"Donkey Gets Water" adopts the publicity strategy of pre-release screening.

The so-called pre-release screening is a kind of film promotion link, mainly used to build momentum, such as inviting the media, film critics, etc. to watch it in advance, so as to write in advance, from the perspective of publicity needs, to create a reputation before the film is released, how can you wait until after the release to invite the media and film critics.

Generally speaking, new films are screened in advance (the audience is specific audiences such as netizens, media, and film critics), and they are more confident in the quality of the film, hoping to make a word-of-mouth field through this early screening to ensure that the good reputation can continue after the release.

Another reason for screening is to participate in film festivals, to participate in competitions, or to sell films, in fact, in order to win awards, or to help sell films, you need to do some screenings, and the effect of the public screening of the participating films is actually the same as the screening, and the media reputation will come out at least partly.

Gu Cancan is of course very confident in the quality of "Donkey Gets Water".

The version she filmed is more natural in details and actors' performances than the original version of Happy Twist.

From the perspective of performance, the performance style of several actors such as the original Pei Kuishan and the coppersmith is completely stage play, and when put on the big screen, it always makes people feel a little dramatic. , the original version can get such a high evaluation, it is entirely because the story is so attractive, but in terms of the performance of the actors, there are actually some flaws.

And Gu Cancan's version, the actors are all carefully selected acting skills, and they have a thorough understanding of the characters, and the effect of filming is better, and he thinks that the effect is better than the version of Happy Twist.

This bright era has invested a lot in the publicity of donkey water, and the film shooting has only spent more than 3 million orders in total, and the publicity cost has been nearly 4 million.

The cost of publicity and distribution has exceeded the cost of filming.

Of course, the huge investment is also effective, and now the major movie forums, the hottest is the donkey to get water, and there are websites to launch Q&A questions and answers about the most anticipated movies of this month, and the donkey gets the first place, and the number of votes is far ahead of the second place to chase love.

Eh, this love chase is directed by Gao Yalin, yes, it is Mr. Gao Yalin, the father of Xiaoxue Liu Xing and the actor of Xia Donghai. The story of the cooking class and the original team of Wulin Gaiden are created, known as the modern version of Wulin Gaiden, the publicity is okay, and it is also quite much expected by the audience.

Gu Cancan has some impressions of this film, and remembers that it tells a story of love at first sight, which is mixed with a lot of tough jokes.

Su Luo attaches great importance to this film, thinking that it is also a comedy, and it may compete with Donkey.

Gu Cancan was not nervous at all, instead of worrying about it, he was worried that the Han River monster in the stick country would squeeze the box office of Donkey Dewater.

The Han River Monster was released 10 days earlier than the donkey's water.

Gu Cancan had seen this movie in time and space, and he was quite shocked at the time.

Gu Cancan feels that if there is a movie that will affect the donkey's water, I am afraid it will be this thriller imported from the stick country.

This is also one of the reasons why Bright Times decided to conduct pre-release screenings, and try its best to do a good job of word-of-mouth.

Three screening locations were selected: Beijing, Shanghai, and Jinling.

Gu Cancan stayed in the capital of the base camp, and she had to take the follow-up exam of the art examination during this time period, and she couldn't leave the capital, so she and Huang Bo and Xu Zheng were responsible for the publicity in Beijing, as well as Cao Jiankui's little girlfriend Ren He. After Ren He finished playing Jiajia, he still joined the bright era.

Huang Bo and Xu Zheng both have works in their bodies, and the time is also very tight, the two can only participate in the screening this time, and the follow-up publicity schedule for the two is really not arranged.

Gu Cancan said that he understands very well, now is the rising period of the two people's careers, and their time is indeed really tight.

Shanghai's propaganda was led by Su Luo and led by Qi Wei, Ren Chengwei, and Zhang Jiayi.

Back in Shanghai, Su Luo's mood was a little complicated.

When she chose to go to Gu Cancan's bright era, it was certainly because she would rather be the head of the chicken than the tail of the phoenix, but it was not the reason why she lost some power in Tianyu.

Now she is the CEO of a small film and television media company, and the company already has two works under her name, as well as several quite good actors and a girl group, and she can be regarded as a young and promising successful person.

Now standing on the streets of Shanghai again, Su Luo, who is intellectually beautiful, wants to shout "I, Hu Hansan, are back again".

The screening ceremony in Jinling was led by Mr. Jin Shijie, with Wan Qian, Wang Kai and Girls' Generation participating.

Although the three of them did not participate in the filming of the film, the three of them sang the ending song of the movie.

……

Beijing, New Film Association International Cinema.

The people of the bright era were set up in a living room early, and the screening ceremony of the donkey getting water was carried out here.

The media and film critics have been invited in advance, as well as some enthusiastic netizens and fans of Gu Cancan and others.

Before the screening, they held a small publicity ceremony.

This is similar to a small press conference form, media people, film critics, fans and audiences sit under the stage, facing this exquisite stage, the stage background is the best water propaganda poster, and the poster covers the entire background wall.

I saw that the poster showed several actors wearing uniform costumes, everyone was smiling, looking very happy and harmonious, and each of them was holding a certain musical instrument in their hands, very cheerful.

On the surface, the poster is a cheerful comedy, but with a few big words written in a distorted and childish font: Tell a joke, don't cry.

The staff of the Bright Times set up the venue early, everyone present had a seat, and everyone had a hot bottle of coffee in front of them.

Gu Cancan and others have not yet appeared at the scene, but the service of the people in the bright era is very thoughtful, and the people present have no complaints, they all appreciate the huge poster and figure out the meaning of the poster.

"Donkey water? It's a strange name, but it looks like a comedy. ”

"But don't cry when you tell a joke, it should be full of meaning. Maybe not just comedy. ”

"The actors aren't very famous."

"There is Huang Bo and Xu Zheng, but from the perspective of the position, it seems that there are not many scenes."

"Well, this girl in C is not famous, but she is very beautiful."

"This girl's name is Wan Qian, and she acted in the National Repertory Theatre's "The Wasteland and People" some time ago, starring in it, and her strength is very good." There are still people who know Wan Qian.

"Why didn't the young lady appear in the poster, didn't she play a role?" This is a fan of Gu Cancan.

Today's protagonist hasn't come out yet, and the people in the audience are whispering and chatting in a whisper.

At this time, a beautiful woman walked to the stage and said a few words to warm up, and then Gu Cancan and Huang Bo and Xu Zheng came to the stage.

The heating in the small hall was turned on and the temperature was in the 20s.

Gu Cancan was wearing an off-white bat-sleeved sweater, and a black woolen long skirt with an ankle-length underneath, simple and generous. After two years of tempering, Gu Cancan has now accepted the skirt calmly, and she is thin and tall, and she is indeed very attractive in a skirt.

It gives people the feeling that the girl next door is just growing up.

"The young lady is getting better and better at dressing up now, and she is becoming more and more feminine."

"The once large loli has grown into a young girl."

Gu Cancan's fans whispered.

Gu Cancan stood on the stage, slim and generous, smiled and thanked him: "First of all, thank you very much for coming, this makes me feel that in fact, everyone still has some expectations for me." Well, speaking of this movie, Donkey Gets Water, Donkey Gets Water, this movie is actually different from my last work, Nightclub. The nightclub is my debut novel, but the nightclub is all comedy for comedy's sake. This donkey gets water, in fact, there are some thoughts I want to express in it. I hope you will enjoy this movie. ”

"Didn't you play a role in it, please?" Someone from the reporters present asked.

Gu Cancan smiled and said, "No." Originally, the plan was to play a role, but then it was abandoned. The scenes in this movie are not very complicated, but it actually took all my energy to shoot, and I found a more suitable actor, Nuo is this beautiful young lady next to me, and she ended up playing that role. ”

Ren He smiled just right, the flash flashed, and some media people took a few photos of Ren He.

Sharp-minded people have speculated, could it be that this cute-looking little girl is the new little flower girl launched in the bright era?

This length is far worse than Gu Can.

After answering a few questions, the media reporters present led the topic to Xu Zheng and Huang Bo.

"Xu Zheng and Huang Bo also appeared on the scene today, how about the two of them in the movie?"

Gu Cancan smiled: "I think it's up to them to answer." ”

Huang Bo took the microphone with a smile and said, "Eh, I'll say a few words first." ”

When he laughed, his eyes were gone, and he said in a brisk tone: "I have acted in dramas for so many years, and in this movie, I am the first to have an intimate scene, thank you to the director." ”

Everyone in the room burst out laughing.

"By that point, are you looking forward to the movie more?"

"Haha, yes."

The audience shouted cooperatively.

Huang Bohaha laughed twice, and then said: "It was just a joke just now, in fact, when Cancan invited me to play a role in it, I was reluctant at first. But after reading the introduction of this character, I found this character to be very interesting, complex and challenging. Canchan movie, it's hard for you to believe that this is a girl who hasn't yet reached adulthood, and I can't say more about it, and it will be a spoiler. In short, this movie will definitely not disappoint. ”

Xu Zheng took over the conversation and said: "Indeed, I am playing a role in it, but when this character Cancan found me, I looked at the background of the character she set up, and I could really feel her intentions." I also can't schedule it, otherwise I really want to take on other roles with more tension. ”

Huang Bo and Xu Zheng's words really aroused the curiosity of everyone present, what kind of movie is this?

"I'm embarrassed to praise it." Gu Cancan smiled and said, "Okay, don't say much else, now please go and watch and criticize my clumsy work, thank you." ”

She bowed slightly, then walked out.

Li Wenhua shared his notebook, thinking that the boring interview was finally over, and it was better to see the real chapter in the movie.

He is a freelance writer and a well-known film critic who is known for his spicy and satirical criticism, and has a very high reputation in the film critic world. However, he has always denied his six relatives, no matter whose movie it is, as long as it is not in place, his film criticism is never soft.

This time, Gu Cancan's Donkey got water for a pre-release screening, and he actually took the initiative to invite him, Li Wenhua thought to himself that the other party was really very bold, or was he very confident in the quality of his movie?

After the dragon mark of China Film and the water drop animation of the bright era, the plot officially begins.

……

That evening, Mr. Li's comments appeared on his blog.

"Frankly speaking, I was quite surprised that this film could pass the trial, "Donkey Gets Water" is simply naked dancing on the tip of a knife.

The film is more bloody realism than absurd.

Draw a few lines:

At the dinner table, the commissioner counted everyone's past convictions one by one: "Intellectuals have tempers, I can accept it, but you all have stains!" ”

And at the end, the headmaster's sigh: "Let him pass if he passes"

Then the director Gu Cancan, a little girl, told us that Sun Jia's role positioning is the point: "If the past is let pass like this, the future will only get worse and worse"

The following movie reviews are suspected of spoilers, read carefully.

In fact, it is the mastery of screenwriters and writers to create the same story in a different era and in a different scene, and there are countless examples.

The collision, patheticness and annihilation of that era are almost all explained without omission:

The intellectuals blame and protect each other, the principal's compromise for his own collective goals, the commissioner's exploitation and intimidation to control the situation, and the terrifying gunfire that symbolizes power.

But in addition, what is even more commendable about "Donkey Gets Water" is that it also raises the questions of the present world.

In my opinion, the most interesting character in the film is the little coppersmith, who is a very real character, from the ignorance of only seeking money and dying without taking pictures to the shrewdness when fiddling with tea sets and playing with power; from the weakness of being called by his wife to fight back and forth to the persistence when desperately fighting for freedom; From the simplicity of singing to see off when parting to Yiman's gritted teeth and clapping when he was humiliated......

We don't have so many selfless principals around us, a free man and an iron man with a strong sense of justice,

Around us, we ourselves, more of a growing little coppersmith.

Education gives us knowledge, personality, and many other things.

Of course, it's okay if you don't understand what I'm talking about.

Actually, I didn't say anything,

Because at the end of the movie, I clearly heard someone in the back of the seat say, "Why did that woman kill herself?" I guess I didn't know where the muzzle was, so I accidentally shot myself to death."

This movie by Gu Cancan, a little girl, is indeed worth going to the cinema to watch, or even watching it many times. ”

……

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