After the film is set for the summer, the director is ready to start gathering a few leading actors and start going to major cities to promote roadshows.

For a movie to have a good box office, in addition to the quality, it also needs to have good publicity and cast.

The cast of their film is not strong.

Although Shen Yan opened up his fame in the film industry in the last "Zunwu", his appeal has yet to be tested, and no one knows what his box office appeal will be. After all, the difference between the film industry and other circles is quite big, there are only other leading actors, and their fame is also very average.

Therefore, the only thing they can rely on is the quality of the movie, and they can rely on word-of-mouth to win.

All that's left is to try to promote the movie before it is released, so that more people know about it.

After about two or three days, they changed to another city, and under the continuous rush, everyone's body was tired, but they didn't show it on their faces, and they were all persevering.

In the past month, they have run through the second-tier cities and even the third-tier cities.

During this period, they also met several people from the film crew, and their people also promoted in some cities.

It's just that they are much more luxurious than the lineup of "Embroidered Spring Knife".

Those crews all have big-name stars, most of them have box office appeal, and they have a large number of fans.

From the time they promote the film, you can see the difference in the number of people on the scene.

In comparison, their embroidered spring knife crew is much more deserted.

……

As time goes on, the film is about to enter the premiere stage.

Of the summer movies, except for two that were screened in advance, most of the rest were released directly.

"Embroidered Spring Knife" was released on time at 12 o'clock at noon today, but compared with other films, the scheduling rate is not high, and it only got 14% of the scheduling rate. Compared with other large-investment films that have won forty or fifty film scheduling rates, the scheduling rate of this film is relatively small.

But it doesn't matter, director Lu Yang is not discouraged here.

Although the start was not good, he believed in the quality of the film he produced.

The pre-sale box office in the early stage is actually not bad.

Took seven million advance ticket office.

Of course, compared with the pre-sales of tens of millions or tens of millions of other movies, it is much less. This is also the reason why the pre-film volume is only 14%.

Being able to win this pre-sale box office is also the effect of the roadshow with them and the promotion of each leading actor.

At the end of the two-hour premiere, everyone moved to the theater to watch.

At the same time, it will be released simultaneously across the country.

……

At the end of the first day's box office, in addition to the pre-sale box office, the embroidered spring knife won more than 8 million box office, adding up to more than 10 million.

Overall, it's okay, but compared to other movies that broke 100 million on the first day, this result is not enough to watch.

But it doesn't matter, in the eyes of the audience who have seen the embroidered spring knife, the reputation of this movie is not bad, and it is unanimously praised.

"The fights in this movie are so real, and they look so comfortable."

"And the plot is generally good, there is not much to find fault with, it is a rare martial arts film."

Compared with other funny movies in the summer file, the appearance of this martial arts film can be regarded as a small freshness.

The next day, the box office of the embroidered spring knife increased a lot compared to yesterday, winning more than 12 million box office.

The daily box office is steadily improving.

More and more viewers will recommend this movie after watching it.

In addition, this is still in the summer file of the domestic protection month.

Sure enough, on the sixth day, the box office of the embroidered spring knife exploded!

won 60 million at the box office in a single day, which is a world compared to the results when it was first released.

As soon as this momentum appeared, it was immediately unstoppable.

The next daily box office is tens of millions, and the major theaters have also adjusted the film schedule, and the proportion of the embroidered spring knife has reached 42%.

At this time, the single-day box office of the embroidered spring knife finally broke 100 million, reaching 110 million, waiting for the box office to be the first on the day.

Break 100 million!

This is something that was unthinkable before.

Director Lu Yang had the urge to cry, you must know that the box office on their first day was only 8 million, and the box office plus the pre-sale was more than 10 million. This result, at that time, they thought it would be good if the total box office could break 100 million.

How could I have imagined that now, it can still break 100 million in a single day.

This...... They all rely on the word-of-mouth accumulated by the quality of the movie to increase the box office little by little.

Unexpectedly, the box office of "Embroidered Spring Knife" really relied on word-of-mouth to climb and increase little by little, and now it has exceeded 100 million in a single day.

Completely embarked on the road of counterattack.

And the few movies that performed well at the beginning before, the daily box office is declining.

Compared with the two, the box office champion of this summer file in the end is really not necessarily on whom.

The film schedule of the embroidered spring knife increased again, reaching 56%, and at this time, the single-day box office reached 140 million, which increased again.

"Embroidered Spring Knife" seems to have become the biggest dark horse in the summer file.

The total box office has reached more than 800 million!

Although the total box office of the No. 1 movie in the summer file is currently 1.1 billion, it is not much worse than their embroidered spring knife, one is rising and the other is declining, and it is estimated that it will be surpassed in four or five days at most.

Really.

Embroidered Spring Knife topped the summer box office, and then it took four days to surpass it, reaching 1.4 billion.

And the other party is still hovering on the side of 1.3 billion.

It is obviously incredible that a movie star without a big name can reach this box office.

This is a movie that relies on quality to surpass, which greatly exceeded everyone's expectations.

Not only did the crew not expect it, but even the creators of other movies and the audience didn't expect it.

The latecomer of the embroidered spring knife came first, and finally overtook in the corner, and successfully counterattacked and became the biggest dark horse in the summer file.

……

People from all major self-media are talking about this matter, and they are all commenting on the embroidered spring knife, wanting to rub off on this popularity.

There is a saying that this movie is good.

There are also those who say that this movie is not good.

Fans and black fans have popped up in various ways.

The Internet is also very lively, discussing this dark horse movie that came from behind.

Of course, as the protagonist of this movie, Shen Yan once again entered the public's field of vision.

"I'll ...... It's Shen Yan again. ”

"Is this guy so awesome at making movies now?"

"Shen Yanda is really a treasure boy."

I have to say that many people still admire Shen Yan very much, no matter what the other party does, it seems to be successful.

started as a voice actor, then on variety shows, then on TV series, and then ...... Now the movie.

None of them seem to fail.

His fame in these circles has also risen gradually.