Finally, the journey before the All-Star Weekend is over, and the Hawks are quite relaxed in the locker room, after the All-Star Weekend, the Hawks only need to get three wins to ensure that the winning rate will still reach 50% by the end of February, so it is very relaxed, and Kevin Wesley can't help but sing North African folk songs in the locker room.

A lighthearted seven-day All-Star Weekend vacation is here! February 12th and February 13th, is the first two days off of the All-Star Weekend, followed by the three-day All-Star Weekend, the two days after the All-Star Weekend is the Hawks' training day, except for Liu Mang, Rahim, and Ratliff to participate in the All-Star Game, Liu Mang, Jason Terry, Prince, and Boozer are going to participate in the first two days of small games, and everyone else is resting and taking five days off.

In addition to Liu Mang, he is anxious about how to tell Jordan before Jordan can accept the starting position he gave up.

Although this guy's personality has improved a lot since he got older, he is the same as the little blacksmith who is now estimated to be staring at Liu Mang's video clips in the hotel room, just like a stinky stone blocking the middle of a fierce river, which may be polished more smoothly by the torrent of society, but the stinky and hard pride in his bones will not change.

However, Liu Mang thought too much.

Liu Mang found Jordan in the parking lot after the game, and when he told Jordan in person that he was going to give him the starting position, Jordan agreed without hesitation.

"Uh...... Michael, don't you have the idea of refusal? Liu Mang couldn't help but ask.

"What? Ace, do you regret it? That's not going to work, I've already informed my agent and asked him to announce that he is accepting your starting position. "Jordan said you don't want to cheat.

"No, I'm just curious, there are so many people who let you start." Liu Mang breathed a sigh of relief, this All-Star Weekend, not counting the regular season and playoffs, playing as a starter is bound to reduce his ability a little, although among the 24 All-Stars, even if he triggers the bench bandits, he is the weakest one, but it is not bad to be able to contribute to Jordan, even if it is not in the master-apprentice relationship, it is not in the star card.

"Haha, Ace, not everyone is as sincere to people as you, some people just say a word in front of the media, but you are the only one who told me about it in person, although no matter who I choose to start, they will not refuse out of face, but who knows what they will think in private? It is difficult to guess in the human heart, you are at the best time now, everything you see, everything is beautiful, everyone will accommodate you because you are the best right now, they need you, but you can't underestimate anyone. Jordan shared a little bit of life lesson.

Liu Mang doesn't seem to understand when he understands, when will he become the best? But it was still a little bit, and suddenly, Liu Mang Qingqi's brain circuit thought of a question: "By the way, Michael, when did you tell your agent that you accepted my starter?" ”

"Ten seconds later."

“…… Is it too late for me to regret it? I feel like I can win another All-Star MVP. ”

"No, I've already dialed out."

“……”

……

……

All-Star Weekend is over!

However, the holiday is not so easy for Liu Mang and most of his teammates, and it is difficult to achieve such a thing as staying in a nightclub for five consecutive days.

On February 12th, the first day of the All-Star holiday, the Hawks received a notice from the team except for the three All-Stars that they were going to attend a basketball training camp held by the court with other players from the Houston Rockets except Francis and Yao Ming.

Of course, stars like Liu Mang, Yao Ming, Raheem, Francis, and Jason Terry, who have official big contract endorsements, can't participate in commercial contracts other than the sneakers they endorse, so they didn't participate.

During this year's All-Star Weekend, Liu Mang is not as idle as last year, and even the time is squeezed.

Due to the signing of many endorsement contracts, there is no longer that concept, from the publicity of sneakers, to the promotion of very Coke in the United States, to the publicity of a well-known domestic thermal underwear brand...... Then to the American propaganda meeting of a civilian aluminum and iron tool in China, Liu Mang started at half past seven in the morning, and was divided into 7 parts, almost all of which were spent in the car, and then went to occupy a few minutes of the platform, publicized a wave, and immediately left again.

Until half past eleven o'clock in the afternoon, Liu Mang held a domestic sledgehammer, the last propaganda in the morning, and finally could rest for an hour at noon, Liu Mang also breathed a sigh of relief, and then began to think crankily again.

Domestic aluminum and iron tools, due to their cheap price, sell very well in the United States, in order to expand the influence of the undecided demolition, so it took 2 million US dollars a year to sign Liu Mang as an image spokesperson.

Liu Mang held the sledgehammer in his hand, and couldn't help but sigh that the Chinese people are really ignorant, this kind of endorsement should be found to be the blacksmith brother next door who promoted Nike just now!

Chinese people just haven't seen the world, and they don't know that the best blacksmith is next door.

In the afternoon, it was the NBA's official publicity, and as the popularity of the host team of this year's All-Star Weekend, Liu Mang undertook a lot of publicity tasks.

Interviews with Imperial Court Television, Xinhua News Agency, Time Magazine Asia, NBA official press conferences, makeup shoots, ......

Liu Mang occasionally meets Maddie, Adi's superstar, and occasionally meets Jordan who is still promoting airjordan when he is old, and he is a little envious of that little blacksmith's life...... No, it's responsibility.

At this time, Liu Mang was a little impatient to see James enter the NBA as soon as possible, he came in, and the top card was estimated to be the old but ageless No. 23.

Now Carter has begun to enter a period of decline in popularity, mainly because he has been injured for half a season, his influence has decreased a lot, coupled with aesthetic fatigue, everyone thinks that Carter is a dunk, even if the original time and space, he played the best data and best efficiency of his career when he partnered with Kidd, and because he lost his invincible explosiveness and bounce, he became very eager to win, but at the beginning of the 06-07 season, he was never selected as an All-Star starter, even if he was the first and only 82-game full attendance in his career that year, played the peak data of 25 points, 6 rebounds and 5 assists per game.

Carter is not a superstar of the era who has accumulated a lot of popularity like Magic, Jordan, Kobe, and James, and Carter may be the most popular in the league at a certain time, but more people voted for him to be the vote king, most of them not because they liked his game, but simply because he voted for him because of his dunk.

Just like most superstars, after a long time, their popularity has declined, even stars such as O'Neal, Maddy, and Wade, whose popularity once exploded, have missed the All-Star starters in the last few seasons.

That's why Carter was so determined to participate in the slam dunk contest, and he discussed with his agent that he had to participate in this slam dunk contest.

On the one hand, Carter really wants to fight Liu Mang, but the most important thing is that because his endorsements have begun to lose significantly, the rise of Maddie and Liu Mang, two new stars in the East, has lost a lot of Carter's popularity, which was originally competing with Iverson in terms of popularity.

Therefore, even if there is a conflict with management, Carter has to participate in this slam dunk contest.

Most people in the outside world seem to be making trouble unreasonably and affecting the team's plan for a "personal showdown", but in fact, Carter is very good at it, and wants to take this opportunity to take advantage of Liu Mang's current popularity to return to the peak of popularity again.

Even a bit of a back-to-back feeling, Carter's title has been ingrained in the impression of fans, until he is more than 30 years old in the future, people will find out that he is not just a dunk, but it was too late at that time, and now Carter can only go one way to the black.

If he wins this slam dunk showdown, Carter's negative news will be swept away, proving once again that he is the strongest dunk, and if he loses, the title of the strongest dunk king will also be affected.

However, it is better to have a happy death than to have a slow death, and there may be a chance to turn the tables.

Moreover, Carter does have enough ability to complete the comeback, because his bounce has not been affected by injury, and at only 26 years old, he is still the best dunk.

Now that Nike is not available, it can only use Liu Mang to death, and the propaganda of China and the United States has fallen on Liu Mang.

Although the signed contract, the number of publicity in a year is limited, and more have to pay an additional notice fee, but Nike is also willing to give, Reebok relied on Yao Ming, the center, and quickly made a name for itself in the Chinese market, which made Nike regret it, although the center does not sell sneakers, but the sportswear worn by Yao Ming sells quite well in the Chinese market, and the copycat market is even hotter, and there are middle-aged uncles everywhere running in the sunset wearing the same sportswear worn by Yao Ming......

……

"Jeff, I don't think our strategy is right, we can't sign so many endorsements, I can't stand it anymore!"

"Ace, the career is only so long, don't take advantage of this time to make more money......" Schwartz persuaded Liu Mang to endure and pass, just a few days a year.

Schwartz is really not just for his own commission, his commission is only five percent, and Liu Mang is the one who takes the absolute lion's head.

As a broker, I have seen too many examples of making more money at the peak and no money after the peak, and now Liu Mang's popularity is on the rise, Schwartz wants to take advantage of this time to let Liu Mang make more money, of course, he can also make more money.

"No, no, no, Jeff, it's not that I don't think it's a lot of money, but some endorsements cost hundreds of thousands of dollars and don't need to sign, you look at these endorsements, they don't add up to more than one endorsement from Nike, you can increase the price, love to sign or not!" Although Liu Mang loves money, he is not a luxury person, it is enough to have enough money, and he has no idea of leaving a pile of money in the coffin.

Moreover, this is a lot of endorsement fees, which is too low! Nike's endorsement fee is close to 13 million, while the other endorsements add up to more than 8 million.

During the two-day break, Liu Mang didn't get a chance to rest at all, but it became a nightmare for two days, Liu Mang felt that it was necessary to reduce some endorsements next season, which was far less important than paying attention to quality!

After the last publicity event on the afternoon of February 13, Liu Mang called Schwartz to talk about it.

Fortunately, in addition to most of the endorsements except for soda, fast food, and sneakers, Liu Mang's authorization is to only sign a one-year short contract, and he will re-sign after the endorsement is over, or he will not continue to endorse.

Seeing Liu Mang's firm request to reduce the number of endorsements, Schwartz can't help it, he is just a part-time agent, and he is not one of those gold medal agents who has the ability to influence a player's decision or even the decision of a team or several teams.

But...... Whether it is Liu Mang or Schwartz, they still underestimate Liu Mang's commercial value, and Liu Mang will continue to cry next year......

……

……

Finally, the long-awaited All-Star Weekend is here!

On February 14th, the 2003 Atlanta All-Star Weekend officially kicked off.

This is the first major event held in Atlanta since 1996, dragging the blessing of the 96 Olympic Games, the Eagles' home stadium can be so advanced, of course, limited to this era, the Eagles' Phillips Arena is one of the most well-equipped arenas in the league.

Atlanta ushered in another wave of economic upswing, just as the original 2006 Houston All-Star Weekend doubled the value of the Rockets, and the Hawks' home All-Star Weekend made the Hawks' market value soar.

Atlanta is the ninth largest city in the United States, the world's famous, but there are no superstars in history, the market has not been thoroughly developed, this All-Star Weekend, nearly 100,000 Chinese tourists and tens of thousands of tourists from other parts of Asia came to Atlanta to see the All-Star Weekend games.

Unfortunately, even if the Phillips Arena was full and as many seats as possible, there were only 37,000 seats, and many tourists came to Atlanta without being able to watch the game.

However, this is enough, the airlines, travel companies, Atlanta's tourism industry, and the hotel industry in China and the United States have exploded, and the kind that really exploded in situ, whether it is a hotel or a homestay, it is collectively full, and even the surrounding cities of the Atlanta metropolitan area have ushered in a wave of tourist season.

The commercial value that Liu Mang brings is not only reflected in China's live streaming, but also the entire city.

This is very similar to James, his decision is not only to make the Cavaliers suffer losses, the entire city is in a financial decline because of his departure, so many people will burn jerseys, curse and even act aggressively, but when he returned to the Cavaliers, he immediately made a lot of noise and firecrackers......

The commercial benefits brought by Liu Mang during the Atlanta All-Star Weekend made David Stern almost annoyed by Alexander, the owner of the Rockets, and Alexander wanted Houston to hold one as well, instead of the original history, when the All-Star Weekend settled in Houston, Alexander refused to pay, and the Houston government had to pay, and this time Alexander was quite active.

David Stern would also like to bring the All-Star Weekend to Houston, and the mayor of Houston was specifically approached by the mayor of Houston when he visited New York at the beginning of the month, but next year's All-Star Weekend has been confirmed in Los Angeles in December 2001, and Denver in 2005 has been confirmed in December last year.

This kind of thing needs to be prepared in advance, such as the preparation of funds, transportation, security personnel, tourist reception plans, and surrounding businesses...... And so on and so forth, it is not a matter of the host team club itself, the team, the league, the city government, the sponsors, the hotel industry, the commercial street, etc., this is something that everyone needs to prepare, and it is generally announced two years in advance.

After all, an all-star weekend will not only bring hundreds of millions of dollars in income in those three or five days, but may also bring the following wave of tourism.

……

Liu Mang arrived at the Phillips Arena at noon, and the whole stadium has changed greatly! People in all kinds of fancy clothes, some people in China, the United States, island countries, Europe and even Africa wear very distinctive clothes, and there are more shops selling clothes and all kinds of special products...... The business district of Phillips Arena has become a trade fair.

Liu Mang's arrival caused a lot of commotion, he looked at the people who were squeezed over, and quickly fled, he was just curious to come and see, he didn't expect it to cause a commotion, and caused a lot of trouble for the security, the Eagles press officer took Liu Mang to the interview hall with a black line, the second-grade interview has begun, and Liu Mang is not only late, but also to cause a commotion, the press officer feels that he is going to be scolded again, as for the deduction of wages, it will not, Liu Mang's love to cause trouble has become an inevitable thing for the Eagles, and they all know that they can't manage it, Therefore, the boss scolds people just to find an outlet, and he can't scold Liu Mang.

Just like Jordan almost the general manager to death during the Bulls period, and the general manager didn't dare to scold Jordan, making money is the last word.

Liu Mang is not as crazy as Jordan, he is still a good baby in private, and he apologizes to press officer William Kyle.

William Kyle can't help it, this guy almost scared him to death every time he was interviewed, and then apologized, which made people really angry.

At the entrance of the official passage of the interview hall, there are two entrances to the interview hall, one for the media and the other for the players and staff to be interviewed.

William Kyle once again emphasized: "Ace, this All-Star Weekend is a very important thing for our team, if you are not interested in this rookie game, don't draw the attention of the media and fans to you, you also know the purpose of the rookie game, it is to promote the rookie ......"

"Yes, yes, William, I know, don't worry!" Liu Mang really has a headache, why does everyone think that his appearance is to do things? He always thought he was a good baby.

Don't worry! How could William Kyle be at ease!

When Liu Mang entered the passage, he could already see the person being interviewed, but from this angle, he could only see the interview desk, not the reporter, and of course, the reporter could not see the situation in the passage.

The person who is being interviewed is the person Liu Mang is most interested in coming here today, otherwise he will go directly to the locker room to change clothes, and then find a place to train, today is not the day for him to be in the limelight, in order to avoid being unable to control his mouth, he does not plan to come.

is being interviewed by Gilbert Arenas, the second pick in the second round of the same year as Liu Mang, who began to counterattack this year.

Half a season has passed since Arenas played this year, averaging 16 points, 4 rebounds and 5 assists per game, and is still on the rise, showing superstar potential, and at the age of 21, he has become the most sought-after young player in the West.

After the second grade, the rookies of the same class can almost tell which ones will succeed and which ones will be eliminated.

Some of the rookie players in last year's rookie game reached their sophomore year and were no longer eligible to enter the rookie game, and Chandler, Richard Jefferson, and Arenas took the positions.

The current sophomore lineup, Liu Mang, Arenas, Parker, Gasol, Battier, Chandler, Richard Jefferson, Kirilenko, Jason Richardson, these nine can basically be regarded as the best nine players in the class of 2001 and the nine most promising players for future development.

At this time, people found out that the rookie in 2001 seemed to be not bad, and these nine players seemed to have All-Star potential.

The most surprising thing is that most of these nine players are not high, except for Kirilenko who is a rookie in the past, except for Gasol, Battier, Chandler, the remaining half of the players, and the highest draft pick is Richard Jefferson's thirteenth pick in the first round, that is, 2001 is a big year for counterattacks!

Players who counterattack will always have a stomach of resentment in their hearts, especially Arenas, who has a higher heart than the sky when he participates in the draft, and was selected in 2 rounds and 2 picks, and now that he is counterattacking, he can't control his mouth.

At this time, Liu Mang heard a question from the reporter: "Arenas, Williams of the Bulls said that he will win the MVP of this rookie game, he is the best player in this game, do you think Williams has a chance to win the MVP of the rookie game?" ”

Liu Mang has not appeared, and the media can only change someone to stir up trouble, but fortunately, Arenas is not a person who can keep his mouth shut.

Hearing this question, Arenas, who is aiming for MVP in the rookie game this year, immediately fired: "That parallel No. 2 show? Did he get anything done? The Bulls have a head in the water again this year, and every year they pick some parallel ......"

When Arenas said this, the reporters were naturally very happy, there was news to break again, and today's game was watched again.

It's just that Arenas didn't see an unhappy look next to him, and this person was Tyson Chandler.

Chandler doesn't care about what others say about Jay Williams, and even he himself is dissatisfied because Jay Williams has been trained more in his rookie year than in his rookie season, but Arenas's words not only belittled Jay Williams, but also devalued Chandler, because last year, Chandler was also regarded as a parallel import, and after adapting to the NBA this year, Chandler showed his potential as a defensive gate.

The All-Star Rookie Game, originally because of the rumors that Liu Mang had withdrawn, people's expectations were lowered a lot, because even if Liu Mang did not retire, he would definitely not play for too long, seeing that the head coach of the sophomore team was an assistant coach of the Eagles, I knew that Liu Mang had already won the MVP of the Rookie Game, and the rules are like this, even if Liu Mang played well this time, he could not win the MVP of the Rookie Game, and he was not a candidate for the MVP of the Rookie Game.

This is also the reason why Liu Mang has little motivation for this rookie game.

However, seeing Arenas' interview, Liu Mang knew that today's game was interesting, and the duel between Jay Williams and Arenas was still very interesting!

It's normal for Jay Williams to play badly against veterans who have become famous, but if it's a rookie game, facing the still tender Arenas, it seems to be interesting!

Liu Mang saw Arenas himself, and he was as arrogant and arrogant as rumored, Liu Mang didn't go to the press conference anymore, he had already seen what he wanted to see.

As for the journalists waiting for him to appear?

Unfortunately, Liu Mang released the pigeon again.

William Kyle is so painful, but fortunately, Liu Mang went to participate, he was worried, if he didn't participate, he would have to clean up the mess again......

Liu Mang came to the second-year locker room, and was just about to go in to change into the jersey and training uniform that were unified again this year, when he suddenly stopped at the door.

"It seems that agent 0 also uses this locker room ......" Liu Mang felt a very special feeling, a sense of déjà vu in Mission Impossible, as if this door was pushed open, and a No. 0 with a pistol would appear inside.

Liu Mang was a little excited, sharing a locker room with Mr. 0, so exciting!

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