"Cards! The card exploded! ”

"What a broken website, it's about to burst!"

"The web page has crashed N times, I'm really convinced!"

"Don't let people see it? If you don't have that strength, don't learn from others to open a website, spicy chicken betta fish! ”

"I'm stuck and out of picture!"

"I'm here too, and I can't get in after being squeezed out!"

"It's dark, what should I see?"

"My screen is also black, I can still hear the sound just now, and now I don't even have a sound!"

"Why did Shimoki come to this small website to broadcast live, it's too cheap!"

"Trash betta, it's far worse than YY!"

Betta.

Only an hour after the broadcast, there was a lot of abuse on the barrage.

Even, after the third game came out, even Lin Mu himself couldn't enter his live broadcast room.

At this time, the technician Xiao Sun hurriedly ran over: "Team Lin, there is news from the company, there are too many people in your live broadcast room, and the server can't bear the pressure and explode!" ”

"The server blew up?" Lin Mu was stunned.

"Yes, Mr. Chen asked me to apologize to you and your fans on his behalf, colleagues in the company are currently carrying out emergency rescue, but they dare not guarantee that they will recover in a short time." Xiao Sun Dao.

Although they have long known that RT is extremely popular, and deliberately made a series of preparations for today's premiere, including expanding server capacity.

However, no one expected that RT would have such a terrifying number of fans!

Before the server crashed, Lin Mu's popularity in a live broadcast room alone had reached nearly 600,000!

With such an exaggerated online volume at the same time, not to mention that Douyu is still just a newly opened website, even an old live broadcast platform like YY is difficult to bear.

"Understood, so what's next? Do you have to wait? Lin Mu asked.

"Mr. Chen, what they mean is that the live broadcast of the other team members can continue, and Team Lin, you will stop the live broadcast for the time being, and then hold a separate premiere for you after we have solved the server problem......" Xiao Sun's face was quite embarrassed.

"Hold a premiere on its own?" Lin Mu frowned.

"Yes, your one-man premiere, Chen always said so." Xiao Sun's face was worried.

In front of Lin Mu, who is both a big celebrity and a major shareholder, his psychological pressure is still quite large.

"It's worthy of being a businessman, and he really knows how to calculate." Lin Mu waved his hand: "Okay, go back, remember to help me talk to Lao Chen, only this once, not an example!" ”

"Thank you, Team Lin, then I'll go first." The little grandson was granted amnesty.

Seeing the other party leave, Lin Mu found Chen Xueqing, who was in charge of the club's official blog, and did an emergency public relations treatment.

Then, in the live broadcast of other team members, he appeased the fans who were in a state of rage, and by the way, he played a wave of advertisements for the live broadcast room of the team members.

After all this, Lin Mu had already lost the mood of RANK, and went down to the hall on the first floor to drink tea.

"Team Lin, what the hell is going on? I heard that Betta is going to hold a separate premiere for you? Xia Zeguang came.

"What premieres alone, it's just an eye-catching gimmick, and no business will give up such a good hype opportunity." Lin Mu replied calmly.

"But...... Wouldn't this trick of releasing pigeons anger the fans? Xia Zeguang was quite worried.

Lin Mu's eyes flashed: "Then it depends on Betta's public relations methods, let's just do our best." ”

“………”

That night, the two hot words about "RT Betta Premiere" and "Collapse of Xiamu Live Room" appeared on Weibo hot searches, of which the latter once climbed to the top three.

In addition, other major news websites also reported on the incident.

"Shocked, Shimogi's premiere popularity has reached a record, and the Betta server has been crowded!"

"It's terrible, Shimogi did this in Betta, and it caused the server to crash!"

"Unheard of! The huge server exploded because of one person! ”

"Exclusive reveal! Why are Betta's servers so vulnerable? ”

"Who is the peak in the live broadcast industry, and the wood is empty at a glance!"

"500,000 is still not the end, the betta fish is not able to resist pressure, and there will be Waterloo on the first day of the station!"

Under the condemnation of many parties, Douyu issued an apology statement about the incident for the first time through his official blog.

It's an apology, but it's actually a miserable sale.

In this statement, Douyu said more than once how much effort the team has made for today's opening of the station, and how much effort and days and nights it has spent.

The brilliance of this PR article lies in the fact that they only made an objective and simple account of the server crash, and did not shirk responsibility, but took the opportunity to emphasize the purpose of all websites that put user experience first.

Of course, a sincere apology is inevitable, whether it is to Lin Mu himself or the more than 500,000 viewers, they have received the most sincere apologies from Douyu.

In the end, Betta made a military order, no matter how big the cost, it will do its best to ensure that similar incidents do not occur again next time!

"After consultation with Captain Lin Mu (Shimogi), the premiere of Team Lin will be postponed to three days later, and players are welcome to participate in supervision!"

In the end, Douyu released his killer feature, which is the so-called premiere for Lin Mu alone.

I have to say that Betta Fish plays really beautifully with retreat.

First of all, he used this incident to launch his own signboard, which greatly enhanced the popularity of the website, and also played the trump card of Lin Mu to the greatest publicity effect.

Regardless of the final outcome, this event Betta will be the winner.

They needed to create a sensational effect, and it was overdone.

Of course, as the protagonist of the incident, Lin Mu did not lose.

Although the live broadcast interruption caused some bad effects, it is a testament to the huge popularity and influence he has!

Three days after the first premiere, countless advertisers flocked to the club and almost broke through the club's doors!

If there were only some small brands and small advertisements before, then after this time, almost all of the people who came to the door were big orders.

Among them, the highest bidder is a web game that is about to be launched, and they have given Lin Mu a seven-figure sky-high endorsement fee!

If Lin Mu remembers correctly, the spokesperson of this page game in his previous life should have been a famous Hong Kong male movie star, and his spicy-eyed picture of wearing armor and carrying a big knife and shouting slogans is really impressive......

It can only be said that the prices given by these domestic page game manufacturers are too tempting, no wonder those big-name actors do not hesitate to damage their images, but also accept these endorsements......

"Dragon Slaying Treasure Knife, click to send, the best equipment, explode in one second!"

"I'm constantly taking a bath, where is the greasy senior sister!"

Lin Mu can't imagine what kind of pictures will appear on major video websites if he is replaced by his own endorsement.

What a shame......