676 influencers
Five of the nine passes hit the bull's-eye.
Five consecutive passes hit the bull's-eye.
These are two very different things!
The former is a complete presentation process of technical movements, and Lu Ke's process from adjustment to tightening, and then from tightening to relaxation can be clearly observed, which has triggered technical discussions among senior fans.
The latter is a pure visual impact, regardless of whether you are interested in football or basketball, hitting the bullseye with an oval sphere five times in a row is a topic gimmick.
To summarize simply, the layman looks at the liveliness, and the insider looks at the doorway.
The problem is that there are still a few insiders after all, and not everyone can understand the doorway; The laymen, who account for the majority, are happy to join in the fun, even if they don't know it, they can at least shout along and shout twice, pretend to be involved, and even call friends and join the onlookers.
The NBA All-Star Weekend Slam Dunk Contest is like this, editing a short video clip of a slam dunk in the air, power and skill, air and spin, tricks and explosions, powerful visual impact, really pleasing to the eye, amazement, and the layman audience can't help but exclaim again and again, even if they don't know where the difficulty is and where the excitement is, they can participate in it.
The same goes for the short video clips produced by Ruth Editing.
Five shots in a row, five hits in a row, and five full rings in a row. The whole passing process, flowing smoothly, in one go, up and down, crisp and neat, completely evolves the rugby passing into an art, the stable and efficient shooting rhythm is even more wonderful, the perfect combination of strength and skill, amazing! The background sound of the audience cheering in unison is even more exciting!
After discussions and arguments by senior fans, dissemination and paraphrasing by other fans, and after several days of precipitation and brewing, when Ruth's video appeared on YouTube, the speed of transmission reached an incredible level, and in just 24 hours, the number of on-demand views exceeded 1 million, and the number of likes exceeded 100,000 in one fell swoop.
Don't talk about Ruth, even the NFL officials were frightened -
Prior to this, the NFL's official account had uploaded all the relevant videos of the skills game, including the complete video of Lu Ke's pass, but a week before and after was about to pass, and the number of on-demand views was less than 60,000, and the number of likes was less than 2,000.
Now, within twenty-four hours, the number of on-demand views of Ruth's videos has exceeded fifteen times, and the number of likes has reached fifty times that of a vigorous ...... What the hell is going on?
The official account of NFL YouTube said that it had received a billion critical hit.
Immediately afterwards, a well-known music broadcaster from YouTube stepped forward and made a secondary edit of the video produced by Ruth.
Ruth was just an amateur, and purely for personal pleasure, edited a version, rough and simple, and created such a heat wave, which was definitely an accident; The broadcaster is a professional, delicately and delicately re-edited, the whole video is smoother, and finally accompanied by the enthusiastic drum beat, the style of the whole video is suddenly completely different.
What started out as a sports video has now become a viral video!
A group of broadcasters began to show their talents, editing out different styles of finished products with the original materials; Another group of broadcasters began to complain funny, either replacing the arrow target or replacing the rugby, enriching the video content and creating different laughing fruits; There is also a group of broadcasters who began to mix and cut, and basketball and rugby alternately appeared, truly witnessing Lu Ke's "basketball skills".
The moment when viral videos began to spread, that is, the moment when social networking platforms were in full swing.
According to incomplete statistics, in the following week, more than 3,500 different versions of related videos appeared on YouTube, and through the broadcast and dissemination, it spread all over the Internet, spreading on major social platforms, and the cumulative number of views exceeded 100 million.
What's even more incredible is that the strong momentum of the Super Bowl has actually become the "east wind", which has forcibly raised the spread rate and discussion to a higher level, and the subsequent aftermath of the influence has continued endlessly, becoming one of the hot topics in the first half of the year, which is also breaking everyone's glasses.
Roger Goodall's plan has finally come true!
A month after Ruth's version of the video was uploaded, the number of on-demand views strongly exceeded 50 million, which is the highest number of rugby lace videos - not game recordings, but peripheral related videos; At the same time, there are more than 9,000 related topics on YouTube, Facebook, Twitter and Instagram, creating a global hot trend in the first quarter of 2012.
Not only avid fans and veteran fans, but also amateurs and other spectators joined in to fuel the craze.
This is crucial for the rugby promotion programme.
This time, in addition to the all-time high in viewership and ratings, the popularity of Pro Bowl and Tricks on social networks has reached an all-time high, truly giving people a sense of the frenzy and intensity that follows the NBA All-Star Weekend, creating an illusion that "everyone is talking about" on the Internet.
But who would have thought that everything was just an accident? It's related to Curry, and it's related to Ruth.
As a party, Lu Ke is even more inexplicable-
I thought that the championship of the skills competition was the focus, and the elimination of the negative impact of resentful reporters was the biggest reward, but who knows, there are still windfall rewards waiting here? What's going on here? Why is it that everyone's eyes are now projected like light bulbs in all directions?
Sitting in the seat of the economy class of the plane, Lu Ke only felt that he was stared at by countless pairs of eyes, and a thin layer of goosebumps climbed up his back, and he shuddered, as if a little sheep had fallen into a wolf pack, this feeling was really bad, he began to regret that he should not have stayed in Hawaii to learn surfing, and should have returned to North America with the large army.
Offseason, offseason, although the shouting is like this, but for Lu Ke, the real offseason is only two weeks, after the Super Bowl, he should officially start the offseason training cycle, followed by a storm of strong training, and it will continue until the opening of the new season.
It was with this in mind that after the Pro Bowl, all the players on each team left Honolulu en masse, while Lu Ke chose to stay and enjoy a rare leisure time. However, he did not sit back completely, but began to learn to surf, practice his balance and flexibility, in just a few days, not to mention a vacation, but the tense nerves were really relaxed.
In this year's Super Bowl showdown, Lu Ke did not watch the live broadcast, but spent that time in the sound of the waves of the ocean.
From the regular season to the playoffs, the New England Patriots, who made it to the Super Bowl strongly, are the favorites to win the championship; And the New York giants, who have not been favored all the way, overturned strong opponents again and again, and stumbled on the Super Bowl stage, are considered challengers, and the odds of winning are significantly lower.
But the Super Bowl matchup is full of surprises.
Eli Manning scored a passing touchdown with Ahmed Bradshaw with 57 seconds left to repeat the miracle of four years ago, beating Tom Brady to the bottom to win the second Super Bowl championship ring of his career and once again win the Super Bowl MVP title.
Four years ago, Manning Jr. shattered Brady's dream of a perfect all-win season; Four years later, the two old rivals met again, and Manning Jr. once again shattered Brady's dream of reaching the top. Is this reincarnation or fate? Or is it just a coincidence?
As the playoffs officially began, no one was bullish on the New York giants; However, this is the NFL, full of accidents, full of possibilities, and full of miracles, until the last moment, no one can ever guess the ending, and the charm of competitive sports has been vividly reflected.
In the blink of an eye, the Super Bowl craze came to an end.
Today, Lu Ke took a solo flight back to San Francisco, ready to officially start his offseason; But now, Lu Ke regrets it.
"Sir." There was a call from the front diagonally, and he followed the sound to look over, and then he saw the flight attendant half-crouching down in front of him, and politely showed a smile, "Welcome to this flight, we still have empty seats in the front of the cabin." In order to ensure the safety of the environment, and to ensure the smooth flight, otherwise, you would still move to the front to take this flight, how do you think? ”
The first half of the cabin, that's where the business class is located.
Lu Ke could faintly feel a commotion behind him, he nodded, agreed, and after opening the seat belt, he followed the flight attendant out of the economy class and took steps in the direction of business class.
"Sorry, but what the hell is going on? Why...... Uh......" Lu Ke didn't know how to describe it, and said "Everyone is paying attention to me" with his mouth, which seemed too narcissistic.
After a moment of hesitation, the flight attendant, who looked to be over forty years old, smiled happily, "Why is everyone so restless?" Because everyone watched the video on YouTube, I don't think anyone could resist the magic of that video. Bambi, well done! ”
After speaking, she also winked at Lu Ke and gave a thumbs up, and then turned to leave.
Lu Ke stood next to the business class recliner, confused, confused, and still had no clue; At this moment, in front of the passage, a petite figure with black super sunglasses walked over, and when the two were about to pass by, the plane shook slightly, and the other party stumbled and almost fell.