After listening to Li Zhi's words, Chen Chen asked curiously: "What the hell is going on?" ”

"That's the ......," Li Zhi was about to continue.

"Shut up! Li Zhi, you're crazy! Are you going to rebel! Chen Jiansheng turned his head to Li Zhi abruptly.

"Nope! I'm not crazy! Li Zhi waved his hand vigorously, "Chairman, he wants to make his own mobile phone." ”

"Oh......" Chen Chen nodded indifferently, "Then do it!" ”

Li Zhi was stunned.

Chen Jiansheng laughed and turned his head to Li Zhi: "What else do you have to say now?" Now Chenchen supports me! ”

"No, it's not! Chenchen, you don't understand. Li Zhi leaned forward slightly, "Our group's foundry, the largest customer, Apple, has reached a cooperation agreement with Foxconn, and next year's Apple mobile phone will be handed over to Foxconn foundry." ”

Li Zhi used a very fast speed of speech to introduce the current situation to Chen Chen and Chen Ying.

Chen Ying was a little dazed when she heard this, but because Chen Chen had the experience of the previous life, she suddenly understood: "So that's ......"

One of the important enterprises under the name of Chen Jiansheng Group, Yongheng Electronics, is an electronic product foundry.

Eternal Electronics is the world's royal foundry for Apple's mobile phones, which also leads to more than half of the orders from this foundry being provided by Apple and related products.

After Apple canceled the order, the number of orders next year will be reduced by more than half, so that a large number of production lines of the foundry will inevitably be suspended, which will inevitably lead to losses.

Temporary losses are a trivial matter, and the key is that this foundry, which relies on Apple's orders to survive, may even go out of business if it cannot find a partner at the same level as Apple in the next year or two.

In 2017, the mobile phone industry has passed the Warring States era of large and small brand scuffle, and now in the market, the strong are always strong, the weak are always weak, and small brands have no place to stand.

At any time, you can hear the news of the withdrawal of the brand, which corresponds to the collapse of the foundry.

Eternity, although it is huge and the seventh in the world, is too dependent on Apple, and once it loses Apple, it will be more vulnerable than those small factories.

Generally, the response plan in this case is to decisively reduce production, reduce production lines, or seek excessive low-level orders at low prices, or engage in a price war with Foxconn and use extremely low prices to pull back some Apple orders.

In general, the prudent method is to combine the three operations, and with the financial resources of the group company, although there is no guarantee when it will be able to recover profitability in the future, it should be able to survive.

And now Chen Jiansheng doesn't know which string has a problem, he wants to make his own brand.

This time is 2017, not 2012, mobile phone brand mergers have reached the end, and there are only a few big brands left.

Moreover, there is no advantage for foundries to do branding, but a disadvantage.

Many ordinary people may not understand that as a foundry, it has its own production capacity, and a top factory like Eternal still has design and development capabilities, but why do you have to OEM for others, why not make your own mobile phones to sell?

There are two main reasons, the first is that interlacing is like a mountain, and it can do technology, but it may not be able to do brand marketing, hardware production, but it may not be able to do software development and system optimization.

They don't have experience in market research, advertising, after-sales processing, or related talent reserves.

From market research, styling design, technology research and development, upstream chip manufacturers' scheduling, advertising, sales and after-sales outlets, etc., these issues are completely clear! You have to start from scratch!

Therefore, there is essentially no difference between a foundry to make a brand and a new company to create a new brand.

However, relatively speaking, this is not the most important reason, the most fatal reason is the second point, which is peer competition.

As a foundry, if you want to be a brand, it is equivalent to competing with your own customers.

Originally, the brand manufacturer handed over the designed plan to the foundry, but now the foundry itself also sells similar products, and no one can guarantee that the foundry will not steal their own design and make their brand.

To use an inappropriate analogy, if Huawei's foundry gets the blueprint of Huawei's latest mobile phone, changes the appearance slightly, and sticks its own brand to sell, Huawei is also a big head.

Although you can basically win a lawsuit, it is best to avoid this kind of thing if you can avoid it.

Therefore, when they know that the factory wants to make its own brand, it is very likely that they will directly cancel the cooperation, cancel the order, and go to a more conservative foundry.

In this way, the already scarce orders are even fewer, which is tantamount to adding fuel to the fire for eternity.

If Chen Jiansheng's own mobile phone brand can't be a big success, then the factory will wait for death.

In Li Zhi's view, Chen Jiansheng is killing himself, and the foundry is an old company under the group, which has created a lot of profits for the group when the market is hot, and he can't just give up.

Therefore, Li Zhi adheres to a conservative approach, while shutting down some production lines, while looking for new partners, while contacting small and medium-sized orders, while continuing to strive for Apple's order share, and strive to restore profitability within three fiscal years.

Chen Jiansheng, on the other hand, is desperately ready to develop his own brand and meddle in the mobile phone brand market at the most inappropriate time.

Chen Jiansheng is the chairman and president of the group, Li Zhi is the assistant to the president, the vice president of the group, the two are old partners for many years, Chen Jiansheng has a bold personality and a sense of the overall situation but is easy to be impulsive, while Li Zhi is conservative and patient.

The personalities of the two people complement each other perfectly, both at work and in life. The personal relationship is also excellent, and the two families are very familiar with each other, and they don't need to greet each other in advance.

After listening to Li Zhi's explanation, Chen Chen sorted out his language and asked Li Zhi, "Uncle Li, do you want me and my sister to stop my father from making mobile phones?" ”

"Yes!" Li Zhi ignored Chen Jiansheng's angry gaze, and nodded decisively in acknowledgement, "This time, we must stop the chairman no matter what, otherwise our factory will be finished!" ”

After listening to Li Zhi's words, Chen Jiansheng was not convinced: "Hey...... I said Lao Li, what you say, you are so sure, I will definitely fail? ”

Li Zhi nodded without stage fright: "That's right! Now that big brands have begun to merge, and small and medium-sized brands have begun to withdraw, we are jumping into it at this time, and it is impossible to have good results! ”

Chen Jiansheng shook his head and said, "How do you know if you can't do it if you don't try?" We are not weaker than any mobile phone brand and factory in terms of industrial design and production process, they can do it, why can't we? ”

Li Zhi nodded and said: "Yes, that's right, our industrial design and hardware production are the world's top, but what about the system?" What about software? What about market channels? We're completely innocent, nothing! ”

Speaking of this, Li Zhi paused and concluded: "All in all, our mobile phone doesn't have any bright spots!" In this era, new mobile phone brands without any bright spots will inevitably be eliminated by the market! None of the scum will be left. ”

Chen Jianjian frowned and said: "The project hasn't started yet, the plan hasn't come out yet, how do you know that there are no bright spots?" Maybe you'll have it when it's done! ”

Li Zhi-for-tat: "What does the chairman mean to pin hope and miracles?" ”

"That's right! I believe in miracles! Chen Jiansheng said and turned his head to look at Chen Chen.

Although Chen Jiansheng didn't speak, Chen Chen's heart trembled inexplicably.

According to the information in memory, the mother was in a car accident before giving birth, and it is said that the mother had died when she arrived at the hospital, and no one believed that the child would survive at that time.

It is said that the mother grabbed Chen Jiansheng's hand before he died and told him to keep the child.

So Chen Jiansheng insisted on having a caesarean section, and then Chen Chen came to this world, although he was sick and weak, he survived after all.

Since then, Chen Jiansheng has always regarded Chen Chen as a miracle given to him by God. As long as Chen Chen insists on something, he will definitely do it.

Thinking of this, Chen Chen nodded slightly at Chen Jiansheng: "I support you!" Father! ”