In fact, the title of Spring Festival stall did not exist before, and the month before and after the Spring Festival is generally called the New Year stall.

During the Spring Festival in 2008 last year, Zhou Xingchi's "Yangtze River No. 7" was released on January 30, the 22nd day of the lunar month.

At that time, it was just in time for the once-in-a-century snow disaster in China, although the sky was not beautiful, but the film still achieved an excellent box office with Zhou Xingchi's appeal and good reputation, breaking through the 100 million yuan mark in 9 and a half days of release, and finally the domestic box office was 203 million, which was also a big hit in Southeast Asian countries.

Because "Yangtze River No. 7" has the title of Spring Festival file, but there are not many movies released during the Spring Festival, especially the movies with large investment, they generally choose to avoid the Spring Festival days, because people have not yet formed the habit of going to the cinema to watch movies during the Spring Festival, and the box office during the Spring Festival is very depressed.

"Sister Mei Ying, show me the details of the scheduled New Year's file." Gu Cancan suddenly thought that if "People in Embarrassment" was released during the Spring Festival, the focus of the publicity of the bright era would be on the concept of going home for the New Year to watch a movie with his parents, would it be possible to have an unexpected and winning effect.

Jiang Meiying, as the vice president of the Propaganda Department, of course knows everything about the film schedule, and when she heard Gu Cancan's request, she flipped through her folder, took out a piece of paper and handed it to Gu Cancan, which was the film schedule.

At the same time, she explained to Gu Cancan: "This has been determined, but it is not ruled out that there will be movie adjustments or new movies will also be set for the New Year." ”

Feng Xiaogang, Cheng Long and others started the trend of Chinese New Year stalls.

The Chinese New Year file refers to the movie schedule from the end of November to the beginning of March of the following year, which is about ten days.

The consensus in the industry is that from around November 20 to the end of the Spring Festival holiday, the large-scale release of the film will begin.

The initial Lunar New Year stalls were extended from mid-to-late December to early January, and then due to the intensification of the large-scale gathering situation, the date of the Lunar New Year stalls was repeatedly advanced to early November, and postponed to the end of February and early March of the New Year, spanning Christmas, New Year's Day, Spring Festival, Lantern Festival, and Valentine's Day.

The current Chinese New Year file is regarded as the most complete, most competitive, highest box office output capacity, and strongest consumption power in China, and many blockbusters have chosen to be released during this period.

"The box office during the 2008 Chinese New Year was about 750 million, and this year will definitely increase compared to last year, but this year's blockbusters are piled up, and the competition is indeed very fierce." Jiang Meiying introduced on the side.

Gu Cancan stared at the film schedule in his hand, most of the movies he wanted to release during the Spring Festival had already been set.

In November, "007: Quantum of Solace" was released, but it has nothing to do with the bright era, ignore it.

"Huh, "Peach Blossom Luck"? Is Uncle Ge Youge playing this one? Gu Cancan saw a familiar name for her.

This movie is scheduled to go to the end of November, which is the opening drama of the 09 New Year, but Gu Cancan remembers that this movie was scolded very miserably, and the box office is not impressed, it should not be more than 100 million.

"Yes, this is a play in which Ge You participated, and it has no impact on us." Jiang Meiying responded simply.

"Hmm." Gu Cancan nodded, continued to watch, ignoring many movies with names she had never heard of, and Gu Cancan saw another movie name she was interested in: "Wolf Teeth".

"Hey, this "Wolf Teeth" is directed and acted by Wu Whale!" Gu Cancan was amazed, the first play directed and acted by Wu Whale, a tough guy who was a 10 billion actor in later generations, had the impression that Wu Whale's movie was quite miserable.

Jiang Meiying looked at Gu Cancan helplessly, quite speechless about her desertion, but she still explained in a good-natured manner: "It's Wu Whale and Li Zhongzhi co-directed, Wu Whale has been to Xiangjiang for so many years, and he became the leading actor for the first time, his box office appeal is very poor, and I don't expect the box office of this movie to be high." ”

Gu Cancan glanced at Jiang Meiying seriously, sister, you said that the box office will not be high, but Wu Whale's box office appeal, the first 10 billion box office actor in China in later generations, is joking?

Of course, there is no problem with what Jiang Meiying said, she does not have the same future memories as Gu Cancan, and it is normal for her to have no feelings for Wu Whale, saying that Jiang Meiying has really grown a lot now, and her vision is amazingly accurate, with such accurate vision, how can she not find a boyfriend......

secretly complained about Jiang Meiying in her heart, Gu Cancan didn't say too much about Wu Whale, but made a decision in her heart, when the wolf tooth was released, she would definitely support Wu Whale with a clear banner and find a chance to get to know him, it would be better if she could pull it to the bright era.

Continue to watch, Gu Cancan saw the first enemy of the bright era: "If You Are Honest, Do Not Disturb".

In Gu Cancan's memory, the box office of "If You Are Honest, Do Not Disturb" is very high, which can be regarded as Feng Xiaogang's sincere work and Feng's comedy.

It was released on December 23, 2008.

Seeing the release date, Gu Cancan breathed a sigh of relief, fortunately, its schedule does not completely overlap with "The Sadder", there is still a week before New Year's Day, and by the time "The Sadder" is released, the peak of "If You Are Honest, Do Not Disturb" should have passed.

However, the distance is so close, the box office of the two movies will eventually affect each other.

"It seems that our "Heartbreaker" will inevitably have a fight with "If You Are Honest, Do Not Disturb", Sister Meisakura, let's increase the budget on the Internet and strive to attract science fiction fans to the cinema." Gu Cancan pondered, "Internet propaganda should make netizens accept a concept, and the scenes of science fiction films are only enjoyable to watch on the big screen." ”

Jiang Meiying nodded, and then said worriedly, "I'll try my best." This time, we have just been on Huayi, Feng Xiaogang is the king of Chinese New Year films, let's go head-to-head with him, I'm really afraid it will affect "The Heartbreaker". ”

In other words, the movie "Heartbreaker" can be regarded as a movie with a high investment amount in the bright era, a little higher than "Rain of Swords", with a cost of up to 32 million.

Predictably, its benefits should not be as good as "Rain of Swords".

"Sword Rain" has a total domestic box office of 210 million, and it sells well in Southeast Asian countries, because Su Zhaobin is a Taiwanese bend, this movie is relatively easy to release in those countries, Southeast Asian countries that are deeply influenced by Chinese culture have a high degree of acceptance of martial arts films, and after "Sword Rain" was released in these countries, it also added up to 100 million soft girl coins at the box office.

And "Heartbreaker" is not so easy to sell abroad, Chinese science fiction movies, their own people have no confidence, let alone foreigners.

Forget it, don't think about it too much.

Gu Cancan looked at the film schedule and exchanged a few words with Jiang Meiying from time to time.

Su Luo left beforehand, Wang Xiaoxiao supported her cheek with one hand, and looked at Gu Cancan's serious appearance with a smile, she was really fascinated.

Flipping through the January 2009 film schedule, Gu Cancan's eyes were fixed, and his eyes were fixed on a movie.

Ning Hao's "Crazy Racing"!

This movie was released on January 17, 2009, the twenty-second day of the lunar month, and basically, it collided with "People in Embarrassment".

Gu Cancan felt that the baby was bitter in his heart, and the baby was going to be unhappy.

She began to reflect, is it really wrong to set the two movies of the bright era?

The 2009 Lunar New Year is simply a group of death.

However, good films are gathered in the Chinese New Year file, and it is easy to stimulate the audience's enthusiasm for watching movies, after all, this time period is when people have money and leisure, and it is also extraordinarily heroic to spend money.

Fight!

Gu Cancan's gaze became firm.

There are more and more excellent movies in later generations, and you can't always avoid it in the bright era, and it is still unknown who will kill the deer, so it hurts to fight!

"It looks like it's really going to be a tough battle next!" Gu Cancan sighed: "It would be more tragic if these two movies can't make money." ”

Wang Xiaoxiao glanced at her and muttered, "Why can't you make money, our movie quality is so good." ”

"Haha, what I said is that the bright era is not weaker than others! ~" Gu Cancan put on a posture of middle two and said: "All the obstacles are nothing more than local chickens and dog ears!" ”

"Poof, okay, Cancan, don't be funny." Wang Xiaoxiao let out a goose-goose goose laugh.

Jiang Meiying glanced at Wang Xiaoxiao quietly, when she was talking about the movie schedule with Gu Cancan just now, Wang Xiaoxiao kept looking at Gu Cancan, and her eyes made Jiang Meiying feel very strange, that kind of admiring look was not like looking at a friend's gaze.

However, when the movie was about to be released, the Propaganda Department had a lot of trouble, and Jiang Meiying quickly put this sense of disobedience behind her, packed up her things and walked away like a strong woman.

Gu Cancan stretched and rubbed his forehead, obviously having a headache.

"Cancan, it's the first time I've seen you look so unconfident."

Wang Xiaoxiao looked at Gu Cancan's flawless face with a smile, reached out and rubbed Gu Cancan's head, and said with relief: "I believe in your strength, besides, the financial indicators of this year's bright era are very good, even if these two movies don't make money, this year's financial report is also very good." ”

Gu Cancan took her hand off her head, held it in her hand and played with it, and said with a smile: "I'm not worried about losing money, okay, I'm also a little worried, I'm thinking about whether so many excellent movies are crowded together in this Chinese New Year file can activate the film market in mainland China." ”

"Rest assured, the potential of the mainland market is very large, you and I have not calculated it, with the continuous increase of the economic level, and the post-80s and post-90s generations have become the main force of movie-watching, the annual box office of the Chinese film market in the future may be hundreds of billions, this is a huge blue ocean, the cake is big enough, and the existing film and television companies do not need malicious competition."

"But the audience's eyes are always on the most well-known and powerful people and companies, and the film market makes so many films every year, and in the end, it can make money, that is, 10%, and 80% of the investment will be lost. It's coming in 2019, and I have to make the market value of the bright era bigger. I'm going to work harder next year. ”

Wang Xiaoxiao nodded heavily: "Cancan, I believe in you, come on!" ”

With the encouragement of love, Gu Cancan felt that her troubles were going to disappear, and seeing that there was no one around, she leaned into Wang Xiaoxiao's ear and whispered, "Then, Xiaoxiao, go to my house to sleep tonight." ”

……

The next day, Gu Cancan appeared in the bright era with Wang Xiaoxiao refreshed.

Wang Xiaoxiao went to work in the office, and Gu Cancan planned to take a walk around the bright era to see the work status of the employees.

As a result, she had just transferred to the dance studio, and was about to have a friendly exchange with those delicate interns, when she received a call from Jiang Meiying.

When she arrived at Jiang Meiying's office, Jiang Meiying was explaining something to a little girl from the Propaganda Department.

Gu Cancan waited for two minutes, the girl left, and she asked bluntly, "Sister Meiying, is the news confirmed?" ”

"Sure, their official Weibo has been announced." Jiang Meiying's face was serious and said calmly: "The release date of "Under the Red Cliff" is set for January 10. ”

"January 10th?"

"The fifteenth day of the lunar month."

Gu Cancan's brows couldn't help but lock tightly, "The Heartbreaker" was released on New Year's Day, "Under the Red Cliff" was released in two weeks, and "People in Embarrassment" was released on January 24, which was also released on the 29th of the lunar month, plus the previous "If You Are Honest, Do Not Disturb", the four movies were released in a month, forming a melee scene.

""Under the Red Cliff" and "Crazy Racing", including our "Heartbreaker", both have investment from China Film, how can they allow so many films to be crowded together? Especially "Under the Red Cliff" that Gasai came in. Gu Cancan pondered, what did Han Sanhua think?

Jiang Meiying said worriedly: "In this way, basically every movie only has a week without other films disrupting the situation, and this Chinese New Year file is really a battle of the gods." ”

Gu Cancan paced back and forth in the office, thought for a while, and said firmly: "Come on, come on, I don't think there is a problem with the quality of our two movies, let's fight!" Sister Mei Sakura, the publicity cost will increase by 2 million each, and it will still be placed on the Internet. This is an opportunity. ”

"Opportunity?" Jiang Meiying asked with wide eyes and doubts.

Gu Cancan pursed his lips and said slowly: "So many movies that have always attracted the attention of the audience will inevitably attract people's attention, and it is just this opportunity to launch Meowyan.com." Sister Mei Ying, I will go to the Bright Cinema with me in a while, discuss and communicate with the other side, launch the online ticket purchase business, launch the original plan in advance, and make a detailed plan for those who buy tickets online, such as ticket compensation and ticket cashback. ”

"That's a lot of money."

"There are financiers who invest money, and we lack everything now, but we are not short of money."

“……”

After "Under the Red Cliff" was finalized, the film and television industry was also quite shaken.

Huayi's "If You Are Honest, Do Not Disturb" was set early, and the two movies of the bright era also announced the release time immediately afterward, this Chinese New Year file was a little crowded, but "Under the Red Cliff" squeezed in at this time, forming a melee scene, which was almost a mess.

"How!" Wang Zhonglei's personable appearance was gone, and he looked a little angry.

The current situation leaves only one week for "If You Are Honest, Do Not Disturb" to harvest the box office.

"Zhonglei, calm down, you don't know the quality of our movies, this time Xiaogang took out twelve points of effort to shoot the film, and the actors are all well-known stars, what are we afraid of." Wang Zhongjun was calm and relaxed.

"It's also, it's hard, we haven't been afraid of anyone in Feng's comedy."

……

Transforming into a National Goddess Latest Chapter 324 Encountering Chibi ...... Again Website: