393: A successful bastard
Indianapolis Circle Mall, located in downtown Indianapolis, is also one of the largest shopping centers in the area.
There is no doubt that a shopping mall located in the heart of the city must be the first choice for citizens to spend and shop. That's why the Center Mall is one of the liveliest places in Indianapolis City.
But today, the crowding in the center of the circle is beyond the normal range. The huge underground parking lot is already full, and every floor of the mall is full of people. And outside the mall, there is a pile of black pressed citizens. This momentum, even on the day of the Christmas special, was not so popular.
Don't get me wrong, there aren't any discounts and promotions in the mall today. The reason why Yuanxin Mall has become so popular is simply because of the presence of one person.
"God, I guess half of the whole city is crowding here!" A mall security guard was on guard to control the crowd, and behind him was a new store that had just opened. Although the interior of the shop is very simple, it looks very high-end.
"It's crazy, it's crazy. I've been here for 10 years and I've never seen anything like it. Another security guard chimed in.
At this moment, there was a commotion not far away. The two security guards couldn't help but twist their heads, there was no doubt that the guy was coming!
A few seconds later, I saw a man wearing sunglasses and a black casual suit walking over. He looked very young, and everywhere he went, he always caused people to cry out wildly. Men can wave at the crowd and cause a commotion.
"Hell hell, he looks like a Hollywood star!" When the security guard saw the man approaching, the crowd behind him also stirred.
Of course, everyone knows that this guy is not a Hollywood star. Although there are rumors that he is in harmony with the famous New York director Spike. Lee will collaborate on a documentary, but the matter has not yet been written.
It's not Hollywood obvious, and it's not a pop singer. This man is not even an entertainment star at all, although the media often say that he is more of a clown than an entertainment star.
This person, the man who filled the entire circle center shopping center, is none other than the Indiana Pacers head coach, a young coach who is not yet 34 years old, Henson. Joe!
"It's a big battle." Looking at the scene around him, Henson himself was a little surprised. No wonder, before entering the mall, Armani arranged for himself a whole bunch of makeup artists and costume designers to wrap up his image. In the face of so many people and reporters, it is natural that you can't be too casual.
After all, Henson now represents not just his own image, but the image of the Armani brand as a whole.
"Hello, Henson. Mr. Joe! We've been waiting for a long time! A bespectacled middle-aged gentleman walked up and bent slightly over Henson, who was the manager of the newly opened Armani store.
And Henson's task today is to help this key store do some promotional activities. The event was probably about giving a short speech and paying for the first customer to buy a suit in the store.
It seems that these are commonly used routines for celebrity endorsements. Although it usually looks very simple, when Henson operates it himself, it feels very complicated.
While Henson is good at talking about it in front of the media, the premise is that the conversation has to be about basketball. For Henson to talk about fashion in front of so many people, it's like talking about chicken and duck.
Therefore, Henson's brief speech at the door of the store was not his own idea, but the official Armani prepared for Henson, for which he memorized it for half an hour.
After speaking, Henson entered the store, and the consumers who were already waiting in line couldn't wait.
The first person to shop was a very young-looking man who was probably not an Armani fan, but simply a Pacers fan.
After picking out a random suit, as the first consumer to enter the store, he was given the treatment of having Henson personally pay for himself. It was said that Henson personally settled the bill, but in fact, there was still a clerk on the side to help. All Henson needed to do was hand the wrapped clothes to the other party.
But this alone is enough to make the outside of the store shine and make consumers jump up and down with excitement. Although, it cost the young man, who didn't seem to be wealthy, $2,500.
At this point, Henson's propaganda work was all over. George. Giorgio Armani didn't lie to Henson, and it really didn't take up much of his time. In fact, Henson didn't arrive until after the team's training session, but even then, there was plenty of time.
Escorted by the mall's security guards and the frantic cheers of the crowd, Henson finally walked into the underground parking lot. He pulled out a humidor from his suit and lit it, trying to calm himself down. It has to be said that the commercialization of the NBA is not just for the benefit of players. Henson has proved that managers can also benefit.
But then again, how many special coaches like Henson are there in the whole league? Coaches younger than him don't have his grades. A coach with better grades than him, but without his age advantage. Imagine making George. What a disaster it is for a pot-bellied old man like Carl to endorse a fashion brand.
"Coach Henson, can you give it to me" As he walked, the security guard next to Henson suddenly spoke.
"Do you want to sign it?"
"That's right! My son is a Pacers fan, and of course, so am I, and so is my dad, hahahahaha. If we can get your signature, our family will definitely cherish it very much. The security guards were actually a little scared of Henson, after all, Henson had always been a "villain" in the league.
"It is also my pleasure, sir. Got a pen? Where? Henson, however, smiled at him and spoke in a gentle tone.
This surprised the security guard who escorted Henson, this coach and the fierce look on TV in the past are completely two people!
Sure enough, if you want to really understand a person, you can't look at him from too narrow a side.
"I didn't expect you to be so gentle." As Henson signed, the security guard smiled.
"Trust me, most people can't imagine that it's not just you. But then again, there's nothing good to be gained by being a good guy in the league. Henson spread his hand, not only taking the autograph to the security guard, but also pulling out three tickets from his inner pocket.
"Take the family to watch the game, we need bigger cheers for the next game."
Henson shoved everything into the hands of the security guard and turned to get into the car. His retro Jaguar was parked here, and in the car, Anjiali had been waiting for a long time.
As the team's head coach, Henson gets several internal tickets for each game. But since Henson has no family, and most of his friends are originally basketball people, there is no need for it at all. As for the daughter of the team owner, who is outside the basketball circle like An Jiali, what internal tickets do you need?
It would be a waste to keep it anyway, so Henson gave it all to that fan. It's a little bit of my heart to give back to my fans.
"You're a big star, Henson. I was in the underground parking lot, and I could hear the cheers coming from above. In the co-pilot, An Jiali's smile was very proud.
"Perhaps, half of the guys in the group above came to see me mess around." Henson smiled self-deprecatingly.
"How so?"
"Trust me, Ann. Within three hours, negative news about my participation in the event will be flooding your phone. ”
Henson twisted the key, and the retro Jaguar let out a cracking engine roar. The virtues of journalists, he simply knows too well.
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"Being the face of the world's most famous luxury clothing brands, shooting commercials, going to fashion banquets, attending business events, having a young girlfriend who is about to become a model, earning millions of dollars in advertising, and it is said that he is even planning to make a documentary film based on his own experiences! Wait a minute...... You think I'm talking about Paul. George? No, no, no! I'm talking about Henson. Coach Joe! What do you think? Isn't that incredible? ”
"Never before in the history of the NBA has there been such a non-professional coach, and when we photographed Popovich coming in and out of the training floor, Henson. Joe is in the mall to express his views on fashion? Wait, does this clown-dressed guy know what fashion is? ”
"The last one and George. The NBA head coach that Armani has come so close to is the current general manager of the Heat, Pat Brown. Riley. But I have to say that Henson, both on the basketball court and in fashion taste, is as good as Pat. Riley is far from it. And even Riley back then couldn't enjoy such treatment in Armani! ”
After dinner, An Jiali took out her mobile phone and looked at it casually. Sure enough, as Henson said, it's been exactly three hours since they left the mall. However, the negative news about Henson has already swept up mobile phones.
Angeli shook her head, Henson could always anticipate everything. Whether it's something inside the basketball court, or something outside the basketball court.
"Why? You obviously didn't do anything wrong? ”
"It's not about right or wrong, Ann. Simply because they don't want to see a bastard succeed. Henson tinkered with the computer, which was playing footage of the Spurs game.
Anyone who thinks that Henson slacks off in a game in order to participate in business activities is very wrong. Henson always knew what was most important to him.
"It looks like there will be more people expecting you to lose tomorrow."
"I'm afraid," Henson pressed the replay button, rewatching one of Spurs' offense, "Tomorrow, I'm going to let a lot of people down again." ”
After the win over Spurs in the first game, Henson didn't want to go to San Antonio with a 1-1 scoreline. The 2-3-2 format of the finals gives teams without home advantage the chance to take advantage of three consecutive home home comebacks. And because of these 3 teams that have overturned away games in a row, there are not a few in history.
So to be on the safe side, Henson must win his two home games and go to San Antonio with a score of 2-0!
Whether people want to or not, in the next game, this "bastard" is going to win no matter what