Chapter 283: Secret (II)

Take the fan, for example.

Normally, the factory price of the butterfly brand table fan produced in Dawu County is 65 yuan, the wholesale price is 75 yuan, and the retail price is 87 yuan.

There is a gap of 22 yuan between the factory price and the retail price, and a gap of 12 yuan between the wholesale price and the retail price!

This brand of table fan is not produced in Jiangcheng, and the city supply and marketing cooperatives act as middlemen, using their transportation system to get goods from the manufacturers who produce butterfly brand table fans in Dawu County.

The city supply and marketing cooperatives take the goods from the factory, 70 yuan per unit, and Lu Hao takes the goods from the city supply and marketing cooperatives for 75 yuan each.

It is equivalent to Lu Hao taking the goods directly from the manufacturer at the wholesale price!

This is almost impossible for other private units, even if Jiangcheng Shopping Mall takes the goods from the manufacturer, it is difficult to get it at a price of 75 yuan a piece!

Zhang Zhigang took people to negotiate the price, and then used the transportation system of the city supply and marketing cooperatives to transport the goods!

The city supply and marketing cooperatives earn some hard money, and Lu Hao buys goods at a relatively low cost, and he can operate in terms of retail price and fight a price war!

And then there's the refrigerator.

The retail price of a 180L Sasong refrigerator is 1497 yuan, the wholesale price is 1285 yuan, and the ex-factory price is 1028 yuan.

The interval between the wholesale price and the retail price is 212 yuan!

This is also a product in the province, Zhang Zhigang also went to the factory to negotiate, like the butterfly brand table fan, all at a relatively low wholesale price to get the goods, and then negotiate with the city supply and marketing cooperative, let them help transport.

In the end, in the hands of Lu Hao, the cost is lower than other units, at least the same!

Then there are TVs, and there are also a lot of them.

The production of black and white TVs is very sufficient,At this time, most areas no longer need to buy with tickets,Can open up the supply,And they are all handed over to the enterprise to set their own prices,Feiyue、Venus、Kaige,This is the brand of Shanghai,The price varies according to the screen size and the category of speakers,The factory price is about 400 yuan,The retail price is about 450 yuan。

This is a product from outside the province, too far away, too late, Zhang Zhigang didn't go, the city supply and marketing cooperatives talked about it directly, and the price was also relatively low.

Then there's the color TV.

The output of color TV is still relatively limited,Many places still need to buy with tickets,The demand is very strong,Where the supply is tight,The price of a color TV purchase coupon is even fried to about 500 yuan in private!

With just one purchase qualification, you can buy a black and white TV!

Here in Jiangcheng,Usually color TV is purchased with a ticket,Color TV is open for supply during major holidays,Lu Hao also got a lot of color TV through the channel of the city supply and marketing cooperative,Just waiting for the National Day!

"If you want to increase sales, you have to rely on home appliances!" Lu Hao pondered.

During this time, he was still constantly entering household appliances, and the department store couldn't put it here, so he borrowed the warehouse of the city supply and marketing cooperative, and gave rent!

Fans, refrigerators, mainly from the province, close, Zhang Zhigang can go to the factory, can negotiate the price, air conditioners are mainly purchased from Guangdong Province, because there are many manufacturers of air conditioners, the competition is fierce, you can reduce the price, TV sets are mainly purchased from Shanghai, there is a relatively complete production line.

After two busy days, all the goods were put on the container, and the samples of household appliances were also unpacked and put into trial operation.

However, none of the goods have been labeled with a price tag.

"Brother Hao, it's time for the price tag to be pasted, right? Most of the goods were put on the table. Zhang Zhigang walked over.

Shi Xiong, Wang Ting, and the people who received them from the vegetable market also came over.

Everyone's faces could not hide their excitement.

From the decoration of the vegetable market to the current delivery of goods, they are all involved.

Shi Xiong was the first to follow Lu Hao to do business, and he followed Lu Hao when he started to use a board car to deliver food to the community, and the two knew each other and were friends before.

On weekdays, Shi Xiong's expression rarely changes, but now he is smiling there, rubbing the plaster on his hands that he hasn't had time to clean.

Sweat sticks to the ash stains and becomes mud.

Zhang Zhigang is also very excited and very positive, he knows that the department store is done, and his status will also rise!

"It's a price tag." Lu Hao nodded.

"How is the price set?" Zhang Zhigang asked.

"A principle." Lu Hao looked at him, "For the same product, Wanjia Department Store has to be cheaper than others!" ”

Low price!

The price is lower than similar products in other shopping malls on the market, and when the bear comes, he just runs faster than others.

"Some items have thin profits, and they may be just a few percent profitable." Zhang Zhigang said, "How to decide this?" ”

Lu Hao looked at him, "Didn't you say it just now?" For the same product, we want to be cheaper than others, and the profit is only one point, so let's make another 1% profit. ”

"Don't underestimate this 1 cent, because it represents not only money, but also the words 'Wanjia Department Store is cheaper than other places'!"

He wants to use these goods, even if they are only 1 cent cheaper than others, to leave an impression on customers: they are the most affordable at Wanjia Department Store, and they can buy cheaper things!

Can it really be useful?

Zhang Zhigang is a little puzzled, products with a large price range, such as electrical appliances, can be cheaper for a few yuan, or even more than a dozen yuan, dozens of yuan, such products are sold at low prices, and the sales volume should be good, but those things that are not very expensive and have a retail price of only a few cents, such as matches, the retail price is only 6 cents a box, and then there are pencils, 9 cents a piece, the retail price of these goods is very low, and the profit is also very low, only 1% cheaper, is there a difference?

Others don't know much either.

"Just do what I say." Lu Hao didn't explain much, and there was an answer when he saw the effect on the opening day, "By the way, the retail price of Wanjia soda is set at 0.19 yuan." ”

Lowered by 1 cent.

He had already greeted the city supply and marketing cooperatives and Huang Minghua in advance, asking them to wait for the opening of his side and then reduce the price in a week or two.

You have to take advantage of this time difference to save some popularity for the department store.

Set the retail price of the goods, Lu Hao, as the boss, will definitely not be able to leave, and he will be busy until late at night.

"I won't send you guys, I'll go back by myself." Lu Hao said hello to Zhang Zhigang, and then looked at Wang Ting and the others, "I'll send you back." ”

"Thank you, boss."

"Boss, you're so nice."

"Sit Santana."

Lu Hao didn't have any ideas, he was just afraid that something would happen, so he drove a few girls back, and then he went home.

Debilitated.

When I arrived on the road outside the garment factory community, I saw a figure standing at the entrance of the community, holding a flashlight in his hand, dangling.

Her own woman, Su Min.

The car entered the community and parked, Lu Hao got out of the car and looked at her, "Didn't I tell you, I'm going to be very busy these days, don't wait for me, you and Nini sleep first." ”

"I'm worried, I can't sleep." Su Min walked up to him.

It was getting dark.

She held a flashlight, and a yellowish glow appeared on the ground in front of them.

"What can happen to me as a big man?" Lu Hao smiled, "Don't wait for me next time, go to bed early, otherwise the family law will serve, do you know?" ”

He was distressed.

"Oh." Su Min responded after a while, "The family law will serve the family law, I am not afraid." ”