Jed York, Roger Goodall, Gideon-Yu

If nothing else, these are the three names mentioned in Sophie's words just now.

Jed, the team's chief executive, is currently the owner who has been in contact with the team the most; Roger, the president of the NFL league, also skyrocketed his appearance at Candlestick Field during the 2012 season. As for Gideon, it's a familiar name, but an unfamiliar face.

Gideon Yu, who is the new team president of the San Francisco 49ers.

Gideon is a generation of Korean immigrants, born in Seoul, came to the United States to study in the 80s, studied in the Department of Engineering Management at Stanford University and Harvard Business School, relying on his own efforts, starting from engineering management, and gradually changing careers to become a venture capitalist, relying on his own efforts, starting from scratch and becoming a billionaire.

Last year, the San Francisco 49ers began to prepare for the construction of a new stadium, but the York family and the San Francisco city government could not afford it all on their own, and after much deliberation, they decided to attract investment, and in the end, Gideon won the bid this offseason to become the new shareholder of the team by funding the new stadium.

At present, three members of the York family plus Gideon are the only four shareholders. However, Gideon's stake is still far lower than that of any other member of the York family, and he can only be regarded as a minority shareholder; But he still named the nominal president of the team, although he would not interfere with Jed's day-to-day work.

After joining the team, Gideon's name can be described as thunderous, because of his Asian identity and the existence of Lu Ke, many people speculate whether Gideon's entry into the ownership is related to Lu Ke, so everyone really discusses a lot in daily life; But so far, Gideon has never been seen, and even the news is very rare, and for the players, it is indeed "familiar and unfamiliar".

Today, the three bigwigs gathered in the VIP room, and Sophie just said that there are other guests, so, what is it for? Is it just to take a look at Lu Ke?

Lu Ke doesn't think so.

But what was Sophie's attitude just now? It was completely inexplicable, thinking about it, but still without any clue, just as Lu Ke was about to give up, a voice came from directly in front of him, "Bambi, did you receive the news?" ”

I looked up, and then I saw Lech Steinberg walking towards me.

It's okay now, it's three bigwigs again, and it's an agent again, and things are going more and more amazingly.

Lehe noticed Lu Ke's distraction and pointed behind him, "Did you offend Sophie just now?" She looks like she's lit a powder keg, are you sure you didn't call her back after dating her? ”

In the face of Lehe's ridicule, Lu Ke smiled dumbly, "My charm is not as great as I imagined." Then he got back to the point and asked, "I know what happened, but I don't know what it is." Now, you've also appeared, and I can't predict it, what's the matter, what news did you receive? ”

Lech didn't talk nonsense either, "Let's talk while we go." "Because Lech has a slower foot walk, they can't afford to waste time here," the whole process is more complicated, but the simple explanation is that the league wants you to work as an ambassador to promote the NFL to a wider female audience. ”

"Me?" Lu Ke blinked, completely unable to believe his ears, "But ...... Why me? After saying that, his thoughts gradually became clear, "Wait, something is not quite right." ”

First of all, in the San Francisco 49ers, there are many players who are more senior, more famous, and more suitable than Lu Ke; And placed in the entire league, there are countless players who can be competent, and there are thousands of choices, and Lu Ke is not the most suitable choice, and even the top 50 may not be able to rank.

It's not about being self-defeating, it's about seeking truth from facts.

"Because you're the best fit." Lech was extremely determined, and said crisply, "Note that the target of propaganda is a female audience. There aren't as many players in the league as you might think there are players with a good public image, a feminine aesthetic and a good enough performance on the court, after all, there's only one David Beckham. ”

At this time, comparing Lu Ke with Beckham, he immediately couldn't cry or laugh, "Why do the same words sound like scolding when they are put here?" When he finished speaking, he burst out laughing.

Lech was also amused, and happily added, "The league has picked four players, Julius Pipes, Arian-Foster, J.J. Watt, and then you." On the whole, this arrangement is the most appropriate, appropriate and complete. When the time comes, see how effective the publicity is, and then the alliance will make a follow-up plan. ”

Four players, two offensive groups, two defensive groups, two national leagues, two American leagues, two veterans and two young people, even the skin color is all taken into account, covering all situations of different ages, different fields, different regions, and different classes, which is indeed well considered.

In fact, this isn't the first time the league has worked on developing a market for female audiences.

Since 2009, the NFL has cooperated with the American Cancer Society to launch a charity campaign called "Critical Intercept" to advocate for regular breast cancer screening for women; And October has been officially designated as Breast Cancer Care Month.

Every player on every team will be required to wear a fan ribbon during the October tournament, and players will be encouraged to think outside the box and decorate themselves with pink elements: pink jerseys, pink sneakers, fan bracers, pink gloves, and even players who have the audacity to dye their entire hair pink.

This is because breast cancer is now killing more than 40,000 women every year, and more than 230,000 more are diagnosed with breast cancer, and the incidence of breast cancer in men is also rising rapidly. Through the activities of Caring Month, every player and fan is reminded that they need to pay attention not only to the health of their mothers, wives and girlfriends, but also to pay attention to every potential disease.

Over the past three years, the campaign has grown in impact, raising $18 million for charitable foundations, all of which will be used for this offseason's Change, a program that aims to educate women in underserved communities about cancer, screening, and early diagnosis to prevent diseases before they occur.

Now, the league wants to go one step further and bring the NFL closer and closer to female audiences.

In fact, this plan is just one part of Roger Goodall's comprehensive market development plan, which includes many different components such as the Asian market, the European market, the women's market, the youth market, and so on, step by step to expand the global influence of rugby, and the league president's ambition is now only the tip of the iceberg.

Objectively speaking, this is just a contribution to the alliance, not a major opportunity; But it is undeniable that Lu Ke's position in the alliance is becoming more and more stable and distinct, and in this process, Lech's role is irreplaceable, and the rest of the matter is more of a logical result.

Lu Ke nodded in understanding, but the first reaction in his mind was, "But it's still the middle of the season, we have to prepare well for the next game, if these promotional activities may delay training, then can I refuse?" ”

Lech didn't answer immediately, but looked at Lu Ke quietly.

Lu Ke was puzzled, but cast a puzzled gaze.

Lech couldn't help but laugh dumbly, "You know what? When JJ receives the invitation, he reacts exactly the same as you. ”

Lu Ke shrugged his shoulders and laughed, "This is called heroic sympathy." ”

"But...... No way. Lech then replied categorically, "This is an honor and a responsibility at the same time." Did Sophie tell you just now? The president and the chairman of the team are here today, not for you, but for the activities of the league, this is an opportunity to build a good relationship with the league, and they will not give you room to refuse. ”

For team managers, the interests of the team are the top priority. Now, the reason for both Jade and Gideon's appearance has been found.

Lu Ke opened his mouth slightly, and then raised his hands to express his protest, helpless protest.

Lehe raised his right index finger and nodded Lu Ke's nose in the air, as if an elder was facing a junior, and laughed helplessly, "Don't worry, I won't worry about your daily training." This event is just the first time to test the waters, and tomorrow morning, right in San Francisco, you and your guests record a short talk show and then give an interview, and that's it. It's about three hours before and after, and I know you have a training plan for your days off, but it shouldn't have much impact. ”

Lu Ke nodded suddenly in understanding, indicating that he understood, "But, if it is recorded in San Francisco, what about JJ and them?" Did they fly over too? Won't they protest? ”

The regular season is underway and the time of all the players is precious. Not to mention whether it is for training or not, if you disrupt your plans for the sake of league activities, even if it is an idle plan to lie on the beach and bask in the sun, no one will be happy.

"They won't come, they'll do it at their own training base, and the talk show and interview will go to four cities to complete." After Lehe finished answering, he caught the confusion in Lu Ke's eyes, and then explained, "Guest? Oh, and the guests are not JJ or Arian, but there is another ambassador. By the way, you know, Emma Watson. ”

"Who?" It's not that he really doesn't know, but he is too surprised, Lu Ke didn't expect this name to appear at all.

"Emma Watson, didn't you come to watch the game at home last time?" "By the way," Lech rightly said, "Are you sure you don't have anything...... Relationship? "I've heard that the league invited her over as an ambassador and then provided a list and asked if she had a familiar name or a name she wanted to partner with, and she picked out a name." ”

After speaking, Lehe didn't explain further, and looked at Lu Ke with a smile. 2k reading web