The concept of the supermarket was a bit ahead of its time for people in the cultivation realm. In the commercially backward Xiuzhen world, a VIP card and a prize promotion can surprise them for a long time, not to mention the supermarket.

To put it bluntly, the supermarket is a large grocery store, but its operation is much more complicated than that of a grocery store, so it's no wonder Peng Lei doesn't understand.

Regarding Peng Lei's question, Yi Han did not answer it immediately, but asked rhetorically: "How do ordinary low-level cultivators generally buy things?" ”

"Ordinary low-level monks, if they need something, they usually go to the grocery store or buy it from the stalls in the market." Peng Lei replied.

"Have you ever wondered why they like to go to these two places to buy?" Yi Han asked again.

"Because things are cheap in these two places." Peng Lei blurted out without thinking.

"Is it just cheap? I think it's not just because it's cheap, it's because it's convenient. Yi Han replied with his words.

"Convenient? I don't quite understand. Peng Lei didn't understand what Yi Han meant.

"Yes, it's convenient. The Fang City of the Xiuzhen Realm has a strong tendency. We used to be a small force on Rakuhashima, so there were all kinds of shops in the market. But a big city like Nanxi City is different. The major families in Nanxi City have their own areas of expertise. The focus of the market is also different.

In the past, the monks of the Liuyun Islands knew that they would buy pills and go to Qinjiafang City, buy spiritual weapons and go to Hejiafang City, buy array plates to go to Yejiafang City, and buy Fu Seals to go to Lijiafang City.

If a monk prepares cultivation items before going out, he often has to travel through most of Nanxi City to buy them all. A trip down to a day may not be enough.

So no monk is willing to walk that much unless there is a special need. They usually buy their own things at the grocery store or street stall. Yi Han explained.

"That's true when the owner says it's true. If it is an ordinary cultivation item, I am not willing to go to several markets to buy it. Unless I really need it, I'll go to several markets in quick succession to buy the best stuff. Peng Lei somewhat understood what Yi Han meant.

"That's it. Most of the monks are cultivators. Aside from cultivating, they rarely waste time. Even those who have a lot of time don't want to spend their time on this kind of running away.

In that case, why don't we open a big store with all the good stuff in it. You can buy the best elixirs, the best spiritual weapons, the best sigils, and so on here. That way, you don't have to mess around the markets. Yi Han further said.

"That's right. That's true when the owner says so. However, some good cultivation items are in the hands of various forces, they all have their own stores, their own channels, how should we persuade them to agree to put things in this supermarket? Peng Lei asked another question.

The cultivation realm is different from previous lives. In the past, many famous brands were sold directly in various supermarkets and did not have physical stores. And every family and force in the cultivation realm has a special store for selling its own unique elixirs, spiritual weapons, etc.

At this time, if they put their own things in the supermarket to sell, not only will they reduce the customer flow of their own stores, but the profit will not be as large as that of selling alone, and many families will not agree.

"I've thought about that too. I think it can be done in two ways. One is cross-regional cooperation and the other is cross-competitor cooperation. Yi Han seems to have made up his mind.

"Cross-geographically versus cross-competitor cooperation?" Peng Lei still didn't understand.

"Not bad. Cross-regional cooperation is not in conflict with their business scope. Somewhat similar to our pill agency. For example, we have things in Luoyu Island, and the supermarket is opened in Shihuang Island. In this way, we can not only increase our revenue, but also not conflict with our business.

Cross-competitor cooperation means that if you don't agree to cooperate, I will go to your competitor to cooperate. For example, the most ordinary Bigu Dan, there are dozens of small forces selling in Nanxi City alone. Although you are the best, but the other families are only worse, you don't agree, naturally someone agrees. When the supermarket opens in front of his store, which sells the things of his rivals, will he still be able to sit still? Yi Han relieved his doubts.

"The owner of the island is really a genius. I was impressed by the ideas in my heart. After listening to Yi Han's explanation, Peng Lei finally understood Yi Han's idea of the supermarket.

He wasn't stupid in the first place. It's just that the supermarket's thinking exceeds the business model of the Xiuzhen realm too much, which makes him a little confused for a while. When Yi Han explained the thoughts in his heart clearly, he immediately understood the prospect of this model.

There is no doubt that if this model of supermarkets can really succeed, the profits brought will definitely be huge.

However, there are many difficulties in opening a supermarket. One is that cooperation with various forces will take a long time to discuss. You have to be patient with this, and sometimes you have to bear a lot of grievances, after all, not all forces are so easy to talk to.

There is also the issue of site selection. If you want to open a supermarket, you must choose a prime location in the market, and you need a large place. Even the rental rent is not cheap. As you can imagine, before the supermarket officially operated, the amount of money invested was huge.

In addition, one of the most important problems is the suppression from other merchants. Once the supermarket is opened, it will be a miniature market, which will inevitably have an impact on other businesses in the market and cause dissatisfaction among other businesses.

This problem is the most serious, and if not handled well, it is likely that all efforts will be wasted.

However, since Yi Han proposed this idea, and Peng Lei also saw the huge business opportunities of the supermarket, he would not give up.

Yi Han also knows that there are many difficulties and obstacles in opening a supermarket. However, the monk was originally practicing against the heavens and facing difficulties. He chose Peng Lei's supervisors to let them deal with all aspects of Luoyu Island. If everything is so smooth, Yi Han can do it alone.

……

It's hard to get started.

It is impossible to abandon the idea of a supermarket as soon as it is proposed. The next step is to continue to work hard to overcome various difficulties and open the supermarket smoothly.

Yi Han and Peng Lei discussed a lot of details about the supermarket, and they found out all the problems. List the difficulties you may encounter in the process of opening a supermarket, and then come up with a solution.

The discussion was late at night. The two of them finally sorted out most of the things, and the rest was to solve the problem.

However, the development of business is only one aspect of the overall development of Luoyu Island, and in addition to the Commercial Division, other departments also have many problems.

The day after the Commercial Division left, Yi Han went to several other departments.