The scorching sun in the East China Sea on a summer afternoon is very hot, and people just want to stay indoors and blow the air conditioner.

There are very few people on the road, except for cars and people who have to travel outside to make a living.

…

…

Donghai City, Yangpu District.

Yunshuixuan Hotel, in the box of Ziyun Pavilion.

All the senior executives of Yingyi Records are here, including Han Yanrou.

"Yanrou, I'm going to have to slaughter you this time!"

"It's okay, Brother Hai, you can eat as much as you want."

"Yanrou, can you have a drink today?"

"Drink as much as you want!"

"I still have to go to work in the afternoon, okay boss?"

"There's not that much to talk about this weekend, right, boss?"

"Drink, just let everyone take a break, it's been hard for everyone this time!"

"Okay, I'll go get the wine."

"Come on, come on, let's move the chopsticks!"

"Cheers, celebrate "I Am a Singer" and win the first place in the national ratings!"

"This was celebrated last week, and this time it should be celebrated that all David TV recognized the change of time!"

"Yes, just celebrate this!"

"Cheers."

"Hahaha, let's go!"

A celebration banquet was held here, and since the various Davids announced the change of broadcast time, the first step of their previous god-making plan can be said to have been declared successful in advance.

Without this biggest competitor, without the disturbance and sharing of popularity of each David TV, no one can stop them.

To tell the truth, everyone in Yingyi Records was still worried at the beginning, and they all knew that singing programs were not the best choice at this time, even if the ratings were good, but in the case of variety shows from other satellite TVs, they would still lose a lot of popularity, which would affect the implementation of the plan.

And now, this result is undoubtedly the best, the so-called thrill is not dangerous. The key is that Wang Feng and Lin Wanbai have received great attention from audiences across the country after their wonderful performances in "I Am a Singer".

The huge attention and popularity generated by the show also smoothly superimposed on the two of them.

This is their ultimate goal, and this is more important than anything else.

At 0:00 tonight, the rating list of Chinese singers has been updated.

Wang Feng, Lin Wanbai, as well as Gao Yanni, Zhang Fan and others have rushed to the forefront of five-star singers, two steps away from the palace level.

The comeback Li Tianming returned to the list and returned to the position of the king.

Old Man Liu is the most popular of all of them, and the span is shocking.

However, he has reached the level of an artist, and he can no longer be distinguished by rank.

This time, Mr. Liu relied on the singing in "I Am a Singer", and his songs and singing skills simply subverted everyone's imagination, plus the silver that was still a little fashionable, many young people became fans of the old man, which is the reason why Mr. Liu became popular overnight.

Of course, this kind of popularity is the accumulation of Mr. Liu's skills and image over the past few decades, and various conditions come together to attract a miracle, and others can't do it.

As for herself?

There has been no movement in the singer ranking, and he is still a six-star singer, and the star level has reached the first-line level.

She had been on second-tier stars for a long time before.

Some people just take a look at it and skip it. However, if someone clicks on the popularity statistics behind Han Yanrou's name, this number is completely different from the number when she first reached the top line.

has almost more than doubled, and has far left behind many other first-line stars and six-star singers.

And the distance between her and the seat of super first-line stars and palace-level singers is not as far away as before!

When everyone and all the media didn't realize it, Han Yanrou had quietly and slowly narrowed the gap with those two positions!

Meal.

The executives of Yingyi Records sat together.

Han Yanrou asked, "How far is it?" ”

Michelle took the data and said: "I have caught up with a lot, but I am also a lot behind." ”

Murong Er said with a smile: "Maybe it's because everyone thinks that Wang Feng and others, as newcomers, can't sit in the position of palace-level singers within a year, so the media hasn't paid attention to it yet. ”

Wang Hai said excitedly: "You want to implement the second step?" ”

Han Yanrou nodded, "I think it's time." ”

"Well, I agree." Murong Er looked at the date, "This time node is exactly the point we planned before, and it should be ready to start." ”

Zhang Xiaoling, director of the Propaganda Department, asked with a smile: "Boss, are Wang Feng and Lin Wanbai busy recording the show?" ”

Han Yanrou smiled, "It's okay, it's already on the right track, they should be able to spare some time." ”

Zhang Xiaoling blinked, "Okay, they're going to be busy next." ”

Han Yanrou snorted, "I proposed the god-making plan, I made the decision, from that moment on, they didn't have any time to rest, for this, I believe they can be mentally prepared." ”

"Yes."

"By the way, which brands are planned for the program?"

Zhou Ming, director of the planning department, took out a document and handed it to Han Yanrou, "When Wang Feng and them did the show before, we had preliminary contact with these companies, of course, it was only preliminary contact, and we didn't talk about anything in depth, so we need to have a familiar process with them." Some brands are very interested in Wang Feng, but many big brands have fixed celebrity spokespersons, I'm afraid it's not easy to talk about, especially those brands endorsed by the king, it is estimated that it is difficult to bite down, so you can only try your luck. ”

Han Yanrou said: "Let's make a list first." ”

Zhou Ming nodded and responded, "Okay." ”

Chance?

This is not Han Yanrou's style!

Since you want to play, you have to play a big ticket!

The god-making plan is a goal plan designed from beginning to end for Wang Feng and them to ascend to the position of the king and queen of heaven, the first step is for the second step, and the second step is to lay the foundation for the third step.

The first step is to participate in variety shows and release new albums, which is actually laying the foundation for the fifth step, which is to let Wang Feng and others be full of popularity on TV, increase continuous exposure, and increase their appeal on the TV screen, so as to make the next plan more smoothly completed!

The second step is to grab endorsements!

Why did you choose this timeline?

Because at this time, the endorsements of many big brands are about to expire, and at least seven or eight large endorsement projects and related celebrity contracts are about to expire one after another.

Some endorsements may be renewed, but some may not, so this window is very important!

Some ordinary endorsements do not need to be grabbed for those stars above the first and second tiers, some almost endorsement advertisements, and even stars with a little wrist will not accept them, and they are not willing to give more money, only some outdated stars or newcomers are willing to make this money.

But there are also some big brand endorsements that even first-line stars have to grab, this is not just a matter of money, some brands are also of great help to enhance the popularity and exposure of celebrities, not to mention anything else.

Let's just say that companies with deep pockets such as OPPO and vivo are throwing out tens of millions of dollars a year to buy advertising positions on major TV stations, and people are not distressed at all.

For example, Brain Platinum Health Products Company spent 200 million yuan for the title of "I Am a Singer", and every time the fifteen-second advertisement of Brain Platinum TV is broadcast, there will be Han Yanrou's shot, Tianjing Channel has her, Donghai Station has him, Mango Channel, and Blue Sky Station also have her.

Why?

Because Brain Gold bought advertising!

Because Han Yanrou is the brand spokesperson of Brain Gold!

has made money again, and there are companies helping to shop advertisements to brush exposure, who is not allowed to rob it?

And some small companies and small brands do not have this strength, and even some fake and shoddy products, brands with rough advertising production will lower the image and popularity of stars.

Let people take a look, hey, this broken advertisement is also accepted?

How bad this has to be, so the people will also look down on the star, thinking that you really have no food, and it will also cause the celebrity's endorsement value to decrease, the endorsement influence will decrease, and other endorsement brand companies will also look down on it, and some good projects will not come to you.

Therefore, the water in the circle of advertising endorsements is still very deep, the good ones are the first, the second ones are not cared for, the size is different, the good is bad.

And this time, Han Yanrou is ready to let Wang Feng and others get involved in the circle of advertising endorsements!

Don't underestimate the popularity brought by advertising exposure, one or two may not be nothing.

What about three?

What about five?

What about eight?

Imagine that as soon as ordinary people turn on the TV every day, it is Wang Feng and others who change the station, and then they change the station, as long as they turn on the TV, there are advertisements of Wang Feng and others, and as long as they open the video website, there are photos of Wang Feng and others.

What is this concept?

This is the forced implantation of hard advertising, which is enough to add a fire to the popularity of Wang Feng and others!

This is the second step of the god-making plan, and if this step is completed, the god-making top plan will also start the third step!

The day when we are done is getting closer and closer!!

She is looking forward to the day when Wang Feng and the other four will ascend to the position of the king and queen of heaven and amaze the national media!