Chapter 994: Concerns in the Catering Field (1st Update)
For Chen Mo, the update of the matrix shopping mall in "Oasis" is just a small trick, but it still caused an uproar all over the world.
It has even triggered concerns and even attacks from many catering industry giants.
Obviously, the Matrix Mall is a product that "defines the way players live in the virtual world", and it represents a big step forward for humanity to become a "brain in a vat".
If in the most radical science fiction, there may be such a fantasy: one day in the future, the world's resources will be depleted, and the vast majority of human beings will only keep their brains in the nutrient chamber, and only need to consume a very small amount of nutrient solution every day to survive. And in a huge virtual world, people are doing all kinds of work and continuing to contribute to society, completely unaware that they are in a world of extreme falsehood, and think that the food they eat, the handsome guys/girls they meet at night, the house they live in, and the car they drive are all real things.
Maybe the food and the garage are just a bunch of code and models, and the other half of your life is an artificial intelligence made by the system to your liking.
Even some people who wake up by accident and discover the real world will feel that it is a terrible nightmare and want to return to the virtual world at all costs.
Maybe communism can really be realized by that day, after all, it can be said that in the virtual world it can be said that "great material abundance", even if the class still exists, it can also ensure that the people at the bottom have no worries about food and clothing, and even get the vast majority of enjoyment, so that civilians can also obtain the quality of life of the middle and upper classes.
"Brain in a Jar" is a conjecture that seems to be both hopeful and terrifying, and people want a good future, but they also want it to be absolutely real.
In the parallel world, people's worries about the "brain in a vat" have never been as serious as they are today, because such a future seems to be becoming a reality step by step and under everyone's noses.
Of course, judging by the current situation, most people think that the emergence of this technology is good, because the matrix game pod does not have any effect on the human body in reality.
However, its impact on many industries in reality is devastating.
Although the previous warm wardrobe was also a product based on the virtual world, it was physical in reality, and it was an online store, and what was produced was real clothes. Players buy clothes in the game, and they still have to buy them in reality.
However, this is not the case in the food sector.
Some multinational fast food brands, beverage brands and high-end catering brands have serious concerns about the food and beverage system in the matrix game pod, believing that it will seriously impact the related industries in reality.
Some people have even put forward conjectures about the future: in the future, everyone will customize some "nutritious meals" on the Internet. These nutritious meals don't taste good, and they certainly don't taste bad, but they have the advantage of being nutritionally balanced and easy to eat. This kind of fast food that has been concentrated to a certain extent will be like nutritionally balanced compressed biscuits or instant noodles, and will become the staple food of future humans.
Human beings' pursuit of deliciousness and nutrition will be completely separated, in reality, people rely on these nutritious meals to survive, and the requirements for taste are basically infinitely close to zero; In the virtual world, people are indulged in the temptation of good food without worrying about gaining weight or nutritional imbalances, because it's just a bunch of code.
Obviously, this conjecture is not nonsense, because it is already beginning to emerge.
Although there is no relevant evidence to support it, many players who have purchased the matrix game pod said that their requirements for food in real life are gradually decreasing, because if you only consider the taste, the food in the matrix game pod is even better than the real food, and the cost performance is completely crushed.
In reality, if you want to eat a specific food, you need to drive there, queue up, and pay a lot of money to buy it. Money is not the main problem, the main problem is the time and energy consumed in the process.
Therefore, many fast food brands, beverage brands, and high-end catering brands have clearly expressed their dissatisfaction with the matrix game cabin, and on various networks at home and abroad, smearing articles about "Brain in a Jar" and Matrix Shopping Center are also emerging in endlessly.
Some media even took the trouble to publish that the matrix game pod, like alcohol and poison, is actually destroying everyone's lives with a false pleasure that violates physiology, making them feel the threshold of happiness higher and higher, and eventually lose interest in the world.
There are many similar drafts, and some multinational fast food brands and beverage brands are considering suing Thunder Interactive Entertainment, demanding that Thunder Interactive Entertainment immediately stop "infringing in the matrix game cabin".
For example, the manufacturer of Fat House Happy Water is one of them.
Obviously, the matrix game pod didn't just move their cheese, it could even be said that it took away the milk bucket for making cheese. What if in the future, everyone really doesn't eat fast food, doesn't drink fat house happy water, eats nutritious meals all day long, and then goes to the virtual world to feel the happiness of fat house happy water?
That was really a devastating blow to these large catering companies.
Of course, there are only some big brands with patents on this, like some cuisines and classic foods in the world, which can be made by any chef, so it is completely OK for Chen Mo to use it directly.
The attitude of these big brands is also not uniform, and some insist that matrix shopping malls remove their own food/drinks from the shelves, so that consumers can only enjoy it in reality; Some are asking for their own food/drink prices in the matrix malls to be raised to the same price as in reality, and paying them a high share.
For example, the manufacturer of Fat House Happy Water is the latter attitude, they require the price of Fat House Happy Water in the matrix shopping center to increase to 3 yuan a bottle, and each bottle sold must be divided into 2.5 yuan as a brand fee.
Obviously, the thinking of these manufacturers is also very shrewd, even if everyone really enters the era of "brain in a cylinder" in the future, it is really for these manufacturers to make money lying down, and they don't even need to produce.
However, this kind of pressure is basically not cared about for Thunder Mutual Entertainment.
Chen Mo is backed by the game committee, in China, the matrix game cabin has been bound to a large-scale community of interests, these things don't even need Chen Mo to worry about, naturally some people will try their best to exploit loopholes and play side balls to maintain this huge market.
Now it's a bit like Chen Mo and a large number of people grabbing money from traditional catering industry giants, these catering industry giants are naturally unhappy, but this kind of money grabbing is definitely impossible to stop. After all, most of these giants in the catering industry are foreign companies.