Stardew Valley sales have dropped quite a bit, but they still sell thousands of people every week, and occasionally when there are major updates, sales often exceed 10,000.

But the sales volume of Stardew Valley can be so high, in fact, most of it is because Lin Feiyang raised his hand, this guy originally wanted to use the contradiction between himself and Stardew Valley to give himself crazy popularity, but he accidentally had an avalanche of word-of-mouth, and Stardew Valley, which originally had a bad reputation, took off after the word of mouth took off after the release, and directly used Lin Feiyang's previous popularity to have a wave of sales.

If it weren't for Lin Feiyang's hand, Liu Xi, who was in an economic crisis at that time, would not have been able to promote Stardew Valley at all, you must know that promoting this thing is extremely important for a game, in addition to the production cost of GTA5 hundreds of millions in the previous life, hundreds of millions of publicity costs were also used.

This time, the dead cells don't have a nerd like Lin Feiyang to do publicity, so they can only honestly do their own propaganda.

At the beginning, the semi-finished trial could be regarded as a kind of publicity, but now that the game is about to be released, the publicity will naturally start to increase.

First of all, 4DM, the editor there put the page of Dead Cells on the most obvious banner on the homepage of the website, and posted three articles about Dead Cells in a row.

"On Domestic Stand-alone Games and Dead Cells"

"Dead Cells is the clarion call for the rise of domestic games!" 》

"Immortal Bird Personal Evaluation: Not inferior to any side-scrolling game abroad! 》

Subsequently, since the domestic distribution of Dead Cells is still Tencent's egaem, Tencent Games has also begun to exert force.

First of all, the most powerful pop-up ad, all players who use QQ will get an additional ad about dead cells, which includes the release date, selling price, and internal review of dead cells.

This is followed by several articles by Tencent Games, one is a question of the dead cell, the other is a refutation, and the last one is a high praise of the dead cell.

The first article, most of the Tencent users who are interested in domestic games know about this game, and the next three articles allow these users to have a deeper understanding of dead cells, although after understanding, at least half of the players will lose interest in dead cells, but the other half can still look forward to the release of dead cells.

You must know that Tencent's users are counted in hundreds of millions.

On the eve of the release, the popularity of Stardew Valley and various reports and promotions from major media outlets, the game Dead Cells also made countless players full of expectations.

On the eve of the Eve, the official Weibo of Stardew Valley Game Studio released the last wave of promotional videos.

First came the logo of the game studio, followed by the logo of the dead cells.

The promotional video doesn't use any CG or anything like that, at most it's just a few original paintings drawn by Liu Xi or the artists interspersed with it, and the promotional video reveals a kind of thinking to players throughout.

"It's a lawn mowing blow sensation explosion! Cool graphics and super cool game! ”

The protagonist of the dead cell is tortured and killed against those monsters from beginning to end.,It's like playing a lawn mowing game.,No matter what kind of monster it is, it can't cause any damage to the protagonist.,The right invincibility roll allows him to avoid any damage.,Plus the emperor seems to have exploded all kinds of good equipment.。

The operation show is nerve-numbing, the damage of the explosion can kill the mob with just two or three random attacks, and the combination of those control skills and damage skills......

In the ten-minute editing video, the dead cells were simply opened, and then, a few big words were printed on the screen.

"Lawn mowing game!"

"Exciting!"

"Dead cells!"

"Waiting for you to play!"

Although this promotional video is quite lo, I have to say that the publicity effect is still very good.

In particular, the hearty battle scene is not much higher than that of the mafia a few months ago.

"Isn't that difficult? How do you think the propaganda seems to be really a lawn mowing game? ”

"I feel like I'm preparing to trap people, right? There must be fewer people playing difficult games, and if we fool us into a lawn mowing game, there will be more people who buy them, right? ”

"It looks like a lot of fun! And it's my favorite pixel roguelite style game! Buy, buy, buy! ”

"You see, it's the people upstairs who are cheating."

Although the promotional video is very refreshing, all of them are the kind that the actual picture does not have any special effects, but the players who have been deceived are still a minority, and most of the players who are interested in dead cells have already seen the previous demo version evaluations, and those evaluations basically say that dead cells are difficult.

On the eve of its release, IGN, the world's most authoritative game review website, also evaluated dead cells.

"Dead cells: 8.5 points

1: If you're a fan of roguelite games, there's almost no doubt that you'll get this game, it's not special compared to similar games, but the successful polishing of the details makes it even more fascinating.

2: Fast-paced cycle of death. It doesn't hit you too hard in the process of dying repeatedly, and in this repetition process, the player will always find a way to make up for the loss more quickly......

3: Random map with limited variation. Although the sense of substitution is extremely high, and excellent art design will substitute you into that barbaric and bloody dark age, but no matter how beautiful the map is, it will eventually get boring, and we often find that this area is so familiar?

Bottom line: Dead Cells is a no-nonsense game with a refreshing killing that makes you pick up and get caught up in the fast-paced pace of combat, and as a roguelite genre, it's pretty much the extreme. ”

Although the score is not as high as Stardew Valley, IGN's review does not discourage players, and even more anticipation of the game.

You must know that there are many masterpieces with a rating of only seven or eight points, and although the scoring methods of masterpieces and indie games are different, the high score of 8.5 still makes players feel excited.

"It's already in pre-order! Expect to be a good game! ”

"I'm still addicted to Stardew Valley, so I'm going to buy it later."

"I'm not very interested in this kind of game, but I still like triple-A games with good graphics."

"The work of the cute girl on the swing must be bought, bought! I've got it all! ”

While the players on the Internet were discussing lively, Liu Xi was sitting in his office and checking their remarks.

She frowned and swept it, and the brow finally relaxed.

"How's the bug fixed?"

"The known bugs have basically been fixed, and today we will work overtime collectively, and we will definitely be able to fix all of them before 12 o'clock at noon tomorrow."

"The release work has been completed, the media side has also completed the momentum, and now the pre-sales on eGAEM have exceeded 30,000."

It seems that the hot sale of dead cells has stabilized.

Liu Xi breathed a sigh of relief, nodded to the leader of the program group, and then lay down on his sofa chair.