Chapter 310: The Dream Theater That Belongs to Capital
With the glow of the sun, David fell asleep quietly against the car window, and under the sunset, the roars, flowers, and applause poured in, and the faces flashed one by one in Cantona, Class 92, and Moscow, and the teenagers crying in the heavy rain in Cantona, Class 92, and Moscow, and finally slowly condensed into a chubby, wrinkled old man with an abnormal flush on his face.
"David, Casey's sister Bridget passed away last week." In November last year, Ferguson pulled the coffee cup in his hand and said slowly.
At the funeral a week later, Ferguson's wife, Kathy, wept profusely, and the gentleman looked uncomfortable. "David, it's time for me to retire" The impact of birth, old age, sickness and death is far greater than David Gill imagined, "Casey has not been easy these years, I should spend more time with her." If I still want to do something with her, it's not too late. "According to the contract, if the lord decides to retire in the summer, he must inform the club by March of this year.
Unlike in 2001, this time Ferguson no longer took a nap and worked for 11 years, he made up his mind, if it weren't for the tiredness David would have forgotten that this man who went out to work at five o'clock every day was 71 this year. In fact, David Gill also happened to inform the Lord this weekend that he would step down from his position as CEO at the end of the season to make way for the Glazer family, and it is no coincidence that Woodward is here today, and it is no surprise that he will be the next CEO of Manchester United.
"Oh my God, man," Ferguson looked incredulous, but soon the old man guessed why.
David came to Manchester United 16 years ago as the financial director and vice president, as the team's management of the third-in-command, with Peter Kenyon moved to Chelsea in 03 he was promoted to CEO, provoking the second and third generations of the Red Devils. With the Glazer family in charge, it is actually Jill who has the most conflicts with the highest level. The old man believes that his old partner is professional and loyal, and there is no one in Europe who can beat him, and Manchester United's transfer system has rarely made mistakes and lost sight in the past ten years under the helm of David, and he is simply a natural football manager.
But this is precisely the crux of the contradiction, compared to the huge achievements in football, David is not up to par in the eyes of the Glazer family, Woodward has just arrived at Manchester United with three sponsorship contracts and more than a dozen intended sponsorships, the total amount of these contracts is equivalent to the total broadcast revenue of Manchester United in the past year.
What impressed the head of Manchester United, Joel Glazer, was that David Beckham returned to the club on loan for a short time last season, and the terrible data traffic that the name brought to Manchester United kept him awake all night. In this regard, Jill's reaction was very cold, he seems to care more about a defender named "Margery" than the veteran and famous player, hehe!!
There is a famous saying in the field of football investment, from Real Madrid's commercial operations manager Alexis Sanchez, who commented on Real Madrid's poaching of David Beckham: "I poached 50% of Manchester United!" Joel looked through the financial statements, after Beckham switched to the Galaxy, Real Madrid's marketing results approached Manchester United in just one month, and then overtook Manchester United to become the richest man in the world for 11 of the 12 consecutive years. It wasn't until '08 that Cristiano Ronaldo came out to give Manchester United back the top spot.
And then... Manchester United sold Ronaldo again! Joel has little in his eyes on the concept of football, and his Manchester United has almost no problems in the field of results, and he has the biggest star in his eyes and the biggest pound. Of course, it is also difficult to explain to him how Leicester City's revenue soared from outside the top 100 to 20th in Europe a few years later, surpassing the Serie A giant Inter Milan.
As the car drove forward, there was a document next to the three Glazer brothers, Woodward glanced at it and saw that it was Jill's resignation, he looked at the man asleep in front of him, smiled and continued to tell the people in the car about the huge business blueprint he had planned.
David's phone kept flashing messages, Portsmouth's offensive wave after wave, and the 1-1 score looked like it could be broken at any time, but Manchester United was like a rock in a huge wave, he was strong, and the breeze was blowing on the hills. Gil wasn't asleep thinking about a successor, and the Manchester United he was about to face was far more complicated than he had imagined, a team with a highly polarized and complex dressing room atmosphere, and in the near future, Ferguson's successor Manchester United may only have the possibility of competing for the Premier League in Ferguson's hands. He knows Woodward is an excellent steward, but can his business acumen and execution skills be so agile in the football industry?
David knows that the success of the first Manchester United team is directly related to the young players cultivated by the club to occupy the main team at zero cost, and the group of 92 has formed the main squad of the team in the past ten years. Their presence coincided with Manchester United's early success in the Premier League, which is the real reason why United have become a constant source of football and capital markets. Business operations and the use of capital markets have fulfilled the commercial business myth of Manchester United, but the game of professional football is still essentially determined by competitive performance.
The second team is inseparable from the Glazers, and at the end of the day, he and Alex Ferguson are still using each other with the management, and the old man has long expressed his dissatisfaction with the atmosphere at Old Trafford, complaining that this is no longer a battlefield and there is no way to suppress the arrogant Liverpudlians, which is the same sentiment that Roy Keane used to scold the fans in 2000. They are all vested interests in the commercialization of the "Red Devils", but they are extremely nostalgic for the "golden age" of the past.
David Gill is more and more nostalgic for the past, Ferguson, the son of a dock worker, has never been a good stubble, why did the American cowboys enter Manchester United? Ferguson had no other choice but to do with his strong support, and the two Irishmen almost let the old man go with the "Rock of Gibraltar", and the appearance of the Glazer allowed him to end the fight with them sooner.
Glazer helped Alex Ferguson rebuild the team around Wayne Rooney and Ronaldo, and the Lord also helped the Americans stabilize the big ship of Manchester United.
In 2013, eight years after the American cowboys took over Manchester United, after the Glazer family planned to restart the England listing plan, David, who had fought countless beautiful battles in his life, was determined to leave his beloved Manchester United and wanted to fight the final war. Eight years later, the world's richest football club was still saddled with a whopping £423 million in debt, and the Glazer had taken £500 million out of Manchester United's income to pay for the various loans and a small part of the debt that had been borrowed from the original purchase.
Over the years, the family's motivation for the acquisition has never changed: to use the club as collateral to raise funds to complete the acquisition, and then use the club's high income to offset the high interest, wait for the club to continue to appreciate, and finally resell it to complete the profit.
David, like Arsenal's Dunn many years ago, no longer wants to play such a capital game, like a speeding car, the capital is still rushing forward, Manchester United's sprint cycle is far from over, and no one knows whether this golden sword is dipped in poison that seals the throat with blood.
But he also understands that there are still many of the most rustic and loving fans at Old Trafford today, and that these faces are gradually being drowned out by a thousand corporate faces, and that an irreversible commercial flood is engulfing the legendary club, as for his opponents? -------They all want to be the next Manchester United!
In the future, the huge "theater of dreams" has only interests. Fupin Chinese