Chapter 14 How to Become an Internet Celebrity

After a dull dinner, Gu Yujiong also felt that the atmosphere at home was very solemn, he didn't dare to say anything, he didn't even dare to turn on the computer, and silently rolled back to his room after eating.

Gu Cancan helped her mother clean up the dinner table, she wanted to say something to her mother but didn't know how to say it, but her mother comforted her and said with a smile: "Look at our Cancan, complain about our parents, this shouldn't let you know." Okay, the sky can't fall, you have mom and dad, you don't have to worry about anything, just study well and don't let us worry about it. ”

Gu Cancan was helpless, so he had to respond: "I know Mom, don't worry about learning." ”

After cleaning up, Mom and Dad discussed in the house for a while, and told Gu Cancan and Gu Yujiong's sisters and brothers to take a good look at their home and drive out.

Gu Yujiong found that his parents had gone out, and came out of the room and asked his sister, "Sister, what's wrong?" Feeling so wrong? ”

"It's okay, write your homework, I'm not allowed to play with the computer, I want to use it."

"......" Gu Yu was heartbroken, there is no human right in this family. However, under Gu Cancan's prestige, he didn't dare to say anything, so he obediently went back to the house to do his homework.

After all, Gu Cancan was reborn and came back with more than ten years of life experience, which allowed him to come up with a lot of ideas to make money, especially on the Internet, such as the once popular Happy Farm, such as the mobile game King of Glory, and can also develop mobile applications such as WeChat, she knows what kind of software and what kind of application will be popular in the future. However, these require the accumulation of human and financial resources, she is now just a 14-year-old little Lori who has just entered the first year of high school, and she does not understand professional technology, and she wants to do the IT industry, which is as difficult as a climb.

Sighing, Gu Cancan turned on the computer, still wanting to look online again to see if there was any chance to reverse the family's predicament as soon as possible.

opened the homepage of hao123, and was about to enter something in the Baidu search bar, when suddenly her eyes lit up, and the promotion link of Taobao came into view. She moved the mouse to the Taobao outlet, and although the humble page was not the first time she had seen it after being reborn, it still made Gu Cancan can't help but complain that it was ugly. But looking at this simple page, Gu Cancan felt like he was looking at a gold mine.

I still remember how many brands were in Taobao from obscurity to thunder, the three squirrels and Loulan honey in the snack category; Clothing Handu Yishe, Inman, Cracked Silk, etc. have all developed and grown step by step from Taobao.

How could you forget about Taobao just now?! Gu Cancan thought to himself, the garment factory at home is mainly OEM, but there is also a small brand of his own, although the brand awareness is close to none, but how many people who started to sell clothes on Taobao have their own brands? If you settle in Taobao, this is an excellent opportunity to rise. The market value of Handu Yishe, which you will not see in later generations, is 3.5 billion, and the valuation of Inman is also 1.3 billion.

The more he thought about it, the more excited he became, Gu Cancan happily clicked on the registration page, registered an account, and soon a series of processes were followed to easily register an account. After registering, I remembered that I still don't know what my family's clothing brand is......

Well, when Mom and Dad come home and tell them about Taobao, this is a good opportunity to break the game. Now Taobao is still in its infancy, and at this stage, you can enjoy Taobao's various preferential policies and future traffic dividends. Maybe in the future, it will be okay to raise funds and go public.

The more Gu Cancan thought about it, the more excited she became, and she felt that she didn't have to worry about the loss of six million.

After being obscene for a while, Gu Cancan returned to reality and thought about what else he could do? At this stage, not many people know how to operate Taobao stores, and she herself doesn't understand it. In later generations, Taobao and Tmall almost dominated the country of online shopping, and I don't know how many people rose with the help of Taobao platform, if there is no corresponding operation level and talent reserve, it may be shot to death on the beach by Taobao stores with many talents.

What can I do myself? Gu Cancan buried himself in thought.

She first set up her advantages: she knew the tenth-level level of amateur pipa who knew musical instruments; has a good voice and a sweet voice; There are a lot of classic songs in my memory; The appearance and image are quite good, the skin is white and beautiful, although it is a washboard body, but it is tall, and the height of one meter six or eight is elegant and slender.

Like seeing the moon through the clouds, a word appeared in Gu Cancan's mind: Internet celebrity. Then another related term comes to mind: influencer economy.

Gu Cancan thought a little narcissistically, it would be a pity not to be an Internet celebrity under this condition after his rebirth.

According to Gu Cancan's superficial understanding, the Internet celebrity economy refers to taking a young and beautiful fashionista as the image representative, taking the taste and vision of the celebrity as the leading, carrying out style selection and visual promotion, gathering popularity on social media, and relying on a huge fan base for targeted marketing, so as to convert fans into purchasing power. Don't underestimate the Internet celebrity economy, she remembers seeing reports in her previous life that some Internet celebrity anchors sell meat muffins with a monthly income of hundreds of thousands.

Yes, I can be an Internet celebrity to promote my clothes, as long as I am famous enough and the quality of the clothes is good, being an Internet celebrity anchor selling clothes can also reverse the current situation. That's a very good way to make money.

The idea gradually became clear: his own clothing brand opened a store on Taobao, Gu Cancan became an Internet celebrity to promote his own brand and store, carried out visual promotion on the Internet, gathered popularity on social media, and relied on a huge fan base for targeted marketing, so as to convert fans into purchasing power.

So the question is, how to become an influencer?

Gu Cancan is worried, and he has no experience in this area, hey, so otaku has no future, and he doesn't know what to do when he is reborn, and he doesn't know how to make money.

In Gu Cancan's memory, Internet celebrities are also divided into many types, such as Xu Jinglei's star type, I remember that Xu Jinglei's blog had the first number of hits; For example, event Internet celebrities like Luo Yufeng quickly gained the attention of the whole country with their controversial topics; For example, knowledge Internet celebrity Luo Zhenyu, whose "Logical Thinking" self-media was once the No. 1 knowledge-based community on the Internet; For example, Weibo Internet celebrity Wang Sicong...... There are also competitive Internet celebrities who play games, beautiful Internet celebrities with good looks, and so on.

But now it is 2004, Gu Cancan regretfully thinks that now Weibo has not yet appeared, and it is not even the era of national blogs, and it is not easy to become an Internet celebrity.

Hey, it's a bit decadent to think about it, Gu Cancan doesn't think it's so simple to become an Internet celebrity, except for a few Internet celebrities who became popular by accident, I'm afraid that the marketing team is hyping up the momentum.

Gu Cancan thought bitterly, should I hype it myself, take some beautiful photos, and then post them on the Internet, and make an eye-catching title such as the most beautiful high school student in China or something......