Apartment.

After the game.

It was already late for Li Forest to get rid of the reporter and return to the apartment.

"Lee, I have good news for you."

Pelinka's excited voice came from the other end of the phone.

It's nearly late at night, and normally, Pelinka, who is also in the United States, wouldn't bother Lee Forest so late.

After all, Pelinka knows very well that the players have a rich nightlife at night, and it would be fun to be scared by a call from an agent at a critical time.

"Oh? What's up. ”

Li Shulin poured a glass of water.

He was resting half-reclining on the couch in front of the coffee table.

"You've been so hot lately that Nike is launching your signature shoes, haha."

Pelinka said playfully

Lee Forest's performance was too good.

The fact that he didn't sign the shoes also caused a lot of dissatisfaction among sneaker fans, and Nike urgently made additional terms.

"Turnips, this is what we deserve."

Li Forest is very calm, he is not too keen on these things now.

Pelinka was still excited: "Well, Lee, you're really amazing, I love you to death, hahaha." ”

Li Linlin: "I don't do it. ”

Pelinka: "I don't do it either, haha." ”

Li Linlin: "Isn't our contract unsigned?" ”

Pelinka: "The contract thing, both sides just agree to add terms, and Nike executives and I will fly over to you tonight, and we'll sign a supplemental clause." ”

Li Linlin said helplessly: "OK! ”

Li Forest understands Pelinka's eagerness, and if he refuses this time, Pelinka will turn his face.

Of course, it is impossible for Li Forest to refuse.

"By the way, Pelinka, help me find 2 bodyguards, I'm harassing too much here."

Li Forest asked Pelinka.

Pelinka: "Nothing, right?" ”

Li Linlin: "No, the main thing is that there are too many fans here, there is a lot of harassment, and then my girlfriend will come over in a few days, and I will help her take into account safety factors." ”

There will be a lot of fans coming over near the community where Li Forest is renting an apartment now, although Li Forest has a Bruce Lee card, he doesn't want to waste it, not to mention that Lin Xiaolu has to arrange someone to protect him, so it is imperative to ask for bodyguards.

"Okay, I'll contact you tomorrow, and I'll let them go over in a few days."

“ok。”

…………

The NBA has a total of 450 players on the roster this season, and excluding the stars who endorse Chinese sports brands, only 9 in total have personal signed sneakers, accounting for about 2.2%.

There is no doubt that the person who holds this highest honor will also bring incredible business value to the brand behind it.

Although Li Linlin's Nike contract does not have a signed shoe clause, due to the recent performance is too crazy, coupled with the huge Chinese market behind it, Nike directly opened a special channel for him, and they also determined that Li Linlin's future will become a supergiant.

This is the role brought by No. 8 Koka, and Li Forest deserves it.

The shoe contracts signed between brands and players can be broadly divided into three categories:

1. Commodity contract: only equipment is provided, no remuneration, and it is signed by garbage players.

2. Cash contract: This is the kind signed by most players.

3. Signature sneakers: popular super high stars.

Looking at the current sneaker endorsement market, the star-studded Nike is the hegemon among them, and Nike has 68% of the league's signed players in the past 20 years.

Owning the signature sneakers means that Lee Forest has stepped into the top tier of players, and the sales volume of the Forest series will represent Lee Forest's popularity.

A signed sneaker contract is no longer just an endorsement contract, but a partnership between a player and a brand, more symbolizing a player's status in the NBA.

In return, Li Forest also has to cooperate with the brand to shoot exclusive sneaker advertisements to promote, and always pay attention to his words and deeds, so as to strengthen the brand and create higher commercial value for Nike.

Although Li Forest is reluctant to shoot advertisements, he can't resist the temptation of signing sneakers, and the most important thing is that for every extra pair of sneakers sold, Li Forest will take a part of the commission.

Basketball shoes have always been Nike's most relied on product line, and NBA stars are Nike's sales "money printing machine".

If other stars don't have such a perverted off-the-field income as Li Linlin, then their sneaker endorsement income will account for a very large part of their personal income.

…………

Li Linlin: I'm not much interested in scoring! Go with the flow. 》

"Damn, this product is 50+ again, it's a good tone of pretending, but I like it."

"I don't feel much about his high scores."

"I was very excited at the beginning when he got a high score, and now I am very calm and watching all this happen, I am not excited about how many points he scores, this is his daily operation."

"He can compete for MVP."

"MVP is not good, it's far from it, and it's not just about points."

The news that Li Forest once again cut 50+ once again occupied the headlines of major sports sectors in China and the United States.

However, this time it did not cause another heated discussion among the stars and fans, and everyone just kept talking about it every day.

Because everyone is "used to it".

This is Li Forest's seventh 40+ game, and fans already feel that it is commonplace.

When Li Forest scores less than 40 points one day, they will be surprised again.

Li Linlin has long since paid attention to the messages on the Internet, and now he has looked at it very plainly.

Whether it is praise or black, it is difficult to affect his mentality.

…………

Li Linlin's handsome appearance and angry performance on the court have won him the favor of many brands.

But the number of endorsements for Lee Forest now is much worse than that of top stars such as Kobe and James.

Although the quantity is not good, it is better than the quality.

Li Linlin's endorsement brands are all over the high-end fashion fields such as clothing, watches, and luxury goods.

Pelinka studied it with Tom.

They set the entry threshold for Li Linlin's brand endorsement very high, and ordinary brands basically don't accept it.

Endorsement is not simply to take money from the other party, not the more the better, high-quality brands can help to enhance the brand image value of Li Forest and achieve mutually beneficial results.

For both parties to the cooperation, if there is a problem on either side, it will affect the other party.

Li Linlin's gradually mature temperament has also attracted the attention of Asian women in the age group of 25 to 40, coupled with Li Linlin's unique fashion outfits, Li Linlin's mature male temperament has become more and more mellow.

An Asian magazine also conducted an anonymous survey.

The survey respondents were 1,000 unmarried women.

The question is: If Li Forest invited you on a date, would you say yes? What if he invited you to spend a wonderful night with him?

As a result, 950 women chose to be willing to date Li Linlin, and half of them were willing to have a one-night relationship with Li Linlin.

………………

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