All the stories and experiences of Vanity Fair throughout the ages have proved an immutable truth: there are many people who are popular.

Because of jealousy, because of hatred, and because after the eyes are gathered, every detail, every part, and every link is magnified under the microscope, and those vicious eyes begin to make a fuss about them, and those rights and wrongs become more and more turbulent and cumbersome.

The higher you stand, the more you are in focus, and the more you attract attention, the more complex the lingering entanglement becomes.

The same is true of the current Lu Ke.

As the façade of the alliance's official recommendation, the focus on Lu Ke is really countless, his every move, word and deed, all of them are placed under the spotlight, and there are sunspots waiting to find mistakes all the time, even the bones can be picked out from the eggs, not to mention the real mistakes?

A charity auction organized by the families of the San Francisco 49ers attracted a lot of bustling attention, and then there were bad negative rumors:

What Lu Ke joined forces with his mother to make money, what Lu Ke Foundation is actually just a cover, what charity auction is simply a place to sell fame and reputation, what the entire charity activity is simply Jiang Youning's use of Lu Ke in order to get to the top, what Jiang Youning has begun to control the San Francisco 49 Family Committee, what Lu Ke is now covering the sky within the team, and what Logan and Marcus are puppets at all......

And so on and so forth.

All kinds of tricks and rumors are endless, as ugly as they are, as terrible as they are, and countless malicious speculations are even more amazing: it turns out that people's hearts can be so sinister, and the reality can be so ugly, even far beyond their imagination, refreshing the bottom line of cognition.

In the face of these false rumors and those ill-intentioned attacks, the best way is to stick to being your original self!

Always.

Because of those justifications and counterattacks, not only can they not clarify themselves, but they will also let themselves fall into entanglement with those imps. Those negative thoughts will never go away, they will only continue endlessly, and finally they will fall into the dilemma of being invincible with two fists and four hands, and they will be reduced to a trap full of words that they can't explain, and in this way, the enemy will succeed, and he will be bruised and bruised, unable to change any facts or situations.

Originally, Lu Ke was still worried that Jiang Youning might be hit, after all, Jiang Youning had never really stood on the stage covered with magnesium lights, feeling the scrutiny and scrutiny of those burning eyes, and experiencing the criticism and attack of those critical eyes, which was not an easy task.

Unexpectedly, it was Jiang Youning who dissuaded Lu Ke, "There is no need to explain with great fanfare, it was just malicious speculation, but after the explanation, it became a weak heart", she was also worried that Lu Ke was straightforward and fast-talking, and in the face of the provocation of media reporters, he never hesitated to fight back head-on, this time she was involved, Lu Ke was probably more anxious and more urgent, maybe Lu Ke would directly confront the reporter regardless of it.

But this is not necessary.

Jiang Youning firmly believes that his body is not afraid of shadows. Their behavior is the best counterattack, whether it is Lu Ke, Jiang Youning, including the Lu Ke Foundation, they will use their actual actions to prove their innocence, which is stronger and more powerful than any words.

After Wednesday's hospital visit, a small number of rumors were shattered — and as for the haters, they will continue to hate.

The reason why Lu Ke bid for the "Bat Boy Suit" at a high price is still for charity, giving the suit a more important and lasting value in another form, hoping to inspire more children and truly become a spiritual symbol that will continue for a long time.

Those speculations, those suspicions, those attacks, all shut up for the time being! Truly achieved "the clear self-clean"!

There is no need for words or arguments, and actions are the best evidence, which is enough to explain many problems.

From charity auctions to hospital visits, the San Francisco 49ers made the most of the short break after the Nations League finals to make a small contribution to the city, which took the team's fame in the Bay Area to a new apne, and the entire region is eagerly anticipating another year of Super Bowl showdown.

At the same time, Lu Ke's appeal continues to rise!

Although those negative remarks are becoming more and more turbulent with the gradual rise of Lu Ke's influence, the growth rate of these negative views is simply not comparable to the explosive rise in positive support - the wave of support for Lu Ke is continuing to soar at a rate of ten or twenty times!

Now in the entire Bay Area, there are basically no public figures who can compete with Lu Ke's prestige. Someone once joked that if Lu Ke issued a statement to run for mayor now, then he could definitely be elected with a high vote, and even run for governor of California, it should be nine times out of ten.

Just as the eyes of the entire Bay Area were ready to gather towards the Super Bowl, Yin Yin was looking forward to the defending champion's title defense, and another exciting news attracted the attention of the whole United States, and even the upcoming Pro Bowl became overshadowed, causing an exclamation from the entire league and beyond.

Friday, January 24.

As the league warms up for the upcoming Pro Bowl weekend, Pepsi held a public press conference with nearly 400 journalists in attendance, officially announcing a blockbuster announcement:

PepsiCo will sign an exclusive ten-year, 10-million-year-a-year contract with the 14th quarterback of the 49ers in San Francisco worth a total of $100 million!

In the next ten years, Lu Ke will become the exclusive image spokesperson of Pepsi Group!

According to insiders, this is a mutually exclusive agreement, and Lu Ke's image will appear on a variety of health drinks under the Pepsi Group, including Pepsi itself - among them, Lu Ke has a common decision-making power over the choice of the brand, but the premise is that outside the Pepsi Group, Lu Ke cannot sign any form of beverage endorsement - not even mineral water.

Needless to say, this is a contract that will shake the entire league and the entire North American continent!

For Lu Ke, this is the first top contract he signed, surpassing the previous six contracts, and truly establishing Lu Ke's top position in the rugby industry, in terms of market appeal and influence, he has reached the level of LeBron James and Cristiano Ronaldo.

For PepsiCo, this is their first exclusive contract in 20 years, signing a ten-year contract in one go, completely reversing the corporate image of FMCG brands, like Nike, Adidas and other brands, starting to sponsor a player for a long time, changing the rules of the industry.

Not basketball or football, but rugby. Pepsi's paper contract is definitely a stone that has stirred up a thousand waves, and its strong influence has been free from the shackles of the NFL, even from the limitations of the North American continent, and has an incredible radiation force on the entire European market.

Does this mean that Pepsi may still sign a long-term contract in the future? What kind of changes will occur to PepsiCo's entire marketing methods and advertising planning in the future? And how will Coca-Cola respond? Is there likely to be a change in the landscape of the overall carbonated beverage market? Is the battle between Pepsi and Coca-Cola intensifying in rugby? Also, how will other top brands change their attitudes towards rugby sponsorship?

Put simply, it's a game-changer contract, and the industry is looking at it and realizing the real core focus:

A ten-year contract of $100 million may not be a big deal for other brands and other projects, but it is indeed a major breakthrough for carbonated beverages; But compared with the length and number of contracts, more importantly, Lu Ke's market appeal in the world has been recognized by Pepsi, coupled with the previous Mercedes-Benz, Gillette, Burberry, Rolex and other brands, the entire brand value has been formed.

What's more important is the choice of time.

Pepsi chose to announce the answer before the Super Bowl, expressing its unwavering determination - no matter what the Super Bowl turned out, they all identified Lu Ke!

A small detail worth noting, above the official press conference, Lu Ke did not show up. In this regard, Pepsi's press officer expressed his position as follows:

"We don't want to interrupt Lu Ke's preparations. If we could, we were also looking forward to announcing the results after the Super Bowl, but we couldn't wait to share the good news with Pepsi fans, so we chose to announce it today. I hope to bring good luck to Lu Ke before the Super Bowl! ”

Not only signed the contract in advance, but also put Lu Ke first in everything, Pepsi Cola put its posture very low, showing its attitude of taking the initiative to cooperate.

It's very, very interesting.

As Pepsi said in the press conference, at the time when the Super Bowl is about to kick off and the Pro Bowl is about to debut, they announced such a blockbuster news that all eyes of the whole league converged, and it is conceivable that the ratings of this year's Super Bowl should be worth looking forward to.

But with the advent of a 10-year, $100 million contract, two questions have now emerged within the league:

First, what exactly is Coca-Cola doing? In the midst of this competitive contest, they completely disappeared, and watched their competitors change history in a drastic way, and what happened to Coca-Cola, which was once the dominant and unbeatable in the North American market? Will the competition continue in the future?

Second, what will happen to the Pro Bowl? Thanks to Pepsi's contract, Lu Ke easily accomplished a feat that countless predecessors were not able to achieve, make history again, and will undoubtedly win the title of "the most profitable player in the league", so what do other players think?

It is in this context that the professional bowl officially kicked off!