Staples Stadium in Los Angeles is undoubtedly one of the most watched and popular venues in North America, as the arena is located in star-studded Los Angeles and is adjacent to Hollywood. Because the stadium is the home of the Los Angeles Lakers, the top popular team in the NBA, they have witnessed the rise of a dynasty; It's also because during the offseason, it's the best venue in the country, with concerts, boxing matches, charity events, and more.

If Madison Square Garden is on the East Coast, then Staples is on the West Coast, two top entertainment complexes that are far away from each other and have become an inseparable part of the North American entertainment industry.

October is still the NBA's offseason, and it's still some time before the new season resumes, but Staples Arena is buzzing all year round, every day of the week, and today is no exception, once again, the top arena is in the national spotlight.

It's just that this time it's a little special, not because of basketball or ice hockey, not because of boxing or concerts, but because of rugby.

As the second largest city in the United States, in 1994, the Los Angeles Rams and the Los Angeles Raiders moved away, and since then, football has become a blank in the city, lacking an NFL professional player, which is a big pity for City Hall, every year when major cities are engaged in the carnival boom of North America's number one sport, Los Angeles is always a little lonely.

In fact, Los Angeles, like New York, has always been the focus of professional sports leagues, but the situation in Los Angeles is a little different.

The premise is that the Los Angeles Memorial Arena, which was once the main venue of the Olympic Games twice, is the city's football venue, and despite the disrepair caused by the venue's nearly 90-year history, it is one of the largest venues in the United States, with a capacity of more than 90,000 spectators, second only to the Rose Bowl.

The two teams that have historically been stationed in the city have had different problems.

The Los Angeles Raiders relocated and won Super Bowl 18 in January 1984, but the team was embroiled in controversy off the court, with the team's silver and black color scheme identical to that of the street party in Los Angeles; What's more, the stadium's management committee never fulfilled its promise to add top-tier boxes to the stadium, and the stadium's repairs were slow, and in a fit of rage, the team moved out again.

The Los Angeles Rams were the league's top team when they relocated, and continued to maintain a strong competitiveness, reaching the playoffs for eight consecutive years in the seventies, ushering in an era, but because the Los Angeles Memorial Arena was too large, it was difficult to sell all the tickets, so the broadcasters did not like to broadcast the Rams' games, and the stadium was located in the most dangerous and chaotic south of downtown Los Angeles, and the surrounding parking problem was even more difficult.

The Rams owners tried repeatedly to convince Los Angeles City Hall to build a new stadium, but they were unsuccessful, and they even relocated to Anaheim, a southeastern suburb of Los Angeles, to mediate, but they still failed to impress the local government and refused to build a new stadium to increase the burden on City Hall. In desperation, the team traveled to St. Louis.

In other words, the disrepair and sprawling Los Angeles Memorial Arena has become the biggest problem, and the high cost of Los Angeles is far more stringent than that of smaller cities, and even the league's best teams struggle to attract 90,000 spectators for a regular season game a week, which poses a serious test for the team's operation.

After all, there are only a handful of venues in the world that can accommodate 90,000 spectators like Wembley Stadium.

As a result, Los Angeles hasn't had an NFL team for the past two decades. Still, since the Los Angeles Raiders moved to Oakland, the lack of a top-tier professional football team in the city has been a concern.

For the Los Angeles City Government, having a top professional league team has an immeasurable impact on the economy and surrounding industries, and the Los Angeles Lakers are the best example; For NFL league officials, the huge ball market in Los Angeles is also the object of their long-term coveting, and big cities such as Chicago, Houston, and New York have proven the unlimited potential of the top ball market.

Similarly, for the 32 teams, they are also looking forward to Los Angeles joining the league to further expand the league's territory, which will play an irreplaceable role in driving the benefits of the entire league.

However, the problem of the Los Angeles Memorial Arena has always been in front of everyone, and it needs to be solved urgently.

In 2007, the mayor of Los Angeles publicly announced that they would make adjustments to the NFL's policy of relocating to Los Angeles and that they would try to explore other options.

At the end of September, the Los Angeles City Council unanimously approved a proposal to build Farmer's Field, a new stadium that would attract an NFL team to relocate, and which will be completed and operational in 2016, and which will be perfectly integrated into the lives of the local people in the heart of the city.

It's fair to say that while the city doesn't have a professional football team right now, football has never really been far away, let alone the NCAA rivals of UCLA and USC, and every year the matchup is a day of excitement for the whole city.

Today, rugby is once again linked to Los Angeles.

When Rolex announced that it was going to hold an official press conference at Staples Stadium and sent out a distinguished invitation to all major sports media that it would be a major breakthrough for Rolex in the North American professional sports arena, people did not associate it with football, but speculated more about the potential possibilities of the Los Angeles Lakers, Kobe Bryant and so on.

After thinking about it, there was further news in the industry:

Rolex's press conference is related to rugby and Roger Goodale will be present as a special guest.

Rumble!

In an instant, everyone was boiling, and all kinds of conjectures emerged one after another-

Last season, NFL commissioner Roger Goodale made it clear in an open letter that the league would prioritize building a stadium in Los Angeles and look forward to a team returning to the city in the future. This season, the Los Angeles City Council responded positively by unanimously approving the new stadium proposal.

Naturally, people think of one of the biggest possibilities:

Is Rolex going to name a new stadium? Does this mean that a move to Los Angeles is a foregone conclusion that one of the league's teams will move to Los Angeles? Taking it a step further, is Rolex involved? So, will Rolex go one step further into the NFL's sponsorship? Even, now that things have a preliminary eyebrow?

All the thoughts began to boil.

One thing is for sure, this is bound to be a blockbuster! Absolutely heavy!

Jay Fox arrived at Staples Stadium early, and the scene of traffic on the entrance square was really lively, and he could even see the TV station studios, Fox, ESPN, NBC, and the top public networks came to three, full of weight; And the mainstream sports media are countless, and the number of media present in a rough scan has reached at least three digits.

It was the biggest press conference of Jay's career to date.

Walking into the stadium of Staples Field, the oak stage, blue cloth long tables, mobile seats, and surging crowds...... There is also an oversized Rolex logo back panel that grabs all the eyes, with light blue as the main color, burgundy as the accent, and occasionally pale pink and mint green trimming, and of course, Rolex's most classic gold, which is simple, elegant and elegant.

Under such an environment, all the voices of discussion involuntarily lowered their pitch, leaving only the sound of breathing, but the heat and excitement between the interlaced eyes were bubbling and boiling, and it could be clearly perceived that everyone had an unconcealable excitement and excitement.

Even for them, the collision of the words "Rolex" and "NFL" is a spark.

Jay stopped, looked around, three hundred, at least three hundred media, or even more, bustling to fill every corner of his sight, and counted them at random, almost all the famous sports media had arrived at the scene, and similarly, the top comprehensive media that could rank up were not absent.

In the case of the Los Angeles Times, they sent five reporters, including Jay. All the media gave them the highest standard of treatment.

"So, does anyone know what's going on?"

"There is really no news about Rolex this time, it seems to be the highest level of secrecy, there is no news in any way, do you have any news?"

The answer to this question was a series of shakes.

"Well, it seems that Rolex is really, really, very seriously. This...... Probably good news, right? ”

"You say, will Rolex sponsor the NFL's official timer? In this way, this is the first official collaboration between Rolex and the Big Four Leagues? ”

"Wow, for the first time ever. It's definitely a blockbuster. ”

"No, no, if it was an official cooperation of the alliance, Roger Goodale would definitely not be so low-key, and the alliance office would definitely let out a rumor."

"Is it really the stadium? That's an exaggeration, Rolex doesn't seem interested in the pitch. ”

"Or ...... Tom Brady? ”

"Brady still has a watch contract."

"That's Aaron Rogers?"

……

In the midst of the bustling discussion, someone next to him noticed Jay's arrival and asked freely, "Hey, Jay, do you have any news?" ”

Jay let out a long breath as well, "No, I don't know either. ”

But what is certain is that the news has not yet leaked clues, and the entire North American region has already made a sensation.