In the following days, Shen Yan participated in the first commercial event and endorsed the products of War Horse Enterprises.

Speaking of which, it is not the first time that Shen Yan and War Horse Enterprises have cooperated, but the last time they met was at China Overseas Radio, when War Horse Enterprises wanted to use the program "Listening Voice" hosted by Shen Yan to advertise.

Unexpectedly, there was a problem with the program later, and War Horse Enterprise tore up the previous advertising contract. This time, the pot lies on the radio side, even if the war horse company tears up the advertising contract, the radio station has no way to claim compensation, because part of the terms of the contract signed at that time are related to Shen Yan. In the end, if you really want to start a lawsuit, it is not certain who will lose and who will win, and the radio station can only suffer a loss here, and nothing will be gained.

War Horse Enterprise contacted Shen Yan a few times later, and wanted to find him to endorse, the price was not a problem, and Shen Yan always said that he needed to consider it.

It wasn't until Martin came that Shen Yan agreed, of course, the terms of cooperation and the cost of endorsement were all negotiated by Martin, and the maximum benefit was won for Shen Yan and to the extent that both parties were satisfied.

"Teacher Shen, let's finally meet again." Mr. He of War Horse Enterprise smiled.

It was not the first time she had met Shen Yan, and she warmly held his hands after meeting. She is very optimistic about Shen Yan, although the other party is currently only a third-tier star, but in terms of potential and influence, she is definitely not inferior to a second-tier star. As for the first-line stars, the endorsement fee is too high, exceeding the estimated endorsement and publicity cost of War Horse.

Thinking about it, only Shen Yan is the most compliant, and he is also the one with the highest cost performance.

"Hello Mr. He." Shen Yan nodded, the two sides had met before, so they were not so restrained.

The surrounding media took pictures one after another, and took photos of the two shaking hands.

This is the first company endorsed by Shen Yan, and the meaning is different, and there will be more corresponding topics, so this is all news, how can they miss it.

Cooperate with War Horse Enterprises and become the image spokesperson of the other company.

"Teacher Shen, it's really not easy to find you to endorse." Mr. He sighed.

She had looked for Shen Yan a few times before, but she ran into a wall and returned, at first she couldn't even get through on the phone, and then after seeing it on the radio, the situation finally got better, but ...... When she indicated that she wanted to find Shen Yan as an endorsement, the other party kept dragging it out.

Until now...... reached a cooperation, of course, the price she spent was much higher than before, but compared with the cost of inviting first-line stars, she still saved a lot of money.

Now it seems that all this persistence is worth it, after all, she is the first company to cooperate with Shen Yan, and the publicity is definitely enough.

was ridiculed by the other party, although Shen Yan was a little embarrassed in his heart, but his face was still silent, he had always rejected those advertisers and merchants before, just for fear of trouble.

Now that Martin has taken care of these things for him, it's much easier for him, and there aren't so many things. It's okay to be a shopkeeper, and he doesn't care what he talks about in the middle, as long as he makes a final decision.

As for the products of War Horse Enterprises, Shen Yan has also learned that the other party is a beverage company. Even the factory ...... He also went to visit, and it was indeed very standardized, and the hygiene and everything was up to standard.

Mr. He laughed. Shen Yan smiled, "By the way, Mr. He, is the advertising word of the endorsement product out?" ”

Mr. He looked at Shen Yan puzzled, not knowing what he meant, but after hesitating for a moment, he still said, "The advertising words are out." ”

"Drink the war horse, the combat power is gone, come back immediately!" Mr. He read this advertising line to Shen Yan.

This advertisement is completely based on the name of War Horse.

The combat power is gone, this is a war word.

Come back right away, this is a horse word.

Together, the two are the meaning of war horses.

Sounds pretty good, typing anagrams with people.

"By the way, Teacher Shen asked, is there any high opinion?" Mr. He suddenly realized this.

"I don't dare to be a ...... I suddenly thought of a line, and I don't know if I can use it. Shen Yan said lightly, he just thought of a line from Red Bull, and it just so happened that there was no Red Bull in this world...... So I wondered if the Red Bull line could be used instead.

You must know that Red Bull relied on this line back then, and it became popular for I don't know how many years.

"What kind of lines?" Mr. He was also curious and wanted to hear Shen Yan's opinion.

"I'm sleepy, tired, drink war horses!"

As soon as this line was spoken, Mr. He fell into thought, and then recited it silently a few times...... His eyes suddenly lit up.

Hey, that's pretty special.

After reciting it too much, it was like a mantra that circled in my ears. And the sleepiness and tiredness mentioned in this line are the most common situations of people, and it is very simple and straightforward to point out the function of their war horse.

As long as you are sleepy, as long as you are tired, the first thing people think of will be a war horse.

This...... It feels like it's better than the previous sentence, "Drink the war horse, the combat power is gone, come back immediately!" "It seems to be more direct and more effective.

"Teacher Shen, you are really a genius." Mr. He was amazed.

Originally, he was a little unimpressed, but after listening to this advertising slogan, his eyes suddenly lit up.

Functional utility, all mentioned.

And this line is also very simple, but it is often so simple that it is easier to imprint in people's hearts.

If others ask in the future, how sleepy they are, then they will subconsciously feel that they will not be sleepy after drinking the war horse.

Or when you are tired from work and want to drink something to relax, you will think of the war horse at the first time!

The influence of the brand came out like this.

That's it!

Mr. He's heart was faintly excited.

"Mr. Shen, if you want this advertising word, I'll add another three million!" Mr. He gritted his teeth and gave a very high price.

Three million to buy an advertising slogan, although it seems like a lot, but for the economic value created by her...... That's absolutely unimaginable. Not to mention indirect benefits, such as creating a brand effect, it is estimated that the direct benefits alone will not be low.

endorsement fee plus these three million advertising lines...... He always felt that he had earned it.

Is this a lot of money? It's a lot, but she spends it comfortably in her heart, and it's worth it.

Shen Yan didn't expect that the advertising words he casually mentioned would make another three million...... His heart was beating fast, and it was so good! No wonder so many people are trying to squeeze their heads into the entertainment industry. You must know that when Shen Yan was a voice actor, he earned 10,000 yuan a month, and this is a situation where there is often work, if he works less, he will earn less money. The money earned in a year is estimated to be about 100,000 yuan, which is equivalent to 1 million in 10 years, and 3 million in 30 years...... That's pretty much the money that the average person would have earned in thirty years or more.

"I'll go ......," Shen Yan silently complained in his heart.

The two signed an endorsement contract, followed by some additional information on the use of advertising words, and the other party invested 3 million to obtain the right to use this advertising line.

After the contract was signed, it was time to shoot the advertisement.

……

"He always managed to do it, how did he suddenly notify us to change the advertising words."

"That's right, let's drink the war horse, the combat power is gone, come back immediately!" Will this advertising slogan be bad? ”

"It took a lot of effort to screen it out, and it cost 100,000 yuan to collect it from the company at that time."

The people from the advertising company suddenly received a notice from Mr. He, and they immediately looked confused.

The advertisement was about to be filmed, and suddenly such a change came, which caught many people off guard.

"This suddenly requires a change in the advertising word, how are we going to change it?"

"If you re-solicit it, it's too late."

"That's right, it took 100,000 yuan to get the advertising words before, and I don't need to use them, which is really a bit of a waste."

All the advertising planners are confused, and it is not so easy to come up with a new advertising slogan in such a short time, unless it is just the inspiration.

But how can luck be so good...... Inspiration comes and goes.

"Wait, it seems that Mr. He has sent another message here, it seems that there is a new advertising word."

"Look at what the slogan is."

Everyone looked at it and wanted to see what kind of advertising words it was, and they could forcibly change the previous arrangement before filming and producing the advertisement.

"I'm sleepy, tired, drink war horses!"

It's a very simple phrase.

When everyone saw this, they couldn't help but be stunned.

That's it? It's just seven words, and even with punctuation, it's only eight words...... It's so simple, and it's still a very common phrase.

"Isn't it? Mr. He, what's wrong? ”

Why do you want to change this sentence to this sentence in a good way? It doesn't feel good. ”

After seeing this new advertising slogan, all the advertising planners didn't care about it, thinking that the new advertising slogan was not very good.

"Wait." Suddenly, at this time, a person suddenly interrupted everyone's complaints.

Now everyone's eyes were on him, not knowing what he thought.

"This advertising slogan is not ordinary, you can read it again." The man didn't explain, but asked the others to read it a few more times.

After reading it twice...... Gradually, everyone's faces began to change.

Read it a few more times......

"It's a genius advertising slogan."

Now everyone finally understood.

This line is very white and very simple...... But what is the purpose of the advertisement? It's all about remembering what's inside.

And this advertising slogan does just that.

It not only introduces the way of the product, but also reflects the value of their brand...... It makes people remember what is in it at once.

What are you doing when you're sleepy? Drink War Horse!

What are you doing when you're tired? Drink War Horse!

Even people who have never read a book can clearly remember this line.

"I'll ......" they finally realized the genius of this line.