Before the release of the movie "People in Embarrassment", there was never a movie that focused on the Spring Festival.

Of course, this is not to say that there are no movies released during the Spring Festival.

Rather, it is the time period of the Spring Festival, but all movies that are a little pursued avoid the time of the Spring Festival.

Because in most people's consciousness, the Spring Festival is a day of reunion, a day of gathering with relatives and friends, a day of relaxation, but not a day of watching movies.

And this time, "People in Embarrassment" is scheduled for the twenty-ninth day of the lunar month, only two days before the Spring Festival, and everyone thought that Gu Cancan was crazy at first, and there was no expectation at the box office for this movie to set such a strange time.

But with the publicity of the bright era, especially the promotion of meow-eye movies, people suddenly found that going to see a movie during the Spring Festival holiday is also a good choice to pass the time, and if you buy tickets from meow-eye movies, there are also a lot of ticket supplements.

The box office of "People in Embarrassment", which was pre-sold by Meow Eye Movie alone, was 4 million, which surprised many people.

On the first day of the release of "People in Embarrassment", the box office exploded as Gu Cancan expected.

Rave reviews on the web.

"It's funny, it's not pretentious."

"A comedy that exceeded my expectations, making the audience laugh and feel some warmth at the same time."

"If you have money or not, go home for the New Year, and book the best comedy of the year."

"To put it responsibly, this is the happiest domestic comedy after "Crazy Racing".

"Full of laughter, joy to the end, except for the last warmth is a little painful."

"The local atmosphere is strong, and the characters in it are so down-to-earth."

"I think it's very warm, after watching it, I decided to watch it with my parents tomorrow, anyway, there is nothing to do in the Chinese New Year's Eve, take my parents to the movies."

"I suddenly felt that "People in Embarrassment" chose this time to be released, which is really wonderful. I didn't think about going to the movies during the Spring Festival holiday before, but now that I think about it, going to the movies at this time is really a good way to relax, and I watched it with my family today, and my parents are smiling very happily. ”

"Yes, if we don't take the old people to the movies, they may not go to the cinema for the rest of their lives. During the Spring Festival, there is a family comedy, let's take the family to the movies. ”

From discussing the plot of the movie to discussing taking his family to see a movie, netizens successfully crooked the building.

Jiang Meiying and her cousin Su Luo were still working overtime in the capital, she was keenly aware of the emotions of Internet netizens, and decisively asked the people in the Propaganda Department who had overtime conditions to rush to a topic overnight: Is it appropriate to take your parents and family to watch movies on occasions during the Spring Festival holiday.

……

Although there are some negative comments on the Internet about "People in Embarrassment", in general, the voice of praise still occupies the mainstream.

It is impossible for Gu Cancan to ask everyone to like it, after all, it is difficult to reconcile everyone.

Moreover, there are idle defenders everywhere, as if the characters in the movie are not righteous and sing a few words of praise, it can't be considered a good work.

"Cancan, are you still reading the comments?" Wang Xiaoxiao pushed open the bathroom door and walked in, she went around behind Gu Cancan while wiping her hair, and followed for a while, saying, The rating on the Internet is very good, and it seems that the box office of this film will not be bad. ”

"That's, and it doesn't depend on who made it." After saying that, Gu Cancan was a little ashamed, cough, there is a reference to the original work, and it is better to say goodbye to the entertainment industry if you are confused.

Wang Xiaoxiao smiled lightly, hugged Gu Cancan and said, "Cancan, after we go back to Qingjiang tomorrow, if it's still early, let's go to a movie." ”

This Spring Festival era is particularly busy, many people take the initiative or are forced to work overtime, Gu Cancan's parents, grandparents and younger brother returned to Qingjiang ahead of schedule, but Gu Cancan has been promoting movies in the capital or other places, and he will not return home until the Chinese New Year's Eve.

"Hey, okay." Gu Cancan turned his head and kissed Wang Xiaoxiao on the face, "Wife, I'll take a bath." ”

Gu Cancan, who came out of the shower quickly, couldn't help but take a deep breath when he saw the charming Wang Xiaoxiao lying on the bed.

As the saying goes, people are in good spirits when they are happy, and they have to think about what to think about when they are full of warmth.

……

Early the next morning, before Gu Cancan got up, he received a call from Jiang Meiying: "The box office on the first day, 26.5 million!" ”

"Haha, it's not bad." When Gu Cancan heard this number, he let out a long sigh.

Although the box office on the first day is not as good as "Heartbreaker" and "Crazy Racing", considering that this is a small-budget movie, Xu Zheng and Wang Baoqiang's golden bodies have not yet been molded at this time, and it is definitely gratifying to have this achievement.

"Sister Mei Sakura, notify colleagues who can still work overtime, and increase publicity!"

"Don't worry, it's done."

Wang Zhongjun's family.

Wang Zhongjun was chatting with his family, and Wang Zhonglei brought his daughter to visit the door.

Let the children go to the second floor to play, and the two brothers drink tea and chat.

"That's it for me in China, the key is to look at the overseas box office revenue!"

At this time, Wang Zhonglei answered the phone.

After hanging up the phone, he said to his brother with a very subtle expression on his face: "Brother, the box office data of the first day of "People in Embarrassment" has come out, guess how many!?" ”

Wang Zhongjun hesitated for a moment and said: "As far as I know, the cost of this movie is not high, but it was shot by Gu Cancan, Xu Zheng and Wang Baoqiang are also powerful actors, so there must be 20 million on the first day!" ”

Wang Zhonglei sighed: "We really underestimated the Cancan and Brilliant Times before, and let them develop smoothly!" ”

Wang Zhongjun hurriedly asked, "How many are there!" ”

Wang Zhonglei shook his head and smiled bitterly: "26.5 million!" ”

That's 30 million when rounded.

Wang Zhongjun suddenly gasped, 26.5 million, it sounds like it may not be the highest in this Chinese New Year file, but don't forget that the cost of "People in Embarrassment" is only more than 10 million.

Wang Zhongjun was stunned for a long time, then suddenly smiled, with obvious tiredness on his face, and said, "I really underestimated Gu Cancan, this girl is amazing!" ”

Gu Cancan has always paid little attention to big-name stars in filming, and the relatively low cost of film production is low, but now Gu Cancan should become a golden sign in the film and television industry, as long as it is a movie she makes, there is no one below the passing line.

What's even more terrifying is that her filmmaking cycle is still short.

If a movie like King of Sunglasses was made for several years, the Wang brothers would not be so close to the enemy.

It is precisely because of Gu Cancan's high prolific production that many domestic fans are fortunate to enjoy such a good movie with no urine points during the Chinese New Year, not to mention the connotation or anything, at least this movie can make people laugh.

The next day is the Chinese New Year's Eve, in fact, people have nothing to do on the day of the Chinese New Year's Eve, and the preparations for the New Year have long been completed, and almost everyone in the Chinese New Year's Eve is playing idle.

"People in Embarrassment" is well promoted, and many people choose to go to the cinema to watch this movie to spend their leisure time.

Qingjiang City, Xintiandi Bright Cinema, 4 p.m.

In fact, Qingjiang City is only a fifth-tier prefecture-level city, and according to the development plan, the bright cinema line will not open a theater here.

But Qingjiang City is Gu Cancan's hometown, for this fellow who is already a well-known director in the country, Qingjiang people showed great enthusiasm, and after weighing, Ye Ning agreed to set up a bright cinema in Qingjiang City.

In fact, the turnover of Bright Cinema in Qingjiang City is no worse than that of third-tier cities, and it is the first choice for Qingjiang people to watch movies.

The conductor Xiaoli looked at the strange ball in front of her and didn't know where to spit it out.

This year is a warm winter, eldest sister, are you so tightly wrapped, your face is almost not exposed at all.

"Two tickets for "People in Embarrassment." Wang Xiaoxiao said with a smile.

Xiaoli's service attitude is impeccable: "I'm sorry, the ticket for "People in Embarrassment" will not have a good seat until half past seven in the evening. If you want to be closer, you can only be in the first two rows or the last two corners. ”

Wang Xiaoxiao's eyes widened: "Is the attendance rate so high?" All the good spots before half past seven are sold out? ”

"Yes. This is Gu Cancan's movie, the pride of our Qingjiang. Xiaoli said proudly.

Then she saw that the girl opposite who was not tall and delicate-looking smiled warmly, and looked at the companion next to her with a very gentle look.

It's weird.

Gu Cancan was wrapped so tightly that people who weren't particularly familiar with her couldn't recognize her at all.

She and Wang Xiaoxiao came to the Bright Cinema, originally planning to watch "People in Embarrassment", but they didn't expect it to be so popular, and if they wanted to buy a good location, they had to wait until two or three hours later.

"What should I do?" Wang Xiaoxiao looked at her and asked.

Gu Cancan thought about it briefly for a while, and said to Xiaoli angrily: "What movie is the best time position recently?" ”

"Under the Red Cliff."

Even if Gu Cancan's face was covered, Wang Xiaoxiao seemed to see her black face, and couldn't help laughing.

"Forget it, I'll see for myself." Gu Cancan checked the film schedule by himself and was surprised to find that there were still several movies that he had never heard of were being released.

"Xiaoxiao, how about this "Who Moved My Happiness"?"

"No, it sounds like a sketch. Let's buy a place and forget it. "Wang Xiaoxiao means that we didn't really come to watch the movie anyway.

Gu Cancan thought about it, so he said to Xiaoli: "Then buy two of the last two rows of the last one." ”

"Okay, is it okay to be on the far left of the last row?"

"No problem."

After getting the tickets, the two quickly entered.

"It's almost full." Wang Xiaoxiao exclaimed.

Now that the people in the screening hall are basically on the screen, it is easy to see that many audiences are dragging their families to watch the movie.

"Cancan, I think you have opened a new movie-watching market, and the movie released during the Spring Festival may be able to get a particularly good box office." Wang Xiaoxiao leaned into Gu Cancan's ear and whispered.

"Well, this schedule does need to be developed."

Gu Cancan thought to himself that the Spring Festival file in the future has become the most important schedule in China.

There was no such statement before the Spring Festival, but this time "People in Embarrassment" was the first to eat crabs, which seems to be a success.

Soon the movie starts, the two stop talking, hold each other's hands and start watching the movie.

Gu Cancan was like facial paralysis throughout the whole process, she personally shot this movie, and she laughed enough on the set.

Wang Xiaoxiao has been laughing, she hasn't seen it before.

Listening to the laughter in the screening room, Gu Cancan's heart was full of a sense of accomplishment, and she also felt happy when she saw the audience so happy.

……

As more and more fans entered the scene, the Internet was once again swiped by this movie, and everyone's evaluation was more objective, admitting that it was funny, surprising, and sincere, but also complained about the righteousness of the junior and the sensationalism at the end.

It is not difficult to see from the audience who still tell the plot of the movie and have funny lines when they walk out of the screening hall that this movie is popular, and it is still a big hit.

At that time, all people's attention was on blockbusters like "If You Are Honest, Do Not Disturb" and "Under the Red Cliff", who could notice such a movie that was almost topical.

But facts have proved that with small and broad, Gu Cancan and the bright era have succeeded again.

When the movie became popular, it was natural that countless people would stand up with hindsight and begin to analyze why it was successful.

In fact, this reason is really very simple, the jokes in this movie are very sufficient, the screenwriter and director have profound skills, and the contribution is indispensable, what the audience sees is one absurd plot after another from real life, and the feedback is bursts of laughter, this kind of communication, for Chinese movies, is really too little.

Among them, the bridge in the hotel, after all the audience watched it, they felt very enjoyable, and what they saw was the perfect cooperation between the actors, the director and the script.

Gu Cancan's filming cost of "People in Embarrassment" was 10 million, 20 million was spent on pre-publicity, and 10 million was added after the movie was released, a total of 40 million was invested, and it was earned back within a week of release.

And all this does not delay the box office like a cannon battle on fire, crackling upward.

The filmmakers in Huaxia were stunned, they never expected that at this time period, so many audiences would choose to go to the cinema to watch movies.

In fact, if you think about it carefully, the audience usually goes to work and goes to school, only the Spring Festival holiday is the time when they have the most free time, but the deep-rooted outdated concepts in the past have made filmmakers not think about developing this schedule.

Now as soon as "People in Embarrassment" comes out, Chinese film talents have discovered that this schedule is a big treasure mine, and there is too much potential to be tapped.

One week after the Spring Festival was released, the box office of "People in Embarrassment" exceeded 200 million, becoming the biggest dark horse after "Crazy Racing" for this year's Chinese New Year!

And after the fifth day of the Lunar New Year, people's holiday movement is over, but the holiday is still continuing, and it is foreseeable that the box office of the movie will rise further.

In fact, thanks to last week's excellent word-of-mouth, "People in Embarrassment" shined again in the second week after its release, and there was no significant drop, and the box office exceeded 200 million again in the second week.

Four hundred million in two weeks!

It was only a matter of time before Titanic broke the box office.

And "Crazy Racing" should have a box office of 460 million, which also broke the record of "Titanic".

No one expected that this Chinese New Year file would be so crazy, and the 10-year-old record in China was actually broken by three movies at the same time.