Wang Xiaoxiao frowned delicately, and said with some doubts about Gu Cancan: "Cancan, I don't mention that you have a move, happy twist." Now the bright times have invested in Happy Twist. ”

"Yes, I spent 5 million to get 10% of the shares of Happy Twist." Gu Cancan nodded and said.

Wang Xiaoxiao said: "I specially went to learn about Happy Twist, and now Happy Twist is the most popular drama team in Beijing, and it has always been the box office champion of the Grand Theater drama." However, the profitability of the drama is not high, so I don't quite understand why you want to invest in Happy Twist. If you want to expand the influence of the bright era, it should be in the same industry film and television company mergers and acquisitions. ”

Gu Cancan said with a smile: "Our Huaxia is developing very rapidly, and now the people's demand for entertainment is getting higher and higher, and with the increase in income, more and more people are willing to spend money in this area." Therefore, in the future, the entertainment industry will develop explosively, whether it is a movie, TV series or drama cross talk, there will be outstanding existence in their respective fields. I am optimistic about Happy Twist and think it should be the leader of the drama industry. ”

"Cancan, where did you get this judgment?" Wang Xiaoxiao asked curiously.

It's a bit of a headache, it's not good for Xueba, I like to get to the bottom of it, and I always want to figure everything out.

Gu Cancan thought for a while and said: "In fact, in the drama world, Happy Twist is quite looked down upon by the industry. Most of the core drama people and drama audiences in China think that the drama of Happy Twist is not the drama they understand, and those are the extended version of the sketches that are pieced together. Xiaoxiao, we went to see it once last time, what do you think? ”

"Well, what people say makes sense, it's really like an extended version of the sketch." Wang Xiaoxiao said matter-of-factly.

"Then do you like to watch this happy twist sketch, or do you like to go to the National Center for the Performing Arts to watch the orthodox "Teahouse" and "Thunderstorm"?"

Wang Xiaoxiao said honestly: "Happy twist." However, Happy Twist has seen the smile and laughed in the past, if it is to watch "Teahouse" and "Thunderstorm", it will give people spiritual thinking. ”

In fact, Wang Xiaoxiao is also a bit of a literary young man in her bones, Gu Cancan listened to her words, and couldn't help but rub Wang Xiaoxiao's hair with a smile and said: "What kind of spiritual thinking, I still have that concept, people may spend dozens of minutes on the road to a place to watch a drama, just to relax, not to receive education." ”

Wang Xiaoxiao turned her head sideways to avoid Gu Cancan's little hand, and glanced at her: "I hate it, your hairstyle has been messed up by you." But you still haven't said why you thought of investing in Happy Twist. ”

Can I say that after accumulating a certain amount of fame because of Happy Twist, the programs launched were even on the Spring Festival Gala? Gu Cancan thought secretly in the play, but said on his lips: "Let's put it simple and rude, for some drama audiences, the Happy Twist team is the Phoenix Legend, Murong Xiaoxiao, Yang Chengang, Pang Long, Wang Lin, ...... in the drama world."

"Giggle." Wang Xiaoxiao burst out with a barbell-like laugh, her eyes crooked, "It turns out that you look at Happy Twist like this." ”

"Haha, to be honest, don't look down on Phoenix Legend, Yang Chengang, Pang Long, their songs can be said to be popular all over the country. It doesn't matter whether it is high or not, the key is to be able to achieve public recognition. Gu Cancan said with a smile: "Moreover, Xiaoxiao, you don't work in this industry, there are some things you can't consider." ”

Wang Xiaoxiao looked deferential and motioned for Gu Cancan to continue.

"In fact, I have considered that a well-known drama will be adapted into a movie, and Happy Twist's drama, although the industry evaluation is not high, but the audience is very wide."

"Adapting a play into a movie? Is this okay? This aspect is indeed Wang Xiaoxiao's knowledge blind spot, she asked curiously.

Gu Cancan laughed: "Of course you can." In fact, in the entire history of film, there have been countless examples of excellent dramas adapted into movies and become excellent movies, and this craze has never stopped in the past hundred years. ”

"Really?"

Gu Cancan patiently explained to Wang Xiaoxiao: "Of course, there are many. The classic movie "Twelve Angry Men", but this movie is based on the classic drama of the same name. There is also "The Pianist of the Sea", which is a favorite of literary and artistic youth, which is adapted from the 1994 theatrical text "1900: Monologues" by Italian playwright Alessandro Ballico. The excellent works of the drama were adapted into movies, and when they were released, they themselves were equivalent to having such a fixed group of fans. ”

"So, is this the reason for investing in Happy Twist?" Wang Xiaoxiao thought about it and said, "This is probably understood. Cancan, do you mean, in the future, will you make a movie about Happy Twist? ”

"Yes. A good script is hard to find, and a successful drama has already withstood the test of the market, and it is generally not too bad to make a movie. ”

Wang Xiaoxiao nodded: "Okay." Some time ago, you said that you wanted to buy Jin Jiang, which is also part of your strategic plan, how is it going? ”

"Jin Jiang is now mired in infighting between founders and executives, and I think it's time to step in." Speaking of Jin Jiang, sure enough, just like the original time and space, the three executives formulated by the founder began to fight, and the CEO of the original time and space sold Jin Jiang without the consent of others.

Gu Cancan wants to take Jinjiang into his pocket, and now is the best time.

"There is no longer any chance at the starting point, and I will not miss Jinjiang." Gu Cancan said confidently: "The battle between Jinjiang executives has made Jinjiang stormy, and normal operation is almost impossible, and now is the best time to intervene." ”

"Cancan, you want to buy Jinjiang, it's for the inside. Want to make a movie adaptation? ”

Gu Cancan said, "That's right. The original station is actually a very big treasure, but few people in the media industry can think of this now. ”

"I also think it's a very good practice to adapt the Internet into film and television dramas. But is Jin Jiang's suitable? Wang Xiaoxiao will also watch a little bit of the Internet in her free time, knowing what kind of virtue Jinjiang's literature is, BL is prevalent, does Gu Cancan want to ......???

Gu Cancan knows Wang Xiaoxiao very well, as soon as she makes any expression, Gu Cancan understands Wang Xiaoxiao's thoughts after a little thought, and suddenly cries and laughs: "I admit that Jinjiang is indeed a gathering place for some literature." But there are also a lot of high-quality products in it. Not to mention anything else, the Wuxin mage I photographed was selected from Jinjiang. ”

Wang Xiaoxiao said: "Many fans can't accept that their beloved is adapted in a TV series. The image has its own set of structural patterns, which are very different from each other and forcibly twisted together, and the result is that the image is not good-looking, and people who have not seen it cannot appreciate it, and it has completely become a product of book lovers' self-esteem. ”

"Well, this one does." Gu Cancan nodded and said, "But relative to this, there are too many benefits of IP adaptation. Adaptation can be said to be one of the current trends, film and television dramas are changed from online works, with the original readership as the audience base, and some people will pay attention to it before it is broadcast, even if it is promoted, it will be a plus. ”

After a pause, she shamelessly boasted: "For example, the Heartless Mage we produced is a more successful case of changing film and television dramas." ”

"Cut." Wang Xiaoxiao turned into a contemptuous emoji.

Gu Cancan thought to himself, you don't know the madness of IP adaptation in later generations.

In the original time and space, the trend of online adaptation of film and television dramas, starting in 2010, heating up in 2011 and 2012, to 2013 and 2014, until 2015, the entire film and television industry is almost necessarily called "IP", and the domestic original network has become one of the important sources of this "IP".

Best-selling adaptations have always been an important source of film and television drama creation, and online adaptations have updated channels with the times.

However, not all of the changed effects meet the audience's appetite, some have too many deletions and revisions, and some of the characters are different from what they imagined......

Basically, every film and television drama adapted from online literature can arouse the enthusiasm of fans before it is released, and of course, there will be many people who raise objections, and basically every adaptation will usher in crazy complaints from readers.

But none of that is too important, online literature. The bestsellers in these works have millions of readers. On the one hand, this confirms the popularity of a story, or the genre that a particular story represents, and on the other hand, it provides a basic audience for film and television works. From this point of view, in essence, due to its "trial and error" cost base, it has become a source and laboratory for the discovery of popular culture genres, and after the initial results, the film and television works are then commercialized on a larger audience.

It's far away, these Gu Cancan won't say to Wang Xiaoxiao in too much detail, and after explaining the benefits of buying Jinjiang to Wang Xiaoxiao, I heard Wang Xiaoxiao say: "Okay, in fact, I can understand that after Jinjiang is in hand, there will be no shortage of works in the bright era, but since the film and television drama has been adapted, do you also have plans for others, such as animation adaptations?" ”

Gu Cancan nodded appreciatively: "Animation is indeed within the planning of the bright era." ”

"Well, and Bilibili, you're also making a video website yourself." Wang Xiaoxiao thought about it and said: "If I guessed correctly, when the bright era was very weak, it was already different from other film and television companies, and other film and television companies racked their brains to shoot works, but if the bright era continues to develop, it is completely possible to develop a closed loop, from project approval to screening, and will not ask for people at all." ”

"So," Wang Xiaoxiao said with certainty: "Cancan, this 350 million, you will definitely use it to invest in the theater chain!" ”

Although Wang Xiaoxiao came to the conclusion that Gu Can was a little blind, she was right, Gu Cancan really wanted to invest in the theater.

Gu Cancan was worried, in the original time and space, the grievances and entanglements between Huayi and Wanda Cinema woke her up, and the so-called "Pan Jinlian incident" made Gu Cancan even more vigilant.

Feng Xiaogang's new movie is in Wanda's 316 theaters, and the schedule of "Pan Jinlian" is only maintained at 12.3%, Director Feng is very dissatisfied with this, and wrote an open letter to Wanda in the name of Pan Jinlian, which caused an uproar.

It is rumored that the Huayi brothers, the producer of "I Am Not Pan Jinlian", have encountered the negative film schedule of the theater Fang Wanda for the first time, and the two of them are very deep.

At the end of 2012, 9 domestic blockbusters such as "1942" and "The Grandmaster" led the Chinese New Year file. At this juncture, five major distribution companies such as Huayi and China Film formed the "Avengers Alliance", asking the theater chain to give up the two-point sharing ratio, and openly calling out the major theater chains led by Wanda. In the case that the quota of imported films has been exhausted and the above 9 films have formed a monopoly situation, it is at the juncture of rushing performance, once the distributor refuses to provide the source of the film, the major theaters can only close their doors and close their doors, losing the entire Chinese New Year prime time - this moment is extremely delicate. Ye Ning, general manager of Wanda Cinema Line, proposed a compromise plan - tiered account sharing. This matter is barely revealed.

However, Huayi's "gathering of people to rebel" this time fully exposed Wanda's emptiness at the distribution end. There are the largest cinema resources in the country, but there is no hidden danger of rice in the pot. As a result, Wanda confirmed that it is urgent to march into the upstream value chain of the film industry and form the development direction of a complete industrial system. This incident was the fuse for the rise of Wanda Pictures.

Gu Cancan's worries are the opposite of Wanda's, the reason why she wants to build her own theater is that she doesn't want to be stuck by someone at the most critical moment when her movie is released.

In the original time and space, Wanda Cinemas was once recognized as the Paramount of China.

The so-called "Paramount case" refers to the fact that at the beginning of the 20th century, Hollywood's major studios had their own or partner theaters to show their own films, crowding out small studios and independent non-chain films. It is difficult for small studios to make it into the first round of theaters controlled by the big studios, and the most popular films produced by the big studios are not available to non-chain theaters, and the big studios and their theater chains form a box office monopoly.

In 1942, an independent group of filmmakers sued Paramount's theater chain in Detroit, and in 1948, the Supreme Court of Justice ruled that the vertical monopoly of large studios was illegal and demanded that the production companies abandon the business of film distribution and theatrical screening. Since then, production, distribution and theatrical separation have become the principle of Hollywood.

There is no specific relevant bill in China, and there is no mature film market, and almost all large film industry players in China are seeking to expand the vertical industrial chain through various means.

In fact, it is true, in Gu Cancan's opinion, Huayi can't beat Wanda, the most critical point, Huayi has already experienced it, the other party can get stuck in your film schedule at any time.

But if Huayi has its own theater, such a thing can be avoided, if Wanda dares to ban Huayi, Huayi can retaliate directly, instead of just spilling on Weibo.

Taking into account various considerations, Gu Cancan made up her mind that the cinema chain in the bright era must be established, she now has money in her hands, her peers do not attach much importance to the cinema chain, and Wanda has not been involved in the film and television industry, which is the best time for development.