Chapter 257: The Expansion of the Game's Territory

Gu Cancan really thinks that the background of "Rain of Swords" is very suitable for adaptation into a game, and the development cycle of the terminal game is too long, so it may not be able to cooperate with the promotion of the movie, or the page game is more suitable. ∟★八∟★八∟★ Reading∟ ★ book, .2▲》

She deliberately explained to the developers of the bright future that she should not design a recharge channel, and the page game "Rain of Swords" was made into a free version.

Then he was taught a lesson by Gu Wei.

"A web game without a recharge channel is soulless. What's the fun of a game that can't be topped up? Think about it, you can only become stronger by charging money, otherwise how do you let the local tyrants play? ”

“…… Daddy, are you a three-year-old? What the hell is the reason for this? Gu Cancan asked rhetorically with a dark face.

Gu Wei laughed: "Just kidding." However, if you want your game to have a market and someone to play after it is launched, you really can't be completely free. ”

"Why?" Gu Cancan couldn't think about riding his sister.

Gu Wei Zhengse said: "Why are people willing to invest a lot of money to play games, because this is a kind of release of consumption. And it's the simplest and most basic cì jī for the brain's reward circuit. In short, they are spending money to play games and get kuài gǎn, and this feeling is what motivates many people to play games. If your game doesn't even have the opportunity to spend money to get kuài gǎn, then why should someone else play it? ”

When you think about it, it seems that there is still some truth......

Gu Cancan was also quite speechless and said: "Okay, but "Rain of Swords" must not be made like the realm of the gods, the game experience is very bad without krypton, it will be very cool to have krypton, and you can have a good experience without kryptonite." ”

"In this case, then you can communicate well with the planning department and the development department." Gu Wei said disapprerovingly, anyway, the cost of developing a web game is very low, so it should be for Gu Cancan to have fun.

Gu Cancan was thinking about the elements of promoting the movie, and he didn't want to make much money through the game, but Su Zhaobin was very excited, after all, the copyright of "Sword Rain Jianghu" was his, and it was adapted into a page game, and the bright era gave him a copyright fee, which was a complete windfall for Su Zhaobin.

Gu Cancan didn't pay too much attention to the matter of page games, she came to Bright Future, more to communicate with Gu Wei about the planning, design and production of another mobile game: "Onmyoji".

This was decided by Gu Cancan after careful consideration.

At this stage, the mobile game market has gradually become prosperous with the promotion of Chinese smartphones, this process has probably advanced about five years compared to the original time and space, and Gu Cancan does not think about deeper things, she only understands that with the popularization of smart phones, the future must be the world of mobile games, and the bright future is the first batch of game companies in the layout of mobile games.

The most successful mobile game developed by Bright Future is "Happy Match", which has gone abroad, this game is not only warmly welcomed in China, but also in Southeast Asia, Europe and the United States, with a large number of game fans, becoming the first mobile game to go abroad and become very popular in Bright Future.

Next, the bright future will also launch "Happy Cool Run" and "Happy Speed......

Gu Cancan is also very dark-hearted, the work that was successfully exploded by the original space-time Tianmei Studio, Gu Cancan unceremoniously used it.

With the growth of the bright future, it is inevitable that it will collide head-on with the game giant Penguin, and Gu Cancan chose the Penguin's work to launch it in advance, which is invisibly equivalent to weakening the other party in disguise.

However, these are relatively casual games, and what can really capture users and reflect real strength is online games.

Gu Cancan chose "Onmyoji".

At first, Gu Cancan was thinking of completely changing the skin of "Onmyoji" and putting it into the content of the Classic of Mountains and Seas.

However, after testing the waters of the end tour of "The Classic of Mountains and Seas", Gu Cancan also understood that the iP development of the Classic of Mountains and Seas is indeed very difficult.

To tell the truth, the three words "Classic of Mountains and Seas" are probably known to all Chinese people, but those who have really read the relevant ancient books may not be able to find one out of 10,000 people, so for the mountain spirits and beasts recorded in the Classic of Mountains and Seas, ordinary people really don't understand, which leads to no sense of substitution. In addition, the Classic of Mountains and Seas is actually not a story, it is actually a fantasy collection of the ancients, which can hardly be called it, which also leads to the fact that even if you want to develop the Classic of Mountains and Seas into a game, at most you use it as the background of the story, and the sense of participation is very weak.

To put it bluntly, the bright future "Classic of Mountains and Seas" game is just a background of the Classic of Mountains and Seas, except for the gimmick of the Classic of Mountains and Seas, there is nothing prominent, so it is inevitable to hit the street.

Now that Gu Cancan has carefully considered, can "Onmyoji" change the Classic of Mountains and Seas, her current answer is no.

If the magic is changed, I am afraid that the income of "Onmyoji" will plummet by at least ten times, and it may not be able to recover the cost.

The "Onmyoji" series is a masterpiece of the Japanese fantasy writer Dream Pillow Tapir, which was created as early as 1986.

It is a myth and monster based on the folklore of the Wa Kingdom, based on the "Tales of the Past and the Present", and unfolds a magical story centered on the two protagonists of Abe Haruaki {Onmyoji} and Gen Boya {Samurai].

The legend of Onmyoji and Harumi Abe has pushed to the pinnacle of fashion popularity. The resulting onmyoji whirlwind has spread across art forms such as movies, manga, games, kabuki, and rakugo, making the Japanese look at Abe Harumaki with as much respect and awe as we do with Jiang Ziya, Zhuge Liang, or Liu Bowen.

Dream Pillow Tapir built a unique cultural scene at that time with a mysterious, classical and leisurely writing, and shaped Abe Harumi into flesh and blood.

In the original time and space, Wangyi was also researched when developing "Onmyoji", and "Onmyoji" was aimed at the domestic two-dimensional group at the beginning, coser, dubbing, painters, etc., and the core of the entire game was built with this as the core.

The strong content output ability of the two-dimensional group has further spread the audience of "Onmyoji", and it can become a hit under the right time, place and people.

If the demon changes to the Classic of Mountains and Seas, it is unknown whether it can become popular in the two-dimensional group, let alone reach the current popularity.

If any theme can be popular, then why should NetEase spend this unjust money to buy the copyright of the original work of "Onmyoji".

"Onmyoji" is a game that sells content, which means that its gameplay is not new, and it is not a game that can be popular with any skin.

Its power lies in the construction of the entire worldview, the general environment, the Shikigami and so on.

Flipping "Onmyoji" means that everything has changed from the style of painting to the plot to the skill setting, which is completely another new game, and the game that has been made has nothing to do with "Onmyoji", not to mention the increase in workload for the time being, which is equivalent to completely abandoning the core of its success

In the original time and space, some arguments said that "Onmyoji" was to promote the culture of the Japanese Kingdom, and Hào called on netizens to boycott the game.

To be honest, Gu Cancan can't agree with this, if everyone thinks so, then Riman will not become popular in China, and those two-dimensional authors should go and ask for food.

To put it simply, the daily active users of "Onmyoji" in the original time and space have already reached 10 million, occupying the first place on the best-selling list for a long time.

If, as some people say, this game is complete rubbish, does that mean that all 10 million players are shā bǐ?

It is true that whether a game is good or not should be judged by players, but not by a single player, but by the entire player base.

What is the player base, in fact, is the game market. The market-recognized game proves that it is popular with at least one of the player groups.

A game that 10 million people like to play, not to say that it is garbage, everyone think about whether this statement can stand.

For a game, the development process is not too difficult, creativity and planning and design are the most difficult, and for Gu Cancan, she is equivalent to standing on top of the giant's head, what kind of game will be successful and popular, Gu Cancan knows it clearly.

After communicating the ideas related to "Onmyoji" with the planning department and the design department, the other party was shocked, and the concept of "domestic card game" proposed by Gu Cancan was full of praise.

The so-called "domestic card game" is a mobile game with card acquisition, training, and battle as the core fun.

"Domestic card games" are an exclusive concept, and they are completely different from "card games" such as Hearthstone and Magic.

Card games have a large market in China, but now the market is full of shoddy spicy chickens that run away with a wave of money.

Of course, in fact, in essence, the bright future is also a circle of money, but at least the game that destroys the future is really fun.

Limited by the current mobile phone configuration, mobile phone technology is not yet able to support 3D large-scale mobile games, Gu Cancan decided to develop "Onmyoji" into 2D.

The overall framework planning of "Onmyoji" is relatively clear, and it still focuses on card extraction, training, and lineup matching.

In terms of production, the more difficult things are in terms of picture quality, modeling, etc. Especially the models, the model accuracy of Onmyoji is very high.

In addition to the model, background music, voice actor dubbing, character original art, etc. also require a lot of effort, but these are relatively easy to solve, mainly because of money.

As long as money can solve the problem, it is not a problem, Gu Cancan confidently thought that the money spent now will be happily doubled in the future.

The gameplay of domestic card mobile games is actually relatively simple, and the main difficulties are in card attributes, values and derivative gameplay.

And it is very important to make up the background of each Shikigami character in "Onmyoji".

In fact, Onmyoji is a very healing game......

Mainly refers to the plot aspect, in the background story of this game, this is an era of symbiosis between humans and ghosts, and the onmyoji have to maintain the balance between the two worlds of yin and yang. And there are a lot of moving monsters and human stories in it, and most of the monsters have a pathetic life experience, as soon as such a plot is launched, how can players not like it?

Gu Cancan requires the quality of the game to be at the top level, including the original paintings, models, scenes, music, lines, dubbing, etc., to the extreme, to crush other card games.

In fact, in the original time and space, "Onmyoji" has been constantly updating in subsequent versions, and has been adding new gods, and the final number of gods is close to 100, which is the so-called "Hundred Ghosts Night Walk".

There is no need to release so many gods in the first version of the bright future, about fifty are enough, enough to support the entire game content.

According to the memory of his previous life, Gu Cancan gave an impressive line drawing of Shishen's setting, positioning, and skills.

These are the core fun of "Onmyoji", like the snowgirl's blizzard, the three-tailed fox's red face and angry hair, the trickle of pepper pictures, etc., the skills are perfectly matched with the setting and background story of the god itself, and after eating the same god, the skills can also be upgraded, with different royal souls, making the choices of the entire lineup more diverse.

Strictly speaking, Onmyoji is not new at its core, it is still a card game in essence, and the gameplay is not new, but the success of Onmyoji lies in the fact that it fills in a lot of content around the theme of "Onmyoji".

In terms of art, the UI, original art, and model are very delicate and highly unified, which makes the whole game feel very integrated.

In terms of music, the background music and voice acting are superb, making it easier for players to immerse themselves in the story.

In terms of plot, there is a wonderful story in "Onmyoji" as a blueprint, each character/monster has its own story, and the real animated plot and text biography of Onmyoji have reached hundreds of thousands of words, and it is still expanding.

Therefore, the real success of "Onmyoji" lies in the plot and content, when other card mobile games are still in the stage of "rubbing IP", "buying IP" and "forcibly setting IP", "Onmyoji" has achieved a high degree of unity of content and theme, reaching the level of "I am IP", which is also the main reason why it can become a phenomenal card mobile game.

This game can be a cheat, it can be very liver, it can play a single game, these shortcomings don't matter, but the advantages must be grasped, that is, let its content crush all other card mobile games.

……

In addition to "Onmyoji", Gu Cancan also set his sights on Riot.

Just talking about Riot, most people may be confused, but if you tell you that it is the company that developed "League of Legends", do you immediately feel that this company is tall?

In fact, Riot's product is League of Legends, and the game is a good game, but the company itself has a lot of revenue, and before Penguin became the owner, it spent more money than it made every year.

Later, it was bought by the penguins, and if they couldn't bear it themselves, it would be impossible for the penguins to buy it.

This is basically the case for game companies around the world, and even in any country and industry, and it is generally the same, and it is the trend to merge and become stronger.

Gu Cancan worked hard to persuade Gu Wei to let Bright Future contact Riot as soon as possible, and be sure to get the agency of "League of Legends" in Huaxia before Penguin!

In Gu Cancan's view, the game, the original point card era is really fair, and no one can avoid liver life leveling, even if it takes time to find a booster.

But in the era of monthly cards and free cards, you can become stronger if you charge money, as long as you can't beat people, you can charge money......

Ding Sanshi's kind of money you don't necessarily get stronger, it's fǎn rén lèi.

"League of Legends" is the king of charging money or not, and you can't become stronger.

Gu Cancan decided to follow the path of the penguin and let the penguin find a new way on his own.

……