Bryant. Bryant, he's definitely one of the most successful stars in NBA history. Indeed, there are almost as many people who hate him as there are people who like him. However, this is precisely the proof of his success.

Because an obscure player will not be hated by people. Someone will hate Joan. Brockman? No, but it's not because he's so good, it's because no one knows him at all.

Although the legendary superstar ended his playing career last year with a solo performance of 60 points per game, his life continues. For example, after retiring, Kobe Bryant and director Glen Keane participated in the production of the animated short film "Dear Basketball", which lasted 8 months and was dubbed by Kobe Bryant himself, so that Kobe Bryant won the Oscar and Emmy Awards this year!

And this is only a small part of Kobe's life.

At this time, Bryant, who was wearing sunglasses, was sitting in a luxury Mercedes-Benz sedan. He looked at the news on his phone and found that nine out of ten news about basketball and the NBA couldn't do without the Pacers.

"Four people won! The Pacers win big! ”

"Henson wins the best coach award again, and the epoch-making coach has been born!?"

"NBA commissioner Adam. Xiao Hua: The Pacers are a huge force to be reckoned with in the league. ”

"Rookie Kyle. Kuzma: I've started training and hopefully I'll be able to perform in a great group like the Pacers. ”

Kobe Bryant shook his head with a smile, he had never expected the Pacers to become the league's hegemon because of the appearance of a Chinese-American coach.

With 4 championships in 6 years, the Pacers' championship efficiency is even more terrifying than that of the Lakers back then. Kobe Bryant sometimes feels regretful that he never worked with Henson. He believes that he and Henson, two "wonders", will definitely be able to rub sparks on the basketball court.

Just as Bryant was thinking, the car stopped next to a narrow street. São Paulo, Brazil, is a city perched on a hill and is the largest city in Brazil and the entire southern hemisphere.

As the capital of Brazil, it's a bustling place. But narrow ramps like this one that are unique to Brazil can also be found everywhere.

"Sir, it's here." The driver turned his head and smiled politely at Kobe, Kobe nodded slightly, and he got out of the car wearing flower short sleeves and sunglasses. As it stands, Bryant hasn't been recognized.

"Brazilian barbecue." Bryant looked up at the sign in front of him, which was a very shabbyly decorated Brazilian barbecue restaurant that had nothing to do with a high-end restaurant.

But on second thought, this choice fits Henson's personality exactly.

Bryant walked into the store with a smile on his face, not being able to work with Henson on the court, and not impossible.

Today's Kobe Bryant is here to talk to Henson about cooperation.

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"Henson, don't come unharmed. Long time no see, ma'am. Emily, the sun shines a lot brighter in Brazil than in the United States, right? ”

As soon as Kobe Bryant walked into the private room, he greeted the Hensons familiarly.

Henson also warmly welcomed Bryant to sit down, and while the world was talking about the Pacers, the legendary godfather of the Pacers was eating barbecue in Brazil.

"I heard that this Brazilian barbecue is very authentic, so I came and tried it. It's just that the environment is a little simpler, I hope you don't care too much. Henson said, gesturing to the mouth-watering food on the table, "Taste?" ”

"You're welcome, Henson. It doesn't matter what the environment is, as long as it's delicious. "Kobe Bryant doesn't have the slightest superstar shelf, and Kobe has always been very respectful of the people he approves.

So what kind of people does Kobe recognize? Nature is the one who can win!

"James. On Harden's side, we've had initial contact with him. I think in a few days, let's go and get this done. Bryant ate while talking to Henson about work. It seems that for authentic Brazilian barbecue, Kobe Bryant has no resistance either.

Well, that could be seen from his already erect belly.

"When are you going?" Henson was not surprised to hear Kobe Bryant say "meet Harden", and the two seemed to have planned this matter for a long time.

After all, Bryant and Henson are now the two biggest names in BodyArmor sports drinks, and they are also the two largest shareholders of the BodyAromr brand after Coca-Cola.

When Henson retired, he chose to take a stake in this potential brand. And after Kobe Bryant retired, he also focused his work on business. One of the most lucrative projects is the BodyArmor sports drink.

Therefore, as the two major shareholders of BodyArmor, Henson has long had a deep relationship with Kobe, and the two are already very familiar with each other.

Since reaching a partnership with the UFC, BodyArmor's market value has skyrocketed. But it's clear that Bryant and Henson, two win-loving people, are still not satisfied. Last summer, Bryant and Henson signed baseball star Mike Brown. Trout, to expand its influence.

Now, Kobe Bryant and Henson are going to set their sights on the basketball market they know best.

James. Harden is BodyArmor's next spokesperson.

"There's no hurry, we've got a whole summer to do this. When you and your family return to the U.S., we're making specific arrangements. By the way, Henson, have you ever thought about having another child. If it's a boy, maybe you'll be able to coach your son on the basketball court like Rivers. This experience must be very special! ”

While chatting, Kobe's topic suddenly shifted to "having a son".

It seems that Kobe Bryant still has a great obsession with having a son.

"There are plans to have a second child, but it doesn't matter if he plays basketball or not." Henson said, smiling at Anjiali, "As long as he can do what he likes, anything." And, even if my next kid is a boy and he really loves to play basketball, there's no way I'm going to coach him on the basketball court. ”

"Don't say that, you're not yet 40, Henson." Bryant waved his hand, Henson's age was too young for a head coach.

"That's right, I'm not even 40 yet. But when I turn 40, I'm going to quit the basketball court, Bryant. ”

Seeing Henson's serious face, Kobe Bryant couldn't laugh anymore.

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On July 1, various transfer rumors in the NBA attracted the attention of fans. Every offseason, the personnel changes of each team are undoubtedly the most talked about by fans.

Rumor has it that the popular "Uncle Drew" Kelly. Irving doesn't seem to want to stay in Cleveland and wants to find another place. There is no doubt that this greatly stimulated the G-spot of the fans. In an instant, news of Irving's conflict with James poured out.

In the past, James left his teammates behind, but now it's time for him to experience this feeling.

It was because of the existence of all kinds of exciting transfer news that when the BodyArmor sports drink brand suddenly announced that James . After Harden became its spokesperson, fans still haven't reacted to what happened.

But soon, the Wall Street Journal helped fans figure out what was far more exciting than they imagined!

On June 30, Henson, Kobe Bryant and Coca-Cola's BodyArmor officially signed a meeting with Rockets star James Bryant. Harden strikes an endorsement deal. According to sources, Harden chose to cooperate with the emerging brand BodyArmor solely for the sake of Kobe Bryant and Henson's prestige. ”

"We expect BodyArmor to reach $400 million in revenue this year and its brand valuation to be between $1 billion and $2 billion. According to the contract valuation, Kobe Bryant and Henson's BodyArmor stock is currently worth $200 million, and at that time, the two only invested $6 million in it. That is, their return on investment has increased by more than 33 times. ”

"I have to say that Henson and Kobe Bryant are winners in life, both on and off the court. If they knew that making money was so simple, would the two of them still devote themselves to basketball back then? ”

To this end, Kobe Bryant tweeted that he would work with his partners Coca-Cola, Henson and Harden to build BodyArmor into the world's No. 1 sports drink brand, and at the same time @rival Gatorade provoked.

Then Rockets star James. Harden also retweeted the tweet and commented: "Watch your money bag! ”

The Wall Street Journal's analysis left fans stunned. It is not surprising that Kobe Bryant earned 200 million, but Henson also made 200 million as a team coach, which undoubtedly made fans a little stunned.

They didn't expect that Henson would have achieved such great success in business. 6 million to 200 million, this is not something that everyone can do.

"See? That's the star effect. Harden said that our market value has doubled. Kobe Bryant, who was sitting on the plane, raised his glass from Henson, and it was his and Henson's persuasion last night that made Harden "obedient".

Bryant must admit that Henson's negotiation skills are very good. It's no wonder that this summer, the "magician" will be played by him.

"yes, the market value has doubled...... After that, I can do whatever I want. Henson looked at the white clouds outside the plane window and fell into deep thought.

Now he doesn't have to worry about money. In other words, even if he doesn't become a head coach in the future, Henson doesn't have to worry about survival.

Then at the age of 40, you can retire with peace of mind, without any excuses! After all, it is true that he earns a lot more in business than he does as a coach. The ideal state of treating work as a side hustle and life as the main business can also be realized.

And until then, Henson has made up his mind. Put all your passion into the last two years of his basketball career!

Now Henson has no worries, just let it go.