Chapter Ninety-One: A Different Kind of Opening
Luoyu Island is just a nameless island in the Liuyun Islands, and if you mention it in Nanxi City, ten out of ten people don't know. Such a small island has opened a store in Nanxi Chengfang City, and it is not a prime location, and no one cares about it.
The aroma of wine is not afraid of deep alleys. But you have to let others know that you have wine, so that people will come and taste the wine. Even if Yi Han was confident in his elixir, if no one knew, it would take a long time to open up the market.
However, in recent days, the two shops on Rakuwa Island, Danhuatang and Lingxiage, have been often mentioned. This is all because of Yi Han's marketing methods.
In order to make the store famous and have sufficient customer flow, Yi Han sacrificed the flyer as a big killer. In the past few days, Yi Han has had people distribute nearly 10,000 leaflets in Nanxi City. As long as these leaflets attract 10% of people, he will wake up happy.
Facts have proved that his trick is still very useful for the backward cultivation world of business models. This novel means of promotional propaganda attracted the attention of many monks. Tens of thousands of leaflets were scattered, and in the past few days, the taverns and inns of all sizes in Nanxi City have been talking about these two shops.
……
"Zhang Daoyou, I haven't seen you much in the past few days." In the tavern, a monk greeted another monk who knew him well.
"It's Liu Daoyou, I just went out." The monk surnamed Zhang replied.
"It's a lot of harvest from this trip, right?" The monk surnamed Liu just now continued to ask.
"What's good, it's a big loss. I almost died at the hands of the sea beast, and I have nothing but me now. The monk surnamed Zhang looked afraid.
"It's so dangerous, drink a glass of wine to suppress the shock." The monk surnamed Liu persuaded.
"Here I am." The monk surnamed Zhang pointed to his waist, his face a little embarrassed.
"I invite you." The monk surnamed Liu said generously.
"Thank you for that. Haven't you been out for the past few days? The monk surnamed Zhang also asked.
These low-level cultivators need to leave Nanxi City frequently to do various tasks to earn cultivation needs. Otherwise, it will be difficult to make progress in cultivation.
"Wait a few days. There's a store opening tomorrow. The monk surnamed Liu replied.
"What does the opening of the store have to do with us? Your friend's? The monk surnamed Zhang wondered.
"I don't have any friends who started a store. There is an event in the store. By the way, what kind of flyer is this. The monk surnamed Liu took out the leaflet in his hand.
"Oh, and this good thing?" The monk surnamed Zhang was a little moved. He is now poor and white, and when he sees the cheapness, he naturally wants to go over and have a look.
"I don't know if it's true or not. But it should be true. This is Nanxi City, who dares to play catty. If you're interested, I have a flyer here. The monk surnamed Liu pulled out another leaflet.
"Thank you." The monk surnamed Zhang took it.
At this time, other places were also talking about Danhua Hall and Ling Xia Pavilion. Although the content is different, they are all the same. Some of the monks who had nothing to do even went to the two shops in advance.
Of course, there are many monks who are not optimistic about this method. I feel that this kind of propaganda of Danhuatang is not a proper business, grandstanding, and violates the face of the monks. Before Danhua Hall opened, he slandered Danhua Hall and Lingxia Pavilion in various ways.
……
It's hard to reconcile, and not everyone comes with good intentions. When you open your business, you may encounter some problems such as ill-intentioned forces and troublemaking by your peers. If these problems are not handled well, they may affect the opening of the business, and even make Yi Han's efforts go to waste.
There will be problems when it opens, and Yi Han has already considered it. And he has long thought of a way to deal with it. That is to hug the thighs, find some people with strength who can hold up, so that people with bad intentions do not dare to act rashly.
Propaganda and hype. The propaganda is in place, so what Yi Han has to do is to build momentum.
As early as a few days ago, Yi Han went to visit Li Tianming, the steward in charge of Lijiafang City. Eat rice in Lijiafang City, say hello to the steward, and send some spirit stones, which is a must. Every shop has done it too.
However, many shops before were visited out of courtesy, and it meant to send two or three hundred spirit stones. After all, Nanxi City is so big, and there is not only one Fang City. I don't have to set up shop with you. I bring you benefits, you provide shelter, and the relationship between the two sides is just cooperative.
But Yi Han was generous, directly with a thousand spirit stones. Li Tianming's cultivation is not high, but he is a descendant of the Li family. If you can invite him when you open, you can naturally deter Xiaoxiao.
"Yi Daoyou, your gift is too heavy." Li Tianming looked at the spirit stone bag in his hand, and he didn't put it away.
He was afraid that Yi Han would have any unreasonable requests, so he was reluctant to accept them.
"Steward Li doesn't have to postpone it, it's just a little bit of my heart. I still have something to worry about Lee. Yi Han replied.
"Oh, I don't know what?" As soon as he heard that something was happening, he hesitated even more.
"Steward Li doesn't have to worry too much, it's just that the small shop will open in a few days. I would like to ask Steward Li to patronize and participate in the ribbon-cutting ceremony prepared below. Yi Han said.
"What ritual?" Steward Li has a question mark in his head.
"Oh, I forgot to introduce. The ribbon-cutting ceremony was a small program that I came up with......," Yi Han introduced.
"It's an ingenious opening. I'll be sure to go by then. When Li Tianming heard that it was this kind of good thing that was both beneficial and could increase face, he naturally would not refuse.
"There is one more thing about this, I don't know if Steward Li has a familiar foundation building senior. If Steward Li can invite them to the shop on the opening day, I will also thank them generously. Yi Han pleaded again.
"It's not difficult." Li Tianming responded in one bite.
"Then I'll thank Steward Li." Yi Han said politely.
……
All the leaflets were distributed, and three days was enough time for the news to spread further, and the problem of propaganda was almost over. Li Tianming came with the news that there were two foundation building monks present that day. Moreover, Yi Han also found two foundation building monks in the Scattered Cultivation Alliance. With the addition of Li Tianming and the three of them, five people are enough to support the scene. The momentum is also in place.
Early in the morning, a monk came to the shop early to wait. The flyer also did not say when it would open. They are afraid of missing out on good gifts.
However, when they arrived, they were attracted by a high platform in front of the store. The platform wasn't too high, just two feet above the ground. However, the arrangement on the high platform is something that no one has ever seen. There is a platform in the middle of the high platform, on which is placed a red silk, and in the center of the red silk is a red flower made of red silk. This kind of operation made many monks talk about it.
At this moment, Yi Han walked up to the high platform. There was a gesture of silence. The many monks in front of the stage were silent, waiting for Yi Han to announce the opening of the shop so that they could receive their gifts.