Bernard Films, Chairman's Office.

Yu Dong held a freshly printed report in his hand, read it carefully for a long time, and then raised his head, there was no expression on his face in the wide version of the Chinese character, but a pair of dark eyes were shining, and he looked thoughtful.

After a while, he put the report on the coffee table in front of him, took out a cigarette, lit one, and slowly exhaled the smoke, and then said, "It's amazing!" ”

Fang De sat down on his side, nodded, didn't say anything, just picked up the report again, and took a serious look at the data in the first row.

After a long time, Fang De's face had a somewhat complicated expression, but in the end he only sighed, slowly put the report on the table, took out a pack of cigarettes from his pocket, handed one to Yu Dong first, lit it for him, and then lit it himself, took a deep breath, and said: "I went to the theater to watch "Thirty-three Days of Broken Love", Gu Cancan's level is still the same, but the directing style has changed, she really deserves the praise of a genius director. Hua Yi made a lot of money this time, and the box office was nearly 150 million in ten days after its release, and Wang Zhonglei was afraid that he would wake up laughing in the middle of the night. It's a pity ......"

He didn't say the rest of the sentence, but Yu Dong was not stupid, and of course he understood the meaning of Fang De's words.

Before Berner and the bright era, because of the movie collision, Berner blackened Gu Cancan for a wave, although he did not directly tear his face, but the two have also formed a bond.

What's more, in mid-March, the movie "Beauty in the Mountains" jointly invested by Berner and Xiangjiang will be released, and at that time, it will be in the ring with "Thirty-three Days of Broken Love".

""Jiangshan Beauty" has Zhenzidan, Li Ming and Chen Huilin, all of whom are very famous star actors, and action scenes, with large costs and investments, and the audience is much larger than "Thirty-three Days of Broken Love", and it has been released for half a month when we premiered, and the box office potential should be released, and it will not have a particularly big impact on us." Fang De said slowly.

"Let's hope so, but just in case, we still have to control some things in terms of public opinion." Yu Dong's eyebrows tightened, and he said while thinking: "Find some black spots in "Thirty-three Days of Broken Love" and spread them on the Internet. ”

Fang De said disapprovingly: "In the past, we had a bit of a holiday with the bright era, and now we still do this, I'm afraid we will be completely bad with the bright era." Su Luo and Gu Cancan are not people who knock out their teeth and swallow them in their stomachs, not to mention Hua Yi this time. Mr. Yu, I don't think it's appropriate. ”

On weekdays, Yu Dong has a lot of prestige in the company, and he said that only Fang had to wait for a few people to refute his opinions.

Yu Dong also knew that the relationship with the bright era was becoming more and more tense, but there was no way, the drama "Jiangshan Beauty", the lens is exquisite, the costumes are exquisite, and the total investment is as high as 60 million yuan of soft sister coins.

This is a real investment, and the salary of several of the leading actors is as high as 26 million yuan, plus director Cheng Xiaodong also has a 1% box office share, if this drama wants to return to its original cost, it must have a box office of at least 200 million.

But Yu Dong's heart was actually half cold after watching the finished film.

If you really want to say that the movie is not good, the reputation is very poor, and it is not, and even several senior executives of the company praised this movie after watching it, thinking that it is particularly particular and attentive in all aspects.

But the story is a little top-heavy, Cheng Xiaodong tried to show a big era with a sense of history, but unfortunately it was not successful, making the whole story seem a little nondescript.

It's just unusually dull.

Looking at the Chinese costume blockbusters in recent years, whether it is "Hero", "Wu Ji", or "Night Banquet", most of the problems lie in superstitious scenes, trying to state a proposition that is too big, but instead making the audience feel alienated from the big and inappropriate scenes of the movie, and the proposition that the opposition is too high.

In "Ambush on All Sides" and "The City Full of Golden Armor", although the theme of being too high-altitude was converged, it still couldn't give up the huge amount of money to create gorgeous and energetic visual effects, but it set off the mediocre connotation, and there was a sense of "children playing with big guns".

It's just that Yu Dong likes this kind of movie with a big theme, but it's a pity that those well-known directors in the mainland have long chosen good trees to live in, and Berner started too late, and he can't find a big director.

He had no choice but to lean towards the Xiangjiang side, anyway, the mainland is very superstitious about Xiangjiang.

Of course, the directors, artists, and behind-the-scenes in Hong Kong are very expensive.

"The Beauty of the Mountains" is directed by Cheng Xiaodong, although this drama also has various elements of a "blockbuster", beautiful and magnificent scenery, the combination of handsome men and beautiful women, the sky pavilion in the paradise, and the props for staging romantic love "Sky Lantern ("Hot Air Balloon"), exquisite and gorgeous scenes, and heart-wrenching soundtracks, can be pleasing to the eye, but it is limited to that.

Yu Dong and Fang De both watched the finished film in advance, and after watching it, in addition to the picture that can be seen, there are too few things that are really worth savoring. But it just continued the gorgeous visual effects of several Chinese costume blockbusters, and still did not tell a story about "family and country hatred", and was mediocre.

However, Yu Dong is very satisfied with the cast, thinking that with the fame of Sadazidan, Li Ming, and Chen Huilin, he can convert the other party's fans into potential audiences.

to have a different view.

Cheng Xiaodong is a martial artist with distinctive characteristics, but he is not a director with a personal style, and although he is the nominal director of the early Hong Kong films "A Chinese Ghost Story" and "Undefeated in the East", which are regarded as classics, everyone must know that the control is actually in the hands of producer Xu Ke.

Because of this, the film style is actually Xu Ke's, and it doesn't have a lot to do with him.

In recent years, Cheng Xiaodong has participated in all of Zhang Yimou's commercial costume blockbusters, and assisted Chen Kexin in filming the action scenes of "Casting Names".

Then Chen Xiaodong finally redirected the barrel and filmed "The Beauty of the Mountains", which is known as the "romantic martial arts epic".

After watching the film, the most direct feeling is that this is a "collage" work, in which you can see the shadow of "Hero", "Ambush on All Sides", "The City is Full of Golden Armor" and even "Casting Names", plus the familiar names of modeling designer Xi Zhongwen, director of photography Zhao Xiaoding, executive director Ye Weimin, and screenwriter Ruan Shisheng, it makes people feel like this is a "set film" with the same team as "Casting Names".

The plot of "The Beauty of the Country" is very simple, one line is the conspiracy and killing of the country, and the other line is the love and sacrifice of the individual, two lines are parallel, there are both tragic and spectacular action scenes in the middle, and there are also lingering love stories.

As a martial arts film, it is a more traditional pattern, and the novelty is lacking.

The film is set in an unspecific dynasty, which has pros and cons, the advantage is that it can be whimsical and arbitrary; The drawbacks are also obvious, the lack of support for the real historical background makes the "anti-war" theme of the whole story seem frisky and not heavy, and it is difficult to make the audience fully immersed in the play.

It seems that it is also wise to position itself as an "adult fairy tale"; How to achieve a perfect balance between fiction and reality in costume movies, many big domestic directors may not be able to solve it very well, not to mention Cheng Xiaodong, who was born as a "martial artist" and has been immersed in the Hong Kong commercial film industry for decades.

In a word, in fact, Fang De is not very optimistic about this movie, and he has a hunch that this time the company is going to lose money.

However, the world is unpredictable, although Fang De does not agree with the black material of Berner's explosion of the bright era and "Thirty-three Days of Broken Love", but just two days before the release of "The Beauty of the Country", someone from the main creators of "Thirty-three Days of Broken Love" had an incident that shocked the whole network, which was almost equivalent to Berner dozing off, and the bright era sent a pillow.

……

On March 12, the 12th day of the release of "Thirty-three Days of Broken Love", the leading actors Wen Zhang, Wan Qian and others went to Chang'an to publicize, Gu Cancan was not feeling well and returned to the capital ahead of schedule, but in the publicity of Chang'an, there was a situation.

"Thirty-three Days of Broken Love" was released and became the most talked-about movie today, and several leading actors suddenly became the keywords of hot searches.

During the propaganda period, everyone was starry day and night, sometimes running two cities a day, and after ten days of propaganda, they were all exhausted.

Chang'an Satellite TV learned that the crew of "Thirty-three Days of Broken Love" was going to come to Chang'an for promotion, so it contacted the crew in advance to participate in an activity of Chang'an Satellite TV.

Satellite TV in various places cannot be easily offended, and participating in Chang'an Satellite TV's programs will also help promote the movie, and the crew will certainly not object.

As a result, on the way to Chang'an, there was a traffic jam halfway, and the crew was late.

After Chang'an Satellite TV confirmed that the crew of "Thirty-three Days of Broken Love" was coming, it also promoted it in Chang'an, so on this day, Chang'an Satellite TV gathered a large group of fans waiting for the crew.

Unexpectedly, the crew was late, and fans and TV station staff waited for two hours.

This makes everyone a little complaining.

Finally, the crew came to the scene, and after a brief greeting to the fans, the main creative staff went to the backstage dressing room to clean up.

Wen Zhang's temper is actually quite bad, for so many days, he has barely cooperated with the publicity, and he is still exhausted, and he is in a very unhappy mood.

The staff of the TV station came to urge them to go to the front desk, and Wen Chang broke out at that time and scolded the staff.

Wan Qian and the others were also startled, and hurriedly persuaded Wen Zhang.

"Urge, urge, know urge, who the hell wants to be late, isn't this a traffic jam! I haven't had lunch yet! Wen Zhang said angrily, casually overturning a chair.

Wan Qian looked at it coldly, and said lightly: "No one has eaten, you say when you're hungry, what are you doing when you quarrel with the people on the TV station, and you can't do propaganda anymore!" ”

Hearing Wan Qian say this, the embarrassment on Wen Zhang's face swept away, and after a few glances at Wan Qian, a smile barely appeared on his face: "Sister Qian is right, I was hungry just now." ”

Within two minutes, a leader of Chang'an Satellite TV came to the backstage.

Of course, the leader would not come to Xingshi to ask for guilt, and after coming over, he had a very good attitude, and first took the initiative to apologize for the staff of the TV station.

No matter how low Wen Zhang's emotional intelligence is, he also knows not to have a stiff relationship with the TV station at this time, so he also took the initiative to apologize and explain, saying that he was tired and hungry, and his emotions were a little out of control.

The leader laughed and explained the situation, Chang'an is the most famous, of course, is mutton steamed buns, and after the program is recorded, the crew is invited to eat authentic mutton steamed buns.

A storm seems to have passed.

However, the next day, there was news on the Internet that Wen Zhang swiped a big name on Chang'an Satellite TV, scolded the TV station staff before recording the show, and he had to eat authentic mutton steamed buns before he was willing to go on stage to record the show!

At this time, the popularity of "Thirty-three Days of Broken Love" remained high, and the main creators were on the cusp.

What does entertainment media do best?

It is chasing hot spots, holding high and stepping on low.

When "Thirty-three Days of Broken Love" was released, it was suddenly reported that Wen Zhang was playing a big name and not cooperating with the work of the TV station.

Including various well-known Weibo entertainment bloggers, forum entertainment sections, etc., there have been a large number of posts on this matter, and the content is not limited to Wenzhang, but has spread to the bright era and the film "Thirty-three Days of Broken Love".

At the same time, there is also a rhythmic post in "Thirty-three Days of Broken Love" that discriminates against the people of southern Henan, which refers to the plot of Li Ke's Taiwanese accent in the film, but it is actually a southern Henan person.

Don't think about it, this is definitely a pusher who is fueling this matter, a malicious small action from peers.

Gu Cancan's propaganda period coincided with the advent of an irregular menstrual period, and he accidentally caught a cold, so he returned to the capital ahead of schedule, but he didn't rest for two days, and this happened.

Jiang Meiying met with her in a hurry, someone must be maliciously spreading this matter, she has already met and negotiated with Huayi's publicity director, Wen Zhang is Huayi's new Xiaosheng, and a lot of resources have been invested to make Wen Zhang have today's fame, of course he will not sit idly by.

"We, Bright Times, and Huayi issued a joint statement to explain the beginning and end of this matter in detail." Jiang Meiying had a sad face: "Spread rumors and move your mouth, refute rumors and break your legs." Even if an explanation is given, it may not have the desired effect, the box office has fallen a lot in the past two days, and it has fallen below 10 million yesterday. ”

Gu Cancan was holding a warm baby, his face was a little pale, he smiled slightly when he heard this, and his tone was not heavy: "The box office trend is normal, even if there is no such thing, the main moviegoers have basically watched the movie, and the box office should decline." ”

"But if it weren't for these malicious news posts, there would have been more box office." Jiang Meiying is not as Buddha as Gu Cancan, thinking about the fall of the box office like a cliff, she felt a faint pain in her heart, and said in an almost affirmative tone: "Bernard's "Beauty in the Mountains" is about to be released, and Berna is doing tricks and feet. ”

Gu Cancan changed to a more comfortable sitting position, holding the warm baby in both hands, putting it on his lower abdomen, and said lazily: "These are not the main factors, the most important thing is that the high-definition version of our movie has been leaked out on the Internet." ”

……