now?" Are you ready to sign with Nike? If so, it couldn't be better. He was not aggressive, but he followed the same trend and did not relax in the slightest, grasped Lu Ke's words, and immediately attacked quickly.

Lu Ke couldn't help but pause, and then realized that he was caught by Vance and encountered the general on the spot, but he didn't panic, but replied honestly, "I still have a contract." Before the contract expires, there are no plans to change the door for the time being. ”

"I know. Under Armour. You signed a two-year contract, and now you have eleven months, no, ten months to be exact. "Vance came prepared, and he had already figured out all the details of Lu Ke in his speech." So we need to be surprised, plan ahead, go beyond the opponent's plan, prepare well in advance, and make sure that the opponent can't prevent it. I'm not quite sure if it was Napoleon or Mao who said that we don't fight unprepared wars. ”

Lu Ke showed a surprised expression again, "I don't want to look too arrogant, but ...... Ten months in advance? ”

"You deserve it." Vance said without hesitation.

Lu Ke didn't speak, but looked at Vance through the rearview mirror unexpectedly, and his eyes were enough to express the surprise in his heart; And Vance also calmly met Lu Ke's gaze.

Slowly, Lu Ke reacted: the Asian market.

Suddenly, he remembered what Lech had said when he signed the contract: "Trust me, your market value is far beyond imagination."

For a long time, Lu Ke has never felt deeply, but today, Nike's long-term layout has made Lu Ke see the meaning behind this sentence.

"We want you to feel our sincerity." Seizing the moment, Vance added right after.

Lu Ke smiled dumbly and bowed his head slightly, "I feel it deeply." Then I couldn't help but wonder, "If I don't see through it today, how long are your dating plans going to last?" ”

"As I said, Jack and I are friends, and there is no time limit for that." Vance was very vigilant, and did not relax at all, "But if you are asking: when am I going to start mentioning the signing of cooperation, I will not use personal friendship to bring it up, and when the time comes, I will officially send an invitation to Jack and Anne to the meeting through official channels." Of course, as a friend, I will analyze the pros and cons and give my opinion. ”

"And recommend Nike?"

"Yes, I would recommend Nike." Vance honestly said, "Honestly, there's no other brand in the industry that can match us. Not even the brands you know. That unparalleled confidence was revealed between the words, but there was no one to refute.

"What's more, we'll make a condition that you can't refuse." Vance added.

Lu Ke raised his eyebrows, "'Godfather'? This sentence just now is a classic line from the movie "The Godfather".

Vance didn't react, "What? ”

Lu Ke smiled and shook his head, "It's okay." ”

Vance was stunned for a moment, didn't think much about it, and then returned to his original rhythm of speaking, "Trust me, Nike's sincerity is enough." We have a grand blueprint for your career, for your market potential, and for your business brand, and no one can say no. If you are interested, please feel free to check in. ”

"But not now." Lu Ke still withstood the test and was not impressed.

On the one hand, because now that the season is underway, all his energy must be focused on the next opponent, and only by continuing to win can the sponsor's bargaining chips be on his side; On the other hand, because his understanding of this aspect is indeed too limited, even if he negotiates, he should be taught to Lech, "there is a specialization in the arts", this sentence is reasonable.

Vance didn't rush either, nodded with a smile on his face, and repeated, "But not now." ”

Subsequently, Vance kept his promise and did not talk about it again, but talked to Lu Ke about vinyl records and red and white game cards and other topics of interest.

It can be seen that Vance is trying to remain as calm as possible, maintaining the atmosphere and rhythm before the conversation began, as if to further verify his promise: he really has no intention of maliciously using Lu Zhengze, nor does he mean to take advantage of Lu Ke's family friendship at will.

Before he knew it, Lu Ke drove to his destination and escorted Vance home.

Until Lu Ke got into the taxi again and walked away, Vance did not mention the signing of Nike again, and he was really calm. But if you think about it carefully, Vance started to lay the groundwork so long in advance, and he was originally preparing for a protracted battle, and there was a little accident today, so naturally there was no need to panic.

Watching Lu Ke's taxi drift away, Vance let out a long breath.

Visiting Lu Ke in person this afternoon was indeed planned in advance; But Vance didn't expect that he would be recognized by Lu Ke when they met for the first time. It can be seen that Lu Ke is indeed a preparatory reporter with a unique news sense, and his wisdom and astuteness on the court are also worthy of his reputation.

The plan went off track a little bit, exposing Nike's intentions early; But thinking about it from another angle, this is also a good thing, they can show Nike's sincerity in advance, and show enough sincerity in all aspects to pave the way for the completion of future signings.

Indeed, with Nike's status, they don't need to be so low and small, and they don't lack a Lu Ke to open the Asian market; But Nike has always been committed to collecting top superstars, which is part of the brand image, and they want to create a kind of "Nike will be chosen by the top superstars in every sport", so as the NFL's unique Chinese-American starting quarterback, Lu Ke's strategic position is different.

Nike doesn't need Lu Ke to open up the market, but it needs Lu Ke to supplement its brand image. Of course, the signing of Lu Ke is also an important addition to Nike's dominance in the Asian market and the North American football market.

Therefore, Nike still started preparations step by step: it started the layout eleven months in advance.

According to the survey, Lu Ke is a relatively pure athlete. In addition to training, it is still training, and the interests and hobbies are really limited; Among Lu Ke's best friends, Curry, Watt, Logan and Marcus are far from impressing Nike and giving special treatment, and there are not too many options for entry points.

From another point of view, the intimate bond between Lu Ke and his family is not a secret, so a family breakthrough has become the best choice.

However, after today's little accident. Vance needs to adjust his plans for the next step.

……

"Lech, why does your tone have the feeling of anticipation?" In the taxi, Lu Ke was telling the agent everything that had just happened.

Lech chuckled, "No, I'm not a prophet, how could I have expected everything in advance?" However, I am not surprised by this situation. If after so many arrangements and foreshadowing, there is still no response from these brand manufacturers, it means that my work has not been able to be in place. ”

From the official stance of the coalition led by Roger Goodall, to the official event of the 49ers in San Francisco, to the related publicity on social networks and the promotion of the Asian American community, Lech has completed his business layout step by step in the past year, and the current discussion boom is just one of the manifestations of the benefits.

The number of sponsors coming to the door is also to be expected. For Leh, he is not at all worried that brands like Nike and Adidas will not appear, because if they don't take the initiative, it will be a loss for these brands, and it will definitely not be Lu Ke's. That's Lech's self-confidence –

Scarcity is expensive.

At present, there is only one Lu Ke in the entire NFL, who is unique. Lech has the capital of self-confidence.

"If you're curious, Adidas has already contacted me. Under Armour's contract is only halfway through, and we have plenty of time to slowly pick our future partners. Lech is clearly confident, and he has already planned it in his head.

"Yes, Vance brought it up just now." Lu Ke rubbed his cheeks and exhaled lightly, "Although everything is real now, I still don't feel the reality. ”

"That's because you don't see the heat of the discussion on social networks." Lech chuckled.

In fact, for Lu Ke's full attention and concentration, sometimes it is a good thing and sometimes a bad thing, but in the final analysis, Lech still did not force it, after all, Lu Ke is now in a period of rapid rise, everything is still based on the competition, there is no need to start operating the social platform in a hurry, if you are not careful, you may lose one or the other, and the gains outweigh the losses.

Lu Ke shrugged his shoulders and didn't comment, "But one thing I can be sure of is that my task is to continue to finish the game and fight for victory, otherwise, everything will be in vain now, right?" ”

"Bubbles? It's not such an exaggeration, what you've achieved so far is definitely not a casual cat or dog. Lech also revealed a strong self-confidence in the understatement, even in the face of Nike and Adidas, he is now calm, for Lu Ke, he has absolute confidence, "But your idea is correct, you are responsible for concentrating on the game, and these off-field matters will be left to me." ”