After years of development, the Chinese film market has been expanding day by day, and it is only a matter of time before the original old record is broken.

But as the saying goes, "if you don't make a hit, it's already a blockbuster", but this time there are three movies in the New Year file that broke the record of "Titanic" at the same time, which is really what no one expected.

"People in Embarrassment" occupied the unique schedule of the Spring Festival holiday this time, and the box office harvest was beyond Gu Cancan's expectations.

The box office reached 480 million three weeks after its release, and it is about to catch up with "Crazy Racing".

There is no doubt that the biggest winners of this New Year's house are Bright Times and Gu Cancan, "Heartbreaker" was the first to break the record of "Titanic", "People in Embarrassment" can achieve at least 500 million box office, and Bright Times only relies on these two movies to have more than 1 billion box office revenue.

And Gu Cancan became the third director to have a cumulative box office of more than one billion after zhāng yìmou and Feng Xiaogang.

But everyone knows that the box office of zhāng yì plot Feng Xiaogang's movie can reach 1 billion, which is the result of their cumulative film arrangement for more than ten years.

As for Gu Cancan, he is only eighteen years old and has only been in the directing industry for three years.

This is a rising star that no one can stop.

Several major domestic film and television media giants are in mixed moods.

Gu Cancan has always been a harmless appearance, and her delicate and lovely appearance makes people unconsciously lower their vigilance against her, no one expected that in just four years, she has grown to this level, and the bright series of wings is full, everyone in the circle knows that the bright era has the backer of a certain deputy director with real power in Guangdian, and it is difficult to suppress Gu Cancan and the bright era at this time.

In fact, a week after the release of "People in Embarrassment", Gu Cancan had already determined that the dust had settled, and she was completely down-to-earth.

The movie in the Lunar New Year file of the Bright Era can be said to be very perfect and has achieved results that exceed expectations.

With the foundation of the results of these two movies, the report of the bright era will be very beautiful, and Gu Cancan is very comfortable this year.

After the fifteenth day of the first lunar month, all companies of Bright Group resumed work.

The Bright Era Lunar New Year file has the biggest harvest, with the total box office of the two films exceeding 1 billion, and there will be a profit of about 300 million according to the investment.

This has become the most terrifying gold-absorbing weapon of the Bright Group.

The film and television industry has done a good job and really made money.

It was at this time that a small game developed by Bright Future became popular.

Since the fire of "Zhu Xian", there has been no phenomenal game in Bright Future Games.

Of course, this dormant, bright future is not doing nothing.

The "Rain of Swords" web game has received a good response, and now Bright Future is working hard to develop the "Rain of Swords oL" terminal game, enriching the background and making it a content-rich 3D terminal game.

The "Honor of Kings" project team has been docking with companies in the United States and working hard to develop this game.

The web game project has developed several web games since the "Rain of Swords" page game, all of which are tepid, but just a few years ago, they developed a game idea "Defending the Carrot" given by Gu Cancan. The game is very simple, the player only needs to use all means to protect the carrot at the end from being eaten by monsters.

Place turrets to snipe enemies during the game and kill them before they finish eating turnips.

It is such a simple game, but it is loved by everyone in later generations.

Gu Cancan feels that on the one hand, the game is powerful.

The beautiful packaging, the cute monsters, and the pretentious radish cry are simply cute, and the relaxed and happy game atmosphere contributes to it.

On the other hand, the gradual difficulty of the game also arouses the player's desire to challenge.

In fact, each level is a little more difficult than the previous level, but it is so addictive.

Players compare each other, even if I'm only one level higher than you, and I have raised one more pet than you, which feels super cool.

Of course, a large part of the player's high level is due to good strategy and a good grasp of the characteristics of the major turrets, so as to maximize the advantages in the game.

"Defending the Carrot" has been popular in the original time and space for many years, although the ability to attract gold may not be as good as "Fishing Game", but the audience area of the game is far higher than that of "Fishing Game".

During the development process, Gu Cancan asked to work the image of monsters and the appearance of radishes, while increasing the number of levels in the game.

Huaxia's web game market, led by several classic products of bright future games, has exploded with great vitality in advance.

There are quite a few new companies that are starting to set their sights on the web game market.

Compared with online games, web games have a lower threshold and require less time investment, which is relatively simple. In addition, the development time of a web game is very short, and the recovery of funds is very fast, so if you lose money, you can retreat quickly, which is very suitable for small companies.

"Mr. Gu, is this launch also scheduled for two o'clock in the afternoon?" Li Ming asked.

As the deputy general manager of Bright Future, Li Ming was promoted internally by Bright Future, and now helps Gu Wei to keep the company in order.

"Before going online, we will promote it on Bright Video, Renren.com, and YY live broadcast, and at the same time, some artists in Bright Times can play games live for a period of time after the game is launched," Gu Wei said.

Many young actors in the bright era started live broadcasts at the request of the company, and some people were reluctant at first, feeling that as an artist, they needed a sense of mystery.

However, after trying to broadcast live, it was immediately fragrant, and the cohesion of fans was higher.

In fact, game live broadcast will be a very popular live broadcast category in the future, and it can not only expand the live broadcast business, but also effectively promote the game.

Gu Wei asked "Defending the Carrot" to test the waters first, and after the online game "Glory of Kings" is launched in the future, it should be able to fully launch the game live broadcast business.

"Okay, then it's scheduled to go online at two o'clock tomorrow afternoon, right?" Li Ming said.

"Well, you can arrange it according to this," Gu Wei nodded.

As soon as the companies of Bright Future Group launched the advertisement of "Defending the Carrot", it attracted wide attention from inside and outside the industry.

The status of Bright Future Games in Huaxia web games is already a bit of Apple's status in the mobile phone industry in later generations.

As long as there is some information about new products, it will attract widespread attention.

There was also a wave of discussion on the Internet.

"Seeing the latest ad on Renren's homepage, they are going to release a new game again."

"Did you see that game video from the bright video? It seems to be very interesting. ”

"The bright future will be produced by high-quality products, and I look forward to it."

"How do you feel like all of a sudden, there are ads for Defending the Carrot everywhere, where can I play this game?"

"So cute radish and youkai, I want this doll"

……

A game company.

"Really, the bright future has only been quiet for a few days, and it has come out to toss again."

"Browser games are now a bright future game."

"Can you leave someone else alive? They eat meat, so they leave soup for us to drink. ”

"Looking at the content of the advertisement, "Defend the Carrot" is a casual tower defense, and it may not be liked by many users."

An advertising company in Beijing.

"Did you see the advertisement for "Defending the Carrot"? Let's take a good look at it, there are a lot of new techniques in it that no one has used before. ”

"I heard that these advertisements were designed by Bright Future itself, and they were not entrusted to advertising agencies."

"Don't you feel ashamed that people advertise games better than us professionals?"

"I immediately organized the creative department to study the commercial of "Defending the Carrot"."

"As soon as possible, we have just gotten the advertising sheet of Shengda Network, and we must do a good job, otherwise it will be difficult for us to accept the advertising business of the game company in the future."

……

In the classroom of Huaxia University of Communication and Communication.

"Before today's class, let the students watch a few advertisements, and then everyone will talk about their feelings."

The professor successively clicked on the links of Renren, Bright Future, YY Live and other links, and watched the advertisement of "Defending the Radish".

"I think the biggest feature of these ads is the diversification of delivery channels. In the past, people rarely advertised on video sites, and few people advertised in the form of live broadcasts."

"The images are beautifully made and cute, which is also a highlight."

"This ad makes full use of the various ways of delivery on the Internet, which may be a development trend in the future."

"The development of Internet live broadcast business and video business has created more platforms for advertising."

The advertisement of "Defending the Carrot" has only been online for one day, and everyone still doesn't know if the game is fun or not, but the advertisements placed on platforms such as Renren and YY Live in the bright future have become popular first.

The popularity of the advertisement for "Defending the Carrot" made the development team of Bright Future full of confidence in the launch of the game.

At two o'clock in the afternoon, "Defend the Carrot" was officially launched on Renren and the official website of Bright Future.

People in the bright future, related personnel of Renren.com, competing companies, gamers, etc., are all paying close attention to the movements of "Defending the Carrot".

North Hebei Normal University, student dormitory.

"Defending Carrots is online, and I've already gone in and started playing."

"Is it okay? I'll give it a try too."

"I don't know if it's fun, but this picture is very cute and cute.".

"The radishes and youkai are so cute."

"I'm in too."

In an Internet café in a third-tier city.

"Hey, pretty boy, what game are you playing?"

"Defend the Carrot, a new game today."

"It looks like it's fun, where can I play?"

"You go to the official website of Bright Future, register and play."

"Another game of the bright future? No wonder it's so fun, I hurry to go. ”

……

Shimen, the capital of northern Hebei Province, is a company that plays games.

"It's been a lot of work to make the game."

"The production method is very skillful, and no company can shake the position of Bright Future Games on the web game in the future."

"Let's learn other people's things, let's play the next game and see if we can imitate a defense rose or a defense strawberry or something like that."

……

A bright future.

"Mr. Gu, Mr. Gu, the background data is out. Within 10 minutes of its launch, 100,000 people were using "Defend the Carrot" on Renren.com, and 220,000 people were using it on the official website of Bright Future. The number of aPP downloads is 20,000. ”

"Follow up the feedback of users in a timely manner, and pay attention to the speed of the delivery of the server."

"Okay, we will report the background data once every hour, and the technical department will grasp the rhythm of server delivery based on the situation of background users."

As of 12 p.m. that day, the number of players of "Defending the Carrot" on Renren exceeded 1.2 million, the number of players on the official website of Bright Future Games exceeded 2.1 million, and the number of aPP downloads exceeded 100,000.

Over the next few days, "Defending the Carrot" continued to flourish.

"Renren users exceeded 2 million".

"The number of users on the official website of Bright Future exceeded 3 million."

"The number of aPP downloads exceeded 300,000".

The rapid popularity of Defend the Carrot, a new phenomenon, has also attracted attention online and in the media, with many games discussing this little game.

"As soon as the weekend comes, I can't wait to stay at home and defend the turnips all day, and I don't even want to sleep."

Soon, "Defending the Carrot" has become the "new favorite" of many people recently, and has once again captured many white-collar workers after Plants vs. Zombies.

Tower defense games like "Defend the Carrot" have always been loved by netizens. Games such as "Defend the Carrot" and "Angry Birds" have a characteristic, it is easy to clear the level, but it is difficult to pass it perfectly, which is a challenge and attracts more players to join.

NetOne Games made a special report.

"Bright Future's newly launched "Defending the Carrot" has once again attracted the attention of Guangfa netizens, and it has the grand occasion when "Happy Farm" and "Plants vs. Zombies" were launched. What exactly is special about this game? After the author's personal experience, I think that "Defending the Carrot" has the following characteristics, which is very attractive.

1. Exquisite and lovely picture.

2. The delicate and cute style on the picture seems to be more able to capture the hearts of girls. For girls, seeing such cute radishes and little monsters, of course, they can't help but tap their fingers a few times. So this game not only has a large number of male players, but also many female players.

3. Cute voice.

4. Sound effects can actually add points to a game to a large extent, and the sound effects in the game "Defend the Carrot" are a successful case. The cute monsters are matched with interesting sound effects that make players love this game even more. It is said that the game's producers were also involved in the game's voice acting.

3. Difficult and easy to combine levels.

4. For players, the difficulty of a game is a very important thing. Players need to be challenging, but not too difficult.

"Defending the Carrot" has a good grasp of this critical point. Players start with the Skyrim theme and slowly move to the final challenge theme, gradually increasing in difficulty and gradually strengthening the sense of success. Friends who like difficulties can choose to experience the challenge theme, where there are some well-designed difficult levels. For those who are not familiar with it, they can choose to start with the Skyrim theme and grow slowly and step by step. ”

"Cancan, the defense of the radish is on fire, I heard that it was your idea?" Su Luo looked at Gu Cancan with a smile.

"yes. Sister Su Luo, what kind of expression do you have? Gu Cancan sat lazily on the sofa in Su Luo's office.

"You." Su Luo hatefully clicked on her head: "You are so attentive to designing games, you are interested in the bright era." ”

"Why don't I care, don't I go back to the capital and come to work immediately. I know I know, I know about "The Voice of China", I'm going to the variety show department. ”

……