After Adi ended its cooperation with Chinese football, Nike became the official sponsor of the Chinese team, and with the previous sponsorship contract of the Chinese Super League, Nike became the largest sponsor of Chinese football.

Football, which enjoys the reputation of "the world's No. 1 sport", has recently become a new favorite of business, which is inseparable from national policies.

According to industry insiders, the scale of the football industry will reach at least 2 trillion yuan, and the sports industry chain is expected to usher in new development opportunities.

In view of the current football fever and the market's optimism about the sports industry, major sports brands are working hard to catch the development of Chinese football and Chinese sports, and local brands are no exception.

Founded in 2003, the group has become one of China's leading sports brand enterprises under the guidance of the spirit of becoming a global respected brand model.

As one of the leading brands in the industry, 361 Degrees believes that Chinese people should have their own cost-effective football boots. And they previously selected Luneng's Yang Xu, but in the end, they still took a fancy to Dai Zhiwei, who had just emerged this season, and thought that Dai Zhiwei, who was dazzling in technology and handsome in appearance, was the best spokesperson for his football this year.

After Jinchang and 361 Degrees agreed on a contract, Dai Zhiwei will endorse 361 Degrees, and the endorsement fee is a total of 9 million for 2 years and 4.5 million for a year.

Although it is not as good as the legendary 7 million annual endorsement fee of the old captain Zheng Zhi, it is not a low endorsement fee for a player who has only played in the professional league for more than 3 months.

Originally, 361 degrees planned to arrange Dai Zhiwei to shoot advertisements for him in early June, Dai Zhiwei was worried about whether it would affect his training and games, but this time the national team training camp to report to the club still has 2 days of free time, just enough time to shoot advertisements.

The 361-degree photography is all from well-known figures in the advertising industry, but Dai Zhiwei has never heard of it. He came to the outside of the studio that had been booked, and Zhang Huafeng, the contact person in the 361-degree area, had been waiting here for a long time.

"Mr. Zhang, hello!" Dai Zhiwei shook hands with Zhang Huafeng.

Under the leadership of Zhang Huafeng, Dai Zhiwei came to a not very large futsal field, which is the filming location of this commercial.

"This is Gao Xiaojie, the director of the advertisement, this is the cameraman Wang Jianghui, and these three female classmates are your partners Zhang Jingwen, Yu Miao and Song Yuting this time." Zhang Huafeng took Dai Zhiwei and kept introducing him to the staff in the studio.

Although Gao Xiaojie is a woman in her thirties, she dresses no different from a man, and her personality is also very neat, she walked up to Dai Zhiwei, and then asked, "Dai Zhiwei, hello!" I am Gao Xiaojie, the director of this commercial. Have you read the script before? We'll start shooting in a minute. ”

This commercial is very simple, that is, Dai Zhiwei taught Zhang Jingwen, Yu Miao and Song Yuting, three junior high school girls, to play football, all of which are in their true colors.

Dai Zhiwei smiled back, and then said: "Of course, although I am not a professional actor, I can also feel that this is a very good idea." ”

The makeup artist made Dai Zhiwei a little vicissitudes according to the director's requirements, making him feel like time has passed on his face, entertainment stars can be a little sissy, but male athletes can only show their male hormones.

Soon Dai Zhiwei's chin was covered with cyan stubble, his hair was combed back, and a lot of hairspray was sprayed, making Dai Zhiwei's face look more three-dimensional.

Dai Zhiwei is wearing a training uniform that looks like the national team, but because 361 Degrees is not a sponsor of the Chinese team, these training clothes are only similar in shape, and the specific details are completely different.

Zhang Jingwen, Yu Miao and Song Yuting are wearing 361-degree blue jerseys, and the numbers behind them are 3, 6, and 1, which closely fit the brand name.

"Okay? Okay, we're going to get started. ”

Gao Xiaojie said a little impatiently, he felt that Dai Zhiwei was just right to wear this 361-degree football jersey this year, just to show his figure and charm, although the previous models also looked good, but they were no different from those ordinary T-shirts, too mediocre.

Dai Zhiwei, Zhang Jingwen, Yu Miao, and Song Yuting all nodded and got ready.

"I told you, you can't just dribble the ball forward, you have to look at the movement of your teammates, you know?" Dai Zhiwei was there teaching his own experience, while three little girls surrounded him in the center.

Cameraman Wang Jianghui adjusted the camera position and strived for perfect performance.

“Cut！ Zhiwei, you're too stiff! Take it easy, it's like you're reciting a text, just speak as you normally would. ”

Dai Zhiwei knows that this is just the most basic advertising film, and most of his shots will be edited, but in his previous life, he was just a small Internet reporter, and he still can't let go when facing the camera and a group of staff.

After starting over, Dai Zhiwei got better, but he still NG continued, and there was only less than 1 minute of commercials, and Dai Zhiwei's shots were stunned by 12 NG.

"Whew, it's more tiring than playing a game!" Dai Zhiwei felt like a puppet being fiddled with all afternoon.

Dai Zhiwei had a personal feeling at this time, if you want to be an actor, the first thing is to be thick-skinned.

"Very good!" Gao Xiaojie shouted loudly, waved his hand at Dai Zhiwei, and said, "The shooting is very good, it feels very good!" ”

"Is it over?" Dai Zhiwei shook hands with Gao Xiaojie and said, "It's troublesome Gao Dao, it's really like a mountain!" ”

"Very good!" Gao Xiaojie said with a smile, Dai Zhiwei gave her a very good image, she didn't have the problems of those previous national football players, she was very modest, just like an ordinary white-collar worker.

"You have to know that those little fresh meat who have filmed a lot of TV series are not as good as you in acting!" Gao Xiaojie quipped, "Are you interested in becoming an artist part-time in the future?" ”

"No, Director Gao, you better spare me!" Dai Zhiwei surrendered.

As for Gao Xiaojie comparing himself with Xiao Xianrou, Dai Zhiwei still has an uncomfortable feeling - after all, he is at least an iron-blooded man!

As for Xiao Xianrou, can he be considered a man?

Zhang Huafeng was waiting outside the venue when Dai Zhiwei was filming the commercial, and after Dai Zhiwei finished filming, he hurriedly greeted him.

"Zhiwei, you rest first." Zhang Huafeng handed Dai Zhiwei a bottle of sports drink and said, "Wait a minute, we have to go to the studio, take a few more posters and plane photos, and then go to the company." ”

"Anything else?" Dai Zhiwei shook his head and smiled bitterly, "Mr. Zhang, your endorsement fee is not easy to earn!" ”

"Haha, after taking a plane photo, I will take you to the company just to measure your feet and grasp some detailed data, after all, we will create new sneakers for you later, right?" Zhang Huafeng explained.

"That's fine." Dai Zhiwei was relieved.

He is really afraid of being a model and an advertising actor.

Before, he fantasized about going to the entertainment industry and becoming an actor after being reborn, but now it seems that he really doesn't have this talent!

"Looks like I'm going to play well!"