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(Sorry for being late today, it's rare for the child to not get up early on the weekend, I slept a big lazy night, the child was on the night shift yesterday, and I was busy cooking after I got up, and I sent the child to the interest class, and now I only turn on the computer.) ）

The screenings and premieres of "Thirty-three Days of Broken Love" were held in the cinemas bought by the Bright Cinema Line.

This movie is a collaboration with Huayi, and it is also the first time to cooperate, and Huayi's Wang Zhonglei participated in the whole event.

Huayi has been established for so many years, and it does not have its own cinema, of course, it is also because Huayi has no plans for a cinema, but seeing that the bright era has only been established for more than two years, he actually started to make his own cinema, and for a while, Wang Zhonglei's heart was very complicated.

There are many more filmmakers who came to the screening this time than Gu Cancan imagined, and most of them still sell Huayi's face.

After the screening, the review drafts of "Thirty-three Days of Broken Love" were released one after another, and because this movie Gu Cancan was indeed very exciting, this is rare for film critics not to be embarrassed by conscience.

"Thirty-three Days of Broken Love" is a chick movie, and the group it faces is naturally a female group, in fact, women are the main group of moviegoers.

This is a very simple truth, most girls will go to the movies, even if they don't go to the movies with their boyfriends, they will also go to watch with their girlfriends; On the contrary, except for a very small number of people who are born with movies or want to do film reviews and other jobs, men basically accompany their girlfriends or women who want to turn each other into their girlfriends.

Huayi's publicity staff obviously recognized this, and the person in charge of the other party met with Jiang Meiying to discuss, and on the third day after the screening, the day before the premiere, a small "women's special viewing party" was jointly organized in Beijing Xingmei, which was a bit like a movie salon, but the scale was larger than that of ordinary salons.

This movie viewing party invited 100 women, free to watch the movie, free drinks and refreshments, but you need to regret doing a questionnaire at the end of the movie.

A considerable part of the 100 women are media-related work, and after the 100-point questionnaire was recovered, the staff counted it overnight, and in the case of a full score of 5, 87 points were scored to 4 points and above, and 55 ladies ticked the box to like it very much!

There are also lovely viewers who left comments: I lowered my expectations before I came, but I didn't expect this movie to be very, very good, the lines are smart and the characters are likable, there are both laughter and tears, suitable for watching with ambiguous objects, very small and fresh.

Domestic comedies are about to rise.

Although the comments are exaggerated, it is obvious that the movie "Thirty-three Days of Broken Love" has received most of the women who came to watch the movie

Praise for that.

Hua Yi also wants to hype the relationship between Wen Zhang and Wan Qian, the artist's emotional rumors are the easiest to attract the attention of the whole network, the two of them are the leading actors of this movie, if the news of the relationship between the two comes out at the time of publicity, it can easily make the people who eat melons pay attention to the two and "Thirty-three Days of Broken Love", which is also Huayi's most commonly used propaganda method.

However, the bright era decisively refused, Wan Qian had already become a recognized movie café in the industry, what is Wen Zhang. What's more, Wen Zhang was already in love with Ma Yili, and at this time, Wan Qian, who hyped up her relationship, was not deducted as a junior, even if it was clarified later, it was not easy to take off this hat.

It is impossible for Hua Yi not to understand the stakes, but they still proposed this hype method, and their intentions are sinister.

Wang Zhonglei listened to the report of the person in charge of the promotion of "Thirty-three Days of Broken Love", and felt a little regretful in his heart, he didn't take the bait in the bright era.

"What's Wan Qian's reaction?" Wang Zhonglei asked.

"I tried it carelessly, but Wan Qian didn't mean to let go. However, I deliberately revealed that our company supports well-known actors to do studios, and I think this will make Wan Qian have some ideas in her heart. The person in charge said respectfully.

Wang Zhonglei leaned back on the wide boss's chair, a smug expression flashed, and he waved his hand and said, "You go down first, forget if Wan Qian doesn't want to come to Huayi." ”

He has always been unhappy with the rapid rise of the bright era, and he has long had the idea of poaching, but Gu Cancan has long been on guard, but all the actors who sign a contract have a high share ratio and the years are not long, but the liquidated damages are set very high, which basically blocks the road.

If you can't dig people, then disgust you, Wang Zhonglei just did it.

On the other side, Jiang Meiying also discussed this matter with Gu Cancan, and they had already seen through Hua Yi's sinister intentions.

"Huayi is so large, it will only use this kind of small trick, and this company is like this." Gu Cancan said coldly, "The in-depth cooperation with Huayi is only this time. In the future, even if they want to cooperate in production, they are only allowed to invest with a small amount of money, and the other party is not allowed to meddle in any specific affairs. ”

The word-of-mouth brought by the screening and the women's special viewing meeting was very good, and after various publicity methods, the film successfully attracted the attention of the audience.

For the modern film industry system, the choice of film schedule is a key factor second only to the quality and publicity of the film for the final performance of the film.

This is the experience that filmmakers have summed up over the years.

To put it bluntly, different schedules are the active time of a fixed part of the movie-watching group, generally speaking, what type of movie will be released at what time is a topic that has been studied by the market for a long time.

For example, a romance movie that is released around Valentine's Day is definitely the best choice.

Of course, this time period is also the date when romance movies are gathered, and the fight is more intense.

"Thirty-three Days of Broken Love" was placed on Singles' Day in the original time and space, and it was hyped up by the trend, and it also attracted a lot of single dog audiences......

This year's Singles' Day is too far away to extend the release time by almost a year, and Hua Yi's opinion is to release it on Valentine's Day.

However, considering that the name of the movie is not auspicious, if it is released on Valentine's Day, I am afraid that couples will pass it when they see this name.

So the final schedule was still chosen at the end of February.

There are no movies worth paying special attention to in March, and the only thing that is a bit of a topic is "Double Food" starring Jiang Yiyan and Wu Zhenyu, but "Double Food" was also released in mid-March, when "Thirty-three Days of Broken Love" has been released for half a month, and "Double Food" has not had a great impact on it.

The schedule is very important, choose the right schedule, to put it bluntly, it depends on the people who cook, the taste of the dishes is right, and the results will naturally be good.

For example, in the summer season, the main movie-watching group is students and young people who are on summer vacation, and those who choose this schedule will take exciting blockbusters as the main body; Another example is the Spring Festival, the main moviegoers have increased the number of office workers and children on annual leave, so there are more family comedies or animated movies suitable for parents to watch with their children.

The summer file and the Spring Festival file are the two most important schedules of the year, with a long duration and many works. Secondly, it is the schedule of the two small long holidays of May Day and National Day. In addition, there are some small schedules with a short duration, such as Qingming files, Valentine's Day files, and the like.

After 2013, the Chinese film market was unprecedentedly prosperous, and bad movies could have hundreds of millions of box office as long as they had a topic, there was no so-called off-season and peak season, and all the months were battleground.

But now, there are good schedules, and there are bad schedules.

March, September and November have always been the stage of downturn for the overall industry market.

In terms of the main reasons, one is that there is a big schedule that has just passed, and the audience's viewing has been satisfied, and there will be a temporary period of fatigue; The second is that it is close to the next important schedule, and the audience needs to accumulate the energy released next time.

For example, this time period in March is the time of the sage afterwards.

"33 Days of Broken Love" happened to be selected during such a "sage time".

However, as a small-scale low-budget movie, the starring lineup includes Wan Qian, a new movie flower, a recently popular TV series Xiaosheng Wenzhang, and the director is still a genius and beautiful director Gu Cancan, a genius and beautiful director with a high degree of daily topic, so the release of this movie is still quite eye-catching.

Saturday, March 1.

At two o'clock in the afternoon, the red carpet has been rolled out in front of the gate of the bright cinema, and a cordon has been drawn on both sides of the red carpet.

The weather in March is not warm, but it can't be said to be cold, a light breeze blows, and there is no cold feeling, the warm sun shines down, and I still feel a little sweaty in a down jacket.

"Mumu, Wen Chang will be here today." A girl with a knitted hat said excitedly to the tall boy next to her.

"Oh, I see, you've said it hundreds of times." The boy said helplessly.

This girlfriend of mine is really wonderful, so many handsome guys in the film and television industry don't like it, and he actually fell in love with the little man Wen Zhang.

"Hmph, I knew you came today to come to see Gu Cancan." The girl's face changed as she spoke.

"No, no, I'm not here to accompany you, I'll help you get Wenzhang's autograph later." The boy turns into a licking dog in seconds.

At this time, there were already many reporters and fans on both sides of the humble isolation zone, just to catch a glimpse of the idol.

Several security guards at the Bright Cinema watched the crowd nervously, for fear that there would be a stampede when the stars came.

Compared with a movie, the screening is mainly aimed at film critics or big V and other audiences with fans, and the premiere is aimed at the general public.

Several commercial vehicles suddenly came to the door, and many media reporters raised their "long guns and short cannons" in their hands.

The first to get off were Gu Cancan and Wang Zhonglei, followed by Wan Qian, Wen Zhang, and then Jiao Junyan and Guo Jingfei, and some main actors in the back.

"Wan girl!"

"Little sister!"

"Wen Zhang!"

Outside the isolation zone, fans shouted wildly.

"Your popularity is really high, and I think you will be very popular as an actor." Wang Zhonglei whispered to Gu Cancan.

Gu Cancan didn't answer, and waved to the fans with a smile.

After the crew of "Thirty-three Days of Broken Love" got out of the car, they did not rush inside, but stood in a row and let the media reporters and fans take photos for about ten minutes, and then they were led to the cinema by the staff.

"Mumu, I really love you to death!" The girl was excited to see the boy struggling to squeeze to the front and grab one of Wen Zhang's autographs.

The boy smiled: "It should be done." In fact, I was quite sad in my heart, and in order to grab Wen Zhang's autograph, I missed Wan Qian and Gu Cancan.

"Hmph, Wen Zhang was quite arrogant and impatient just now, I'm just waiting to see when his personality collapses." The boy thought maliciously in his heart.

On the stage of the movie theater, it has been prepared for a long time, Gu Cancan and Wang Zhonglei are sitting in the middle, Wan Qian and Wen Zhang are sitting on Gu Cancan's right, Guo Jingfei and Jiao Junyan are sitting on Wang Zhonglei's left, and then there are those supporting actors.

Many media reporters were a little surprised when they saw Wang Zhonglei sitting on the rostrum, isn't this a movie produced in the bright era, even with Huayi's investment, how could Wang Zhonglei, as the vice president of Huayi, appear here? It seems that the cooperation between Bright Times and Huayi is really deep, and Wang Zhonglei came to support him in person.

In fact, Gu Cancan was also quite surprised that Wang Zhonglei came in person, usually Wang Zhonglei behaved quite coldly, but this time it really didn't look like his style.

At this time, the premiere ceremony officially began, and the host was Yu Yin, a famous name of CCTV Movie Channel, who was invited by Huayi.

Gu Cancan suddenly realized that Wang Zhonglei made such a high-profile appearance and did so much work, this is to be anti-guest-oriented, and show his strength and edge in front of her.

No matter what Hua Yi had in mind, Gu Cancan decided to come and cover the water.

Yu Yin is an excellent host, she said elegantly and generously: "Welcome all audiences and media reporters to the bright cinema here. Now that the premiere ceremony of the movie "Bright Times" has officially begun, director Gu Cancan is first invited to speak. ”

The audience and media reporters applauded to express their support for Gu Cancan.

At this time, Gu Cancan picked up the microphone and said, "Thank you for coming." Everyone may also know that "Thirty-three Days of Broken Love" is not the kind of love movie in the past, its entry point is different, and I believe it will surprise everyone. ”

"Okay, I won't say much about the plot of the movie, you can enjoy the movie in a while, and I won't do too many spoilers."

"Here I want to thank one person, maybe many audience friends or media reporter friends have found out that there is a beautiful woman sitting here next to me."

Gu Cancan stretched out his hand and gestured to a girl sitting on the side of the stage.

"Actually, she didn't participate in this movie, but she is the author of "Thirty-three Days of Broken Love" and a talented girl in Nortel's screenwriting department, Bao Jingjing."

Gu Cancan also invited Bao Jingjing to the premiere.

Because "Thirty-three Days of Broken Love" was originally Bao Jingjing's work, she wrote the first part in advance in order to shoot this movie, and then found Bao Jingjing and asked her to continue.

Gu Cancan felt indebted to Bao Jingjing, but if she gave Bao Jingjing a lot of money bluntly, it would be very unreasonable, so she made a special trip to invite Bao Jingjing to come and help her become famous.

When Gu Cancan said this, the audience was in an uproar.

"In fact, most of the content of "Thirty-three Days of Broken Love" was completed by Bao Jingjing, including the script, which was also mainly written by Bao Jingjing, and this work is also her hard work." Gu Cancan introduced with a smile.

……