Chapter 417 "The price is expensive, and it is a matter of course. ”
When I saw this, the announcement was over, and both domestic and foreign players were in an uproar.
This charging method, or rather, the conversion method of this price, is really unprecedented.
Regardless of the exchange rate, it is amazing to directly convert the RMB price into US dollars and euros one to one.
First of all, the monthly card and point card are mixed with charge, which is a traditional way.
Monthly card is a very common way to charge games abroad, and point cards have also been popular in the domestic game market before.
But now, there are only a few games left in the domestic point card mode.
At present, the mainstream charging methods in China are all free games and props mall charging mode.
As a result of this environment, there are many players who have developed the habit of entering the game, which are all free, and will spend money on fashion and props after playing if they feel good.
There is also a large percentage of players who always insist that they never spend a penny playing the game.
They can spend 10,000 yuan to install a gaming computer, and they will not spend dozens of dollars to buy a genuine game.
They can't accept the need to spend money to buy some cards before entering the game.
These players were directly turned away.
Then, in the few card games that have only been played, this freeze frame is almost the highest in any game so far.
EVE is 50 yuan a month, World of Warcraft 75, and a half-year discount is followed by 60 a month.
Final Fantasy 14 is fixed at 88 a month, and there is no discount for how much you rush. This was already considered high at the time.
And the price of the monthly card set by the blue sky network is 120 yuan a month!
If domestic players feel that this price is still within the range that can be imagined, then foreign players directly exploded on the spot.
No conversion, no exchange, 120RMB in China, 120 USD directly in North America! 120 euros directly in Europe!
The price is already heavenly, okay!
On Steam, this money can already buy a bunch of genuine single-player games!
If we say that we set a high price for developed countries, there are reasons for saying that it was in the past, but the economic conditions of many other backward countries in Asia, Africa and Latin America are much worse than those in Donghua.
However, although their prices are lower than those in Europe and the United States, they are directly doubled on the basis of Donghua's domestic base.
As for Japan and South Korea, being classified as the American channel, although it is a little inexplicable, but when put together with these weird settings, it seems very natural, and there are no players who care about them at all.
Finally, the last thing, the charging method of the game, caused a storm on the entire network.
In an instant, all the content in front of it was covered, and it also brought the blue sky network to the forefront again.
Whether it is gamers, peers in the game industry, or the people who eat melons, they can't understand what kind of reason makes Qingkong Network and Lord Xingchen set such a strange price.
Not to mention ordinary people, even Chen Ying, Duanmu Tiantian, Sikong Yue, and Wu Ning around Chen Chen have just learned about this matter, and they can't understand the problem of this price setting.
So after reading the announcement, after a short period of stunned, Chen Ying directly turned her head and asked Chen Chen next to her:
"Chenchen...... Why is this price set like this? 120 RMB monthly card is too high, Final Fantasy 14 is only 88 a month, World of Warcraft 60, South Korea's sword spirit monthly card is only 50 yuan, you, the price of 120, will definitely force away a large number of players,"
Chen Chen leaned on the back of the I-shaped chair, clasped his hands on his chest, and said indifferently:
"It's a matter of course that the price is expensive, and I have to do it, if I don't set the price a little more expensive, then other game manufacturers won't be able to survive."
"Uh...... Is that the purpose? Chen Ying and Wu Ning looked at each other the same, "However, there may still be people playing with 120RMB, and the 120 US dollar, 120 euro one, will directly break through the sky and exceed the understanding of ordinary people, right?" ”
After hearing this, Chen Chen took a deep breath and said quietly: "There are people playing in China for 120RMB, then there will be people playing for 120 US dollars in the Americas and 120 euros in Europe." ”
Wu Ning immediately said: "No, no, no, I don't think so, the price of $120 a month, it's impossible for anyone to play!" For $120, you can buy several stand-alone games! When it's on sale, I'm afraid you can buy dozens of them. ”
Chen Ying followed and said: "Yes, 120 US dollars, equivalent to nearly 800 RMB, 120 euros, is equivalent to nearly 1,000 yuan, and it is not tax, the price of a monthly card for a month, Chen Chen, you are a robbery!" ”
Chen Chen smiled: "Sister, you are wrong, the exchange rate is not used like this, you want to charge 1,000 yuan from Donghua players, they think you are crazy, but if you charge 1,000 yuan from European and American players, they may not think so." ”
Chen Ying was a little stunned: "Chenchen, what do you mean?" Sister, I don't have a good brain, just say it. ”
At this time, Duanmu Tiantian, who had been in a daze, seemed to understand what Chen Chen meant, and said tentatively:
"Miss Chenchen, doesn't it mean that the proportion of this 1,000 yuan in the income of people in different regions is different, right?"
Chen Chen nodded slightly after hearing this: "Sister Tiantian is right, let me use the most easy-to-understand example, in China, ordinary company ordinary employees, the monthly salary is several thousand yuan, and the income is more than 10,000 yuan, which is considered good."
"Then if we put it in the Americas, their ordinary grassroots staff, the monthly salary is a few thousand dollars, and the income is more than 10,000 yuan, and there are a lot.
"Some countries in Northern Europe have even higher welfare benefits, and their unemployment benefits are several thousand euros.
"Therefore, the 120 RMB for domestic players, the 120 US dollars for American players, and the 120 euros for European players are about the same in terms of their personal income.
"A lot of people think that everything abroad is expensive, but when you convert it into their income, it's actually cheap.
"The cost of buying things cannot be calculated simply according to the exchange rate, but also consider the user's income level and the user's affordability, which is what it means."
After listening to Chen Chen's reasoning, Chen Ying, Wu Ning and the others were stunned again for a few seconds, feeling that although what Chen Chen said made sense, they always felt that something was wrong.
As for what is wrong, I can't say it.
And Duanmu Tiantian spoke again: "But...... Miss Chenchen, your algorithm is fine, but the actual situation is very problematic.
"Because, European and American players, their usual cost of playing games is much lower than this.
"According to Final Fantasy 14, the price of the monthly card in the United States is only $13, and they usually play games at this level.
"The price of our game has suddenly increased nearly 10 times to $120, and they can't accept it, right?"
"Yes, yes, yes!" Chen Ying followed, "It's good to say every day, they are usually used to monthly cards of about $10, and our game suddenly mentions the level of $100, they can't accept it!" ”
Chen Chen smiled: "Fairness has always been a prerequisite, and it takes time to accept new things.
"With a salary of a few thousand dollars and spending $10 a month to play games, and with a salary of several thousand RMB and taking a salary of several thousand RMB and playing games with $10 a month, the feeling is definitely completely different.
"Although it is the same price, its proportion in personal income is a multiple of the exchange rate.
"I don't think it's fairer to charge according to the proportion of revenue, I just want European and American players to experience how domestic players feel about game spending.
"Let them understand what kind of price genuine games are for ordinary Chinese people.
"My setting, if they can adapt to it, they will play, if they can't adapt to it, then they just don't play, I don't ask them to play.
"Because the foreign market, like mobile phones, is a place for other manufacturers, and it is not my focus at all.
"If someone abroad is willing to play my game for 120 dollars, 120 euros, I will treat it as a free money, and if no one plays, it will be a fulfillment for other manufacturers."