After winning the title, Leeds United handed out a bonus of up to £7 million as promised before the game, with each first-team player and coach receiving between £100,000 and £200,000, even for the youth team members. It's an honour for Leeds United and everyone has worked hard.

Then it is natural to renew the contract, Li Chengfeng wants to strike while the iron is hot while everyone is still immersed in the happiness of winning the Champions League, and keep the core players as much as possible.

The most important thing is of course Salah's contract extension, as Leeds United's best player last season, producing 50 goals in a single season, this is also the first player in Messi Ronaldo's top flight to do so, and a favorable challenger for this year's Ballon d'Or. If he can renew his contract with a not high salary, the renewal of other players will also have a reference, if he can't meet his salary requirements, then Li Chengfeng can only choose to release him.

There are not many suitors for the Egyptian, and his value is not something that ordinary people can afford, and only the top giants can afford to raise stars of this level.

At the moment, the only ones who can afford Salah are Grand Paris, Real Madrid and Barcelona. Grand Paris paid Salah's £150 million transfer fee, but Salah did not fancy Grand Paris. Barcelona's two consecutive transfers of more than 100 million yuan last season also made them feel a little unbearable, and they hope to be able to offset the price of Coutinho.

However, Coutinho has no place in Leeds United's tactics, so Barcelona will not want to use him for 100 million euros, unless it is Dembele. Dembele was also a little uncomfortable after moving to Barcelona from Leeds United last year, and the training attitude made Barcelona quite complaining. And if Dembele still has more than £20 million in the final payment to transfer, this fee can also be saved if he is added to the transfer.

But Dembele is not, back to Leeds United, he did not hesitate to strike in order to transfer to Barcelona last season, and he has already offended Leeds United, and when he returns to Leeds United, he will at least have to cut his salary by more than 20%, not counting all kinds of bonuses, he is not willing to give up.

So there is only one Real Madrid left with strength and interest, but they hope to sell Ballon d'Or winner Cristiano Ronaldo before considering bringing in Salah, or they can add Ronaldo to the transfer.

Li Chengfeng was a little moved, of course Salah is good, but Ronaldo's commercial value is incomparable to him. As the player with the highest commercial value in football, it has not been able to bring at least tens of millions of pounds in direct revenue and other benefits, which is an excellent complement to Leeds United, which is now in dire need of commercial development.

Leeds United are now in talks with Nike for a new shirt sponsorship contract, and they are willing to offer £30 million a year, but if the team brings in Cristiano Ronaldo, they are willing to raise it to £50 million a year. The reason why there is such a big improvement is because Leeds United's business foundation is too poor, and it has only been 3 years since it returned to the Premier League.

The jersey contract is similar, and with the sales of peripheral products brought by Ronaldo, it is expected to increase by 50 million pounds a year.

However, Ronaldo's appetite is also very big, he asks for a weekly salary of no less than 1 million pounds, which makes Li Chengfeng unbearable, and now the team's maximum weekly salary is only 150,000 pounds, even if he will renew his contract and increase his salary this year, Li Chengfeng will try his best to limit it to 200,000 pounds. Of course, Ronaldo is a 5-time Ballon d'Or winner, Li Chengfeng can give him a salary that breaks the team structure, then there must be a limit, Leeds United is not a giant like Real Madrid, it is impossible to bear this level of salary, not to mention that his transfer fee will be hundreds of millions, even if his commercial value is high, Leeds United cannot do a business without making money.

However, more importantly, the arrival of Ronaldo will affect Mbappe's growth. Their functions are almost the same, they can't give up Mbappe for Ronaldo, unless Li Chengfeng is sure that he can't keep Mbappe, otherwise Ronaldo will not be introduced.

Mendes naturally wants to run Mbappe to Real Madrid, but Real Madrid has been very turbulent this season, the top Ronaldo was sold, and coach Zidane voluntarily resigned because of dissatisfaction with the intervention of the team chairman.

In the end, Li Chengfeng promised to help him grow into a Ballon d'Or winner, and he also opted to renew his contract, which is the second highest salary after Salah, with a weekly salary of 150,000 pounds. He deserves the price, as Leeds United's main striker last season, the new world champion main striker, the World Cup silver boot, and getting a top salary is convincing enough.

In the end, Ronaldo went to Juventus, with a transfer fee of 110 million euros and an annual salary of almost 60 million euros, which made Li Chengfeng smack. You must know that the degree of commercial development in Serie A is far less than that of the Premier League, and if Juventus cannot reach the Champions League final, I am afraid that this will be a loss than business. Of course, it can't be a big loss, Juventus has a lot of money and can bear it.

But will Juventus be able to make a breakthrough in the Champions League? Li Chengfeng is not optimistic, Juventus's squad is seriously aging, and a Ronaldo can't solve their problems, which is not a good choice for Ronaldo who still wants to pursue honor.

It's a pity, if Ronaldo is willing to halve his salary, or if there is no transfer fee, Li Chengfeng is very willing to bring him in.

However, in the end, Salah did not go to Real Madrid, and chose to renew his contract with Leeds United, with a weekly salary of 150,000 pounds, plus 50,000 pounds of Champions League bonuses, which is actually a weekly salary of 200,000 pounds.

Although the transfer fee of 150 million pounds is very attractive to Li Chengfeng, for a player of this level, it is not something that can be bought with money. Even if it can be bought, the salary requirement will not be so low, that is, Salah has feelings for Leeds United to agree to such a contract. If Li Chengfeng wanted to make money, he would naturally choose to sell Salah, but if he wanted to build a giant, that would be another matter. The team needs such a willing player, just like Kane is to Tottenham, and Li Chengfeng will of course have to renew Salah's contract.

With Mohamed Salah's contract as a benchmark, it will be much easier to renew the contracts of other players. The team's defensive core Van Dijk is 150,000 pounds, N'Golo Kante is 150,000 pounds, and the main striker Mbappe is 150,000 pounds. Next up are goalkeepers Ederson £90,000, Schick £90,000, Ali £90,000 and Kimmich £90,000. Then there are Robertson £60,000, Torreira £60,000, Fernandes £60,000, Christian Pulisic £60,000 and Nicolás Pepe £60,000. There are also £40,000 of De Jong, De Ligt, Jadon Sancho, Gomez, Brahim Diaz, Grimaldo and other rotation players, as well as members of the youth team under £20,000.

The only ones who have not completed the renewal are Sane and Lenglet. Lenglet was a transfer and Barcelona were unhappy with Umtiti's performance last season and wanted to find a replacement, and after pursuing Schick and De Ligt to no avail, they bought Lenglet.

Maybe it's because I trust Li Chengfeng's vision, Barcelona is always staring at Leeds United poaching people, which makes Li Chengfeng feel very unhappy, do you think Leeds United is easy to bully? However, Li Chengfeng did not prevent Lenglet's transfer, his physical condition can only be regarded as average, the ceiling is not high enough, and Li Chengfeng does not refuse to sell him.

Although Lenglet was only a substitute for Leeds United last season, and only made about 20 appearances as a substitute, Li Chengfeng still knocked in 30 million pounds from Barcelona. Perhaps out of trust in Li Chengfeng, although the players sold by Li Chengfeng in recent years are worth a lot of money, they are all in line with their own value unless they are affected by injuries. In addition, Lenglet's style of play is the attacking centre-back that Barcelona lacks, the type that Barcelona lack, and they grit their teeth to admit it.

As for Sane's case, it is more complicated, his agent is his mother, a completely unprofessional layman. His mother didn't like the bad weather in England and wanted Sane to return to Germany. In addition, Sane's failure to be selected for the German national team also affected him, and he felt whether he should return to Germany to join Bayern Munich in order to get the national team call-up.

However, Li Chengfeng was confident that he would persuade him to stay, he was an introvert and did not like to change his familiar environment.

After a contract extension, the team's salary has now increased to hundreds of millions of pounds, plus other expenses such as bonus signing fees, the team has spent almost 150 million pounds on first-team players, which has exceeded Tottenham's level. However, the team's revenue last year was nearly £300 million, and the team's finances are absolutely healthy. However, if the team does not qualify for the Champions League, the revenue will plummet by almost 100 million pounds, even the expenses of the first team will be reduced, and the team's profits will be reduced by at least 50 million pounds.

The team's commercial development is still far from enough, but the new season will be a huge improvement. In addition to the newly developed sponsors, the big head and Nike shirt sponsorship were also booked for £35 million a year, and for the sake of American Christian Pulisic and Emily, they added £5 million. A Chinese company bought Leeds United's chest advertisement, also £35 million, and Leeds United's Chinese elements were the reason they chose Leeds United.

These two alone have boosted Leeds United's revenue by £45 million a year, and Leeds have also reached an agreement with them to increase their sponsorship costs by a further £10 million each if they have a Ballon d'Or winner or World Footballer of the Year in the squad.

This was the idea that Li Chengfeng had when he was preparing to bring in Ronaldo, but it ended with Ronaldo's transfer to Italy. If it weren't for Mbappe, buying Cristiano Ronaldo would definitely be a good deal for Leeds United, both at the competitive level and at the economic level. But since you've missed out on a superstar, let's create another superstar.

(End of chapter)

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