At the beginning of August 2015, on the eve of the Chinese Lunar Valentine's Day, it was a day worth remembering.

Whether it is for Xue Chen personally or for the entire live broadcast circle, this is a historic day.

During the prime time that night, the popularity of Xue Chen's live broadcast room exceeded 5 million, setting a new record since his live broadcast.

What's more, at the same time, the number of nobles in the room exceeded 10,000 online, becoming the first streamer in the history of the live broadcast industry to have a five-figure "noble" audience.

The so-called aristocracy, that is, VIP users, in this regard, the threshold of the major live broadcast platforms is almost the same, and the monthly tariff of the lowest-level Ranger Swordsman is about 50 yuan after it is opened.

Don't look at this fee is not too high, but in the live broadcast industry that has not yet cultivated the habit of paying, especially in the hard-hit area of the game sector, the aristocratic ratio of many live broadcast rooms cannot even reach 1000/1, which is even bleaker than the online literature industry when piracy is most rampant.

Take the old turtle as an example, this guy is popular with three or four million people all year round, and the effective number of people displayed in the background is also more than one million, but in his entire live broadcast career, the number of nobles online has never exceeded 5000, and after being driven to the daytime stall, it is often only in his early 2000s, and the popularity is getting worse.

Not to mention the game area, even some sectors with strong payment ability, the ratio is rarely more than 100/1.

This has been the norm since the birth of live streaming, and it is well known that the main users of live streaming are men, and the vast majority of them are straight men with the lowest consumption value ranking.

Teenage girls> children> old people> dogs> men

This phenomenon is even more prominent in the live broadcast circle, often these people are unwilling to consume, even if they don't want to consume, every time they see an emperor and a king haunting, they have to launch group ridicule and all kinds of shouting.

Take pride in white prostitution and enjoy opening up local tyrants.

In the face of this bunch of unplucked iron roosters, when the anchor prays that they don't make trouble, Amitabha Buddha wants people to pay? Tipping? Top up shark fins?

If you think too much, you are allowed to think about it.

This is also the reason why Shark TV, as a leader in the live broadcast industry, has become more and more popular, but it has never been able to turn losses into profits, and can only rely on continuous financing to maintain operations.

If you can't make money on the largest user group, who will you lose if you don't lose?

This is not only a problem for sharks, but also a dead end for the entire live streaming industry.

How to stimulate the consumption of the majority of male compatriots is a worldwide problem.

Xue Chen's sudden rise made his peers see hope.

Compared with these younger brothers who can't even reach 1000 to 1, the ratio of nobles in his live broadcast room can always exceed 500/1, and even reached 300/1 at the highest, which is so high that it is unrivaled among million-level big anchors, almost comparable to those female anchors who sing and dance.

All of them are younger brothers!

As the first brother of the platform, Xue Chen's strength is not only reflected in his popularity on the surface, but also on the inside, real gold is not afraid of fire.

It's a pity that his successful route cannot be replicated, not to mention the live broadcast content and program effect, just a book of "War Mystery", which has sold more than 10,000 copies, is enough to make the whole live broadcast industry stand up and look up to the mountains.

Xue Chen's awesomeness is also here, what the major live broadcast platforms have not done, let this guy do it by himself.

He himself cultivated the habit of paying for his fans.

However, it should be pointed out that this is actually only a palliative solution.

Some time ago, Xue Chen counted the genders of more than a dozen God of War fans, and found that among the more than 10,000 fans who spent money to buy "War Mystery", the number of female fans was close to 40%, which really scared him.

You must know that the ratio of League of Legends players to men is 8 to 2, and female players only account for 20%, and the number of female players watching live broadcasts is probably even less.

A very scary proportion, but it is also very real.

Or men are not as good as the dog series.

"Xue is invincible? That's a good name, and from today, I have another nickname. ”

"Please call me Xue Invincible in the future, thank you!"

"In order to thank everyone for their love, I decided to improvise a song for everyone, and it was such a happy decision."

Xue Chen was possessed by the god of song and showed his singing voice.

"How lonely it is to be invincible

How empty it is to be invincible

Alone at the peak, the cold wind kept blowing

My loneliness who can understand me

How lonely it is to be invincible

How empty it is to be invincible

She can't listen to me when she's hiding in the sky

My loneliness is endless loneliness"

"The title of the song; Invincibility! ”

"Lyrics: Stars."

"Composer: Stars!"

"Thank you, it seems that after singing this song, I have another nickname, Jialingjiang Song God."

In front of the five million viewers in the live broadcast room, Xue Chen pretended to be forced.

It's not all pretending, it's really awesome.

In terms of personal live broadcast, except for him, the number of shark nobles in the entire world has not exceeded 5,000, which is nearly three times ahead of the second place.

This feeling of seeing the mountains at a glance is nothing more appropriate than the song "Invincible" created by comedy master Zhou Xingxing.

To paraphrase the classic lines of a wave of Kaige fighting landlords:

You may not know what the concept of 10,000 nobles online at the same time is, but there is only one person on Planet D who has ever done it: Baby Xuxu!

I often say that back then, Zhou Xingxing was able to use a "Mermaid" to create a box office myth and lead the second place by 10 billion, and it was not a problem for me Xue Wushu to complete the second place three times in a few months!

I don't know why, Xue Chen's voice and smile have always appeared in Xue Chen's mind recently, maybe it's because everyone has achieved the same position?

"Wow, it's more than 11 o'clock, let's go on the air again, start broadcasting at 4 o'clock in the afternoon, I've been on the air for almost 8 hours today, for more than three weeks in a row, and the live broadcast starts for eight hours a day, brothers, there's nothing wrong with my dedicated attitude to ask for fish balls, right?"

"Thank you Yuwan, thank you Wang Xiaomei for opening the king, and there is another mine sister!"

"Oh yes, there's one thing I seem to have forgotten to tell everyone, I'm going to go out tomorrow, and I may not be able to broadcast it."

The live broadcast room is full of "? ”。

"Really, there is really something, if you want to go to the Pearl River, it is estimated that you will stay for a few days, what to go to Guancheng, even if you go to Guancheng, what a simple and kind city, customs, folk characteristics, it is simply a paradise-like place!"

"Hahaha, you know, you remind me of someone, Mr. Kang!"

"Who is Mr. Kang? This is not important, the important thing is that this Mr. Kang can be called the first excavator in the national service, which can not only drill holes, but also fly top! ”

"Yes, men are all eels, what this brother said won my heart, and they are all masters."

"Okay, no kidding, seriously, I really have something to do with going to the Pearl River this time, what's the matter? Didn't I tell you, I have a team in the First Division, yes, I just care about the team, you all know, this First Division quota is what we played together in the Copa Ace, and someone in the live broadcast room watches the First Division, right? Yes, the team's results are not bad, currently ranked fourth, and I hope to impact next season's Super League, I hope everyone can support it more. ”

"Am I going to play? No, I'm just going to take a look, do you know how to inspect the leader? Anyway, I'm also the owner of the club, so I have to find time to comfort everyone, right? ”

"Haha, after all, we are also people with industries, we are different, what should I do, Boss Xue can't help but want to sing a song to everyone, cough cough, we are different, everyone has a different situation......"